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Health and Fitness Clubs - UK - July 2017

“The health and fitness market is in a strong position to continue growing. With an increased focus on active lives, healthy eating, and exercise from both consumers and other industries this should feed into the health club sector. Operators need to keep up with market trends, especially technology.”
– Helen Fricker, Senior Leisure Analyst

This Report answers the following key questions:

  • How can gym operators use technology to increase member retention rates?
  • How can gym operators use technology to increase member and staff interaction?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Health and fitness club market set for continued growth
              • Figure 1: Value of the UK private health and fitness club market, 2012-22
            • Member numbers rise alongside site numbers
              • Figure 2: Volume of the UK private health and fitness club market, 2012-22
            • Companies and brands
              • PureGym dominates
                • Figure 3: Leading private health and fitness club operators, by number of sites, June 2017
              • The consumer
                • Usage is stable and indicates retention is improving
                  • Figure 4: Trends in use of health and fitness clubs, April 2014 - May 2017
                • What we think
                • Issues and Insights

                  • How can gym operators use technology to increase member retention rates?
                    • The facts
                      • The implications
                        • How can gym operators use technology to increase member and staff interaction?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Health and Fitness club market set for continued growth
                                • Additional services highlight new opportunities
                                  • Continued focus on health and fitness
                                    • Increased access to health and fitness
                                      • Drop in consumer confidence may hit gyms
                                        • Technological developments
                                          • Doing more to understand data
                                          • Market Size and Forecast

                                            • Health and fitness club market set for continued growth
                                              • Figure 5: Value of the UK private health and fitness club market, 2012-22
                                            • Forecast
                                              • Figure 6: Value of the UK private health and fitness club market, 2012-22
                                            • Member numbers rise alongside site numbers
                                              • Figure 7: Volume of the UK private health and fitness club market, 2012-22
                                            • Forecast
                                              • Figure 8: Volume of the UK private health and fitness club market, 2012-22
                                            • Forecast methodology
                                            • Market Segmentation

                                              • Additional services highlight new opportunities
                                                  • Figure 9: Consumer spending in private health and fitness clubs, 2014-2017
                                              • Market Drivers

                                                • Continued focus on health and fitness
                                                  • Increased access to health and fitness
                                                    • Big names move into fitness space
                                                      • Drop in consumer confidence may hit gyms
                                                        • Technological developments
                                                          • Doing more to understand data
                                                          • Companies and Brands – What You Need to Know

                                                            • PureGym continues to dominate market…
                                                              • …with one million members in sight
                                                                • More mergers and acquisitions shake up market
                                                                  • Boutiques expanding
                                                                    • Immersive fitness evolution
                                                                      • Digital negates the need for humans…
                                                                        • …and increases connectivity
                                                                          • The merging of food and fitness
                                                                            • David Lloyd invests most on ATL ad spend
                                                                            • Market Share

                                                                              • PureGym continues to dominate market…
                                                                                  • Figure 10: Leading private health and fitness club operators, by number of sites, June 2017
                                                                                • …with one million members in site
                                                                                  • Figure 11: Leading private health and fitness operators, by estimated membership numbers, June 2017
                                                                                • More mergers and acquisitions shake up market
                                                                                • Launch Activity and Innovation

                                                                                  • Boutiques expanding
                                                                                    • Immersive fitness evolution
                                                                                      • Digital negates the need for humans…
                                                                                        • …and increases connectivity
                                                                                          • Fitness is popping up everywhere
                                                                                            • The merging of food and fitness
                                                                                              • Rewarding exercise
                                                                                                • Mental health and sleep gaining more focus
                                                                                                • Advertising and Marketing Activity

                                                                                                  • David Lloyd invests most in ATL ad spend
                                                                                                      • Figure 12: Total above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2013-16
                                                                                                    • Nielsen Ad Intel coverage
                                                                                                    • The Consumer – What You Need to Know

                                                                                                      • Usage is stable and indicates retention is improving
                                                                                                        • Anytime Fitness most used but Fitness First most considered
                                                                                                          • Annual contracts remain most common but increase in pay as you go
                                                                                                            • High membership fees the greatest barrier to gym usage
                                                                                                              • Membership with inclusive classes most popular
                                                                                                                • Virtual reality classes most appealing to males
                                                                                                                  • Operators under threat from new ways of keeping fit
                                                                                                                    • Move online or miss out
                                                                                                                      • Keep up with technology or lose members
                                                                                                                        • Nutritional advice and diet planning appeals most to young women
                                                                                                                          • Additional services still win over stripped back facilities
                                                                                                                          • Health and Fitness Club Usage

