Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Haircare - China - January 2016

“Consumers exhibit strong belief in scalp care. 47% of the consumers believe a healthy scalp is a major reason for healthy hair. The next step is to integrate scalp care into anti-ageing and anti-pollution market. For example, brands can consider collaborating with technology firms to develop apps to monitor everyday scalp condition based on the air or water quality, thereby give real-time solution.”

– Wenwen, Senior Beauty Analyst

This report looks at the following issues:

  • Scalp care persists
  • Brands should be more specific about ingredients and benefits offered
  • The solid hair wash routine shows the future is to cultivate hair treatment routine

Looking ahead, innovation in the hair treatment sector is a sensible way to grow the market, current usage rates are still relatively low and consumers are more likely to spend a bit more for hair treatment products containing skincare influenced ingredients.

Haircare products included in this report:

  • Shampoo
  • Conditioner
  • Multi-functional products (eg hair CC cream, styling base spray, elastic moisturising cream)
  • Hair mask
  • Leave-on hair treatment (cream, lotion)
  • Medical anti-dandruff products (eg Caile)
  • Leave-on essence oil
  • Leave-on spray
  • Medical hair-grow products (eg hair-grown serum, cream)

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Figure 1: Best- and worst-case forecast of China retail value sales of haircare, 2010-20
          • Key players
            • The consumer
              • Scalp care remains essential
                • Figure 2: Hair concerns, Oct 2015
              • Hair wash routine remains sophisticated
                • Figure 3: Haircare routine, Oct 2015
              • Consumers have good knowledge of haircare
                • Figure 4: Attitudes towards hair health, Oct 2015
              • Traditional channels are still preferred when buying shampoo and conditioner products
                • Figure 5: Purchase channel per category, OCT 2015
              • Beauty specialised channels are gaining popularity for treatment products
                • Figure 6: Purchase channels per category, Oct 2015
              • Relevancy is more important than price and promotion
                • Figure 7: Purchase motivation per category, Oct 2015
              • What we think
              • Issues and Insights

                • Scalp care persists
                  • The facts
                    • The implications
                      • Brands should be more specific about ingredients and benefits offered
                        • The facts
                          • The implications
                            • The solid hair wash routine shows the future is to cultivate hair treatment routine
                              • The implications
                              • The Market – What You Need to Know

                                • Slowdown in growth
                                  • E-commerce continues to grow and shifts to mobile shopping
                                    • Leave-on conditioner saw the biggest growth
                                      • Big brands are struggling
                                      • Market Size and Forecast

                                        • Market size: Growth remains flat
                                          • Figure 8: China retail value sales of shampoo, conditioner products, 2010-14
                                        • Forecast: Shampoo market sees flat growth
                                          • Figure 9: Best- and worst-case forecast of China retail value sales of shampoo, 2010-20
                                        • Leave-on conditioner will drive the conditioner market
                                          • Figure 10: Best- and worst-case forecast of China retail value sales of conditioner, 2010-20
                                      • Market Drivers

                                        • Towards a healthier lifestyle
                                          • E-commerce continues to grow and shifts to mobile shopping
                                            • Figure 11: Preferred purchase methods of popular products, July 2015
                                          • The empowered female in China
                                          • Market Segmentation

                                            • Leave-on conditioner saw the biggest growth
                                              • Figure 12: China retail value sales of haircare products, by segment, 2010-15
                                          • Key Players – What You Need to Know

                                            • L’Oréal, the forerunner of digital marketing
                                              • Unilever, collaboration with internet giants
                                                • P&G, slim down continues
                                                  • Schwarzkopf, the biggest winner on 11/11
                                                  • Market Share

                                                    • Big brands are falling
                                                      • Figure 13: China retail value sales of haircare market, by company, 2013-15
                                                  • Who’s Innovating?

