Health Insurance - US - June 2015
The health insurance industry is undergoing revolutionary changes that are providing a multitude of new opportunities for providers. Nearly 12 million new consumers are estimated to be enrolling in healthcare by the end of 2015. The rise of exchanges has brought choice and personal responsibility to the retail market on a vast new level. Providers need to demonstrate how their plans can meet the needs of consumers which are described throughout this report. Consumer attitudes regarding cost, service, and technology are just a few of the insights available in the report.
The number of Americans who are buying healthcare insurance is increasing and they now have more choices than ever. To remain competitive, providers need to adjust and deliver transparent pricing, product flexibility, excellent customer service, and convenient technology.
There are new opportunities for providers to demonstrate their value to consumers. Thanks to customized plans available to an entire workforce, for example, providers can show how smarter coverage can translate to lower cost. The customer relationship is perhaps more important than ever in this dramatically shifting industry. Providers who can develop trusting relationships and build loyal consumers will be best suited to succeed in the coming era.
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