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Health and Fitness Clubs - UK - June 2011

This report examines the market for private health and fitness clubs, although some reference is also made to the public sector for the purpose of comparison. Mintel defines private clubs as those being operated by an individual or company for profit and in private ownership.

Public health and fitness clubs are defined as those operated by, or on behalf of, a local authority, such as a gymnasium and other facilities found in public leisure centres or swimming pool complexes.

The term ‘attrition rate’ is defined as the percentage of members at the start of a given period who have lapsed by the end of that period, which may be a year or a month. Conversely, the term ‘retention rate’ is used to describe the percentage of members who have been retained in that period.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK health and fitness clubs market size trends, 2006-16
            • Market factors
              • Companies, brands and innovation
                • Figure 2: Leading UK health and fitness clubs operators, by number of adult members, 2011
              • The consumer
                • Figure 3: Private health and fitness facilities: current membership status, April 2011
              • What we think
              • Issues in the Market

                  • Which sector of the industry is likely to show the most growth?
                    • What specific consumer types can clubs target for growth?
                      • What can clubs do differently to try and attract more members?
                        • Are there opportunities for clubs to extend their brands into new markets?
                        • Future Opportunities

                          • Bite-size fitness?
                            • Clubbing together
                            • Internal Market Environment

                              • Key points
                                • First signs of success?
                                  • Figure 4: Trends in body mass index (BMI) of adults in England, 2006-09
                                • Overweight or obese peak among the lower income groups
                                  • Figure 5: Overweight and obesity prevalence, by household income and gender, 2009
                                • Children’s situation improving too
                                  • Figure 6: Trends in body mass index (BMI) of children in England, by gender, 2006-09
                                • Women less likely than men to be active…
                                  • Figure 7: Levels of physical activity, age and gender, 2008
                                • … and more focused on looks than fitness
                                  • Sports participation rates hit as age of austerity bites
                                    • Figure 8: Trends in participation in sports regularly/occasionally, 2006-10
                                  • Bicycle ownership grows as home fitness suffers
                                    • Figure 9: Trends on ownership of sporting equipment, 2006-10
                                  • Good to belong?
                                    • Figure 10: Sports clubs consumers belong to, 2006-10
                                  • Industry continues to promote itself
                                    • Cloudy forecast for sunbeds
                                    • Broader Market Environment

                                      • Key points
                                        • Tough times ahead but long-term prospects better
                                          • Figure 11: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
                                        • Double-dip avoided?
                                          • Figure 12: GDP quarterly percentage change, Q1 2006-Q1 2011
                                        • Consumers still edgy
                                          • Figure 13: Trends in consumer confidence, January 2008-April 2011
                                        • Key user age group set to increase in number
                                          • Figure 14: Trends in the age structure of the UK population, 2006-16
                                        • AB growth positive for industry
                                          • Figure 15: Forecast adult population trends, by socio-economic group, 2006-16
                                        • Retired growth unlikely to boost market dramatically
                                          • Figure 16: Forecast adult population trends, by lifestage, 2006-16
                                        • National Minimum Wage growth adds to cost base
                                          • Figure 17: National Minimum Wage hourly rates, UK, 1999-2011
                                        • Utility bill pressures ease slightly but electricity still a worry
                                          • Figure 18: Price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2006-10
                                        • Online opportunities
                                          • Figure 19: Trends in broadband penetration, 2004-10
                                      • Competitive Context

                                        • Key points
                                          • Affordable escapism dominates the leisure landscape
                                            • Figure 20: Key leisure market sector trends, at current prices, 2006-10
                                          • US market resumes growth trend
                                            • Figure 21: US health and fitness clubs market size, 2006-10
                                            • Figure 22: US health and fitness club market size key performance indicators, 2006-10
                                          • Outdoor fitness provides competition for clubs
                                          • Strengths and Weaknesses in the Market

                                              • Strengths
                                                • Year-round trade
                                                  • Secure environment
                                                    • Steady supply of customers
                                                      • Taps into desire to belong
                                                        • United industry
                                                          • Weaknesses
                                                            • Vulnerable to recessionary cutbacks
                                                              • High customer throughput
                                                                • Overhead pressures
                                                                  • Competition from home-based fitness
                                                                    • Lack of transparency/flexibility
                                                                    • Who’s Innovating?

                                                                      • Key points
                                                                        • New gym chains keep emerging despite relative maturity of market
                                                                          • PayasUgym opens up private clubs to pay and play users
                                                                            • Equipment innovation essential for improving the gym experience
                                                                              • New classes help to maintain interest
                                                                                • Sporta plans national chain of gyms
                                                                                  • Technology offers alternatives to the gym
                                                                                    • Urban Fitness alternatives
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • Market still growing, but hesitantly
                                                                                          • Figure 23: UK health and fitness clubs market size trends, 2006-16
                                                                                        • Forecast
                                                                                          • Market value
                                                                                            • Figure 24: Health and fitness clubs market size forecast (value) 2006-16
                                                                                          • Market volume
                                                                                            • Figure 25: Health and fitness clubs market size forecast (volume) 2006-16
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • Squeeze on household incomes hits secondary spend
                                                                                              • Figure 26: UK health and fitness club market, by sector, 2006-10
                                                                                          • Market Share

