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Health and Fitness Clubs - US - November 2015

"Health club revenues have increased substantially since 2010, and due to a general consumer focus on health and wellness, revenues are projected to continue in an upward trend into 2020.
This report will illustrate the qualities consumers seek from health and fitness clubs. Readers will gain a sense of what type of commitment adults currently have and understand which features are most important in a fitness facility."
- Marissa Gilbert, Health and Wellness Analyst

This report discusses the following key topics:

  • Working out at home is more appealing than a fitness facility
  • The majority of consumers are not interested in joining a fitness facility
  • Rural dwellers are not engaged in exercise or paying for fitness

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Working out at home is more appealing than a fitness facility
            • Figure 1: Location adults engaged in regular exercise in the last year, 2010-15
          • The majority of consumers are not interested in joining a fitness facility
            • Figure 2: Current commitment to fitness facilities, July 2015
          • Rural dwellers are not engaged in exercise or paying for fitness
            • Figure 3: Approach to fitness, by area, July 2015
          • The opportunities
            • Tailor classes to specific abilities; target older adults
              • Figure 4: Importance of tailored classes, by age, July 2015
            • Fitness facilities should reach beyond the traditional walls of the gym
              • Figure 5: Current use or interest in streaming online fitness videos, July 2015
            • Hispanic adults are engaged in exercise; more can be converted to gym members
              • Figure 6: Approach to fitness, by race and Hispanic origin, July 2015
            • What it means
            • The Market – What You Need to Know

              • Health and fitness club market continues to grow
                • The number of fitness clubs and memberships have increased
                  • Most are interested in working out at home; some choose not to exercise
                    • Opportunity exists with aging US population and Hispanic consumers
                    • Market Size and Forecast

                      • Health and fitness club market continues experiencing growth
                        • Figure 7: Total US revenue and fan chart forecast of health and fitness clubs, at current prices, 2010-20
                        • Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2010-20
                    • Market Breakdown

                      • Number of clubs and memberships have increased
                        • Figure 9: Number of US health and fitness clubs and memberships, 2010-14
                      • Fitness facility interest levels are stronger than commitment
                        • Figure 10: Fitness facility types, by commitment level, July 2015
                    • Market Perspective

                      • Working out at home is most appealing
                        • Figure 11: Perceptions toward working out at home, July 2015
                        • Figure 12: Location adults engaged in regular exercise in the last year, 2010-15
                      • Almost one quarter of adults are not exercising
                        • Figure 13: Unable or choose not to exercise, by age, July 2015
                    • Market Factors

                      • Exercise participation rates remains steady, exercising at gym increases
                        • Figure 14: Adults engaged in regular exercise program and location, 2013-15
                      • Aging US population offers opportunity for market growth
                        • Figure 15: US population aged 18 or older, by age, 2010-20
                        • Figure 16: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
                      • The growing Hispanic population is most likely to exercise
                        • Figure 17: US population of adults 18+, by race and Hispanic origin, 2010-20
                        • Figure 18: Approach to fitness, by race and Hispanic origin, July 2015
                    • Key Players – What You Need to Know

                      • Network memberships, brand growth, and classes that motivate
                        • Fitness facilities tailored to specific demographics and needs
                          • Both technology and unplugging finding their way into fitness
                            • The fastest growing private fitness company and the next big workout
                            • What’s In?

                              • One membership gains access to a variety of fitness facilities
                                • Fitness facilities go public or franchise for expansion
                                  • Interval classes in group settings motivate; welcome everyone
                                  • What’s Next?

                                    • Older adults are exercising, tailor classes to their abilities
                                      • Figure 19: Approach to fitness, by age, July 2015
                                      • Figure 20: Time barrier to achieving ideal health, any rank, by age, May 2015
                                    • Adaptive equipment gives exercisers with disabilities opportunities
                                      • Gyms offer a recess, allowing adults to be a kid again
                                        • A social community and exercise tips powered by beacon technology
                                          • Make your fitness studio a reality, on a reality TV competition
                                            • TITLE Boxing is the fasting growing privately owned fitness company
                                              • Guided meditation classes encourage unplugging to de-stress
                                              • The Consumer – What You Need to Know

                                                • Free workouts preferred; though young adults, higher income willing to pay
                                                  • Yearly commitment most common; yet most not interested in a facility
                                                    • Adults focus on operation hours, number of machines, and discounts
                                                      • Cleanliness and crowds are top barriers; social aspects appreciated
                                                        • Consumers want customized memberships
                                                          • Free fitness options, deal seekers, and tech contribute to competition
                                                          • Approach to Fitness

