Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Health and Fitness Clubs - US - June 2013

“Though membership and revenues at health and fitness clubs have appeared to recover from the recession, locations are still under pressure to perform. The market of health and fitness clubs is up against several challenges, including increased free alternatives and high price points. Clubs that can meet a variety of needs for members will be most successful.”

– Emily Krol, Health and Wellness Analyst

Some questions answered in this report include:

  • How can clubs compete against cheaper alternatives and retain members?
  • How will the Affordable Care Act (ACA) affect the market of gyms and health clubs?
  • How does the prevalence of smaller specialized studios affect the demand for larger, all-purpose gyms?

 

This report will review trends in health and fitness club membership levels and revenues. It will also illustrate attributes that consumers seek from health and fitness clubs. Readers will gain a sense of what motivates people to join a gym, and also what barriers prevent them from becoming a member. Trends and innovations in the health and fitness club industry will also be explored. Finally, the report will review current marketing strategies of selected fitness clubs, and offer recommendations to players in this space.

This report covers the U.S. market for private/commercial health and fitness clubs. While the market share of nonprofit and nontraditional health and fitness clubs is considered, the focus of the report rests on the commercial segment.

Mintel defines private and commercial health and fitness clubs as those being operated by an individual or a corporate, for-profit organization. Nonprofit health and fitness clubs are defined as those facilities that offer health and fitness memberships to consumers yet do not profit from these memberships. The spa industry and tennis/racquet club industry, except as they relate to the health and fitness industry, are not included.

The analysis contained within the consumer sections of this report does, however, consider all types of health and fitness clubs.

Throughout this report, the terms health club/facility, fitness club/facility, and gym are used interchangeably.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. revenue and fan chart forecast of health and fitness clubs, at current prices, 2007-17
                          • Figure 2: U.S. health and fitness club members and number of clubs, 2007-12
                        • Market factors
                          • Age
                            • Obesity
                              • Figure 3: Currently a health club member, by body mass index, March 2013
                            • The consumer
                              • Attitudes toward health and fitness clubs
                                • Figure 4: Attitudes toward health clubs, by gender, March 2013
                              • Reasons to join
                                • Figure 5: Influence in joining a health club, March 2013
                              • Reasons not to join by age
                                • Figure 6: Barriers to joining a health club, by age, March 2013
                              • What we think
                              • Issues in the Market

                                  • How can clubs compete against cheaper alternatives and retain members?
                                    • How will the Affordable Care Act (ACA) affect the market of gyms and health clubs?
                                      • How does the prevalence of smaller specialized studios affect the demand for larger, all-purpose gyms?
                                      • Insights and Opportunities

                                        • Going outside the club
                                          • Food and drink
                                            • Music helps to increase motivation
                                              • Branding fitness
                                                • Partnering with apps
                                                • Trend Applications

                                                    • Trend: Click and Connect
                                                      • Trend: Help Me Help Myself
                                                        • Mintel Futures: Old Gold
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Club revenues continue to grow, but not as strong as expected
                                                              • Sales and forecast of health and fitness clubs
                                                                • Figure 7: Total U.S. revenue sales and forecast of health and fitness clubs, at current prices, 2007-17
                                                                • Figure 8: Total U.S. revenue sales and forecast of health and fitness clubs, at inflation-adjusted prices, 2007-17
                                                              • Fan chart forecast
                                                                  • Figure 9: Total U.S. revenue and fan chart forecast of health and fitness clubs, at current prices, 2007-17
                                                              • Market Drivers

                                                                • Key points
                                                                  • Incidence of exercise
                                                                    • Figure 10: Exercise participation and location, January 2004-November 2012
                                                                  • Demographics
                                                                    • Age
                                                                      • Figure 11: Population, by age, 2008-18
                                                                      • Figure 12: Exercise participation in the past year, by age, October 2011-November 2012
                                                                    • Race/ethnicity
                                                                      • Figure 13: Population, by race and Hispanic origin, 2008-18
                                                                      • Figure 14: Exercise participation in the past year, by race/Hispanic origin, October 2011-November 2012
                                                                    • Impact of geography
                                                                      • Figure 15: Type of health club currently a member of, by geography, March 2013
                                                                      • Figure 16: Exercise participation in the past year, by geography, October 2011-November 2012
                                                                      • Figure 17: Percent of residents active to a healthy level*, by state, 2012
                                                                    • Household income
                                                                      • Figure 18: Median household income, in inflation-adjusted dollars, 2001-11
                                                                    • Obesity
                                                                      • Figure 19: Body mass index, by key demographics, and membership status, March, 2013
                                                                      • Figure 20: Prevalence of obesity among children and teens aged 2-19, 1971-2010
                                                                    • Seasonality
                                                                    • Health and Fitness Club Membership

