Trends in Health and Wellness - China - May 2014
– Laurel Gu, Senior Research Analyst
Some questions answered in this report include:
- What types of product/service innovations can give people relief from stress and sleep better?
- How can health and wellbeing brands work together to market healthy lifestyles to consumers?
- How can environmentally friendly products appeal to Chinese consumers?
- How can health and wellbeing companies adopt a targeted approach to reach different consumer segments?
This report goes into details about understanding Chinese consumers' attitudes towards health and wellbeing. It covers aspects including eating, exercising, taking health supplements, etc., their behavioural changes as they move towards healthy lifestyles, as well as their motivations for staying healthy and the top health concerns varying by lifestage and demographics. These can be leveraged by companies dealing with health and wellbeing products/services to find opportunities for business growth.”
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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