                                                            • Adults are seeking out free alternatives when it comes to working out
                                                                • Figure 21: Approach to fitness, July 2015
                                                              • Adults 25-44 most likely to pay for fitness center access
                                                                • Figure 22: Approach to fitness, by age, July 2015
                                                              • Paying to exercise declines with income
                                                                • Figure 23: Approach to fitness, by household income, July 2015
                                                              • Where you live impacts where you exercise
                                                                • Figure 24: Approach to fitness, by area, July 2015
                                                              • Hispanic adults most likely to exercise
                                                                • Figure 25: Approach to fitness, by race and Hispanic origin, July 2015
                                                            • Commitment to Fitness Facility

                                                              • Overview of commitment to fitness facilities
                                                                • Figure 26: Current commitment to fitness facilities, July 2015
                                                              • Profile: Currently has a yearly membership
                                                                • Figure 27: Currently has a yearly commitment to any fitness facility, by select demographics, July 2015
                                                              • Profile: Currently pays month-to-month has short-term commitment
                                                                • Figure 28: Currently has a month-to-month/short-term commitment to any fitness facility, by select demographics, July 2015
                                                              • Profile: Currently have no commitment but interested in joining
                                                                • Figure 29: Currently has no commitment to fitness facility; interested in joining, by select demographics, July 2015
                                                              • Profile: Currently no commitment, no interest in joining
                                                                • Figure 30: Currently has no commitment or interest to join fitness facility, by select demographics, July 2015
                                                            • Important Features of Fitness Facilities

                                                              • Long hours, plenty of machines, and discounts are essential
                                                                  • Figure 31: Importance of fitness facility features, July 2015
                                                                • Men and women differ on what’s important in a fitness facility
                                                                  • Figure 32: Importance of weight machines and sport courts, by gender, July 2015
                                                                  • Figure 33: Importance of tailored classes and good variety, by gender, July 2015
                                                                • Urban dwellers place higher importance on facility features
                                                                  • Figure 34: Importance of fitness facility features, by area, July 2015
                                                                • Hispanic adults want more from their fitness facility
                                                                  • Figure 35: Importance of fitness facility features, by Hispanic origin, July 2015
                                                              • Perceptions of Fitness Facilities

                                                                • Cleanliness and crowds are gym’s top barriers for improvement
                                                                  • Figure 36: Perceptions toward fitness facilities, July 2015
                                                                • Younger adults appreciate the social aspect more than older adults
                                                                  • Figure 37: Fitness facilities offer acceptance and social opportunities, by age, July 2015
                                                                • Obese adults express less comfort and familiarity with the gym
                                                                  • Figure 38: Fitness facilities perceptions, by BMI, July 2015
                                                                • Adults who pay for a fitness facility membership recognize the value
                                                                  • Figure 39: Value perceptions of fitness facilities, by approach to fitness, July 2015
                                                                • Black adults agree gyms offer camaraderie; benefits outweigh the costs
                                                                  • Figure 40: Fitness facilities perceptions, by race and Hispanic origin, July 2015
                                                              • Top Fitness Facility Amenities

                                                                • Consumers want to customize their membership
                                                                  • Figure 41: Preference of fitness facility amenities, any rank, July 2015
                                                                • Age and gender influences the types of amenities adults want
                                                                  • Figure 42: Preference of offering rewards and organized sports, any rank, by age and gender, July 2015
                                                                  • Figure 43: Preference of offering fitness assessment and small-group personal training, any rank, by age and gender, July 2015
                                                                • Amenities preferences vary little by race and Hispanic origin
                                                                  • Figure 44: Preference of fitness facility amenities, any rank, by race and Hispanic origin, July 2015
                                                              • Alternatives to Fitness Facilities

                                                                • Free workouts compete with gyms; sponsor events to draw in members
                                                                  • Figure 45: Current use or interest in using free exercise facilities, July 2015
                                                                  • Figure 46: interest in using free exercise facilities, by gender and age, July 2015
                                                                • Fitness facilities can still earn revenue through non-members
                                                                  • Figure 47: Current use or interest in using fitness discount companies, July 2015
                                                                  • Figure 48: Current use or interest in using fitness discount companies, by generation, July 2015
                                                                • Technology empowers fitness whenever, wherever
                                                                  • Figure 49: Current use or interest in using technology for fitness, July 2015
                                                                  • Figure 50: Current use or interest in using technology for fitness, by age and income, July 2015
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Sales data
                                                                    • Fan chart forecast
                                                                      • Consumer survey data
                                                                        • Consumer qualitative research
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                              • Terms
                                                                              • Appendix – Market

                                                                                  • Figure 51: Total US revenues and forecast of health and fitness clubs, at inflation-adjusted prices, 2010-20
                                                                                  • Figure 52: Adults who have engaged in regular exercise program in the past year, 2013-15
                                                                                  • Figure 53: Location adults engaged in regular exercise in the past year, 2013-15
                                                                                  • Figure 54: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
                                                                              • Appendix – Key Players

                                                                                  • Figure 55: Participated in boxing, karate, martial arts, kickboxing in the past year, April 2014-June 2015

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Health and Fitness Clubs - US - November 2015

                                                                              US $3,995.00 (Excl.Tax)