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Health and Fitness Clubs - UK - July 2015

"Nearly four fifths of UK adults have at least one health or fitness goal, yet only 12% currently use a gym. However, the indications for the private health and fitness club sector remain promising, with the continued rise of budget gyms helping to break down the barriers associated with more established clubs; namely cost, location and the commitment of entering long-term contracts."

-  Paul Davies, Senior Leisure and Technology Analyst

This report answers the following questions:

  • Does polarisation mean the end for the mid-market?
  • How can full-service health and fitness clubs justify their premium?

The pressure on full-service health clubs is intensifying. As shown by the recent troubles experienced by the two biggest mid-market chains, clubs that do not exceed expectations on service level could fall victim to the popularity of budget gyms and the growing range of convenient, hassle-free fitness alternatives.

Personalisation can help these operators to justify their premium price point. Interest in tracking workouts and monitoring nutritional intake suggests that operators need to form a relationship with consumers in and away from the gym. Memberships that include the use of ‘360-degree’ fitness tracking apps or devices can effectively give users access to a virtual personal trainer through setting customised goals, delivering dietary advice and providing feedback.

This report examines the market for private health and fitness clubs, although some reference is also made to the public sector for the purpose of comparison. Mintel defines private clubs as those being operated by an individual or company for profit and in private ownership.

Public health and fitness clubs are defined as those operated by, or on behalf of, a local authority, such as a gymnasium and other facilities found in public leisure centres or swimming pool complexes.

 

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

        • Polarisation of the gym market to boost value
          • Figure 1: Forecast for the value of the UK health and fitness club market, 2010-20
        • Four in five consumers have health or fitness goals
          • Figure 2: Health and fitness goals, May 2015
        • Budget operators help industry to widen its net
          • Figure 3: Health and fitness club usage, April 2014 and May 2015
        • Payment breaks could be the decisive factor
          • Figure 4: Factors that influence choice of health and fitness club, May 2015
        • Cost the main, but not the only barrier
          • Figure 5: Barriers to using health and fitness clubs, May 2015
        • Full-service clubs and budget gyms seen as polar opposites
          • Figure 6: Correspondence analysis – Perceptions of health and fitness-related venues, May 2015
      • Issues and Insights

        • Does polarisation mean the end for the mid-market?
          • The facts
            • The implications
              • How can full-service health and fitness clubs justify their premium?
                • The facts
                  • The implications
                  • The Market – What You Need to Know

                    • Motivation the biggest barrier to a healthy lifestyle
                      • Alternatives pose a greater threat
                        • Competition ruling brings an end to proposed merger
                          • Total number of clubs approaches 3,000
                            • Polarisation of the gym market to boost value
                            • Market Drivers

                              • Motivation the biggest barrier to a healthy lifestyle
                                  • Figure 7: Barriers to being healthy, April 2014
                                • Tech brands get fanatical about fitness
                                    • Figure 8: Personal ownership of and interest in buying consumer technology products, February 2015
                                  • Participation in running sprints ahead
                                      • Figure 9: Participation in ‘keep fit and gym activities’ and running, 2011/12-2014/15
                                    • Competition ruling brings an end to proposed merger
                                    • Market Size and Forecast

                                      • Total number of clubs approaches 3,000
                                          • Figure 10: Number of health and fitness clubs in the UK, 2010-15
                                        • Growth spread across the UK
                                          • Figure 11: Number of health and fitness clubs in the UK*, by region, September 2014
                                        • Polarisation of the gym market to boost value
                                            • Figure 12: Forecast for the value of the UK health and fitness club market, 2010-20
                                          • Expansion of budget gyms widens the industry’s net
                                            • Figure 13: Forecast for the volume of the UK health and fitness club market, 2010-20
                                          • Forecasts
                                            • Value
                                              • Figure 14: Forecast for the value of the UK health and fitness club market, 2010-20
                                            • Volume
                                              • Figure 15: Forecast for the volume (members) of the UK health and fitness club market, 2010-20
                                          • Segment Performance

                                            • Opportunity for membership ‘bolt-ons’
                                              • Figure 16: UK health and fitness club market, by sector, 2012-15
                                          • Key Players – What You Need to Know

                                            • Pure Gym becomes the market leader
                                              • Full-service health clubs remain the big spenders
                                                • Sports retailers up their fitness game
                                                  • Boutiques give gyms a new face
                                                    • Fitness First gets personal
                                                      • Gyms get tech-centric
                                                        • Train more, pay less
                                                        • Market Share

                                                          • Pure Gym’s acquisition set to stretch its lead
                                                            • Figure 17: Number of Pure Gym and The Gym venues, June 2011-June 2015
                                                            • Figure 18: Leading UK health and fitness club operators, by number of clubs and members, 2015
                                                          • Further consolidation on the cards
                                                          • Brand Communication and Promotion

