Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Health and Fitness Clubs - UK - June 2013

“One area where there could be potential is for a kind of ‘budget plus’ club, where elements of the budget format are retained but with a wider range of facilities in order to broaden appeal.”

– Michael Oliver, Senior Leisure & Media Analyst

Some questions answered in this report include:

  • Is there still potential for new club formats?
  • How can clubs better target women?
  • How can non-budget clubs counter the threat from budget rivals?
  • Where are future users most likely to come from and what would encourage them to join or rejoin?

The UK health and fitness club market has proved to be comparatively resilient during the economic downturn but factors like the continued squeeze on household incomes and high levels of youth unemployment have made life tough for the mid-market clubs.

However, they have created ideal conditions for the development of the budget health clubs sector, which has expanded rapidly in the past three or four years and now accounts for nearly a fifth of total UK private health and fitness club membership.

This report examines the current status of the industry, including innovations and market trends, profiles the leading operators and looks at the growth of the budget sector, as well as assessing consumer behaviour and attitudes, including usage and interest in using fitness technology products.

This report examines the market for private health and fitness clubs, although some reference is also made to the public sector for the purpose of comparison.

Mintel defines private clubs as those being operated by an individual or company for profit and in private ownership.

Public health and fitness clubs are defined as those operated by, or on behalf of, a local authority, such as a gymnasium and other facilities found in public leisure centres or swimming pool complexes.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK health and fitness club market, 2007-17
            • Market drivers
              • Figure 2: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
            • Companies, brands and innovation
              • Figure 3: Leading UK health and fitness club operators, by number of clubs and members, 2013
            • The consumer
              • Considerable scope for expansion
                • Figure 4: Current usage of private health and fitness clubs, April 2013
              • Monthly payments predominate
                • Figure 5: How people pay for health and fitness club usage, April 2013
              • Image and weight loss biggest motivations for current users
                • Figure 6: Motivations for joining a health and fitness club – current users, April 2013
              • Potential users motivated by weight loss
                • Figure 7: Motivations for joining a health and fitness club – potential users, April 2013
              • Increased flexibility is key to encouraging potential users
                • Figure 8: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
              • Cost is main reason for lapsing
                • Figure 9: Reasons for no longer using a health and fitness club, April 2013
              • Cost and apathy main objections for non-users
                • Figure 10: Reasons for not using a health and fitness club, April 2013
              • Home is where the heart is
                • Figure 11: Attitudes towards health and fitness clubs, April 2013
              • Technology products provide competition and opportunities for operators
                • Figure 12: Fitness and exercise technology product usage, April 2013
              • What we think
              • Issues in the Market

                  • Is there still potential for new club formats?
                    • How can clubs better target women?
                      • How can non-budget clubs counter the threat from budget rivals?
                        • Where are future users most likely to come from and what would encourage them to join or rejoin?
                        • Trend Application

                            • Trend: Extend My Brand
                              • Trend: Help Me Help Myself
                                • Mintel Futures: Old Gold
                                • Market Drivers

                                  • Key points
                                    • Around a quarter of adults are classed as obese
                                      • Figure 13: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
                                      • Figure 14: Trends in Body Mass Index (BMI) of children in England, by gender, 2008-11
                                    • Early signs of recovery in the UK economy?
                                      • Figure 15: Trends in quarterly GDP, Q1 2008-Q1 2013
                                    • Household incomes still under the cosh
                                      • Figure 16: Trends in inflation and average weekly earnings, March 2007-March 2013
                                    • Overheads continue to climb
                                      • Figure 17: Average price of fuels purchased by non-domestic consumers in the UK*, 2008-12
                                    • CRC provides incentive to cut energy use
                                      • Figure 18: Carbon emissions of leading health and fitness club operators, 2011-12
                                    • Youth unemployment hits the core demographic
                                      • Figure 19: Unemployment rates, by age band (seasonally adjusted), 2007-12
                                    • Mobile device ownership increasing
                                      • Figure 20: Electronic products/services have at home, September 2012 and January 2013
                                    • Exercise makes it onto the NHS radar
                                      • Physical activity added to incentive scheme for GPs
                                        • Progress being driven by ukactive
                                        • Who’s Innovating?