                                                                      • Key points
                                                                        • Gym membership remains low
                                                                          • Figure 21: Health and fitness club membership status, March 2013
                                                                          • Figure 22: Health and fitness club membership status (not a member), March 2013
                                                                        • Men more likely than women to belong to all-purpose gym
                                                                          • Gyms need to appeal to older consumers
                                                                            • Figure 23: Type of health club currently a member of, by gender and age, March 2013
                                                                          • More money, more members
                                                                            • Figure 24: Type of health club currently a member of, by household income, March 2013
                                                                          • Black and Hispanic respondents willing to invest in membership
                                                                            • Figure 25: Type of health club currently a member of, by race/Hispanic origin, March 2013
                                                                          • Exercise at a gym more often
                                                                            • Figure 26: Frequency of exercise, by exercised at a fitness club or program, October 2011-November 2012
                                                                        • Competitive Context

                                                                            • Working out at home
                                                                              • Running outside
                                                                                • Active video games (i.e., Nike+, Xbox Kinect Training, Wii)
                                                                                  • Apps (i.e., Nike Training Club, MyFitnessPal, Runkeeper)
                                                                                    • Videos/DVDs/OnDemand and other technologies
                                                                                      • Figure 27: Wello.com online ad
                                                                                    • Social discounts (i.e., exercise programs through Groupon)
                                                                                      • Classes at retail locations (i.e., Athleta, Lululemon)
                                                                                        • Figure 28: Exercise activities and tools, any interest in using, May 2012
                                                                                      • Strategies to keep gyms in play
                                                                                      • Health Club Performance

                                                                                        • Key point
                                                                                          • Growth not as healthy as expected
                                                                                            • Figure 29: Average health and fitness club revenue per member, 2007-12
                                                                                            • Figure 30: U.S. health and fitness club members and number of clubs, 2007-12
                                                                                        • Innovations and Innovators

                                                                                            • New classes
                                                                                                • Figure 31: Kangoo Jumps product shot
                                                                                              • Personalized locations
                                                                                                • New opportunities
                                                                                                  • Equipment
                                                                                                    • Figure 32: ViPR product shot
                                                                                                • Company Profiles

                                                                                                    • Crunch
                                                                                                      • Equinox
                                                                                                        • Flirty Girl Fitness
                                                                                                          • LA Fitness
                                                                                                            • Life Time Fitness
                                                                                                              • Planet Fitness
                                                                                                                • Demographics of club visitors
                                                                                                                  • Figure 33: Brand of clubs visited, by key demographics, March, 2013
                                                                                                                • Characteristics of club visitors
                                                                                                                  • Figure 34: Attitudes toward health clubs, by brand of club visited, March 2013
                                                                                                                • Club influences
                                                                                                                  • Figure 35: Any influence in joining a health club, by brand of club visited, March 2013
                                                                                                                • Gym members mostly engaged in healthy life choices
                                                                                                                  • Figure 36: Attitudes/Opinions about diet and health, exercised at a fitness club or program, October 2011-November 2012
                                                                                                              • Marketing Strategies

                                                                                                                • Overview of the brand landscape
                                                                                                                  • Strategy: Sex appeal
                                                                                                                    • Figure 37: David Barton Gym ad, “Look better naked,” 2013
                                                                                                                    • Figure 38: World Gym online promotion, “$0 enrollment fee,” 2013
                                                                                                                    • Figure 39: Equinox online ad, “Dexterity,” 2013
                                                                                                                    • Figure 40: Equinox out-of-home ad, “Stair master,” 2013
                                                                                                                  • Strategy: Value positioning
                                                                                                                    • Figure 41: Planet Fitness, Out-of-home, “$10 a month,” “Only a dumbbell would pay more,” 2013
                                                                                                                    • Figure 42: Planet Fitness ad, “Ten Bucks,” 2012-13
                                                                                                                    • Figure 43: XSport Fitness online ad, 2013
                                                                                                                  • Strategy: Everyone is welcome
                                                                                                                    • Figure 44: Planet Fitness ad, “I got a serious burn on today,” 2013
                                                                                                                    • Figure 45: Planet Fitness ad, “You’re so hot, hey hottie,” 2013
                                                                                                                  • Strategy: Inspire me
                                                                                                                    • Figure 46: 24 Hour Fitness, “Stick with it: Shane’s story,” 2013
                                                                                                                    • Figure 47: Life time Fitness, “My Life time Fitness,” 2013
                                                                                                                • Social Media – Health and Fitness Clubs

