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Haircare: Shampoo, Conditioner and Hair Styling Products - US - April 2010

Haircare sales have suffered in the last two years, not only from a weak economy, but also from a relative lack of major new product breakthroughs to rekindle interest and engagement in the category. Still, marketers continue to fight for market share through a variety of means including line extensions, heavy advertising, stylist endorsements and coordinated product collections that encompass all segments of haircare. Marketing themes that resonate include natural ingredients, hair nourishment and, of course, value.

This report examines the crowded and competitive haircare category from a number of angles. Mintel provides an assessment of recent marketplace activity, highlights sales results and makes projections of where the market is headed. Also included are the results of an exclusive Mintel survey of category users. Mintel explores a range of potential growth opportunities for marketers and retailers.

In addition to the topics noted above, this report provides in-depth information on the following:

  • Analysis of haircare sales by segment, retail channel, key manufacturer and brand
  • Brand profiles of major category competitors
  • Analysis of recent new product introductions from both major players and niche competitors
  • Haircare advertising
  • Category-user behaviors and attitudes based on Experian Simmons survey data and Mintel’s own consumer research
  • Separate analyses of usage data for high-potential demographic groups, including Hispanic and black consumers and teens

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market at a glance
                        • Haircare segments converge
                          • New product activity is key to competing, but may be losing its punch
                            • Big four control shampoo/conditioner
                              • Styling products more wide open
                                • Private label has yet to make a big impact
                                  • Diverted salon brands remain significant presence in FDM
                                    • Category variety suits broad range of retail channels
                                      • P&G maintains lead in shampoo and conditioner segments
                                        • Gel/mousse split between specialized brands and broader collections
                                          • Generational shift underway in hairspray
                                            • New product launches tail off
                                              • Advertising, a key driver
                                                • Product usage
                                                  • Brand loyalty and usage
                                                    • Attitudes and motivations
                                                      • Purchase influences
                                                        • Impact of race/Hispanic origin
                                                        • Insights and Opportunities

                                                          • Reorganizing retail to re-ignite growth
                                                            • Is haircare ready for a more natural natural?
                                                              • Common scents
                                                              • Inspire Insights

                                                                  • The hunt and the thrill of budget shopping
                                                                    • What we’ve seen
                                                                      • Haircare and the lure of private label
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Category hits headwinds
                                                                            • Value is in
                                                                              • Total sales and forecast
                                                                                • Figure 1: Total U.S. sales of haircare products, at current prices, 2004-14
                                                                                • Figure 2: Total U.S. sales of haircare products, at inflation-adjusted prices*, 2004-14
                                                                              • Walmart sales
                                                                              • Competitive Context

                                                                                • New product activity is key to competing, but may be losing its punch
                                                                                  • Big four control shampoo/conditioner
                                                                                    • Styling products more wide open
                                                                                      • Private label has yet to make a big impact
                                                                                        • Figure 3: FDMx dollar share of private label haircare products, 2006-09
                                                                                      • Diverted salon brands remain significant presence in FDMx
                                                                                          • Figure 4: FDMx dollar sales of selected salon haircare brands, 2006-09
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Haircare segments converge
                                                                                            • Sales of haircare products, by segment
                                                                                              • Figure 5: FDMx sales of haircare products, at current prices, by segment, 2004-09
                                                                                              • Figure 6: FDMx sales of haircare products, by segment, 2007 and 2009
                                                                                          • Segment Performance—Shampoo

                                                                                            • Key points
                                                                                              • Softening sales in category’s largest segment
                                                                                                • Sales and forecast of shampoo
                                                                                                  • Figure 7: FDMx sales of shampoo, at current prices, 2004-14
                                                                                              • Segment Performance—Conditioner

                                                                                                • Key points
                                                                                                  • Faster rise leads to steeper fall
                                                                                                    • Sales and forecast of conditioner
                                                                                                      • Figure 8: FDMx sales of conditioner, at current prices, 2004-14
                                                                                                  • Segment Performance—Hair Gel/Mousse

