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Hair Styling Products - Europe - October 2011

“While many beauty and personal care sectors have benefited from the recession, as they offer a relatively inexpensive way for women to treat themselves, hair styling products do not fall within this category and sales have struggled. Innovation in products that can repair and protect the hair from environmental damage may be one way to move products from being a non-essential into a ‘must-have’ area of spend.”

Some key points covered in the report include:

• The economic recession has sent value sales on a downward trend, with consumers reducing the number of products bought and opting for mass-market and own-label options over premium-positioned products.
• Hairspray claims the biggest share of sales and fares best in the challenging market conditions.
• Fashions are moving away from poker straight hair towards a more natural, voluminous look, with texture a popular way to drive innovation.
• Long-lasting hold remains a key area of new product development, with products incorporating plant-based ingredients and brightening/illuminating styling agents also featuring strongly in recent launches.
• Women connect their femininity and beauty to their hair, feeling more confident when their hair looks right, reflecting an emotive response.
• Penetration of hair styling products and haispray, along with per capita spend, peaks in Germany.
• While mousse, gels and sprays have a core consumer base formed of under-45s and ABs, use of aerosol hairspray is biased towards more mature women and lower income groups.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Abbreviations
          • Executive Summary

              • The Market
                • Figure 1: Retail value sales of hair styling products, by country, 2005-15
              • Companies, Brands and Innovation
                • Figure 2: New product activity in styling products, % share by leading claims, Europe, Jan 2010-June 2011
              • Strength and Weaknesses in Brief
                • Strengths
                  • Weaknesses
                    • The Consumer
                      • Figure 3: Frequency of using hair styling products (female users), by country, 2010
                      • Figure 4: Frequency of using hair styling products (male users), by country, 2010
                      • Figure 5: Bought hair styling products (eg heat protector, styling mousse) in the last 12 months, by country, March 2011
                      • Figure 6: Average spend on hair styling products (per product) and on all haircare, by country, March 2011
                      • Figure 7: Attitudes towards hair and haircare products, European average response, March 2011
                  • European Market Size and Forecast

                    • Key points
                      • Figure 8: Retail value sales of hair styling products, by country, Big 5, €m/£m, 2005-15
                      • Figure 9: Spend per capita on hair styling products, by country, €/£, 2005-15
                  • Market Segmentation

                    • Key points
                      • France
                        • Figure 10: Retail value sales of hair styling products, by type, France, 2010
                      • Germany
                        • Figure 11: Retail value sales of hair styling products, by type, Germany, 2010
                      • Italy
                        • Figure 12: Retail value sales of hair styling products, by type, Italy, 2010
                      • Spain
                        • Figure 13: Retail value sales of hair styling products, by type, Spain, 2010
                      • UK
                        • Figure 14: Retail value sales of hair styling products, by type, UK, 2010
                    • Companies, Brands and Innovation

                      • Key points
                        • Global region
                          • Figure 15: New product activity in styling products, % by global region, Jan 2010-June 2011
                        • European region
                          • Figure 16: New product activity in styling products, % by European country, Jan 2010-June 2011
                        • Hair styling products by top claims
                          • Figure 17: New product activity in styling products, % share by leading claims, Europe, Jan 2010-June 2011
                          • Figure 18: Trends in new product activity in styling products, % share by leading claims, European Big 5, Jan 2008-June 2011
                        • France
                          • Competitive landscape
                            • Figure 19: New product activity in styling products, % share by company, France, Jan 2010-June 2011
                          • Innovation
                            • Figure 20: New product launches in styling products, % share by claim, France Jan 2010-June 2011
                          • Naturals trend
                            • Holding on
                              • Hair repair
                                • Germany
                                  • Competitive landscape
                                    • Figure 21: New product activity in styling products, % share by company, Germany, Jan 2010-June 2011
                                  • Innovation
                                    • Figure 22: New product launches in styling products, % share by claim, GermanyJan 2010-June 2011
                                  • To have and to hold
                                    • Pump up the volume
                                      • Sustainable styling
                                        • Italy
                                          • Competitive landscape
                                            • Figure 23: New product activity in styling products, % share by company, Italy, Jan 2010-June 2011
                                          • Innovation
                                            • Figure 24: New product launches in styling products, % share by claim, Italy 2010-June 2011
                                          • Flexible hold
                                            • Glossy mane
                                              • Protection from heat and humidity
                                                • Spain
                                                  • Competitive context
                                                    • Figure 25: New product activity in styling products, % share by company, Spain, Jan 2010-June 2011
                                                  • Innovation
                                                    • Figure 26: New product launches in styling products, % share by claim, Spain, 2010-June 2011
                                                  • Enriched with vitamins
                                                    • Wet look
                                                      • Frizz control
                                                        • UK
                                                          • Competitive context
                                                            • Figure 27: New product activity in styling products, % share by company, UK, Jan 2010-June 2011
                                                          • Innovation
                                                            • Figure 28: New product launches in styling products, % share by claim, UK, 2010-June 2011
                                                          • Added volume
                                                            • Male talk
                                                              • Improved green credentials
                                                              • The Consumer – Product Usage