                                                                                                                  • Key points
                                                                                                                    • Social media metrics
                                                                                                                      • Market overview
                                                                                                                        • Brand usage and awareness
                                                                                                                          • Figure 48: Usage and awareness of selected health and fitness clubs, March 2013
                                                                                                                        • Interaction with health and fitness clubs
                                                                                                                          • Figure 49: Interaction with health and fitness clubs, March 2013
                                                                                                                        • Online conversations
                                                                                                                          • Figure 50: Online conversations on selected health and fitness clubs, April 6-May 5, 2013
                                                                                                                          • Figure 51: Online conversations on selected health and fitness clubs, by day, April 6-May 5, 2013
                                                                                                                        • Where are people talking about health and fitness clubs?
                                                                                                                          • Figure 52: Online conversations on selected health and fitness clubs, by page type, April 6-May 5, 2013
                                                                                                                        • What are people talking about?
                                                                                                                            • Figure 53: Types of conversations around selected health and fitness clubs, April 6-May 5, 2013
                                                                                                                            • Figure 54: Types of conversations around selected health and fitness clubs, by day, April 6-May 5, 2013
                                                                                                                            • Figure 55: Types of conversations around selected health and fitness clubs, by page type, April 6-May 5, 2013
                                                                                                                          • Analysis by brand
                                                                                                                            • LA Fitness
                                                                                                                              • Figure 56: LA Fitness—key social media indicators, May 2013
                                                                                                                            • Key online campaigns
                                                                                                                              • What we think
                                                                                                                                • Planet Fitness
                                                                                                                                  • Figure 57: Planet Fitness—key social media indicators, May 2013
                                                                                                                                • Key online campaigns
                                                                                                                                  • What we think
                                                                                                                                    • Life Time Fitness
                                                                                                                                      • Figure 58: Life Time Fitness—key social media indicators, May 2013
                                                                                                                                    • Key online campaigns
                                                                                                                                      • What we think
                                                                                                                                        • Crunch
                                                                                                                                          • Figure 59: Crunch—key social media indicators, May 2013
                                                                                                                                        • Key online campaigns
                                                                                                                                          • What we think
                                                                                                                                            • Equinox
                                                                                                                                              • Figure 60: Equinox—key social media indicators, May 2013
                                                                                                                                            • Key online campaigns
                                                                                                                                              • What we think
                                                                                                                                                • Flirty Girl Fitness
                                                                                                                                                  • Figure 61: Flirty Girl Fitness—key social media indicators, May 2013
                                                                                                                                                • What we think
                                                                                                                                                • Attitudes Toward Health Clubs

                                                                                                                                                  • Key points
                                                                                                                                                    • Belonging to a gym is expensive
                                                                                                                                                      • Costs of time and energy
                                                                                                                                                        • Women struggle a little more than men
                                                                                                                                                          • Figure 62: Attitudes toward health clubs, by gender, March 2013
                                                                                                                                                        • Younger people struggle with cost
                                                                                                                                                          • Figure 63: Attitudes toward health clubs, by age, March 2013
                                                                                                                                                        • Expense more of a barrier for both past and future members
                                                                                                                                                          • Figure 64: Attitudes toward health clubs, by membership status, March 2013
                                                                                                                                                        • Young men appreciate social aspects of a gym
                                                                                                                                                          • Figure 65: Attitudes toward current gym, by gender and age, March 2013
                                                                                                                                                      • Barriers to Joining a Health Club