                                          • Key points
                                            • Cycling in demand in light of British success
                                              • Shape Up seeks to shake up group exercise
                                                • Virgin Active installs interactive tracking device for swimmers
                                                  • Nuffield joins up health and fitness offerings
                                                    • Pure Gym follows David Lloyd with app launch
                                                      • ReadingMate allows users to read while they run
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Budget clubs bolster industry
                                                            • Figure 21: UK health and fitness club market, 2007-17
                                                          • Forecast
                                                            • Figure 22: Forecast UK health and fitness club market, 2007-17
                                                        • Segment Performance

                                                          • Key points
                                                            • Ancillaries feel the heat
                                                              • Figure 23: UK health and fitness club market, by sector, 2008-12
                                                            • Mid-market clubs most affected
                                                              • Budget clubs growth mitigates impact on membership revenues
                                                                • Flexibility is key to holding on to members
                                                                  • Average membership fee is around £40 per month
                                                                    • Budget sector continues to drive outlet growth
                                                                    • Market Share

                                                                      • Key points
                                                                        • Rise of the budget gyms
                                                                          • Figure 24: Leading UK health and fitness club operators, by number of clubs and members, 2013
                                                                        • Leading budget operators
                                                                          • Figure 25: Leading UK budget health club operators, by number of clubs, 2011-13
                                                                      • Companies and Products

                                                                        • Industry structure
                                                                            • Figure 26: Number of health and fitness clubs in the UK, June 2013
                                                                            • Figure 27: Number of health and fitness clubs* in the UK, by region, January 2013
                                                                            • Figure 28: Trends in the number of health and fitness clubs in England and Wales, March 2011-January 2013
                                                                            • Figure 29: Trends in the number of health and fitness clubs in Scotland, February 2012-April 2013
                                                                          • David Lloyd Leisure
                                                                            • Background
                                                                              • Services
                                                                                • Infrastructure and network
                                                                                  • Membership
                                                                                    • Financial performance
                                                                                      • Figure 30: Financial performance of David Lloyd Leisure Limited in the UK, 2008-11
                                                                                      • Figure 31: Financial performance of Next Generation Clubs Limited in the UK, 2008-11
                                                                                      • Figure 32: Financial performance of Harbour Club Limited in the UK, 2008-11
                                                                                    • Recent activity
                                                                                      • Virgin Active
                                                                                        • Background
                                                                                          • Services
                                                                                            • Infrastructure and network
                                                                                              • Memberships
                                                                                                • Financial Performance
                                                                                                  • Figure 33: Financial performance of Virgin Active UK, 2007-11
                                                                                                • Recent activity
                                                                                                  • Fitness First
                                                                                                    • Background
                                                                                                      • Services
                                                                                                        • Infrastructure and network
                                                                                                          • Memberships
                                                                                                            • Financial performance
                                                                                                              • Figure 34: Financial performance of Fitness First Clubs Limited in the UK, 2007-11
                                                                                                            • Recent activity
                                                                                                              • Dave Whelan Sports (DW Sports Fitness)
                                                                                                                • Background
                                                                                                                  • Services
                                                                                                                    • Infrastructure and network
                                                                                                                      • Memberships
                                                                                                                        • Financial performance
                                                                                                                          • Figure 35: Financial performance of Dave Whelan Sports* Ltd, 2011 and 2012
                                                                                                                        • MOP Acquisitions (LAF) (LA fitness)
                                                                                                                          • Background
                                                                                                                            • Services
                                                                                                                              • Infrastructure and network
                                                                                                                                • Memberships
                                                                                                                                  • Financial performance
                                                                                                                                    • Figure 36: Financial performance of MOP Acquisitions (LAF) Ltd, 2008-11
                                                                                                                                  • Recent activity
                                                                                                                                    • Pure Gym
                                                                                                                                      • Background
                                                                                                                                        • Services
                                                                                                                                          • Infrastructure and network
                                                                                                                                            • Membership
                                                                                                                                              • Financial performance
                                                                                                                                                • Figure 37: Financial performance of Pure Gym Ltd, 2011 and 2012
                                                                                                                                              • Recent activity
                                                                                                                                                • The Gym
                                                                                                                                                  • Background
                                                                                                                                                    • Services
                                                                                                                                                      • Infrastructure and network
                                                                                                                                                        • Memberships
                                                                                                                                                          • Financial performance
                                                                                                                                                            • Figure 38: Financial performance of The Gym Limited, 2010 and 2011
                                                                                                                                                          • Recent activity
                                                                                                                                                            • Nuffield Health
                                                                                                                                                              • Background
                                                                                                                                                                • Services
                                                                                                                                                                  • Infrastructure and network
                                                                                                                                                                    • Memberships
                                                                                                                                                                      • Financial performance
                                                                                                                                                                        • Recent activity
                                                                                                                                                                          • Bannatyne Fitness
                                                                                                                                                                            • Background
                                                                                                                                                                              • Services
                                                                                                                                                                                • Infrastructure and network
                                                                                                                                                                                  • Memberships
                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                      • Figure 39: Financial performance of Bannatyne’s Fitness Ltd, 2008-12
                                                                                                                                                                                    • Recent activity
                                                                                                                                                                                      • Other operators
                                                                                                                                                                                        • Total Fitness Health Clubs Ltd
                                                                                                                                                                                          • De Vere Group Ltd
                                                                                                                                                                                            • Club Company Holdings Ltd
                                                                                                                                                                                              • Energie Global Brand Management Ltd
                                                                                                                                                                                                • Fitness 4 Less (Holdings) Ltd
                                                                                                                                                                                                  • TruGym
                                                                                                                                                                                                    • Xercise4Less
                                                                                                                                                                                                      • Active4Less Ltd
                                                                                                                                                                                                        • FitSpace Ltd
                                                                                                                                                                                                        • Brand Communication and Promotion

