Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Healthy Eating Trends - Brazil - December 2015

"Although Brazil’s economic stagnation brings an unfavorable scenario, some elements can boost the healthy food market’s growth. The aging population creates new demands for products that have additional nutritional benefits, and the prevalence of health problems such as hypertension and diabetes make Brazilians seek products with less sugar and sodium."
– Naira Sato, Food and Drinks Specialist

This report discusses the following key topics:

  • DE socioeconomic group seeks to be healthy in a balanced way 
  • Special-diet recipes could sustain frequency of eating out for AB group 
  • It is possible to improve packaging to help consumers over age 55

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • Companies, brands and innovation
            • Opportunity to increase the variety of products without lactose and use of plant protein in Brazil
              • The consumer
                • Sharing the benefits of integral products could attract male consumers
                  • Figure 1: Attitudes “I tend to buy products that have additional nutritional benefits (eg added calcium, help with digestion, etc.)” and “Whole grains/whole grain products are only for those who are on a diet,” by gender, September 2015
                • Healthy ready-meals could be attractive to Brazilians
                  • Figure 2: Reasons for eating healthy food/products, September 2015
                • Lack of time doesn’t need to be a hurdle for young people to eat healthily
                  • Figure 3: Barrier "My busy lifestyle makes it difficult to eat healthy,” by age group, September 2015
                • Vloggers and bloggers: new influencers
                  • Figure 4: Information/tips for healthy eating, by age group, September 2015
                • What we think
                • Issues and Insights

                  • DE socioeconomic group seeks to be healthy in a balanced way
                    • The facts
                      • The implications
                        • Special-diet recipes could sustain frequency of eating out for AB group
                          • The facts
                            • The implications
                              • It is possible to improve packaging to help consumers over age 55
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Health problems affect Brazilian consumption
                                      • The Brazilian population is aging
                                        • Rising unemployment rate, water and energy crises, and high inflation may impact consumption negatively
                                        • Market Drivers

                                          • Brazil sets the National Pact for Healthy Eating
                                            • More than half of Brazil’s population is overweight
                                              • Water and energy crises could negatively impact healthy food consumption
                                                • The aging population creates new demands
                                                  • More than 9 million Brazilians have diabetes
                                                    • Hypertension reaches 21.4% of Brazilian adults
                                                    • Key Players – What You Need to Know

                                                      • Variety of products without lactose in Brazil increases
                                                        • Vegetable protein can be used more in healthy food
                                                        • Who’s Innovating?

                                                          • Percentage of launches for products without lactose increases
                                                            • Figure 5: Percentage of launches with claim "without/with reduction of lactose" in the total of the categories of food and drink, per year, in Brazil, 2010-15*
                                                          • Plant proteins could be more widely disclosed as a healthy alternative
                                                            • Figure 6: Percentage of launches with the ingredient “vegetable protein,” in the total of the categories of food and drink, per year in the US, Japan, France, United Kingdom and Brazil, 2010-15*
                                                        • The Consumer – What You Need to Know

                                                          • More information on healthy eating could add value to the category
                                                            • Disclosing the origin of ingredients could boost consumption
                                                              • Reducing refined sugar and salt consumption with healthier alternatives
                                                                • Internet impacts the choice of media channels and new influencers
                                                                • Attitudes toward Healthy Food/Products

                                                                  • Premium products may use more healthy claims to add value
                                                                    • Figure 7: Attitudes toward healthy food/products, September 2015
                                                                  • Clean label messages could influence healthy products purchase
                                                                    • Sharing the benefits of integral products could attract male consumers
                                                                      • Figure 8: Attitudes "I tend to buy products that have additional nutritional benefits (eg added calcium, help with digestion, etc.)" and "Whole grains/whole grain products are only for those who are on a diet,” by gender, September 2015
                                                                  • Reasons for Eating Healthy Food/Products

                                                                    • Healthy ready-meals could be attractive to Brazilians
                                                                      • Figure 9: Reasons for eating healthy food/products, September 2015
                                                                    • Emphasizing the origin of ingredients could inspire credibility
                                                                      • Retailers could invest more in private labels with healthy proposal
                                                                      • Barriers for Eating Healthy Food/Products

                                                                        • Strong flavor seasonings help in reduction of salt
                                                                          • Figure 10: Barriers for eating healthy food/products, September 2015
                                                                        • There is opportunity to explore alternatives to refined sugar in Brazil
                                                                          • Lack of time doesn’t need to be a hurdle for young people to eat healthily
                                                                            • Figure 11: Barrier "My busy lifestyle makes it difficult to eat healthy,” by age group, September 2015
                                                                        • Information/Tips for Healthy Eating

                                                                          • There is opportunity for products focused on family health
                                                                            • Figure 12: Information/tips on healthy nutrition, September 2015
                                                                          • Vloggers and bloggers: new influencers
                                                                            • Figure 13: Selected attributes on information/tips for healthy eating, by age group, September 2015
                                                                          • Mobile phone applications could be used to promote brands
                                                                          • Appendix

                                                                            • Abbreviations

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Healthy Eating Trends - Brazil - December 2015

                                                                            £3,277.28 (Excl.Tax)