                                                      • Volume up
                                                        • Latest launches
                                                          • Figure 14: Charles Worthington Salon at Home Thicker & Fuller range, Q4 2015
                                                          • Figure 15: Schwarzkopf Professional BC Bonacure Hairtherapy Excellium Plumping Q10+ Collagen tonic spray, Q3 2015
                                                          • Figure 16: TRESemmé Expert Selection Runway Collection Max The Volume Root Lifting Cream
                                                          • Figure 17: Pantene Pro-V Clinicare Thin & Weak Defy, Q3 2015
                                                          • Figure 18: Kérastase Masque Densité, Q4 2015
                                                        • Energising/Rejuvenating
                                                          • Latest launches
                                                            • Figure 19: Dove Advanced Hair Series Vitality Rejuvenated thickening Serum, Q3 2015
                                                            • Figure 20: Ryo Bai Lv Total Anti-Aging Shampoo, Q3 2015
                                                            • Figure 21: Logona Naturkosmetik Shampooing Age Energy Caféine Bio, Q3 2015
                                                          • Anti-ageing scalp care
                                                            • Latest launches
                                                              • Figure 22: Tsubaki Scalp Serum, Q4 2015
                                                              • Figure 23: Shiseido Professional The Hair Care Future Sublime scalp serum, q3 2015
                                                              • Figure 24: Grange Revitalizing scalp toner, Q3 2015
                                                            • Anti-pollution
                                                              • Clear Start
                                                                • Latest launches
                                                                  • Figure 25: Shea Moisture Professional Natural Pro Curl Care Clear Start Shampoo, Q4 2015
                                                                  • Figure 26: La Roche-Posay Kerium Extra Gentle Physiological Gel Shampoo, Q2 2015
                                                                  • Figure 27: Sofn'free Neutralizing Conditioning Shampoo, Q1 2015
                                                                • Against environmental aggressors
                                                                  • Latest launches
                                                                    • Figure 28: Repair Therapy Vital Shot Restorative Keratin Ampoules, Q4 2015
                                                                    • Figure 29: L'Oréal Elvive Colour Protect Caring Conditioner, Q3 2015
                                                                  • From silicon-free to Low Poo
                                                                    • Figure 30: Kracie Ichikami Revitalizing range, Q3 2015
                                                                    • Figure 31: Kosé Cosmeport Je l'aime Amino Super Repair shampoo, Q1 2015
                                                                    • Figure 32: Yeosin’s Protein Bomb Perfume Shampoo, Q4 2015
                                                                    • Figure 33: Primera Marula Anti-Dryness Moisture Shampoo, Q1 2015
                                                                    • Figure 34: ReVitay Kit de Tratamento para Cachos Mais Puros e Naturais (ReVitay Low Poo No Poo Kit), Q4 2015
                                                                    • Figure 35: L'Oréal Hair Expertise EverCrème Intense Nourishing Shampoo, Q4 2015
                                                                • The Consumer – What You Need to Know

                                                                  • Consumers exhibit good knowledge of haircare
                                                                    • Hair routine remains sophisticated
                                                                      • Scalp care remains essential
                                                                        • Variety is essential for shoppers to buy haircare products beyond shampoos
                                                                          • Relevance is more important than price and promotion
                                                                            • Brand awareness is a shortcut for selecting a shampoo
                                                                              • Explain more
                                                                              • Hair Concerns

                                                                                • Scalp care persist
                                                                                  • Figure 36: Hair concerns, Oct 2015
                                                                                  • Figure 37: Hair concerns, Oct 2015 and Feb 2013 comparison
                                                                                • Many consumers have multiple hair concerns
                                                                                  • Figure 38: Current hair and scalp problems, February 2013
                                                                                  • Figure 39: L'Oréal Professionnel 10 in 1 Perfecting Multipurpose Spray, Q3 2015
                                                                                  • Figure 40: Repertoire of hair concerns, by demographics, Oct 2015
                                                                                • Anti-stress haircare for mega city residents
                                                                                  • Figure 41: Dr. Wolff Plantur 21 Nutri-Caffeine Elixir, Q3 2015
                                                                              • Haircare Product Usage

                                                                                • Shampoo and conditioner remain the most used haircare products
                                                                                  • Figure 42: Haircare products usage, Oct 2015
                                                                                • Multi-tasking products saw great success
                                                                                  • Figure 43: Oribe Imperial Blowout Transformative Styling Crème, Q4 2015
                                                                                  • Figure 44: Dove Advanced Hair Series Youthful Vitality Hair BB Cream, Q3 2015
                                                                                • High income users tend to use more products
                                                                                  • Figure 45: Repertoire of haircare products usage, by demographics, Oct 2015
                                                                              • Haircare Routine

                                                                                • Blow-drying is an essential step after washing
                                                                                  • Figure 46: Haircare routine, Oct 2015
                                                                                  • Figure 47: L'Oréal Studio Thermo-Active Heat Spray, Q3 2015
                                                                                  • Figure 48: Haircare routine, by demographics, Oct 2015
                                                                                  • Figure 49: got2b Mild Blowing Quick-Drying Styling Spray, Q2 2105
                                                                                • Introducing more steps into daily routine
                                                                                  • Figure 50: L'Oréal Hyaluronic Acid Hydrating 72h Hair Mask, Q4 2015
                                                                                • 25-29, the critical stage for targeting female users
                                                                                  • Figure 51: Haircare routine, by demographics, Oct 2015
                                                                              • Attitudes towards Hair Health

