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Health and Wellness Holidays - UK - October 2009

  • In the last three years 14.6 million adults have experienced some sort of health and wellness activity while on holiday.
  • As would be expected, it is the use of spas and spa facilities at hotels which makes up most of this figure.
  • A further 3.6 million adults have not yet tried health and wellness experiences as part of a holiday but would like to.
  • Treatments are continuing to evolve; offers now include the use of ‘healing energy’, sound vibrations, courses on ‘learning how to sleep’ and even (alleged) preventative therapies for Alzheimer’s!
  • Unfortunately for operators almost 20 million adults say they are not interested in health and wellness holidays and nearly 13 million don’t see the point of them because they “relax on holiday anyway”.
  • Getting medical treatment overseas remains a minority choice – but although less than a million adults went on such a trip in the last three years, over 3 million say they would consider it.

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Table of contents

  1. Issues in the Market

      • Definition
        • Key issues
          • Abbreviations
          • Future Opportunities

            • New age wellness
              • You got it
                • UK future
                  • The cost
                    • Budget business
                    • Market in Brief

                      • Home and away
                        • Beach beats niche
                          • Key consumers…
                            • …and potential
                              • Fat future and slim pickings
                              • Internal Market Environment

                                • Key points
                                  • Domestic downturn
                                    • Figure 1: Domestic holidays and expenditure, 2004-09
                                  • UK hotels
                                    • Figure 2: Key UK hotel market statistics, 2004-08
                                  • Holidays overseas hit
                                    • Figure 3: Overseas holidays and expenditure, 2004-09
                                  • …but multiple trips persist
                                    • Figure 4: Number of overseas holidays taken, 2009
                                  • Short breaks and weeks away
                                    • Figure 5: Length of last holiday abroad, 2005-09
                                  • Destination: ‘other’
                                    • Figure 6: Overseas holidays, by region, 2004-08
                                  • Spas, hotels, diversity and difficulty
                                    • Medical tourism
                                    • Broader Market Environment

                                      • Key points
                                        • Plastic fantastic
                                          • Figure 7: UK value and number of cosmetic surgery procedures, 2004-08
                                        • PDI and consumer expenditure
                                          • Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
                                        • ABC future, as families flounder
                                          • Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
                                          • Figure 10: Forecast adult population trends, by lifestage, 2004-14
                                        • Age of concern
                                          • Figure 11: Trends in the age structure of the UK population, by gender, 2004-14
                                        • Households shrink…
                                          • Figure 12: UK household sizes, 2004-14
                                        • But web use grows
                                          • Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-09
                                        • Impact of the recession
                                          • Figure 14: Things the recession has prevented consumers doing or buying over the next 12 months, February 2009
                                        • Exchange rates
                                          • Figure 15: Sterling exchange rates at mid-point of year, 2005-09
                                        • Overweight, overworked, over the limit
                                          • But with a sporting chance
                                          • Competitive Context

                                            • Key points
                                              • Beach/resort holidays slip but stay no.1
                                                • Figure 16: Type of holiday taken for last holiday, 2005-09
                                              • While the sun shines
                                                • Figure 17: Type of holiday taken for last domestic holiday, 2005-09
                                              • Packages pale
                                                • Figure 18: Type of holiday taken for last holiday abroad, 2005-09
                                              • Health and wellness – how much?
                                                • Figure 19: Health and wellness holidays* market value in the context of overall holiday market value, 2008
                                            • Strengths and Weaknesses in the Market

                                                • Strengths
                                                  • Health preoccupation persists
                                                    • Core consumers and the demographic future
                                                      • Single mothers and ‘me’ time
                                                        • Increasing ‘normalisation’
                                                          • Future health of the NHS
                                                            • Weaknesses
                                                              • Niche nature
                                                                • Seen as pointless…
                                                                  • …and expensive
                                                                    • Male reluctance
                                                                      • Impact of recession
                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • Walking and talking
                                                                            • Energy sounded out
                                                                              • Payment on delivery
                                                                                • Safe in their hands
                                                                                  • Drink your health
                                                                                    • Steam and glamour
                                                                                      • The 7th sense
                                                                                        • Driving health
                                                                                          • Relax on the tracks
                                                                                            • Stress busting
                                                                                              • Go to Sleep
                                                                                                • Brain focus
                                                                                                  • Hi-de-Health
                                                                                                  • Market Size and Segmentation

                                                                                                    • Key points
                                                                                                      • Figure 20: Use of health and wellness treatments on holiday (in UK and overseas) in the last three years, July 2009
                                                                                                    • Women and wealth
                                                                                                      • Niche nature
                                                                                                        • Figure 21: Health and wellness travel market, estimated value, by segment, 2008
                                                                                                      • Recessionary impact
                                                                                                      • Companies and Products

