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Health and Fitness Clubs - UK - June 2014

“Operators are going to have to start looking at ‘infilling’ with smaller clubs in the same way that the major supermarket chains have switched to building smaller convenience stores serving local neighbourhoods.”
–    Michael Oliver, Senior Leisure and Media Analyst

This report answers the following issues:

  • Are the days of the mega-clubs over?
  • How much further can the budget sector grow?
  • How can clubs increase revenues from existing members?
  • How can clubs generate revenue from non-users?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK health and fitness club market, 2009-19
            • Market factors
              • Figure 2: Trends in inflation and average weekly earnings, January 2009-April 2014
            • Companies, brands and innovation
              • Figure 3: Leading UK health and fitness club operators, by number of members, 2014
            • The consumer
              • Consumers and their BMI
                • Figure 4: Consumers’ BMI, April 2014
              • Health and fitness club usage
                • Figure 5: Health and fitness club usage, April 2014
              • Health and fitness club payment methods
                • Figure 6: Health and fitness club payment methods, April 2014
              • Health and fitness club brand usage
                • Figure 7: Health and fitness club brand usage, April 2014
              • Health and fitness club brand consideration
                • Figure 8: Health and fitness club brand consideration, April 2014
              • Health and fitness club brand attributes
                • Figure 9: Health and fitness club brand attributes, April 2014
              • Interest in new products/services from health and fitness chains
                • Figure 10: Interest in new products/services from health and fitness clubs, April 2014
              • Amount consumers are willing to pay for additional products/services
                • Figure 11: Amount consumers are willing to pay for additional products/services from health and fitness clubs, April 2014
              • Attitudes towards health and fitness clubs
                • Figure 12: Attitudes towards health and fitness clubs, April 2014
              • What we think
              • Issues and Insights

                  • Are the days of the mega-clubs over?
                    • The facts
                      • The implications
                        • How much further can the budget sector grow?
                          • The facts
                            • The implications
                              • How can clubs increase revenues from existing members?
                                • The facts
                                  • The implications
                                    • How can clubs generate revenue from non-users?
                                      • The facts
                                        • The implications
                                        • Trend Application

                                            • Trend: Life Hacking
                                              • Trend: Make it Mine
                                                • Mintel futures: Access Anything, Anywhere
                                                • Market Drivers

                                                  • Key points
                                                    • Signs of progress on obesity?
                                                      • Figure 13: Trends in BMI of adults in England, by gender, 2009-12
                                                    • Children’s BMI levelling off too
                                                      • Figure 14: Trends in BMI of children in England, by gender, 2009-12
                                                    • Economic recovery in the air
                                                      • Figure 15: Trends in quarterly GDP, Q1 2008-Q3 2014
                                                    • Household budgets still under the cosh
                                                      • Figure 16: Trends in inflation and average weekly earnings, January 2009-April 2014
                                                    • Utility price rises put pressure on margins
                                                      • Figure 17: Average price of fuels purchased by non-domestic consumers in the UK*, 2009-13
                                                      • Figure 18: Carbon emissions of leading health and fitness club operators, 2011/12 and 2012/13
                                                    • Digital devices transform the fitness landscape
                                                      • Figure 19: Electronic products/services have at home, September 2012 and December 2013
                                                    • Youth unemployment falls but still an issue
                                                      • Figure 20: Unemployment rates, by age band (seasonally adjusted), 2009-14
                                                    • Physical activity removed from QOF
                                                    • Who’s Innovating?

                                                      • Key points
                                                        • Further cycling studios launched
                                                          • Fitness technology moves forward
                                                            • Train Fitness customises service and cost
                                                              • Pay less the more you go
                                                                • Clubbing made good for you
                                                                  • AIF targets Millennials with Snapchat
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Growth stalls at households feel the income squeeze
                                                                        • Figure 21: UK health and fitness club value market size, 2009-19
                                                                        • Figure 22: UK health and fitness club volume market size, 2009-14
                                                                      • Forecast
                                                                        • Figure 23: Forecast UK health and fitness club market (value), 2009-19
                                                                        • Figure 24: Forecast UK health and fitness club market (volume), 2009-19
                                                                    • Segment Performance

                                                                      • Key points
                                                                        • Membership and joining fee discounting more prevalent
                                                                          • Figure 25: UK health and fitness club market, by sector, 2010-14
                                                                        • Average spend per member is £42 per month
                                                                          • Budget sector growth continues to outstrip rest of market
                                                                          • Market Share

