Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hair Colourants - UK - April 2017

“The hair colourants category has fluctuated in value in recent years as temporary colour products, which are typically priced lower than permanent products, continue to boom in popularity. Consumers are also showing a more relaxed approach to colouring, with colourant users extending the longevity of their colour as well as only targeting specific areas of their hair, such as the roots or areas of grey. With consumer attitudes showing an acceptability of some grey hair, there may be NPD opportunities in shade formulations for different levels of colour coverage to encourage users back into the permanent sector.”
– Roshida Khanom, Associate Director BPC

This report examines the following issues:

  • Temporary products continue to boom
  • Changing behaviours impacting colouring frequency

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • A fluctuating market
                • Figure 1: Best- and worst-case forecast of UK value sales of hair colourants, 2011-21
              • Companies and brands
                • Bright shades spark sales of vibrant brands
                  • Figure 2: Brand shares in hair colourants, year ending February 2017
                • Launch activity sees a rise
                  • Figure 3: New product launches in hair colourants, by launch type, January 2014-March 2017
                • The consumer
                  • Home colouring sees a rise
                    • Figure 4: Usage of hair colourants in the past 12 months, October 2015 and January 2017
                  • Usage of permanent colour products sees little change
                    • Figure 5: Trends in usage of hair colourants compared with 12 months ago, January 2017
                  • Hair colourers are extending their colour
                    • Figure 6: Hair colouring behaviours in the last 12 months, January 2017
                  • Ammonia and peroxide are associated with damage
                    • Figure 7: Factors indicating a hair colourant product is less damaging, January 2017
                  • Some grey is acceptable
                    • Figure 8: Attitudes towards colouring hair, January 2017
                  • What we think
                  • Issues and Insights

                    • Temporary products continue to boom
                      • The facts
                        • The implications
                          • Changing behaviours impacting colouring frequency
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • A fluctuating market
                                  • Temporary colour continues to grow in value
                                    • Savvy shopping behaviours drive where people buy
                                      • Positioning part colouring techniques to a greying population
                                        • Damage concern may be impacting colouring frequency
                                          • Using ingredients to drive value
                                          • Market Size and Forecast

                                            • A fluctuating market
                                              • Figure 9: UK retail value sales of hair colourants, at current and constant prices, 2011-21
                                            • Slow growth predicted
                                              • Figure 10: Best- and worst-case forecast of UK value sales of hair colourants, 2011-21
                                            • Forecast methodology
                                            • Market Segmentation

                                              • Temporary colour continues to boom
                                                • Figure 11: UK retail value sales of hair colours by segment, 2015-16
                                              • Permanent products fall in favour
                                              • Channels to Market

                                                • Savvy shopping drives groceries and discounters
                                                  • Figure 12: UK retail value sales of hair colourants, by retail channel, 2015-16
                                                • Boosting frequency of purchase via the online channel
                                                • Market Drivers

                                                  • A greying population
                                                    • Figure 13: Trends in the age structure of the UK population, 2011-21
                                                  • Damage concern is high
                                                    • Figure 14: Reasons for changes to haircare/styling routines, December 2016
                                                  • Men want specific solutions
                                                    • Figure 15: Attitudes towards haircare, November 2016
                                                  • Relaxing routines
                                                    • Figure 16: Attitudes towards appearance, December 2016
                                                  • Using ingredients to drive value
                                                  • Companies and Brands – What You Need to Know

                                                    • Bright colours favour some brands
                                                      • 2016 sees rise in NPD
                                                        • Own-label sees innovation
                                                          • Promoting fun through colour
                                                            • Advertising spend declines
                                                              • L’Oréal maintains an engaging image
                                                              • Market Share

                                                                • Creative colour sparks value sales
                                                                  • Figure 17: Brand shares in hair colourants, years ending February, 2016 and 2017
                                                              • Launch Activity and Innovation

                                                                • Permanent colour brands focus on relaunches
                                                                  • Figure 18: New product launches in hair colourants, by launch type, January 2014-March 2017
                                                                • Own-label NPD in 2016
                                                                  • Figure 19: New product launches in hair colourants, by top ultimate companies, 2016
                                                                • Colour touch-ups see innovation in 2016
                                                                  • Figure 20: Examples of colour touch-up launches, 2016
                                                                • Appealing to the fun side of colouring
                                                                  • Colour gets technical
                                                                    • Environmentally-friendly packaging claims see the biggest rise
                                                                      • Figure 21: Top ten fastest growing claims in the hair colourants sector, 2015-16
                                                                    • Promoting a playful image with social media claims
                                                                      • Allaying damage concerns with ingredients
                                                                      • Advertising and Marketing Activity