                                                                                                        • Key points
                                                                                                          • Main feature: Fragmentation
                                                                                                            • Figure 22: Condé Nast top 10 spas worldwide, 2009 (by readers’ votes)
                                                                                                            • Figure 23: Condé Nast top 10 hotel spas in UK, 2009 (by readers’ votes)
                                                                                                          • BelAqua
                                                                                                            • Erna Low Body & Soul
                                                                                                              • First Choice (TUI)
                                                                                                                • Operations Abroad Worldwide
                                                                                                                  • Prana Holidays
                                                                                                                    • Spabreak Direct
                                                                                                                      • Thermalia Travel Ltd
                                                                                                                        • Walkwithin
                                                                                                                          • Wellbeing Escapes
                                                                                                                          • Health and Wellness Holidays in the UK

                                                                                                                            • Key points
                                                                                                                              • Figure 24: Health and wellness activities on holiday in the UK in the last three years, July 2009
                                                                                                                            • Male minority
                                                                                                                              • Spas and spa hotels
                                                                                                                              • Health and Wellness Holidays Overseas

                                                                                                                                • Key points
                                                                                                                                  • Figure 25: Health and wellness activities on holiday overseas in the last three years, July 2009
                                                                                                                                • Holidays to remember
                                                                                                                                  • But still about the money
                                                                                                                                  • What People Think of Health and Wellness Holidays

                                                                                                                                    • Key points
                                                                                                                                      • Figure 26: Attitudes towards health and wellness holidays, July 2009
                                                                                                                                    • Negative men – and women
                                                                                                                                      • (Single) parents and future possibilities
                                                                                                                                        • (Not) spa facility seeking
                                                                                                                                          • Medical tourism – what price safety?
                                                                                                                                            • Figure 27: Possible savings in selected medical procedures abroad, 2009
                                                                                                                                          • Not yet bedtime?
                                                                                                                                          • Health and Wellness Targeting Opportunities

                                                                                                                                            • Key points
                                                                                                                                              • Target groups
                                                                                                                                                • Figure 28: Health and wellness holidays target groups, April 2009
                                                                                                                                              • Healthy Interest
                                                                                                                                                • Potentials
                                                                                                                                                  • Unengaged
                                                                                                                                                    • What’s The Point?
                                                                                                                                                      • Usage indicates opportunities
                                                                                                                                                        • Figure 29: Health and wellness activities on holiday (in UK and overseas) in the last three years, by target groups, July 2009
                                                                                                                                                    • Appendix – Market Size and Segmentation

                                                                                                                                                        • Figure 30: Most popular health and wellness activities on holiday (in UK and overseas) in the last three years, by demographics, July 2009
                                                                                                                                                        • Figure 31: Next most popular health and wellness activities on holiday (in UK and overseas) in the last three years by demographics, July 2009
                                                                                                                                                    • Appendix – Health and Wellness Holidays in the UK

                                                                                                                                                        • Figure 32: Health and wellness activities on holiday in the UK in the last three years, by demographics, July 2009
                                                                                                                                                    • Appendix – Health and Wellness Holidays Overseas

                                                                                                                                                        • Figure 33: Health and wellness activities on holiday overseas in the last three years, by demographics, July 2009
                                                                                                                                                    • Appendix – What People Think of Health and Wellness Holidays

                                                                                                                                                        • Figure 34: Most popular attitudes towards health and wellness holidays, by demographics, July 2009
                                                                                                                                                        • Figure 35: Next most popular attitudes towards health and wellness holidays by demographics, July 2009
                                                                                                                                                    • Appendix – Health and Wellness Targeting Opportunities

                                                                                                                                                        • Figure 36: Health and wellness activities on holiday in the UK in the last three years, by target groups, July 2009
                                                                                                                                                        • Figure 37: Health and wellness activities on holiday overseas in the last three years by target groups, July 2009
                                                                                                                                                        • Figure 38: Target groups, by demographics, July 2009

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                    • AXA PPP healthcare
                                                                                                                                                    • British International Spa Association
                                                                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                                                                    • Butlins Skyline Limited
                                                                                                                                                    • Centers for Disease Control and Prevention
                                                                                                                                                    • Co-operative Group
                                                                                                                                                    • Condé Nast Publications Inc.
                                                                                                                                                    • Erna Low
                                                                                                                                                    • First Choice Holidays & Flights Ltd
                                                                                                                                                    • Freeview
                                                                                                                                                    • Gleneagles of Edinburgh Limited
                                                                                                                                                    • Government Actuary's Department (GAD)
                                                                                                                                                    • J. Sainsbury
                                                                                                                                                    • Market & Opinion Research International (MORI)
                                                                                                                                                    • Marks & Spencer
                                                                                                                                                    • Marqués de Riscal
                                                                                                                                                    • Office for National Statistics
                                                                                                                                                    • Premier Holidays
                                                                                                                                                    • Ryanair Holdings plc
                                                                                                                                                    • Sheraton Hotels & Resorts
                                                                                                                                                    • Somerfield
                                                                                                                                                    • Sport England
                                                                                                                                                    • Tesco Plc
                                                                                                                                                    • Thermalia
                                                                                                                                                    • TRI Hospitality Consulting
                                                                                                                                                    • TUI UK
                                                                                                                                                    • Waitrose
                                                                                                                                                    • Wellbeing Escapes
                                                                                                                                                    • Wm Morrison Supermarkets
                                                                                                                                                    • World Health Organization

                                                                                                                                                    Health and Wellness Holidays - UK - October 2009

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