                                                            • Full-service health clubs remain the big spenders
                                                                • Figure 19: Advertising expenditure of top 10 operators (by adspend), 2011-14
                                                            • Launch Activity and Innovation

                                                              • Sports retailers up their fitness game
                                                                • Boutiques give gyms a new face
                                                                  • Fitness First gets a refurbishment
                                                                      • Figure 20: Fitness First revenue, 2009-15
                                                                    • Gyms get tech-centric
                                                                      • Nuffield’s small victories
                                                                        • Train more, pay less
                                                                        • The Consumer – What You Need to Know

                                                                          • Four in five consumers have health or fitness goals
                                                                            • Budget operators help industry to widen its net
                                                                              • Payment breaks could be the decisive factor
                                                                                • A menu of benefits can help to justify joining fees
                                                                                  • Cost the main, but not the only barrier
                                                                                    • Full-service clubs and budget gyms seen as polar opposites
                                                                                    • Interest in Health and Fitness

                                                                                      • Four in five consumers have health or fitness goals
                                                                                          • Figure 21: Health and fitness goals, May 2015
                                                                                        • Only 13% of people wanting to lose weight go to the gym
                                                                                            • Figure 22: Health and fitness club usage among consumers who are interested in losing weight, May 2015
                                                                                          • Millennials: The health-conscious generation
                                                                                            • Figure 23: Health and fitness goals, by generation, May 2015
                                                                                        • Health and Fitness Club Usage

                                                                                          • Budget operators help industry to widen its net
                                                                                              • Figure 24: Health and fitness club usage, April 2014 and May 2015
                                                                                            • Price still a barrier
                                                                                                • Figure 25: Health and fitness club usage, by gender, age and financial situation, May 2015
                                                                                              • A ‘360-degree’ fitness tracker has appeal
                                                                                                • Figure 26: Health and fitness goals, by health and fitness club usage, May 2015
                                                                                            • Influences on Choice of Club

                                                                                              • Payment breaks could be the decisive factor
                                                                                                  • Figure 27: Factors that influence choice of health and fitness club, May 2015
                                                                                                • Let’s Make a Deal
                                                                                                  • Clubs can tailor offers to suit Mum and Dad
                                                                                                      • Figure 28: Factors that influence choice of health and fitness club, by parents of under-16s, May 2015
                                                                                                    • Rewards can reduce churn
                                                                                                      • Figure 29: Factors that influence choice of health and fitness club, by usage of health and fitness clubs, May 2015
                                                                                                  • Joining Fees

                                                                                                    • A menu of benefits can help to justify joining fees
                                                                                                        • Figure 30: Joining fee contributions, May 2015
                                                                                                      • Personal training top of the bill
                                                                                                      • Barriers

                                                                                                        • Cost the main, but not the only barrier
                                                                                                            • Figure 31: Barriers to using health and fitness clubs, May 2015
                                                                                                          • Raising awareness of non-fitness-related facilities
                                                                                                            • Figure 32: Lack of interest in fitness activities, by generation, May 2015
                                                                                                          • Removing psychological and contractual barriers
                                                                                                              • Figure 33: Barriers to using health and fitness clubs, by people who are interested in losing weight, May 2015
                                                                                                              • Figure 34: Barriers to using health and fitness clubs, by perceptions of full-service health clubs and budget gyms, May 2015
                                                                                                          • Correspondence Analysis – Perceptions of Venues

                                                                                                            • Full-service clubs and budget gyms seen as polar opposites
                                                                                                                • Figure 35: Correspondence analysis – Perceptions of health and fitness-related venues, May 2015
                                                                                                                • Figure 36: Perceptions of health and fitness-related venues, May 2015
                                                                                                              • Technology can help gyms to keep fit
                                                                                                                  • Figure 37: Perceptions of health and fitness-related venues as being innovative, by age, May 2015
                                                                                                                • Gyms lagging behind on social interaction
                                                                                                                  • Figure 38: Perceptions of health and fitness-related venues as sociable, May 2015
                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                • Data sources
                                                                                                                  • Abbreviations
                                                                                                                    • Market size and forecast
                                                                                                                      • Value
                                                                                                                        • Figure 39: Best- and worst-case forecast for the value of the UK health and fitness club market, 2015-20
                                                                                                                      • Volume
                                                                                                                        • Figure 40: Best- and worst-case forecast for the volume of the UK health and fitness club market, 2015-20
                                                                                                                      • Fan chart forecast
                                                                                                                        • The consumer
                                                                                                                          • Correspondence analysis

                                                                                                                          Companies Covered

                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                          Health and Fitness Clubs - UK - July 2015

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