Headphones - UK - July 2015
“With over half of current owners willing to spend more on a product that they can try out before purchase and about a third of them looking to match their headphones with their personal style, in-store interactive product displays and individual product personalisation are likely to be the greatest drivers of market growth.”
– Sara Ballaben, Technology Analyst
This report discusses the following key issues:
- Encouraging sports users to upgrade
- Appealing to Stylish Youths
Fashion-driven young music listeners have shifted the competition in the headphones market from the pure audio quality ground to a balanced mix of sound and stylish design. As headphones have become a true fashion accessory that users want to match to their personal style, in-store interactive product displays and individual product personalisation are likely to be the greatest drivers of market growth.
This report covers the UK consumer market for headphones, the type which you might use to listen to music, radio, audiobooks, podcasts or other audio files. The report looks at a range of different forms, including in-ear, on/over-ear and ear-hook/clip on headphones.
With market expansion unlikely to come from new adopters, headphones brands need to foster sustainable growth by encouraging existing users to upgrade to more expensive premium models and to use different headphones for different activities.
Limited market penetration of ear-hook and sweat/water resistant products, arguably the most appropriate types for use while training, suggests that the sports users segment might hold significant untapped potential and could represent a profitable opportunity for headphones brands.
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