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Hair Colourants - Europe - October 2011

The austere economic setting had an adverse effect on European value sales of hair colours, with France, Germany and Italy all posting a decline in 2010. Spain managed only modest growth, but the UK market bucked the downward trend and posted dynamic growth of 7%. Germany remains by far the largest of the Big 5, with sales valued at €413.5 million.

Performance remains the main arena for product innovation, with a focus on long-lasting results and ease/speed of use. Foam products represent an innovation breakthrough in a market where revisions to existing formulations and extended shade ranges are typically the ‘news’.

Some key points from the report include:

  • European value sales of hair colour have been adversely affected by the economic recession, with the UK market clearly the most dynamic in 2010.
  • Permanent hair colour accounts for the lion’s share of sales.
  • Product efficiency is key to success in the competitive colourants market, with long-lasting results a particular focus for new product development in addition to ease of use.
  • Consumer concerns regarding the use of chemicals in colourants have resulted in an expanding range of plant-based products that offer a more natural dyeing solution.
  • French women are the most likely to have coloured hair, but the penetration of at-home colourants, bleaches and lighteners peaks in Spain at 42%.
  • Men’s use of colourants remains confined to a small minority, but the male market offers substantial potential.
  • The main reasons to use colourants is to cover grey hair and/or change to a new look.
  • ‘Bad hair days’ ring true for the majority of women who feel more confident if their hair looks good. Women connect their femininity and beauty to their hair, reflecting an emotive approach.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Abbreviations
          • Market in Brief

              • The Market
                • Figure 1: Retail value sales of colourants, Big 5, by country, 2005-15
                • Figure 2: Sales of hair colourants, % share by sector, 2010
              • Companies, Brands and Innovation
                • Figure 3: New product activity in hair colourants, % share by claim, Europe, Jan 2010-June 2011
              • Strength and Weaknesses in Brief
                • Strengths
                  • Weaknesses
                    • The Consumer
                      • Figure 4: Women with coloured hair and who use home hair colourants, by country, 2010
                      • Figure 5: Women’s attitudes towards grey hair and root re-growth, by country, March 2010
                      • Figure 6: Women’s attitudes towards hair and haircare products, European average, March 2011
                      • Figure 7: Average spend per product on colourants and total spend on haircare products, March 2011
                  • European Market Size and Forecast

                    • Key points
                      • Figure 8: Retail value sales of colourants, by country, Big 5, €m/£m, 2005-15
                      • Figure 9: Spend per capita, by country, €/£, 2005-15
                  • Market Segmentation

                    • Key points
                      • France
                        • Figure 10: Retail value sales of colourants, by type, France, 2010
                      • Germany
                        • Figure 11: Retail value sales of colourants, by type, Germany, 2010
                      • Italy
                        • Figure 12: Retail value sales of colourants, by type, Italy, 2010
                      • Spain
                        • Figure 13: Retail value sales of colourants, by type, Spain, 2010
                      • UK
                        • Figure 14: Retail value sales of colourants, by type, UK, 2010
                    • Companies, Brands and Innovation

                      • Key points
                        • Global region
                          • Figure 15: New product activity in hair colourants, % launches by region, Jan 2010-June 2011
                        • European region
                          • Figure 16: New product activity in hair colourants, % launches by European country, Jan 2010-June 2011
                        • Colourants by top claims
                          • Figure 17: New product activity in hair colourants, % share by leading claims, Europe, Jan 2010-June 2011
                          • Figure 18: Trends in new product activity in hair colourants, % share by leading claims, European Big 5, Jan 2008-June 2011
                        • France
                          • Competitive landscape
                            • Figure 19: New product activity in hair colourants, % share by company, France, Jan 2010-June 2011
                          • Innovation
                            • Figure 20: New product launches in hair colourants, % share by claim, France Jan 2010-June 2011
                          • No mess, no fuss
                            • Stronger hair
                              • Au naturel
                                • Germany
                                  • Competitive landscape
                                    • Figure 21: New product activity in hair colourants, % share by company, Germany, Jan 2010-June 2011
                                  • Innovation
                                    • Figure 22: New product launches in hair colourants, % share by claim, GermanyJan 2010-June 2011
                                  • Natural focus
                                    • Youth appeal
                                      • Combatting grey
                                        • Italy
                                          • Competitive landscape
                                            • Figure 23: New product activity in hair colourants, % share by company, Italy, Jan 2010-June 2011
                                          • Innovation
                                            • Figure 24: New product launches in hair colourants, % share by claim, Italy 2010-June 2011
                                          • Glossy effect
                                            • No ammonia
                                              • Innovative ingredients
                                                • Spain
                                                  • Competitive context
                                                    • Figure 25: New product activity in hair colourants, % share by company, Spain, Jan 2010-June 2011
                                                  • Innovation
                                                    • Figure 26: New product launches in hair colourants, % share by claim, Spain, 2010-June 2011
                                                  • On a neutral ground
                                                    • Sun protection
                                                      • Touch-ups
                                                        • Care for the hair
                                                          • UK
                                                            • Competitive context
                                                              • Figure 27: New product activity in hair colourants, % share by company, UK, Jan 2010-June 2011
                                                            • Innovation
                                                              • Figure 28: New product launches in hair colourants, % share by claim, UK, 2010-June 2011
                                                            • No time to waste
                                                              • Care and repair
                                                                • All that glows
                                                                  • Frieda innovation
                                                                  • The Consumer – Use of Colourants