                                                                                                    • Key points
                                                                                                      • Segment divided by shelf dynamics
                                                                                                        • Sales and forecast of hair gel/mousse
                                                                                                          • Figure 9: FDMx sales of hair gel/mousse, at current prices, 2004-14
                                                                                                      • Segment Performance—Hairspray/Spritz

                                                                                                        • Key points
                                                                                                          • Hairspray benefits from updating
                                                                                                            • Sales and forecast of other hairspray/spritz
                                                                                                              • Figure 10: FDMx sales of hairspray/spritz, at current prices, 2004-14
                                                                                                          • Retail Channels

                                                                                                            • Key points
                                                                                                              • Category variety suits broad range of retail channels
                                                                                                                • Sales of haircare products, by channel
                                                                                                                  • Figure 11: U.S. sales of haircare products, by retail channel, 2008 and 2009
                                                                                                              • Retail Channels—Supermarkets

                                                                                                                • Key points
                                                                                                                  • Supermarket share continues to slip
                                                                                                                    • Sales of haircare products at supermarkets
                                                                                                                      • Figure 12: U.S. sales of haircare products at supermarkets, 2004-09
                                                                                                                  • Retail Channels—Other Channels

                                                                                                                    • Key points
                                                                                                                      • Broad array of large channels reflects overall market performance
                                                                                                                        • Sales of haircare products at other channels
                                                                                                                          • Figure 13: U.S. sales of haircare products at other channels*, 2004-09
                                                                                                                      • Retail Channels—Salons and Barber Shops

                                                                                                                        • Key points
                                                                                                                          • Salon business hangs tough
                                                                                                                            • Sales of haircare products at salons and barber shops
                                                                                                                              • Figure 14: U.S. sales of haircare products at salons and barber shops, 2004-09
                                                                                                                          • Market Drivers

                                                                                                                            • Aging population another factor in category slowdown
                                                                                                                              • Figure 15: U.S. population, by age, 2005-15
                                                                                                                            • A generational shift among men?
                                                                                                                              • Figure 16: Haircare product usage, by gender and age, April 2008-June 2009
                                                                                                                            • Teen girls, young women decline as percentage of total female population
                                                                                                                              • Figure 17: U.S. population of women, by age, 2005-15
                                                                                                                            • Hispanics becoming increasingly important to haircare
                                                                                                                              • Figure 18: Haircare product usage, by race/Hispanic origin, April 2008-June 2009
                                                                                                                              • Figure 19: Population, by race and Hispanic origin, 2005-15
                                                                                                                            • Younger Hispanics growing disproportionately quickly
                                                                                                                              • Figure 20: U.S. Hispanic population, by age, 2005-15
                                                                                                                          • Leading Companies

                                                                                                                            • Key points
                                                                                                                              • Category remains in the hands of big players
                                                                                                                                  • Figure 21: FDMx sales of leading haircare product manufacturers in the U.S., 2008 and 2009
                                                                                                                              • Brand Share—Shampoo

                                                                                                                                • Key points
                                                                                                                                  • More natural, more nourishing
                                                                                                                                    • Value positioning fares well in recession
                                                                                                                                      • Manufacturer and brand sales of shampoo
                                                                                                                                        • Figure 22: Selected brand sales and market share of shampoo, 2008 and 2009
                                                                                                                                    • Brand Share—Conditioner

                                                                                                                                      • Key points
                                                                                                                                        • Mostly consistent with shampoo
                                                                                                                                          • Manufacturer and brand sales of conditioner
                                                                                                                                            • Figure 23: Selected brand sales and market share of conditioner, 2008 and 2009
                                                                                                                                        • Brand Share—Gel/Mousse

