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Healthy Lifestyles - China - January 2013

Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government statistics, on the up with 60% of Chinese people suffering from physical or mental sub-health.

-Nelly Mao,Senior Research Analyst

 

In this report we answer the following key questions:

  • What do Chinese urban residents think of their own health? What is their awareness and attitude towards healthy lifestyles?
  • How do people manage stress?
  • How are department stores adapting their range and mix of products and brands in order to remain relevant to Chinese shoppers, and lure them into their stores?
  • How do people maintain a positive attitude and stay healthy mentally?
  • How healthy are people's eating habits?
  • How can brands more effectively capture market opportunities and develop marketing strategies that target people's health needs?

 

Report Introduction:

Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government statistics, on the up with 60% of Chinese people suffering from physical or mental sub-health.

Mintel’s in-depth research shows that work-related stress and lifestyle stress are two of the major causal factors of a variety of sub-health conditions. In response, urban residents have been adopting ways to prevent and alleviate stress. For example, 76% of people believe that building a positive mentality (eg optimism, confidence, motivation) is an important part of a healthy lifestyle. Maintaining a positive attitude towards staying healthy mentally has become a popular topic of discussion. Poor diet is closely associated with sub-health and chronic disease, and getting a balanced diet is also seen as an important means to deal with sub-health and prevent a variety of chronic diseases.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definitions
        • Report structure
        • Overview

            • Figure 1: Most important factors contributing to healthy living, November 2012
            • Figure 2: General health situation over past 12 months, November 2012
          • Using multivariate analysis, we identified four types of consumers
            • Figure 3: Four consumer types, November 2012
          • The four core consumer groups
            • Group 1: Health Laggards
              • Group 2: The Super-Healthy
                • Group 3: Health Bigots
                  • Group 4: Health-aware Consumers
                    • Trends
                      • Issues in the market
                        • Stress is the leading cause of sub-health
                          • Figure 4: Health issues, November 2012
                        • Positive mental attitude is an important contributing factor to good health
                          • Figure 5: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
                          • Figure 6: Change in frequency of doing each activity, November 2012
                        • Balanced diet is one of the best ways to combat sub-health and chronic diseases
                          • Figure 7: Health issues, November 2012
                        • Helping people stay healthy
                          • Figure 8: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
                      • Stress is the Leading Cause of Sub-Health

                        • Key issues
                          • Sub-health and chronic disease are urban residents' most common health problems
                            • Figure 9: Health issues, November 2012
                            • Figure 10: Health issues, by gender and age, November 2012
                          • Stress is the leading cause of sub-health
                            • Figure 11: Most important factors contributing to stress, November 2012
                            • Figure 12: Most important factors contributing to stress, by income, November 2012
                          • The effect of stress on health
                            • Sleep disorders
                              • Anxiety and migraines
                                • Mental illness
                                  • People are beginning to actively deal with stress
                                    • Figure 13: Most important factors contributing to healthy living, November 2012
                                    • Figure 14: Agreement with healthy lifestyle statements, November 2012
                                  • The rise of products and services to combat stress and chronic disease
                                    • Products and services for improving sleep
                                      • Slow living
                                        • Figure 15: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
                                      • Promoting increased leisure time as a stress-relief tactic
                                        • Figure 16: Change in frequency of doing each activity, November 2012
                                      • Places of leisure consumption
                                        • Figure 17: Reasons for visiting coffee shops, July 2012
                                      • Methods of stress management
                                        • Focus on indulgence
                                          • Figure 18: New bath and shampoo and haircare products with a "natural" claim, 2008-12
                                          • Figure 19: New skincare products with a "natural" claim, 2008-12
                                        • Massage
                                          • The pursuit of peace and quiet
                                            • The colour effect
                                              • Seeking excitement
                                                • Nostalgia
                                                  • Getting back to nature
                                                    • Hobbies, interest, arts and craft and fashion
                                                      • Workshops
                                                        • Concept malls
                                                          • What this means
                                                          • Positive Mental Attitude is an Important Contributing Factor to Good Health