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Advertising expenditure holds steady
                                                                                                                                                                                                              • Figure 40: Advertising expenditure for health and fitness clubs, 2010-13*
                                                                                                                                                                                                            • Virgin Active and David Lloyd are top advertisers
                                                                                                                                                                                                              • Figure 41: Advertising expenditure for health and fitness clubs, by operator, 2010-13
                                                                                                                                                                                                            • New Year’s resolutions and summer holidays influence adspend
                                                                                                                                                                                                              • Figure 42: Advertising expenditure for health and fitness clubs, by month, 2012
                                                                                                                                                                                                            • Social media presence is varied
                                                                                                                                                                                                              • Figure 43: Number of Twitter followers and Facebook likes for leading health and fitness club operators*, 2013
                                                                                                                                                                                                          • Considerable Scope for Expansion

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Strong latent demand for health and fitness clubs
                                                                                                                                                                                                                • Figure 44: Current usage of private health and fitness clubs, April 2013
                                                                                                                                                                                                              • UK clubs failing to engage women, 35-64-year-olds
                                                                                                                                                                                                                • Figure 45: Comparison of UK and US private health and fitness club membership levels, by gender and age, April 2013
                                                                                                                                                                                                              • Current users
                                                                                                                                                                                                                • Potential users
                                                                                                                                                                                                                  • Non-users
                                                                                                                                                                                                                    • BMI and health club membership
                                                                                                                                                                                                                      • Figure 46: Private health and fitness club usage, by BMI, April 2013
                                                                                                                                                                                                                  • Monthly Payments Predominate

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Monthly membership still the dominant payment method
                                                                                                                                                                                                                        • Figure 47: How people pay for health and fitness club usage, April 2013
                                                                                                                                                                                                                    • Image and Weight Loss Biggest Motivations for Current Users

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Broad goals most likely to motivate people to join a health and fitness club
                                                                                                                                                                                                                          • Figure 48: Motivations for joining a health and fitness club – current users, April 2013
                                                                                                                                                                                                                        • What women want
                                                                                                                                                                                                                          • The vanity of youth
                                                                                                                                                                                                                          • Potential Users Motivated by Weight Loss

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Losing weight would be main specific motivation for potential users to join
                                                                                                                                                                                                                                • Figure 49: Motivations for joining a health and fitness club – potential users, April 2013
                                                                                                                                                                                                                                • Figure 50: Motivations for joining a health and fitness club – potential users, by BMI groups, April 2013
                                                                                                                                                                                                                            • Increased Flexibility is Key to Encouraging Potential Users

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Increased flexibility and reduced risk most likely to encourage people to join
                                                                                                                                                                                                                                  • Figure 51: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
                                                                                                                                                                                                                                • Obese potential users like the idea of a free trial
                                                                                                                                                                                                                                  • Figure 52: Factors which might encourage potential users to join or rejoin a health and fitness club, by BMI groups, April 2013
                                                                                                                                                                                                                              • Cost is Main Reason for Lapsing

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Affordability is main reason for leaving
                                                                                                                                                                                                                                    • Figure 53: Reasons for no longer using a health and fitness club, April 2013
                                                                                                                                                                                                                                  • Obese most likely to feel out of place at health and fitness clubs
                                                                                                                                                                                                                                    • Figure 54: Reasons for no longer using a health and fitness club, by BMI groups, April 2013
                                                                                                                                                                                                                                  • Getting there can be a problem
                                                                                                                                                                                                                                    • Figure 55: Reasons for no longer using a health and fitness club, by health and fitness club usage levels, April 2013
                                                                                                                                                                                                                                • Cost and Apathy Main Objections for Non-Users

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Money talks
                                                                                                                                                                                                                                      • Figure 56: Reasons for not using a health and fitness club, April 2013
                                                                                                                                                                                                                                  • Home Is Where The Heart Is