                                                                    • Key points
                                                                      • Natural hair colour
                                                                        • Figure 29: Natural hair colour, by country, 2010
                                                                      • Dyed hair most common among 45-54s
                                                                        • Figure 30: Hair treatments, by country, 2010
                                                                      • Women’s use of home hair colourants
                                                                        • Figure 31: Penetration and frequency of using hair colourants, bleaches, lighteners (not at hairdressers), by country, 2010
                                                                        • Figure 32: Permanent/semi-permanent colourants used most often, by country, 2010
                                                                        • Figure 33: Colouring product, by country, 2010
                                                                      • Men’s use of colourants
                                                                        • Figure 34: Men’s use of hair colourants, by country, 2010
                                                                      • Exclusive consumer research – 2010
                                                                        • Figure 35: Reason for colouring hair and where it was done, by country, March 2010
                                                                        • Figure 36: Attitudes towards hair, by country, March 2010
                                                                    • The Consumer – Products Bought by Price Bracket

                                                                      • Key points
                                                                          • Figure 37: Bought hair colourant in the last 12 months, by price bracket, by country, March 2011
                                                                      • The Consumer – Attitudes towards Hair and Haircare Products

                                                                        • Key points
                                                                            • Figure 38: Attitudes towards hair and haircare products, by country, March 2011
                                                                          • UK
                                                                            • Figure 39: Attitudes towards hair and haircare products by high spenders on colourants, UK, March 2011
                                                                          • France
                                                                            • Figure 40: Statements on hair and haircare products by high spenders on colourants, France, March 2011
                                                                          • Germany
                                                                            • Figure 41: Statements on hair and haircare products by high spenders on colourants, Germany, March 2011
                                                                          • Spain
                                                                            • Figure 42: Statements on hair and haircare products by high spenders on colourants, Spain, March 2011
                                                                          • Italy
                                                                            • Figure 43: Statements on hair and haircare products by high spenders on colourants, Italy, March 2011
                                                                        • Appendix – Product Use

                                                                            • Figure 44: Hair treatments, by demographics, GB, 2010
                                                                            • Figure 45: Hair treatments, by demographics, France, 2010
                                                                            • Figure 46: Hair treatments, by demographics, Spain, 2010
                                                                            • Figure 47: Hair treatments, by demographics, Germany, 2010
                                                                            • Figure 48: Penetration and frequency of using hair colourants, bleaches, lighteners (not at hairdressers), by demographics, GB, 2010
                                                                            • Figure 49: Penetration and frequency of using hair colourants, bleaches, lighteners (not at hairdressers), by demographics, France, 2010
                                                                            • Figure 50: Penetration and frequency of using hair colourants, bleaches, lighteners (not at hairdressers), by demographics, Spain, 2010
                                                                            • Figure 51: Penetration and frequency of using hair colourants, bleaches, lighteners (not at hairdressers), by demographics, Germany, 2010
                                                                        • Appendix – Products Bought by Price Bracket

                                                                            • Figure 52: Hair colourant products bought in the last 12 months, by demographics, UK, March 2011
                                                                            • Figure 53: Hair colourant products bought in the last 12 months, by demographics, France, March 2011
                                                                            • Figure 54: Hair colourant products bought in the last 12 months, by demographics, Germany, March 2011
                                                                            • Figure 55: Hair colourant products bought in the last 12 months, by demographics, Spain, March 2011
                                                                            • Figure 56: Hair colourant products bought in the last 12 months, by demographics, Italy, March 2011

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Hair Colourants - Europe - October 2011

                                                                        £1,877.00 (Excl.Tax)