Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Health and Fitness Clubs - UK - July 2016

"Flexibility and technology are two important emerging forces in the private health and fitness club market, the former filtering up from a rapidly-expanding low-cost sector that is bringing new users into the market and the latter filtering down from a premium segment focused on improving experiences and the sophistication of training programmes."
– David Walmsley, Senior Leisure Analyst

This report covers the following areas:

  • Will new technologies offer equal opportunities for all?
  • Will the Government's new sport and activity policy change the game?

Increasing provision within the low-cost segment is expected to remain the primary source of further development into the medium term, a period in which consumers are expected to respond particularly favourably to the more flexible payment and pricing options becoming available.

The flexible payment trend poses a trading-down threat to the mid-market and premium segments, where the perennial problem of churn remains an ongoing issue too. In response, operators here are likely to invest strongly in new technologies that offer more stimulating exercise experiences and increasingly personalised training programmes.

For the purposes of this Report, Mintel has used the following definitions:

  • Health and fitness clubs examined in this Report are defined as being privately owned, ie operated by a company or individual on a commercial, for-profit basis.
  • Where reference to the public sector is made for the purpose of comparison, public health and fitness clubs are defined as those operated by, or on behalf of, a local authority, such as a gymnasium and other facilities found in public leisure centres or swimming pool complexes.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Low-cost boom steps up growth
              • Figure 1: Forecast of consumer spending on private health and fitness clubs, 2011-21
            • Affordable access attracts new users
              • Figure 2: Forecast of private health and fitness club user numbers, 2011-21
            • Companies and brands
              • PureGym bulks up
                • Figure 3: Leading private health and fitness club operators, by number of sites, June 2016
              • The consumer
                • Low-cost revolution not yet changing market make-up
                  • Figure 4: Use of health and fitness clubs, April 2014-May 2016
                • Club members getting their money’s worth
                  • Figure 5: Frequency of visiting private health and fitness clubs, May 2016
                • Payment models working to improve flexibility
                  • Figure 6: Methods of payment for use of private health and fitness clubs, May 2016
                • Swimmers splash out beyond gym-based mainstream
                  • Figure 7: Private health and fitness club activities, May 2016
                • Multiple motivations offer value for money – but not without risk
                  • Figure 8: Motivations for joining a private health and fitness club, May 2016
                • Retention issues are not about results
                  • Figure 9: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
                • Loyalty schemes point the way to new members
                  • Figure 10: Interest in incentives for private health and fitness club membership, May 2016
                • What we think
                • Issues and Insights

                  • Will new technologies offer equal opportunities for all?
                    • The facts
                      • The implications
                        • Will the Government’s new sport and activity policy change the game?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Low-cost boom steps up growth
                                • Affordable access attracts new users
                                  • Sales focus on more than membership
                                    • Expanding provision widens pool of potential customers
                                      • Exercise for health policy to open new doors
                                      • Market Size and Forecast

                                        • Low-cost segment leads spending growth
                                          • Figure 11: Value of the UK private health and fitness club market, 2011-21
                                        • Forecast
                                          • Figure 12: Forecast of consumer spending on private health and fitness clubs, 2011-21
                                        • More clubs, more members
                                          • Figure 13: Private health and fitness club user numbers, 2011-21
                                        • Forecast
                                          • Figure 14: Forecast of private health and fitness club user numbers, 2011-21
                                        • Forecast methodology
                                        • Market Segmentation

                                          • Adding value beyond the studio and gym
                                              • Figure 15: Consumer spending in private health and fitness clubs, 2014-16
                                          • Market Drivers

                                            • ‘Strong is the new skinny’
                                              • Figure 16: Monthly or more frequent participation in sport and fitness activities, October 2014-September 2015
                                            • Public policy switches from sport to health
                                                • Figure 17: Actions considered important to staying healthy, August 2015
                                              • Consumer caution tempers rising incomes boost
                                                • Figure 18: Personal disposable income, 2010-20
                                              • Growth in club numbers improving access
                                                  • Figure 19: Private health and fitness facilities*, by region, March 2015
                                                • Clubs and users switched on to technology
                                                    • Figure 20: Plans to purchase or upgrade a smartwatch, by timescale, December 2015
                                                  • Operators sign up for mass participation events
                                                  • Companies and Brands – What You Need to Know

                                                    • PureGym powers ahead
                                                      • Competition and fragmentation fuel M&A activity
                                                        • Immersive fitness offers a more engaging experience
                                                          • Collaborations stretch from mass events to exclusive labels
                                                            • Expansion plans backed by adspend growth
                                                            • Market Share