                                                                                                                                          • Key points
                                                                                                                                            • Many brands compete
                                                                                                                                              • Coordinated collections becoming the norm
                                                                                                                                                • Manufacturer and brand sales of gel/mousse
                                                                                                                                                  • Figure 24: Selected brand FDMx sales and market share of gel/mousse, 2008 and 2009
                                                                                                                                              • Brand Share—Spray/Spritz

                                                                                                                                                • Key points
                                                                                                                                                  • Generational shift underway in hairspray
                                                                                                                                                    • Manufacturer and brand sales of spray/spritz
                                                                                                                                                      • Figure 25: Selected brand FDMx sales and market share of spray/spritz, 2008 and 2009
                                                                                                                                                  • Brand Qualities

                                                                                                                                                    • Back to the future for Pantene
                                                                                                                                                      • TRESemmé: the right blend of style and value
                                                                                                                                                        • Sunsilk re-invented again, seriously
                                                                                                                                                          • The Axe effect comes to haircare
                                                                                                                                                            • Organix grows on diet of organic ingredients
                                                                                                                                                            • Innovation and Innovators

                                                                                                                                                              • Overview
                                                                                                                                                                • Figure 26: Haircare new product launches, 2005-09
                                                                                                                                                              • Top companies most active in new product launches
                                                                                                                                                                • Figure 27: Haircare new product launches, by company, 2005-09
                                                                                                                                                              • Major themes in new product development
                                                                                                                                                                • Natural, organic, ethical
                                                                                                                                                                  • Convenience
                                                                                                                                                                    • Beautiful, well-nourished hair
                                                                                                                                                                    • Advertising and Promotion

                                                                                                                                                                      • Overview
                                                                                                                                                                        • Figure 28: Advertising spending of selected haircare brands, 2007 and 2008
                                                                                                                                                                      • Common approaches and themes blur brand identities
                                                                                                                                                                        • TRESemmé promotes 24 Hour Body collection
                                                                                                                                                                          • Figure 29: TRESemmé, television ad, 2010
                                                                                                                                                                        • Suave Professionals features top stylists
                                                                                                                                                                          • Figure 30: Suave Professionals, television ad, 2010
                                                                                                                                                                        • Pantene highlights value by comparing to salon brands
                                                                                                                                                                          • Figure 31: Pantene Full &Thick, television ad, 2009
                                                                                                                                                                        • Pantene taps into interest in natural ingredients
                                                                                                                                                                          • Figure 32: Pantene Nature Fusion, television ad, 2009
                                                                                                                                                                        • Garnier Fructis highlights the power of nature
                                                                                                                                                                          • Figure 33: Garnier Fructis, television ad, 2010
                                                                                                                                                                          • Figure 34: Garnier Fructis spray, television ad, 2009
                                                                                                                                                                        • Aveeno enters as one more natural-ingredient haircare brand
                                                                                                                                                                          • Figure 35: Aveeno Nourish+, television ad, 2009
                                                                                                                                                                        • And now for something completely different…
                                                                                                                                                                          • Figure 36: Axe shampoo, television ad, 2009
                                                                                                                                                                        • Increasing emphasis on digital/social media
                                                                                                                                                                        • Product Usage