                                                            • Key issues
                                                              • Positive mental attitude is an important sign of balanced health
                                                                • Figure 20: Health issues, by gender and age, November 2012
                                                                • Figure 21: Agreement with healthy lifestyle descriptions, by target consumer group, November 2012
                                                                • Figure 22: Most important factors contributing to healthy living, November 2012
                                                              • Ways of maintaining good mental health
                                                                • Exercise and sports
                                                                  • Figure 23: Most important factors contributing to healthy living, by change in frequency of doing each activity, November 2012
                                                                • Socialising and sharing
                                                                  • Figure 24: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
                                                                  • Figure 25: Consumption of ice cream, chocolate and fruit juice and occasions of eating at fast food restaurants, 2012
                                                                • Joy
                                                                  • Fun
                                                                    • Using technology to improve mood
                                                                      • All-natural ingredients and mood
                                                                        • Encouraging a positive mindset in children
                                                                          • What this means
                                                                          • Balanced Diet is One of The Best Ways to Combat Sub-Health and Chronic Diseases

                                                                            • Key issues
                                                                              • The incidence of chronic diseases amongst Chinese people is rising rapidly
                                                                                • Figure 26: Health issues, November 2012
                                                                              • Poor diet is a leading cause of sub-health and chronic disease
                                                                                • Figure 27: Health issues, by demographics, November 2012
                                                                              • Effect of diet on health
                                                                                • Importance of balanced diet and developing trends
                                                                                  • Figure 28: Attitude towards eating in the past 12 months, by target consumer groups, November 2012
                                                                                  • Figure 29: Top ingredient choices, December 2012
                                                                                • Fruit and vegetables
                                                                                  • Figure 30: Change in frequency of doing each activity, November 2012
                                                                                  • Figure 31: Proportion of new product launches, by snack category, 2008-12
                                                                                  • Figure 32: Attitudes towards full-service restaurants, November 2012
                                                                                • Grains and high-fibre foods
                                                                                  • Figure 33: Attitudes towards and use of bakery products, October 2012
                                                                                  • Figure 34: Frequency of eating bakery products, October 2012
                                                                                • Plant protein drinks
                                                                                  • Figure 35: Attitudes towards plant protein drinks, December 2012
                                                                                • Food vs. pills
                                                                                  • Figure 36: Perceived health benefits of products and ingredients, December 2012
                                                                                  • Figure 37: Rank of 692 new dairy products with a "natural" claim, by flavour ingredient – whole grain flavours, 2008-12
                                                                                • Eating healthier at home
                                                                                  • Figure 38: Change in frequency of doing each activity, November 2012
                                                                                  • Figure 39: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
                                                                                • New healthy versions of traditional condiments
                                                                                  • Figure 40: Sauces and seasoning with a "natural claim", China, 2008-12
                                                                                • Healthier cooking appliances
                                                                                  • What this means
                                                                                  • Helping People To Stay Healthy

                                                                                    • Key issues
                                                                                      • Healthcare customised to people’s needs
                                                                                        • Figure 41: Attitudes towards healthy lifestyles, December 2012
                                                                                        • Figure 42: Attitudes towards health services, by target consumer groups, December 2012
                                                                                      • Providing health information, monitoring and advice
                                                                                        • Figure 43: Attitudes towards pharmacies, July 2012
                                                                                      • Diet control to help consumers maintain a healthy lifestyle
                                                                                        • Figure 44: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
                                                                                      • Accessing health services through social networks and online platforms
                                                                                        • Figure 45: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
                                                                                        • Figure 46: Agreement with healthy lifestyle statements, by average monthly income, November 2012
                                                                                      • Online health platforms
                                                                                        • Figure 47: Attitudes towards dealing with minor ailments, July 2012
                                                                                      • Providing consumers with affordable healthy nutrition
                                                                                        • Figure 48: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
                                                                                      • Customisable healthcare
                                                                                        • What this means
                                                                                        • Appendix – Factors Contributing to Healthy Living

                                                                                            • Figure 49: Most important factors contributing to healthy living, November 2012
                                                                                            • Figure 50: Top ranked factors contributing to healthy living, by demographics, November 2012
                                                                                            • Figure 51: Top ranked factors contributing to healthy living, by demographics, November 2012 (continued)
                                                                                        • Appendix – General Health Situation Over Past 12 Months