                                                                        • Advertising spend shows decline
                                                                          • Figure 22: Total above-the line, online display and direct mail advertising expenditure on hair colourants by media type, January 2014-March 2017
                                                                        • Coty leads advertising spend
                                                                          • Figure 23: Total above-the line, online display and direct mail advertising expenditure on hair colourants by top spending companies in 2016, 2015-16
                                                                        • L’Oréal uses influencers
                                                                          • Nielsen Ad Intel coverage
                                                                          • Brand Research

                                                                              • Brand map
                                                                                • Figure 24: Attitudes towards and usage of selected brands, February 2017
                                                                              • Key brand metrics
                                                                                • Figure 25: Key metrics for selected brands, February 2017
                                                                              • Brand attitudes: Nice’n Easy lacks a clear brand positioning
                                                                                • Figure 26: Attitudes, by brand, February 2017
                                                                              • Brand personality: L’Oréal Magic Retouch has a fun image
                                                                                • Figure 27: Brand personality – macro image, February 2017
                                                                              • Garnier Olia is youthful
                                                                                • Figure 28: Brand personality – micro image, February 2017
                                                                              • L’Oréal Excellence has an engaging image
                                                                                • Figure 29: User profile of L’Oréal Excellence, February 2017
                                                                              • Garnier Olia has a strong brand positioning
                                                                                • Figure 30: User profile of Garnier Olia, February 2017
                                                                              • Clairol Nice’n Easy lacks differentiation
                                                                                • Figure 31: User profile of Clairol Nice ‘n Easy, February 2017
                                                                              • L’Oréal Magic Retouch is innovative
                                                                                • Figure 32: User profile of L’Oréal Magic Retouch, February 2017
                                                                              • Vidal Sassoon is associated with quality
                                                                                • Figure 33: User profile of Vidal Sassoon, February 2017
                                                                              • Product recalls impact Bigen brand image
                                                                                • Figure 34: User profile of Bigen, February 2017
                                                                            • The Consumer – What You Need to Know

                                                                              • Colouring is on the rise
                                                                                • Usage of colour boosting products is on the rise
                                                                                  • Experimentation is high
                                                                                  • Usage of Hair Colourants

                                                                                    • Colouring is on the rise
                                                                                      • Figure 35: Usage of hair colourants in the past 12 months, October 2015 and January 2017
                                                                                    • Higher engagement amongst men
                                                                                      • Figure 36: Home hair colouring in the past 12 months by gender, October 2015 and January 2017
                                                                                    • Permanent colour usage shows little change
                                                                                      • Figure 37: Trends in usage of hair colourants compared with 12 months ago, January 2017
                                                                                    • Men are entering the temporary colour segment
                                                                                      • Figure 38: Any usage of selected colourant products amongst men, October 2015 and January 2016
                                                                                    • Extending colour longevity
                                                                                      • Figure 39: Increased usage of colour boosting methods compared with 12 months ago, October 2015 and January 2017
                                                                                  • Hair Colouring Behaviours

                                                                                    • Extending colour for longer
                                                                                      • Figure 40: Hair colouring behaviours in the last 12 months, January 2017
                                                                                    • Experimentation is high
                                                                                      • Figure 41: Change in hair colour and using bright/vibrant shades last 12 months, by age, January 2017
                                                                                    • 25-34s have experimented more with format
                                                                                      • Figure 42: Trial of different format types and alternatives to colouring last 12 months, by age, January 2017
                                                                                    • All-over colour not that important
                                                                                    • Indicators of Low Damage

                                                                                      • Ammonia and peroxide cause damage
                                                                                        • Figure 43: Factors indicating a hair colourant product is less damaging, January 2017
                                                                                      • Natural oils are a higher indicator than botanical/herbal ingredients
                                                                                        • Older people look for expert approval
                                                                                        • Attitudes towards Hair Colouring

                                                                                          • Grey is OK
                                                                                              • Figure 44: Attitudes towards colouring hair, January 2017
                                                                                            • Regular hair colour usage is damaging
                                                                                              • Figure 45: Attitudes towards colouring hair, by gender, January 2017
                                                                                            • Some products are more damaging than others
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Consumer research methodology
                                                                                                    • Forecast methodology

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Hair Colourants - UK - April 2017

                                                                                                    US $2,583.33 (Excl.Tax)