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Shampoo used universally
                                                                                                                                                                              • Use of conditioner and styling products less widespread, skews female
                                                                                                                                                                                • Figure 37: Haircare product usage, by gender, April 2008-June 2009
                                                                                                                                                                              • Shampoo, conditioner use drops slightly among older adults
                                                                                                                                                                                • Styling products display diverging age preferences
                                                                                                                                                                                  • Figure 38: Haircare product usage, by age, April 2008-June 2009
                                                                                                                                                                                • Frequency rates approach once a day
                                                                                                                                                                                  • Figure 39: Frequency of use of haircare products, by gender, April 2008-June 2009
                                                                                                                                                                                  • Figure 40: Frequency of use of haircare products, by age, April 2008-June 2009
                                                                                                                                                                                • For shampoo and conditioner, men stick with the basics…
                                                                                                                                                                                  • …women get more specific
                                                                                                                                                                                    • Figure 41: Types of shampoo used, by gender, April 2008-June 2009
                                                                                                                                                                                    • Figure 42: Types of conditioner used, by gender, April 2008-June 2009
                                                                                                                                                                                  • Gel and mousse most frequently used styling products
                                                                                                                                                                                    • Figure 43: Usage of hair styling gel, mousse, cream, lotion/liquid, spritz, tonic, by gender, April 2008-June 2009
                                                                                                                                                                                  • Younger adults use more styling products
                                                                                                                                                                                    • Figure 44: Usage of hair styling gel, mousse, cream, lotion/liquid, spritz, tonic, by age, April 2008-June 2009
                                                                                                                                                                                  • Hairspray users go for maximum hold
                                                                                                                                                                                    • Figure 45: Types of hairspray used by women, by age, April 2008-June 2009
                                                                                                                                                                                • Brand Loyalty and Usage

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Brand loyalty only moderate
                                                                                                                                                                                      • Figure 46: Haircare product brand loyalty, by gender, December 2009
                                                                                                                                                                                      • Figure 47: Haircare product brand loyalty, by age, December 2009
                                                                                                                                                                                    • Shampoo brand usage
                                                                                                                                                                                      • Figure 48: Brands of shampoo used, by gender, April 2008-June 2009
                                                                                                                                                                                      • Figure 49: Brands of shampoo used, by age, April 2008-June 2009
                                                                                                                                                                                    • Conditioner brand usage
                                                                                                                                                                                      • Figure 50: Brands of conditioner used, by gender, April 2008-June 2009
                                                                                                                                                                                      • Figure 51: Brands of conditioner used, by age, April 2008-June 2009
                                                                                                                                                                                    • Styling product brand use
                                                                                                                                                                                      • Figure 52: Brands of hair styling creams, gels, mousse, lotions used, by gender, April 2008-June 2009
                                                                                                                                                                                    • Hairspray brand use
                                                                                                                                                                                      • Figure 53: Brands of hairspray used by women, by age, April 2008-June 2009
                                                                                                                                                                                  • Attitudes and Motivations Concerning Shampoo and Conditioner

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Attitudes and behaviors that guide shampoo/conditioner selection
                                                                                                                                                                                        • Figure 54: Attitudes and behaviors toward shampoo/conditioner selection, by gender, December 2009
                                                                                                                                                                                        • Figure 55: Attitudes and behaviors toward shampoo/conditioner selection, by age, December 2009
                                                                                                                                                                                      • Different shampoo or conditioner for different members of the family
                                                                                                                                                                                        • Figure 56: Purchase of different shampoo or conditioner for different members of the family, by household income, December 2009
                                                                                                                                                                                        • Figure 57: Purchase of different shampoo or conditioner for different members of the family, by presence of children in household, December 2009
                                                                                                                                                                                      • Animal testing, natural/organic, sustainable ingredients
                                                                                                                                                                                        • Figure 58: Importance of natural/organic, sustainable ingredients, not tested on animals in shampoo/conditioner, by gender, December 2009
                                                                                                                                                                                        • Figure 59: Importance of natural/organic, sustainable ingredients, not tested on animals in shampoo/conditioner, by age, December 2009
                                                                                                                                                                                      • Prices paid for shampoo and conditioner
                                                                                                                                                                                        • Figure 60: Average prices paid for shampoo and conditioner, by gender, December 2009
                                                                                                                                                                                        • Figure 61: Average prices paid for shampoo and conditioner, by age, December 2009
                                                                                                                                                                                    • Attitudes and Behaviors Concerning Hair Styling Products

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Hair styling products part of the everyday routine
                                                                                                                                                                                          • Figure 62: Attitudes and behaviors concerning hair styling products, by age, December 2009
                                                                                                                                                                                      • Purchase Influences