                                                                                • Scalp care remains essential
                                                                                  • Figure 52: Attitudes towards hair health, Oct 2015
                                                                                  • Figure 53: Hair concerns, by attitude towards hair health, Oct 2015
                                                                                • Healthy life leads to healthy hair
                                                                                  • Hair spray innovation for greasy hair
                                                                                    • Figure 54: Hair concerns, by attitude towards hair health, Oct 2015
                                                                                    • Figure 55: Birch Tree Hair Tonic, Q2 2015
                                                                                  • Tailored solution for various needs
                                                                                    • Figure 56: Kérastase Fusio Dose Concentré Oléo-Fusion concentrate, Q3 2015
                                                                                  • Opportunity for hair vitamins and supplements
                                                                                    • Figure 57: Priorin Capsules for Hair Growth, Q3 2015
                                                                                  • Anti-pollution haircare
                                                                                    • Figure 58: CC Hair Perfector Leave-on Treatment, Q2 2015
                                                                                  • Different messages for women and men
                                                                                    • Figure 59: Haircare products usage, by demographics, Oct 2015
                                                                                  • Raise the awareness of men’s health
                                                                                    • Figure 60: Attitudes towards hair health, by demographics, Oct 2015
                                                                                • Purchase of Haircare Products

                                                                                  • Traditional channels are still preferred in buying shampoo and conditioner products
                                                                                    • Figure 61: Purchase channel per category, Oct 2015
                                                                                  • Beauty specialised channels are gaining popularity for treatment products
                                                                                    • Figure 62: Purchase channel per category, Oct 2015
                                                                                  • Young females enjoy social shopping
                                                                                    • Figure 63: Purchase channel of shampoo, by demographics, Oct 2015
                                                                                  • Convenience is king for 20-24-year-old male shoppers
                                                                                    • Figure 64: Purchase channel of shampoo, by demographics, Oct 2015
                                                                                  • Male shoppers from 25-29 years-old begin to show repertoire behaviour towards hair mask shopping
                                                                                    • Figure 65: Purchase channel of hair mask, by demographics, Oct 2015
                                                                                  • High income earners like to shop in multiple retailers
                                                                                    • The wealthy fashionable dwellers from Dongguan
                                                                                      • Figure 66: Haircare routine, by demographics, Oct 2015
                                                                                  • Purchase Motivation for Haircare Products

                                                                                    • Relevancy is more important than price and promotion
                                                                                      • Figure 67: Purchase motivation per category, Oct 2015
                                                                                    • Explain more
                                                                                      • Middle-income earners are more brand-driven when buying shampoo
                                                                                        • Figure 68: Purchase motivation shampoo, by incomes, Oct 2015
                                                                                        • Figure 69: Agema Ancient Greek Beauty Secrets Energy Cleansing Hair Shampoo, Q4 2015
                                                                                      • Busy mothers are more brand-driven
                                                                                        • Figure 70: Purchase motivation per category – CHAID – Table output, Oct 2015
                                                                                      • People from Beijing are more practical while Chengdu shoppers are more influenced by advertising
                                                                                        • Conditioner and hair mask purchase factors
                                                                                          • Figure 71: Purchase motivation conditioner and hair mask, by incomes, Oct 2015
                                                                                        • Hair treatment products purchase factors
                                                                                          • Figure 72: L'Oréal Extraordinary Hair Oil, Q4 2013
                                                                                      • The Mintropolitans

                                                                                        • Why Mintropolitans?
                                                                                          • Who are they?
                                                                                            • Great opportunity of premiumisation
                                                                                              • Figure 73: Attitude towards hair health, by demographics, Oct 2015
                                                                                              • Figure 74: Kérastase Chronologiste Fragrant Oil, Q2 2015
                                                                                            • Sophisticated hair routine
                                                                                              • Figure 75: Haircare routine, by demographics, Oct 2015
                                                                                          • Appendix – Methodology and Definitions

                                                                                            • Methodology
                                                                                              • Fan chart forecast
                                                                                                • CHAID analysis
                                                                                                  • Figure 76: Purchase motivation per category – CHAID – Tree output, Oct 2015
                                                                                                  • Figure 77: Purchase motivation per category – CHAID – Table output, Oct 2015
                                                                                                • Abbreviations

                                                                                                Companies Covered

                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                Haircare - China - January 2016

                                                                                                £3,199.84 (Excl.Tax)