                                                              • PureGym bulks up on venue numbers…
                                                                  • Figure 21: Leading private health and fitness club operators, by number of sites, June 2016
                                                                • …and leads on memberships as a result
                                                                  • Figure 22: Leading private health and fitness club operators, by estimated membership numbers, June 2016
                                                                • Mergers still offering a short-cut to growth
                                                                • Launch Activity and Innovation

                                                                  • Snap Fitness cracks on with expansion plans
                                                                    • Industry jumps into immersive fitness trend
                                                                      • Taking brand collaborations beyond the boutique
                                                                        • Data brings new dynamism to pricing
                                                                          • Wisdom on crowds
                                                                            • No cycling on the upper deck?
                                                                            • Advertising and Marketing Activity

                                                                              • Adspend supports expansion plans
                                                                                  • Figure 23: Total monitored above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2011/12-2014/15
                                                                                • Personal approach goes digital
                                                                                  • Nielsen Media Research coverage
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Low-cost revolution not yet changing market make-up
                                                                                      • Club members getting their money’s worth
                                                                                        • Payment models working to improve flexibility
                                                                                          • Swimmers splash out beyond gym-based mainstream
                                                                                            • Multiple motivations offer value for money – but not without risk
                                                                                              • Retention issues are not about results
                                                                                                • Potential members keen to cut their costs
                                                                                                • Health and Fitness Club Users

                                                                                                  • New club models leave market make-up unmoved
                                                                                                      • Figure 24: Use of health and fitness clubs, April 2014-May 2016
                                                                                                    • Potential users open to education on health club benefits
                                                                                                        • Figure 25: Potential health and fitness club users, by generation, May 2016
                                                                                                    • Frequency of Club Visiting

                                                                                                      • Club users committed to frequent visiting
                                                                                                          • Figure 26: Frequency of visiting private health and fitness clubs, May 2016
                                                                                                      • Payment Methods

                                                                                                        • Flexible trends altering the payment picture
                                                                                                          • Figure 27: Methods of payment for use of private health and fitness clubs, May 2016
                                                                                                        • Frequent visiting a long-term commitment
                                                                                                            • Figure 28: Frequency of visiting health and fitness clubs, by method of payment, May 2016
                                                                                                        • Club Activities

                                                                                                          • Club users head straight to the gym
                                                                                                              • Figure 29: Private health and fitness club activities, May 2016
                                                                                                            • Swimmers dip a toe in many waters
                                                                                                              • Figure 30: Participation in selected private health and fitness club activities, by participation in selected other activities, May 2016
                                                                                                          • Motivations for Membership

                                                                                                            • Stress-busting to break out of the spa?
                                                                                                                • Figure 31: Motivations for joining a private health and fitness club, May 2016
                                                                                                              • Multiple motivations – ambition vs realism
                                                                                                                  • Figure 32: Repertoire of motivations for joining a private health and fitness club, May 2016
                                                                                                                • Are personal trainers losing out around weight loss?
                                                                                                                    • Figure 33: Past-year experience of exercising with a personal trainer, by motivation for joining a health and fitness club, May 2016
                                                                                                                • User Satisfaction

                                                                                                                  • Customers well satisfied – but also quick to judge
                                                                                                                    • Figure 34: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
                                                                                                                  • Lack of progress not pushing members to the exit
                                                                                                                    • Figure 35: Satisfaction of past users with progress towards private health and fitness club goals, May 2016
                                                                                                                • Incentives for Membership

                                                                                                                  • Loyalty schemes point the way to new members
                                                                                                                      • Figure 36: Interest in incentives for private health and fitness club membership, May 2016
                                                                                                                    • Losing weight, expanding interest
                                                                                                                        • Figure 37: Losing weight/toning up as a motivation for health and fitness club membership, by interest in incentives for membership, May 2016
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                        • Abbreviations
                                                                                                                          • Consumer research methodology
                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                            • Market value
                                                                                                                              • Figure 38: Forecast of consumer expenditure on private health and fitness clubs, 2016-21
                                                                                                                            • Market volume
                                                                                                                              • Figure 39: Forecast of private health and fitness club user numbers, 2016-21
                                                                                                                            • Forecast Methodology

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Health and Fitness Clubs - UK - July 2016

                                                                                                                            £1,995.00 (Excl.Tax)