Health and Wellness Retailing - Canada - June 2016
Canadians take a holistic approach to managing wellness, with physical and mental health being the top priorities. Though they generally see themselves as healthy, weight remains a concern for about half the population (54%). Traditional outlets remain the most trusted resource for treatment for Canadians, however, the propensity for self-diagnosis means the internet is often a go-to starting point. Online/mobile platforms are ideal resources to increase access to professionals and for retailers to play the role of the experts. This will be particularly important for pharmacies as consumers are turning to other retailers for more general health and wellness products.
This report examines the following issues:
- Nearly half of Canadians are concerned about the health risks associated with their weight
- Few have faith in the information they find online
- Quebecers are less likely to visit their primary care doctors
Similar to many countries around the world, Canada’s population is aging. When it comes to perception of one’s health and wellness, the way older Canadians define ‘sickness’ may be different compared to younger Canadians. As such, marketing efforts will need to reflect the differences in what ‘illness’ means to each generation. An aging population will also benefit from having greater access to the experts (ie doctors, pharmacists, dieticians, etc). Brands and companies may find gains in providing channels or tools that allow an older population to more easily connect directly with said experts.
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