                                                                            • Key points
                                                                              • Budget club merger creates market leader
                                                                                • Figure 26: Leading UK health and fitness club operators, by number of clubs and members, 2014
                                                                              • Leading budget operators
                                                                                • Figure 27: Leading UK budget health club operators, by number of clubs, 2011-14
                                                                            • Companies and Products

                                                                              • Industry structure
                                                                                  • Figure 28: Number of health and fitness clubs in the UK, 2009-14
                                                                                  • Figure 29: Number of health and fitness clubs* in the UK, by region, March 2014
                                                                                  • Figure 30: Trends in the number of health and fitness clubs in England & Wales, March 2011-March 2014
                                                                                  • Figure 31: Trends in the number of health and fitness clubs in Scotland, February 2012-April 2014
                                                                                • David Lloyd Leisure
                                                                                    • Figure 32: Financial performance of David Lloyd Leisure Limited in the UK, 2009-13
                                                                                    • Figure 33: Financial performance of Next Generation Clubs Limited in the UK, 2009-13
                                                                                    • Figure 34: Financial performance of Harbour Club Limited in the UK, 2009-13
                                                                                  • Virgin Active
                                                                                      • Figure 35: Turnover of key Virgin Active UK health club businesses, 2012
                                                                                      • Figure 36: Key financial performance of Virgin Active UK health club businesses, 2012
                                                                                    • Fitness First
                                                                                        • Figure 37: Financial performance of Fitness First Clubs Ltd, 2009-13
                                                                                      • Dave Whelan Sports (DW Sports Fitness)
                                                                                          • Figure 38: Financial performance of Dave Whelan Sports* Ltd, 2011-13
                                                                                        • MOP Acquisitions (LAF) (LA fitness)
                                                                                            • Figure 39: Financial performance of MOP Acquisitions (LAF) Ltd, 2009-12
                                                                                          • Pure Gym/The Gym Group
                                                                                              • Figure 40: Financial performance of Pure Gym Ltd, 2011/12-2012/13
                                                                                              • Figure 41: Financial performance of The Gym Limited, 2011 and 2012
                                                                                            • Nuffield Health
                                                                                              • Bannatyne Fitness
                                                                                                  • Figure 42: Financial performance of Bannatyne’s Fitness Ltd, 2009-13
                                                                                                • Other operators
                                                                                                  • De Vere Group Ltd
                                                                                                    • Club Company Holdings Ltd
                                                                                                      • Energie Global Brand Management Ltd
                                                                                                        • Fitness 4 Less (Holdings) Ltd
                                                                                                          • TruGym
                                                                                                            • Xercise4Less
                                                                                                              • Active4Less Ltd
                                                                                                                • FitSpace Ltd
                                                                                                                  • Anytime Fitness UK
                                                                                                                  • Consumers and Their BMI

                                                                                                                    • Key points
                                                                                                                      • Mintel’s research finds that almost half of adults are overweight or obese
                                                                                                                        • Figure 43: Consumers’ BMI, April 2014
                                                                                                                    • Health and Fitness Club Usage

                                                                                                                      • Key points
                                                                                                                        • Numbers using health and fitness clubs remain steady
                                                                                                                          • Figure 44: Health and fitness club usage, April 2014
                                                                                                                          • Figure 45: Health and fitness club usage, by gender and age, April 2014
                                                                                                                        • Current users
                                                                                                                          • Potential re-joiners
                                                                                                                            • Potential new users
                                                                                                                              • The relationship between club usage, education and income levels
                                                                                                                                • Figure 46: Health and fitness club usage, by socio-economic group, education and income level, April 2014
                                                                                                                              • The relationship between club usage and BMI levels
                                                                                                                                • Figure 47: Health and fitness club usage, by BMI levels, April 2014
                                                                                                                            • Health and Fitness Club Payment Methods

                                                                                                                              • Key points
                                                                                                                                • Four in 10 still pay annually
                                                                                                                                  • Figure 48: Health and fitness club payment methods, April 2014
                                                                                                                                • Affluence dictates choice of payment method
                                                                                                                                  • Figure 49: Health and fitness club payment methods, by socio-economic group and household income, April 2014
                                                                                                                              • Health and Fitness Club Brand Usage