                                                                • Key points
                                                                  • Women’s use of hair styling products
                                                                    • GB
                                                                      • Figure 29: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by women, GB, 2008-10
                                                                      • Figure 30: Penetration and frequency of using hairspray (aerosol), by women, GB, 2008-10
                                                                    • France
                                                                      • Figure 31: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by women, France, 2010
                                                                    • Spain
                                                                      • Figure 32: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by women, Spain, 2008-10
                                                                      • Figure 33: Penetration and frequency of using hairspray (aerosol), by women, Spain, 2008-10
                                                                    • Germany
                                                                      • Figure 34: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by women, Germany, 2010
                                                                      • Figure 35: Penetration and frequency of using hairspray (aerosol), by women, Germany, 2010
                                                                    • Men’s use of hair styling products
                                                                      • GB
                                                                        • Figure 36: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by men, GB, 2006-10
                                                                      • France
                                                                        • Figure 37: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by men, France 2006-10
                                                                      • Spain
                                                                        • Figure 38: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by men, Spain, 2006-10
                                                                      • Germany
                                                                        • Figure 39: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by men, Germany, 2010
                                                                    • The Consumer – Products Bought by Price Bracket

                                                                      • Key points
                                                                          • Figure 40: Bought hair styling products (eg heat protector, styling mousse) in the last 12 months, by price bracket and by country, March 2011
                                                                      • Consumer – Attitudes towards Hair and Haircare Products

                                                                        • Key points
                                                                            • Figure 41: Attitudes towards hair and haircare products, by country, March 2011
                                                                            • Figure 42: Statements on hair and haircare products by high spenders on styling products, UK, March 2011
                                                                            • Figure 43: Statements on hair and haircare products by high spenders on styling products, France, March 2011
                                                                            • Figure 44: Statements on hair and haircare products by high spenders on styling products, Germany, March 2011
                                                                            • Figure 45: Statements on hair and haircare products by high spenders on styling products, Spain, March 2011
                                                                            • Figure 46: Statements on hair and haircare products by high spenders on styling products, Italy, March 2011
                                                                        • Appendix – Women’s Use of Hair Styling Products

                                                                            • Figure 47: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, GB, 2010
                                                                            • Figure 48: Penetration and Frequency of using hair styling products(hair gel, mousse, spray) including hairspray, by demographics, France, 2010
                                                                            • Figure 49: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, Spain, 2010
                                                                            • Figure 50: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, Germany, 2010
                                                                            • Figure 51: Penetration and frequency of using hairspray (aerosol), by demographics, GB, 2010
                                                                            • Figure 52: Penetration and frequency of using hairspray (aerosol), by demographics, Spain, 2010
                                                                            • Figure 53: Penetration and frequency of using hairspray (aerosol), by demographics, Germany, 2010
                                                                        • Appendix – Men’s Use of Hair Styling Products

                                                                            • Figure 54: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, GB, 2010
                                                                            • Figure 55: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, France, 2010
                                                                            • Figure 56: Penetration and frequency of using hair styling products (hair gel, mousse, spray), by demographics, Spain, 2010
                                                                            • Figure 57: Penetration and frequency of using hair styling products (hair gel, mousse, spray)), by demographics, Germany, 2010
                                                                        • Appendix – Products Bought by Price Bracket

                                                                            • Figure 58: Hair styling product products bought in the last 12 months, by demographics, UK, March 2011
                                                                            • Figure 59: Hair styling product products bought in the last 12 months, by demographics, France, March 2011
                                                                            • Figure 60: Hair styling product products bought in the last 12 months, by demographics, Germany, March 2011
                                                                            • Figure 61: Hair styling product products bought in the last 12 months, by demographics, Spain, March 2011
                                                                            • Figure 62: Hair styling product bought in the last 12 months, by demographics, Italy, March 2011

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Hair Styling Products - Europe - October 2011

                                                                        £1,877.00 (Excl.Tax)