                                                                                                                            • Usage is stable and indicates retention is improving
                                                                                                                                • Figure 13: Trends in use of health and fitness clubs, April 2014-May 2017
                                                                                                                                • Figure 14: Trends in use of health and fitness clubs, April 2014-May 2017
                                                                                                                              • Tackling gym rejectors
                                                                                                                                • Treat experienced users and newbies accordingly
                                                                                                                                    • Figure 15: Attitudes towards health and fitness clubs, by experienced and non-experienced gym users, May 2017
                                                                                                                                • Health and Fitness Club Brand Usage and Consideration

                                                                                                                                  • Anytime Fitness most used but Fitness First most considered
                                                                                                                                      • Figure 16: Use and consideration of health and fitness clubs in gym users and considerers, by brand, May 2017
                                                                                                                                    • Multiple demographic influences on gym use and consideration
                                                                                                                                        • Figure 17: Health and Fitness Club consideration in Gym Considerers, by brand, May 2017
                                                                                                                                    • Payment Methods

                                                                                                                                      • Annual contracts remain most common but increase in pay as you go
                                                                                                                                        • Figure 18: Methods of payment for use of health and fitness clubs, May 2017
                                                                                                                                      • A monthly membership fee with no contract is preferred
                                                                                                                                        • Figure 19: Preference for membership type, May 2017
                                                                                                                                    • Barriers to Health and Fitness Club Usage

                                                                                                                                      • High membership fees the greatest barrier to gym usage
                                                                                                                                          • Figure 20: Barriers to health and fitness club usage, May 2017
                                                                                                                                        • Females more put off by costs while men prefer outdoor activities and sports
                                                                                                                                          • A lack of interest in fitness the single biggest barrier
                                                                                                                                            • Figure 21: Reasons for not using a health and fitness club by number of reasons given, May 2017
                                                                                                                                        • Class Preferences

                                                                                                                                          • Membership with inclusive classes most popular
                                                                                                                                            • Females prefer a familiar class timetable
                                                                                                                                              • Class types need to cater to all tastes
                                                                                                                                                  • Figure 22: Preference for class payment method, class choice and class type, May 2017
                                                                                                                                              • Attitudes towards Developments in the Health and Fitness Industry

                                                                                                                                                • Virtual reality classes most appealing to males
                                                                                                                                                  • Traditional gyms could be under threat from new ways of keeping fit
                                                                                                                                                      • Figure 23: Attitudes towards developments in the health and fitness club sector, May 2017
                                                                                                                                                  • Online Services and Capabilities

                                                                                                                                                    • Operators need to be moving online
                                                                                                                                                      • Figure 24: Online preferences for joining and class bookings, May 2017
                                                                                                                                                    • Users want to manage their membership online
                                                                                                                                                      • Figure 25: Attitude towards online membership management, May 2017
                                                                                                                                                  • The Role of Technology and Media in Health and Fitness

                                                                                                                                                    • Wi-Fi is a must for health and fitness clubs
                                                                                                                                                      • Keep up with technology or lose members
                                                                                                                                                        • Sports on TV appeals to young males
                                                                                                                                                          • Figure 26: Attitudes towards technology and media in health and fitness clubs, May 2017
                                                                                                                                                        • Exercise users spend less time watching TV
                                                                                                                                                          • Figure 27: TV viewing and exercise behaviour, May 2017
                                                                                                                                                      • Additional Advice and Services

                                                                                                                                                        • Nutritional advice and diet planning appeals most to young women
                                                                                                                                                            • Figure 28: Gym experience classification and preference for additional advice, May 2017
                                                                                                                                                          • Additional services still win over stripped back facilities
                                                                                                                                                              • Figure 29: Preference for additional facilities and services, May 2017
                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                              • Abbreviations
                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                                  • Market value
                                                                                                                                                                    • Figure 30: Forecast of consumer expenditure on private health and fitness clubs, 2017-22
                                                                                                                                                                  • Market volume
                                                                                                                                                                    • Figure 31: Forecast of private health and fitness club user numbers, 2017-22
                                                                                                                                                                  • Forecast methodology

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                  Health and Fitness Clubs - UK - July 2017

                                                                                                                                                                  US $2,583.33 (Excl.Tax)