                                                                                            • Figure 52: General health situation over past 12 months, November 2012
                                                                                            • Figure 53: Change in frequency of doing each activity, by general health situation over past 12 months, November 2012
                                                                                            • Figure 54: Attitudes towards eating, by general health situation over past 12 months, November 2012
                                                                                            • Figure 55: Most important factors contributing to stress, by general health situation over past 12 months, November 2012
                                                                                            • Figure 56: General health situation over past 12 months, by demographics, November 2012
                                                                                        • Appendix – Healthy Habits

                                                                                            • Figure 57: Change in frequency of doing each activity, November 2012
                                                                                            • Figure 58: Change in frequency of eating fresh fruit, by demographics, November 2012
                                                                                            • Figure 59: Change in frequency of cooking at home, by demographics, November 2012
                                                                                            • Figure 60: Change in frequency of exercise, by demographics, November 2012
                                                                                            • Figure 61: Change in frequency of playing sports, by demographics, November 2012
                                                                                            • Figure 62: Change in frequency of spending time on hobbies/activities, by demographics, November 2012
                                                                                            • Figure 63: Change in frequency of spending time with family and/or friends, by demographics, November 2012
                                                                                            • Figure 64: Change in frequency of doing household chores, by demographics, November 2012
                                                                                            • Figure 65: Change in frequency of meditation, by demographics, November 2012
                                                                                            • Figure 66: Change in frequency of doing yoga, by demographics, November 2012
                                                                                            • Figure 67: Change in frequency of smoking cigarettes, by demographics, November 2012
                                                                                            • Figure 68: Change in frequency of working overtime, by demographics, November 2012
                                                                                            • Figure 69: Change in frequency of eating outside of the home, by demographics, November 2012
                                                                                            • Figure 70: Change in frequency of eating sweet snacks, by demographics, November 2012
                                                                                            • Figure 71: Change in frequency of drinking alcoholic beverages, by demographics, November 2012
                                                                                            • Figure 72: Change in frequency of eating fast food, by demographics, November 2012
                                                                                            • Figure 73: Attitudes towards eating, November 2012
                                                                                            • Figure 74: Most popular attitudes towards eating, by demographics, November 2012
                                                                                            • Figure 75: Next most popular attitudes towards eating, by demographics, November 2012
                                                                                        • Appendix – Health Conditions

                                                                                            • Figure 76: Health conditions, November 2012
                                                                                            • Figure 77: Change in frequency of doing each activity, by most popular health conditions, November 2012
                                                                                            • Figure 78: Change in frequency of doing each activity, by next most popular health conditions, November 2012
                                                                                            • Figure 79: Change in frequency of doing each activity, by other health conditions, November 2012
                                                                                            • Figure 80: Most popular health conditions, by demographics, November 2012
                                                                                            • Figure 81: Next most popular health conditions, by demographics, November 2012
                                                                                            • Figure 82: Other health conditions, by demographics, November 2012
                                                                                        • Appendix – Attitudes Towards Healthy Lifestyle

                                                                                            • Figure 83: Attitudes towards healthy lifestyle, November 2012
                                                                                            • Figure 84: Agreement with the statements ‘I would adjust my lifestyle delay or prevent medical conditions that are common in my family’ and ‘I would be interested in a screening to find out if I am predisposed to health conditions’, by demographics, November 2012
                                                                                            • Figure 85: Agreement with the statements ‘Health conditions are just a fact of life that I can't do anything about’ and ‘I know what I should and shouldn't do to keep healthy’, by demographics, November 2012
                                                                                            • Figure 86: Agreement with the statements ‘I strive for a healthier lifestyle’ and ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, November 2012
                                                                                            • Figure 87: Agreement with the statement ‘I find it difficult to make changes to my lifestyle to be more healthy’, by demographics, November 2012
                                                                                            • Figure 88: Agreement with healthy lifestyle statements, November 2012
                                                                                            • Figure 89: Agreement with healthy lifestyle statements, by demographics, November 2012
                                                                                            • Figure 90: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
                                                                                            • Figure 91: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
                                                                                        • Appendix – Factors Contributing to Stress

                                                                                            • Figure 92: Most important factors contributing to stress, November 2012
                                                                                        • Appendix – Consumer Target Groups

                                                                                            • Figure 93: Consumer target groups, November 2012
                                                                                            • Figure 94: Consumer target groups, by demographics, November 2012

                                                                                        Companies Covered

                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                        Healthy Lifestyles - China - January 2013

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