                                                                                            • Key points
                                                                                              • Virgin closes in on market leadership
                                                                                                • Figure 27: Leading UK health and fitness club operators, by number of clubs and members, 2011
                                                                                            • Companies and Products

                                                                                              • Key points
                                                                                                • Industry structure
                                                                                                  • Figure 28: Number of private health and fitness clubs in the UK, 2006-11
                                                                                                  • Figure 29: Leading players in the UK health and fitness clubs market, by brand, June 2011
                                                                                                • David Lloyd Leisure Operations Holdings Ltd
                                                                                                    • Figure 30: Financial performance of David Lloyd Leisure Limited in the UK, 2006-09
                                                                                                    • Figure 31: Financial performance of Next Generation Clubs Limited in the UK, 2006-09
                                                                                                    • Figure 32: Financial performance of Harbour Clubs Limited in the UK, 2005-09
                                                                                                  • Virgin Group Holdings Ltd (including Esporta)
                                                                                                      • Figure 33: Financial performance of Virgin Active UK businesses, 2006-10
                                                                                                      • Figure 34: Financial performance of New Esporta Holding* Ltd, 2005-09
                                                                                                    • Fitness First Group Ltd
                                                                                                        • Figure 35: Financial performance of Fitness First Clubs Limited in the UK, 2005-09
                                                                                                      • MOP Acquisitions (LAF) Ltd (LA Fitness)
                                                                                                          • Figure 36: Financial performance of MOP Acquisitions (LAF) Ltd, 2007-10
                                                                                                        • Dave Whelan Sports Ltd
                                                                                                            • Figure 37: Financial performance of Dave Whelan Sports* Ltd, 2010
                                                                                                          • Bannatyne Fitness Ltd
                                                                                                              • Figure 38: Financial performance of Bannatyne Fitness Ltd, 2006-10
                                                                                                            • Nuffield Health
                                                                                                              • Other operators
                                                                                                              • Brand Communication and Promotion

                                                                                                                • Key points
                                                                                                                  • Clubs continue to increase spend on spreading the word
                                                                                                                    • Figure 39: Advertising expenditure for health and fitness clubs, 2006-10
                                                                                                                    • Figure 40: Advertising expenditure for health and fitness clubs, by operator, 2007-10
                                                                                                                    • Figure 41: Advertising expenditure for health and fitness clubs, by month, 2010
                                                                                                                • Attitudes Towards Exercise and Healthy Eating

                                                                                                                  • Key points
                                                                                                                    • Over one in five rarely or never exercise
                                                                                                                      • Figure 42: Attitudes towards exercise and healthy eating, April 2011
                                                                                                                      • Figure 43: Attitudes towards exercise, by attitudes towards healthy eating, April 2011
                                                                                                                      • Figure 44: Attitudes towards exercise and healthy eating, by next most popular attitudes towards exercise and healthy eating, April 2011
                                                                                                                  • Current Usage of Private Health and Fitness Facilities

                                                                                                                    • Key points
                                                                                                                      • Figure 45: Current usage of private health and fitness facilities, April 2011
                                                                                                                    • Healthy eaters and exercisers more likely to use health clubs
                                                                                                                      • Figure 46: Current usage of private health and fitness facilities, by most popular attitudes towards exercise and healthy eating, April 2011
                                                                                                                      • Figure 47: Current usage of private health and fitness facilities, by next most popular attitudes towards exercise and healthy eating, April 2011
                                                                                                                  • What Activities Do People Do?

                                                                                                                    • Key points
                                                                                                                      • Gym and swimming most popular activities
                                                                                                                        • Figure 48: Activities done at private health and fitness clubs and public leisure centres and swimming pools in past 12 months, by current usage of private health and fitness facilities, April 2011
                                                                                                                    • Incentives to Use Private Health and Fitness Clubs

                                                                                                                      • Key points
                                                                                                                        • Time for the joining fee ‘stick’ to be replaced by a ‘carrot’?
                                                                                                                          • Figure 49: Incentives to use private health and fitness clubs, April 2011
                                                                                                                        • Lapsed users most likely to favour short-term contracts
                                                                                                                          • Figure 50: Incentives to use private health and fitness clubs, by current non-users of private health and fitness facilities, April 2011
                                                                                                                      • Health and Fitness Clubs Targeting Opportunities

                                                                                                                        • Key points
                                                                                                                          • Figure 51: Health and fitness club target groups, April 2011
                                                                                                                        • Fit (45% of adults aged 15+ or 23.3 million people)
                                                                                                                          • Demographics
                                                                                                                            • Marketing message
                                                                                                                              • Healthy in Mind (33% of adults aged 15+ or 17.1 million people)
                                                                                                                                • Demographics
                                                                                                                                  • Marketing message
                                                                                                                                    • Inactive (22% of adults aged 15+ or 11.4 million people)
                                                                                                                                      • Demographics
                                                                                                                                        • Marketing message
                                                                                                                                          • Fit twice as likely as average to be health club members
                                                                                                                                            • Figure 52: Current usage of private health and fitness facilities, by target groups, April 2011
                                                                                                                                        • Appendix – Companies and Products