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Price, product benefits and habit rise to the top across segments
                                                                                                                                                                                            • Gender and age have bearing on purchase influences
                                                                                                                                                                                              • Shampoo purchase influences
                                                                                                                                                                                                • Figure 63: Shampoo purchase influences, by gender, December 2009
                                                                                                                                                                                                • Figure 64: Shampoo purchase influences, by age, December 2009
                                                                                                                                                                                              • Conditioner purchase influences
                                                                                                                                                                                                • Figure 65: Conditioner purchase influences, by gender, December 2009
                                                                                                                                                                                                • Figure 66: Conditioner purchase influences, by age, December 2009
                                                                                                                                                                                              • Styling product purchase influences
                                                                                                                                                                                                • Figure 67: Styling product purchase influences, by gender, December 2009
                                                                                                                                                                                                • Figure 68: Styling produce purchase influences, by age, December 2009
                                                                                                                                                                                            • Incidence of Hair/Scalp Conditions and Problems

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Gray and thinning hair top a long list of perceived hair problems
                                                                                                                                                                                                  • Figure 69: Incidence of hair/scalp conditions/problems, by gender, December 2009
                                                                                                                                                                                                  • Figure 70: Incidence of hair/scalp conditions/problems, by age, December 2009
                                                                                                                                                                                              • Impact of Race/Hispanic Origin

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                    • Figure 71: Haircare product usage, by race/Hispanic origin, April 2008-June 2009
                                                                                                                                                                                                    • Figure 72: Usage of hair styling gel, mousse, cream, lotion/liquid, spritz, tonic, by race/Hispanic origin, April 2008-June 2009
                                                                                                                                                                                                    • Figure 73: Importance of natural/organic, sustainable ingredients, not tested on animals in shampoo/conditioner, by race/Hispanic origin, December 2009
                                                                                                                                                                                                    • Figure 74: Shampoo purchase influences, by race/Hispanic origin, December 2009
                                                                                                                                                                                                    • Figure 75: Styling product purchase influences, by race/Hispanic origin, December 2009
                                                                                                                                                                                                    • Figure 76: Incidence of hair/scalp conditions/problems, by race/Hispanic origin, December 2009
                                                                                                                                                                                                • Teens

                                                                                                                                                                                                  • Product usage and frequency
                                                                                                                                                                                                    • Figure 77: Haircare product usage among teens, by gender and age, April 2008-June 2009
                                                                                                                                                                                                    • Figure 78: Frequency of use of haircare products among teens, by gender and age, April 2008-June 2009
                                                                                                                                                                                                  • Types of shampoo and conditioner used
                                                                                                                                                                                                    • Figure 79: Types of shampoo used among teens, by gender and age, April 2008-June 2009
                                                                                                                                                                                                    • Figure 80: Types of conditioner used among teens, by gender and age, April 2008-June 2009
                                                                                                                                                                                                  • Types of styling product used
                                                                                                                                                                                                    • Figure 81: Usage of hair styling gel, mousse, cream, lotion/liquid, spritz, tonic among teens, by gender and age, April 2008-June 2009
                                                                                                                                                                                                    • Figure 82: Use of scented or unscented hairspray by teen girls, by age, April 2008-June 2009
                                                                                                                                                                                                • Cluster Analysis