                                                                                                                                                        • Key points
                                                                                                                                                          • Free alternatives prevent people from joining
                                                                                                                                                            • Appealing to women with weights
                                                                                                                                                              • Appealing to men
                                                                                                                                                                • Figure 66: Barriers to joining a health club, by gender, March 2013
                                                                                                                                                              • Younger generations looking to save money, while older generations need motivation
                                                                                                                                                                • Motivating older exercisers
                                                                                                                                                                  • Figure 67: Barriers to joining a health club, by age, March 2013
                                                                                                                                                                • Those from lower income households unable to exercise
                                                                                                                                                                  • Figure 68: Barriers to joining a health club, by household income, March 2013
                                                                                                                                                                • Consumers looking for flexible memberships
                                                                                                                                                                  • Figure 69: Barriers to joining a health club, by attitudes toward health clubs, March 2013 (Part 1)
                                                                                                                                                                  • Figure 70: Barriers to joining a health club, by attitudes toward health clubs, March 2013 (Part 2)
                                                                                                                                                              • Interest in Health and Fitness Club Attributes

                                                                                                                                                                • Key points
                                                                                                                                                                  • Customizable options more affordable than traditional memberships
                                                                                                                                                                    • Unique offerings can expand membership, especially among younger adults
                                                                                                                                                                      • Figure 71: Attributes interested in at a health club, by age, March 2013
                                                                                                                                                                    • Customizable solutions to appeal to the masses
                                                                                                                                                                        • Figure 72: Attributes interested in at a health club, by attitudes toward health clubs, March 2013
                                                                                                                                                                    • Health Club Membership Influence

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Convenient locations most important
                                                                                                                                                                          • Figure 73: Influence in joining a health club, March 2013
                                                                                                                                                                        • Classes vs. weights
                                                                                                                                                                          • Figure 74: Any influence in joining a health club, by gender, March 2013
                                                                                                                                                                        • Younger respondents want it all
                                                                                                                                                                          • Figure 75: Any influence in joining a health club, by age, March 2013
                                                                                                                                                                      • Custom Consumer Group: Teens

                                                                                                                                                                        • Key point
                                                                                                                                                                          • Exercise habits of teens
                                                                                                                                                                              • Figure 76: Teen exercise participation and location, January 2006-November 2012
                                                                                                                                                                            • Teen boys exercise more than teen girls
                                                                                                                                                                                • Figure 77: Teen exercise location and frequency of exercise, by gender, October 2011-November 2012
                                                                                                                                                                                • Figure 78: Teen opinions about leisure time, by gender, October 2011-November 2012
                                                                                                                                                                              • Older teens exercise more than younger teens
                                                                                                                                                                                  • Figure 79: Teen exercise location and frequency of exercise, by age, October 2011-November 2012
                                                                                                                                                                                  • Figure 80: Teen opinions about sports and video games, by gender, October 2011-November 2012
                                                                                                                                                                                • Teens who exercise at fitness clubs more likely to love sports
                                                                                                                                                                                  • Figure 81: Teen opinions about leisure time, exercised at a fitness club or program, October 2011-November 2012
                                                                                                                                                                              • Spotlight on Body Mass Index (BMI)