                                                                                                                                • Key points
                                                                                                                                  • Budget clubs rise to prominence
                                                                                                                                    • Figure 50: Health and fitness club brand usage, April 2014
                                                                                                                                  • Brand usage by sector by age group
                                                                                                                                    • Figure 51: Premium health and fitness club brand usage*, by age, April 2014
                                                                                                                                    • Figure 52: Mid-market health and fitness club brand usage*, by age, April 2014
                                                                                                                                    • Figure 53: Budget health and fitness club brand usage*, by age, April 2014
                                                                                                                                  • Brand usage by household income group
                                                                                                                                    • Figure 54: Health and fitness club brand usage*, by household income, April 2014
                                                                                                                                • Health and Fitness Club Brand Consideration

                                                                                                                                  • Key points
                                                                                                                                    • Mid-market brands still have strong brand equity
                                                                                                                                      • Figure 55: Health and fitness club brand consideration, April 2014
                                                                                                                                    • Brand consideration by age group
                                                                                                                                      • Figure 56: Health and fitness club brand consideration, by age, April 2014
                                                                                                                                  • Health and Fitness Club Brand Attributes

                                                                                                                                    • Key points
                                                                                                                                      • Clear differentiation between most of the leading brands
                                                                                                                                        • Figure 57: Health and fitness club brand attributes, April 2014
                                                                                                                                      • David Lloyd brand attributes
                                                                                                                                        • Virgin Active brand attributes
                                                                                                                                          • LA fitness brand attributes
                                                                                                                                            • The Gym brand attributes
                                                                                                                                              • Fitness First brand attributes
                                                                                                                                              • Interest in New Products/Services from Health and Fitness Chains

                                                                                                                                                • Key points
                                                                                                                                                  • Good potential for products and services outside the club environment
                                                                                                                                                    • Figure 58: Interest in new products/services from health and fitness clubs, April 2014
                                                                                                                                                  • Fitness-monitoring equipment of particular interest to current users
                                                                                                                                                    • Figure 59: Interest in new products/services from health and fitness clubs, by health and fitness club usage, April 2014
                                                                                                                                                • Amount Consumers Are Willing to Pay for Additional Products/Services

                                                                                                                                                  • Key points
                                                                                                                                                    • Fitness equipment and PT offers biggest opportunities for incremental revenues
                                                                                                                                                      • Figure 60: Amount consumers are willing to pay for additional products/services from health and fitness clubs, April 2014
                                                                                                                                                  • Attitudes towards Health and Fitness Clubs

                                                                                                                                                    • Key points
                                                                                                                                                      • All-inclusive format most popular but customisation finds favour
                                                                                                                                                        • Figure 61: Attitudes towards health and fitness clubs, April 2014
                                                                                                                                                      • Potential users attracted by pay-as-you-go
                                                                                                                                                        • Figure 62: Attitudes towards health and fitness clubs, by health and fitness club usage, April 2014
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                        • Figure 63: UK health and fitness clubs forecast scenarios (value), 2014-19
                                                                                                                                                        • Figure 64: UK health and fitness clubs forecast scenarios (volume), 2014-19
                                                                                                                                                    • Appendix – BMI Levels

                                                                                                                                                        • Figure 65: BMI levels, by demographics, April 2014
                                                                                                                                                    • Appendix – Health and Fitness Club Usage

                                                                                                                                                        • Figure 66: Health and fitness club usage, by demographics, April 2014
                                                                                                                                                    • Appendix – Health and Fitness Club Payment Methods

                                                                                                                                                        • Figure 67: Health and fitness club payment methods, by demographics, April 2014
                                                                                                                                                    • Appendix – Health and Fitness Club Brand Usage

                                                                                                                                                        • Figure 68: Most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 69: Next most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 70: Other health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                      • Current users
                                                                                                                                                        • Figure 71: Most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 72: Next most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 73: Other health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                      • Past users
                                                                                                                                                        • Figure 74: Most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 75: Next most popular health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                        • Figure 76: Other health and fitness club brand usage, by demographics, April 2014
                                                                                                                                                    • Appendix – Health and Fitness Club Brand Consideration

                                                                                                                                                        • Figure 77: Most popular health and fitness club brand consideration, by demographics, April 2014
                                                                                                                                                        • Figure 78: Next most popular health and fitness club brand consideration, by demographics, April 2014
                                                                                                                                                        • Figure 79: Other health and fitness club brand consideration, by demographics, April 2014
                                                                                                                                                    • Appendix – Health and Fitness Club Brand Attributes