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Home is where the heart is
                                                                                                                                                                                                                                        • Figure 57: Attitudes towards health and fitness clubs, April 2013
                                                                                                                                                                                                                                      • Current club users would like more flexibility
                                                                                                                                                                                                                                        • Figure 58: Attitudes towards health and fitness clubs, by health and fitness club usage levels, April 2013
                                                                                                                                                                                                                                    • Fitness and Exercise Technology Product Usage

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Screen-based products provide real alternative to health and fitness clubs
                                                                                                                                                                                                                                          • Figure 59: Fitness and exercise technology product usage, April 2013
                                                                                                                                                                                                                                      • Appendix – Market Size Forecast Scenarios

                                                                                                                                                                                                                                          • Figure 60: UK health and fitness club market size forecast scenarios, 2012-2017
                                                                                                                                                                                                                                      • Appendix – Current Usage of Health and Fitness Clubs

                                                                                                                                                                                                                                          • Figure 61: Health and fitness club usage levels, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 62: Motivations for joining a health and fitness club – current users, by BMI groups, April 2013
                                                                                                                                                                                                                                      • Appendix – How People Pay for Health and Fitness Club Usage

                                                                                                                                                                                                                                          • Figure 63: How people pay to use health and fitness clubs, by demographics, April 2013
                                                                                                                                                                                                                                      • Appendix – Motivations for Joining a Health and Fitness Club – Current Users

                                                                                                                                                                                                                                          • Figure 64: Motivations for joining a health and fitness club – current users, by demographics, April 2013
                                                                                                                                                                                                                                      • Appendix – Motivations for Joining a Health and Fitness Club – Potential Users

                                                                                                                                                                                                                                          • Figure 65: Motivations for joining a health and fitness club – potential users, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 66: Motivations for joining a health and fitness club – potential users, by health and fitness club usage levels, April 2013
                                                                                                                                                                                                                                      • Appendix – Factors Which Might Encourage Potential Users to Join or Rejoin a Health and Fitness Club

                                                                                                                                                                                                                                          • Figure 67: Most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 68: Next most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 69: Factors which might encourage potential users to join or rejoin a health and fitness club, by motivations for joining a health and fitness club – potential users, April 2013
                                                                                                                                                                                                                                      • Appendix – Reasons For No Longer Using a Health and Fitness Club

                                                                                                                                                                                                                                          • Figure 70: Most popular reasons for no longer using a health and fitness club, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 71: Next most popular reasons for no longer using a health and fitness club, by demographics, April 2013
                                                                                                                                                                                                                                      • Appendix – Reasons For Not Using a Health and Fitness Club

                                                                                                                                                                                                                                          • Figure 72: Reasons for not using a health and fitness club, by demographics, April 2013
                                                                                                                                                                                                                                      • Appendix – Attitudes Towards Health and Fitness Clubs

                                                                                                                                                                                                                                          • Figure 73: Most popular attitudes towards health and fitness clubs, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 74: Next most popular attitudes towards health and fitness clubs, by demographics, April 2013
                                                                                                                                                                                                                                      • Appendix – Fitness and Exercise Technology Product Usage

                                                                                                                                                                                                                                          • Figure 75: Smartphone/tablet fitness/workout/weight loss app technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 76: Web-based social fitness tool technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 77: Performance-monitoring equipment technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 78: Heart rate monitor technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 79: Pedometer technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 80: Exercise-oriented video game technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 81: Exercise DVD technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 82: Exercise video on YouTube technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 83: A private health and fitness club’s smartphone/tablet app technology product usage, by demographics, April 2013
                                                                                                                                                                                                                                          • Figure 84: Fitness and exercise technology product usage, by health and fitness club usage levels, April 2013

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Bannatyne's Health Club
                                                                                                                                                                                                                                      • Cannons Health and Fitness Ltd
                                                                                                                                                                                                                                      • Dave Whelan Sports Ltd
                                                                                                                                                                                                                                      • David Lloyd Leisure
                                                                                                                                                                                                                                      • De Vere Group PLC
                                                                                                                                                                                                                                      • Energie
                                                                                                                                                                                                                                      • Esporta
                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                      • Fitness 4 Less Ltd
                                                                                                                                                                                                                                      • Fitness First Plc
                                                                                                                                                                                                                                      • Next Generation Clubs
                                                                                                                                                                                                                                      • Nuffield Hospitals
                                                                                                                                                                                                                                      • Pure Gym Ltd
                                                                                                                                                                                                                                      • Topnotch Health Club Holdings Ltd
                                                                                                                                                                                                                                      • Total Fitness (UK) Ltd
                                                                                                                                                                                                                                      • Virgin Active

                                                                                                                                                                                                                                      Health and Fitness Clubs - UK - June 2013

                                                                                                                                                                                                                                      £1,995.00 (Excl.Tax)