                                                                                                                                            • Figure 53: Financial performance of Virgin Active Ltd, 2006-10
                                                                                                                                            • Figure 54: Financial performance of Holmes Place Health Clubs Ltd, 2006-10
                                                                                                                                        • Appendix – Attitudes Towards Exercise and Healthy Eating

                                                                                                                                            • Figure 55: Most popular attitudes towards exercise and healthy eating, by demographics, April 2011
                                                                                                                                            • Figure 56: Next most popular attitudes towards exercise and healthy eating, by demographics, April 2011
                                                                                                                                        • Appendix – Current Usage of Private Health and Fitness Facilities

                                                                                                                                            • Figure 57: Current usage of private health and fitness facilities, by demographics, April 2011
                                                                                                                                        • Appendix – What Activities Do People Do?

                                                                                                                                            • Figure 58: Activities done at private health and fitness clubs and public leisure centres and swimming pools in past 12 months, by demographics, April 2011
                                                                                                                                        • Appendix – Incentives to Use Private Health and Fitness Clubs

                                                                                                                                            • Figure 59: Incentives to use private health and fitness clubs, by demographics, April 2011
                                                                                                                                        • Appendix – Health and Fitness Clubs Targeting Opportunities

                                                                                                                                            • Figure 60: Attitudes towards exercise and healthy eating, by target groups, April 2011
                                                                                                                                            • Figure 61: Health and fitness clubs target groups, by demographics, April 2011

                                                                                                                                        Companies Covered

                                                                                                                                        • Arsenal Football Club
                                                                                                                                        • Asda Group Ltd
                                                                                                                                        • Bank of England
                                                                                                                                        • Bannatyne's Health Club
                                                                                                                                        • Barclays Bank plc
                                                                                                                                        • BC Partners Ltd
                                                                                                                                        • Bridgepoint Capital
                                                                                                                                        • Bridges Ventures Ltd
                                                                                                                                        • British Military Fitness
                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                        • Cannons Health and Fitness Ltd
                                                                                                                                        • Cinven Ltd
                                                                                                                                        • Co-operative Group
                                                                                                                                        • Curves International, Inc.
                                                                                                                                        • David Lloyd Leisure
                                                                                                                                        • De Vere Group PLC
                                                                                                                                        • Department of Health
                                                                                                                                        • Esporta
                                                                                                                                        • Facebook, Inc.
                                                                                                                                        • Fitness 4 Less Ltd
                                                                                                                                        • Fitness Exchange
                                                                                                                                        • Fitness First Plc
                                                                                                                                        • Fitness Industry Association
                                                                                                                                        • Foursquare
                                                                                                                                        • Freeview
                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                        • Greens Health & Fitness
                                                                                                                                        • HBOS plc (Halifax Bank of Scotland)
                                                                                                                                        • Hilton Group plc
                                                                                                                                        • International Health, Racquet & Sportsclub Association (IHRSA)
                                                                                                                                        • Ipsos MORI
                                                                                                                                        • J. Sainsbury
                                                                                                                                        • JJB Sports Plc
                                                                                                                                        • Kantar Media
                                                                                                                                        • LA Fitness PLC
                                                                                                                                        • Legal & General Ventures Limited
                                                                                                                                        • London Stock Exchange plc
                                                                                                                                        • Market & Opinion Research International (MORI)
                                                                                                                                        • Marks & Spencer
                                                                                                                                        • MidOcean Partners
                                                                                                                                        • mmO2 plc
                                                                                                                                        • MTV Europe (UK)
                                                                                                                                        • Nestlé UK Ltd
                                                                                                                                        • News International PLC
                                                                                                                                        • Nintendo UK Entertainment Ltd
                                                                                                                                        • Nuffield Hospitals
                                                                                                                                        • Office of Fair Trading
                                                                                                                                        • Pure Gym Ltd
                                                                                                                                        • Rugby Football Union
                                                                                                                                        • Saks Incorporated
                                                                                                                                        • Shokk
                                                                                                                                        • Société Générale Group
                                                                                                                                        • Sony (UK) Ltd
                                                                                                                                        • Tesco Plc
                                                                                                                                        • The Benenden Healthcare Society Limited
                                                                                                                                        • The Club Company
                                                                                                                                        • The Sports and Recreation Trust Association
                                                                                                                                        • Topnotch Health Club Holdings Ltd
                                                                                                                                        • Total Fitness (UK) Ltd
                                                                                                                                        • Virgin Active
                                                                                                                                        • Virgin Group Ltd.
                                                                                                                                        • Waitrose
                                                                                                                                        • Whitbread PLC
                                                                                                                                        • Wigan Athletic Football Club
                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                        • World Health Organization

                                                                                                                                        Health and Fitness Clubs - UK - June 2011

                                                                                                                                        £1,995.00 (Excl.Tax)