                                                                                                                                                        • Figure 80: Health and fitness club brand attributes, by health and fitness club usage, April 2014
                                                                                                                                                        • Figure 81: Health and fitness club brand attributes, by BMI levels, April 2014
                                                                                                                                                        • Figure 82: Most popular health and fitness club brand attributes – David Lloyd, by demographics, April 2014
                                                                                                                                                        • Figure 83: Next most popular health and fitness club brand attributes – David Lloyd, by demographics, April 2014
                                                                                                                                                        • Figure 84: Other health and fitness club brand attributes – David Lloyd, by demographics, April 2014
                                                                                                                                                        • Figure 85: Most popular health and fitness club brand attributes – Virgin Active, by demographics, April 2014
                                                                                                                                                        • Figure 86: Next most popular health and fitness club brand attributes – Virgin Active, by demographics, April 2014
                                                                                                                                                        • Figure 87: Other health and fitness club brand attributes – Virgin Active, by demographics, April 2014
                                                                                                                                                        • Figure 88: Most popular health and fitness club brand attributes – LA fitness, by demographics, April 2014
                                                                                                                                                        • Figure 89: Next most popular health and fitness club brand attributes – LA fitness, by demographics, April 2014
                                                                                                                                                        • Figure 90: Other health and fitness club brand attributes – LA fitness, by demographics, April 2014
                                                                                                                                                        • Figure 91: Most popular health and fitness club brand attributes – The Gym, by demographics, April 2014
                                                                                                                                                        • Figure 92: Next most popular health and fitness club brand attributes – The Gym, by demographics, April 2014
                                                                                                                                                        • Figure 93: Other health and fitness club brand attributes – The Gym, by demographics, April 2014
                                                                                                                                                        • Figure 94: Most popular health and fitness club brand attributes – Fitness First, by demographics, April 2014
                                                                                                                                                        • Figure 95: Next most popular health and fitness club brand attributes – Fitness First, by demographics, April 2014
                                                                                                                                                        • Figure 96: Other health and fitness club brand attributes – Fitness First, by demographics, April 2014
                                                                                                                                                    • Appendix – Interest in New Products/Services from Health and Fitness Clubs

                                                                                                                                                        • Figure 97: Interest in new products/services from health and fitness clubs, by BMI levels, April 2014
                                                                                                                                                        • Figure 98: Most popular interest in new products/services from health and fitness clubs, by demographics, April 2014
                                                                                                                                                        • Figure 99: Next most popular interest in new products/services from health and fitness clubs, by demographics, April 2014
                                                                                                                                                        • Figure 100: Other interest in new products/services from health and fitness clubs, by demographics, April 2014
                                                                                                                                                    • Appendix – Amount Consumers are Willing to Pay for Additional Products/Services

                                                                                                                                                        • Figure 101: Most popular attitudes towards health and fitness clubs, by demographics, April 2014
                                                                                                                                                        • Figure 102: Next most popular attitudes towards health and fitness clubs, by demographics, April 2014
                                                                                                                                                    • Appendix – Attitudes towards Health and Fitness Clubs

                                                                                                                                                        • Figure 103: Attitudes towards health and fitness clubs, by BMI levels, April 2014
                                                                                                                                                        • Figure 104: Most popular attitudes towards health and fitness clubs, by demographics, April 2014
                                                                                                                                                        • Figure 105: Next most popular attitudes towards health and fitness clubs, by demographics, April 2014

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Bannatyne's Health Club
                                                                                                                                                    • BC Partners Ltd
                                                                                                                                                    • Bridges Ventures Ltd
                                                                                                                                                    • Cannons Health and Fitness Ltd
                                                                                                                                                    • Dave Whelan Sports Ltd
                                                                                                                                                    • David Lloyd Leisure
                                                                                                                                                    • De Vere Group PLC
                                                                                                                                                    • Energie
                                                                                                                                                    • Esporta
                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                    • Fitness 4 Less Ltd
                                                                                                                                                    • Fitness First Plc
                                                                                                                                                    • Greens Health & Fitness
                                                                                                                                                    • Next Generation Clubs
                                                                                                                                                    • Nuffield Hospitals
                                                                                                                                                    • Oaktree Capital Management Limited
                                                                                                                                                    • Phoenix Equity Partners
                                                                                                                                                    • Pure Gym Ltd
                                                                                                                                                    • Shokk
                                                                                                                                                    • The Club Company
                                                                                                                                                    • Virgin Active

                                                                                                                                                    Health and Fitness Clubs - UK - June 2014

                                                                                                                                                    £1,995.00 (Excl.Tax)