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Increase gym membership with overweight and obese adults
                                                                                                                                                                                    • Figure 82: Type of health club currently a member of, by body mass index, March 2013
                                                                                                                                                                                  • Overweight and obese struggle with motivation
                                                                                                                                                                                    • Figure 83: Attitudes toward health clubs, by body mass index, March 2013
                                                                                                                                                                                  • Make health clubs more attainable for overweight and obese
                                                                                                                                                                                    • Figure 84: Barriers to joining a health club, by body mass index, March 2013
                                                                                                                                                                                  • Offer diet and nutrition advice to help those who struggle with diet
                                                                                                                                                                                    • Figure 85: Attributes interested in at a health club, by body mass index, March 2013
                                                                                                                                                                                  • Influencing those who are overweight to join
                                                                                                                                                                                    • Figure 86: Any influence in joining a health club, by body mass index, March 2013
                                                                                                                                                                                • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                    • Health and fitness club membership
                                                                                                                                                                                      • Figure 87: Type of health club currently a member of, by gender, March 2013
                                                                                                                                                                                      • Figure 88: Type of health club currently a member of, by age, March 2013
                                                                                                                                                                                      • Figure 89: Type of health club currently a member of, by presence of children in household, March 2013
                                                                                                                                                                                      • Figure 90: Type of health club currently a member of, by brand of club visited, March 2013
                                                                                                                                                                                      • Figure 91: Type of health club currently a member of, by gender, March 2013
                                                                                                                                                                                      • Figure 92: Type of health club currently a member of, by age, March 2013
                                                                                                                                                                                      • Figure 93: Type of health club currently a member of, by body mass index, March 2013
                                                                                                                                                                                    • Attitudes toward health and fitness clubs
                                                                                                                                                                                      • Figure 94: Attitudes toward health clubs, by race/Hispanic origin, March 2013
                                                                                                                                                                                    • Barriers to joining a health club
                                                                                                                                                                                      • Figure 95: Barriers to joining a health club, by gender and age, March 2013
                                                                                                                                                                                      • Figure 96: Barriers to joining a health club, by attitudes toward health clubs, March 2013 (Part 1)
                                                                                                                                                                                      • Figure 97: Barriers to joining a health club, by attitudes toward health clubs, March 2013 (Part 2)
                                                                                                                                                                                    • Interest in health and fitness club attributes
                                                                                                                                                                                      • Figure 98: Attributes interested in at a health club, by gender and age, March 2013
                                                                                                                                                                                      • Figure 99: Attributes interested in at a health club, by membership status, March 2013
                                                                                                                                                                                      • Figure 100: Attributes interested in at a health club, by attitudes toward health clubs, March 2013
                                                                                                                                                                                      • Figure 101: Attributes interested in at a health club, by attitudes toward health clubs, March 2013
                                                                                                                                                                                    • Influences
                                                                                                                                                                                      • Figure 102: Any influence in joining a health club, by gender and age, March 2013
                                                                                                                                                                                      • Figure 103: Any influence in joining a health club, by attitudes toward health clubs, March 2013
                                                                                                                                                                                      • Figure 104: Any influence in joining a health club, by attitudes toward health clubs, March 2013
                                                                                                                                                                                    • BMI demographics
                                                                                                                                                                                      • Figure 105: Body mass index, by key demographics, March, 2013
                                                                                                                                                                                  • Appendix – Social Media – Health and Fitness Clubs

                                                                                                                                                                                    • Online conversations
                                                                                                                                                                                      • Figure 106: Online conversations on selected health and fitness clubs, April 6-May 5, 2013
                                                                                                                                                                                      • Figure 107: Online conversations on selected health and fitness clubs, by day, April 6-May 5, 2013
                                                                                                                                                                                      • Figure 108: Online conversations on selected health and fitness clubs, by page type, April 6-May 5, 2013
                                                                                                                                                                                      • Figure 109: Types of conversations around selected health and fitness clubs, April 6-May 5, 2013
                                                                                                                                                                                      • Figure 110: Types of conversations around selected health and fitness clubs, by day, April 6-May 5, 2013
                                                                                                                                                                                      • Figure 111: Types of conversations around selected health and fitness clubs, by page type, April 6-May 5, 2013
                                                                                                                                                                                  • Appendix – Brand Usage or Awareness

                                                                                                                                                                                      • Figure 112: Brand usage or awareness, March 2013
                                                                                                                                                                                      • Figure 113: Crunch usage or awareness, by demographics, March 2013
                                                                                                                                                                                      • Figure 114: LA Fitness usage or awareness, by demographics, March 2013
                                                                                                                                                                                      • Figure 115: Equinox usage or awareness, by demographics, March 2013
                                                                                                                                                                                      • Figure 116: Planet Fitness usage or awareness, by demographics, March 2013
                                                                                                                                                                                      • Figure 117: Lifetime Fitness usage or awareness, by demographics, March 2013
                                                                                                                                                                                      • Figure 118: Flirty Girl Fitness usage or awareness, by demographics, March 2013
                                                                                                                                                                                  • Appendix – Activities Done

                                                                                                                                                                                      • Figure 119: Activities done, March 2013
                                                                                                                                                                                  • Appendix – Trade Associations and Partnerships

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    • 24 Hour Fitness Worldwide, Inc.
                                                                                                                                                                                    • Bally Total Fitness Holding Corporation
                                                                                                                                                                                    • Equinox Fitness Club, Inc
                                                                                                                                                                                    • LA Fitness PLC
                                                                                                                                                                                    • LIFE TIME FITNESS, Inc.
                                                                                                                                                                                    • National Broadcasting Company, Inc. (NBC)

                                                                                                                                                                                    Health and Fitness Clubs - US - June 2013

                                                                                                                                                                                    £3,199.84 (Excl.Tax)