                                                                                                                                                                                                    • Big spenders
                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                          • Opportunities
                                                                                                                                                                                                            • Specific and habitual
                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                  • Opportunities
                                                                                                                                                                                                                    • Bargain hunters
                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                          • Opportunities
                                                                                                                                                                                                                            • Cluster characteristics
                                                                                                                                                                                                                              • Figure 83: Shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 84: Haircare products used, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 85: Haircare product brand loyalty, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 86: Average shampoo spend, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 87: Average conditioner spend, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 88: Attitudes towards product efficacy, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 89: Preferred product attributes, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                              • Figure 90: Factors influencing purchase decisions, by shampoo and conditioner clusters, December 2009
                                                                                                                                                                                                                            • Cluster demographics
                                                                                                                                                                                                                              • Figure 91: Shampoo and conditioner clusters, by gender, December 2009
                                                                                                                                                                                                                              • Figure 92: Shampoo and conditioner clusters, by age, December 2009
                                                                                                                                                                                                                              • Figure 93: Shampoo and conditioner clusters, by household income, December 2009
                                                                                                                                                                                                                              • Figure 94: Shampoo and conditioner clusters, by race, December 2009
                                                                                                                                                                                                                              • Figure 95: Shampoo and conditioner clusters, by Hispanic origin, December 2009
                                                                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                                                                            • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                              • Shampoo
                                                                                                                                                                                                                                • Overview of shampoo
                                                                                                                                                                                                                                  • Regular shampoo
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 96: Brand map, selected brands of shampoo, buying rate by household penetration, 2009*
                                                                                                                                                                                                                                      • Figure 97: Key purchase measures for the top brands of shampoo, by household penetration, 2009*
                                                                                                                                                                                                                                    • Dandruff shampoo
                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                        • Figure 98: Brand map, selected brands of dandruff shampoo, buying rate by household penetration, 2009*
                                                                                                                                                                                                                                        • Figure 99: Key purchase measures for the top brands of dandruff shampoo, by household penetration, 2009*
                                                                                                                                                                                                                                      • Hair conditioner
                                                                                                                                                                                                                                        • Overview of hair conditioner
                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                            • Figure 100: Brand map, selected brands of hair conditioner, buying rate by household penetration, 2009*
                                                                                                                                                                                                                                            • Figure 101: Key purchase measures for the top brands of hair conditioner, by household penetration, 2009*
                                                                                                                                                                                                                                          • Hair styling gel/mousse
                                                                                                                                                                                                                                            • Overview of hair styling gel/mousse
                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                • Figure 102: Brand map, selected brands of hair styling gel/mousse, buying rate by household penetration, 2009*
                                                                                                                                                                                                                                                • Figure 103: Key purchase measures for the top brands of hair styling gel/mousse, by household penetration, 2009*
                                                                                                                                                                                                                                              • Hairspray
                                                                                                                                                                                                                                                • Overview of hairspray
                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                    • Figure 104: Brand map, selected brands of hairspray, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                    • Figure 105: Key purchase measures for the top brands of hairspray, by household penetration, 2009*
                                                                                                                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                                                                                                                    • Gender and age
                                                                                                                                                                                                                                                      • Figure 106: Shampoo purchase influences, by gender and age, December 2009
                                                                                                                                                                                                                                                      • Figure 107: Importance in shampoo/conditioner of natural/organic, sustainable ingredients, not tested on animals, by gender and age, December 2009
                                                                                                                                                                                                                                                    • Race/Hispanic origin and age
                                                                                                                                                                                                                                                        • Figure 108: Shampoo purchase influences, by race/Hispanic origin and age, December 2009
                                                                                                                                                                                                                                                        • Figure 109: Importance in shampoo/conditioner of natural/organic, sustainable ingredients, not tested on animals, by race/Hispanic origin and age, December 2009
                                                                                                                                                                                                                                                    • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                        • Figure 110: Attitudes and behaviors toward shampoo/conditioner selection, by household income, December 2009
                                                                                                                                                                                                                                                        • Figure 111: Importance in shampoo/conditioner of natural/organic, sustainable ingredients, not tested on animals, by household income, December 2009
                                                                                                                                                                                                                                                        • Figure 112: Average prices paid for shampoo and conditioner, by household income, December 2009
                                                                                                                                                                                                                                                        • Figure 113: Attitudes and behaviors concerning hair styling products, by household income, December 2009
                                                                                                                                                                                                                                                        • Figure 114: Attitudes and behaviors concerning hair styling products, by gender, December 2009
                                                                                                                                                                                                                                                        • Figure 115: Shampoo purchase influences, by household income, December 2009
                                                                                                                                                                                                                                                    • Appendix: Trade Associations

                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                      • Alberto-Culver USA Inc
                                                                                                                                                                                                                                                      • American Crew, Inc.
                                                                                                                                                                                                                                                      • American Health and Beauty Aids Institute (AHBAI)
                                                                                                                                                                                                                                                      • Avalon Natural Products
                                                                                                                                                                                                                                                      • Avon USA
                                                                                                                                                                                                                                                      • Beauty Industry Fund (BIF)
                                                                                                                                                                                                                                                      • Burt's Bees Inc.
                                                                                                                                                                                                                                                      • Charles Worthington
                                                                                                                                                                                                                                                      • Colomer
                                                                                                                                                                                                                                                      • Condé Nast Publications Inc.
                                                                                                                                                                                                                                                      • CVS Caremark Corporation
                                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                                      • Farouk Systems, Inc.
                                                                                                                                                                                                                                                      • Food and Drug Administration
                                                                                                                                                                                                                                                      • Food Products Association
                                                                                                                                                                                                                                                      • Forest Stewardship Council
                                                                                                                                                                                                                                                      • Frederic Fekkai
                                                                                                                                                                                                                                                      • Global Gillette
                                                                                                                                                                                                                                                      • Greenfield Online
                                                                                                                                                                                                                                                      • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                      • Henkel Corporation
                                                                                                                                                                                                                                                      • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                                                                                                                                                                      • John Frieda
                                                                                                                                                                                                                                                      • Johnson & Johnson
                                                                                                                                                                                                                                                      • Kao Corporation
                                                                                                                                                                                                                                                      • KPSS GMBH
                                                                                                                                                                                                                                                      • L'Oréal Canada
                                                                                                                                                                                                                                                      • L'Oréal USA
                                                                                                                                                                                                                                                      • Mercedes-Benz USA
                                                                                                                                                                                                                                                      • National Association of Chain Drug Stores (NACDS)
                                                                                                                                                                                                                                                      • Nature's Gate (WorldPantry.com Inc.)
                                                                                                                                                                                                                                                      • Neutrogena Corporation
                                                                                                                                                                                                                                                      • Nexxus
                                                                                                                                                                                                                                                      • P&G-Clairol, Inc.
                                                                                                                                                                                                                                                      • Personal Care Products Council
                                                                                                                                                                                                                                                      • Procter & Gamble Company (The)
                                                                                                                                                                                                                                                      • Procter & Gamble USA
                                                                                                                                                                                                                                                      • Professional Beauty Association (PBA)
                                                                                                                                                                                                                                                      • Rainforest Alliance
                                                                                                                                                                                                                                                      • Sally Beauty Company, Inc.
                                                                                                                                                                                                                                                      • Schwarzkopf & Henkel
                                                                                                                                                                                                                                                      • Sebastian International
                                                                                                                                                                                                                                                      • Society of Cosmetic Chemists (SCC)
                                                                                                                                                                                                                                                      • Target Corporation
                                                                                                                                                                                                                                                      • The Body Shop - Retail Sales
                                                                                                                                                                                                                                                      • TIGI Haircare
                                                                                                                                                                                                                                                      • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                      • U.S. Bureau of the Census
                                                                                                                                                                                                                                                      • U.S. Department of Agriculture
                                                                                                                                                                                                                                                      • Unilever USA
                                                                                                                                                                                                                                                      • Victoria's Secret
                                                                                                                                                                                                                                                      • Walgreen Co
                                                                                                                                                                                                                                                      • Walmart Stores (USA)
                                                                                                                                                                                                                                                      • Wella Professional
                                                                                                                                                                                                                                                      • Women's Wear Daily (WWD)
                                                                                                                                                                                                                                                      • Zotos International, Inc.

                                                                                                                                                                                                                                                      Haircare: Shampoo, Conditioner and Hair Styling Products - US - April 2010

                                                                                                                                                                                                                                                      £3,199.84 (Excl.Tax)