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Healthy Lifestyles - UK - February 2011

This report explores consumers’ health habits and issues; it examines attitudes towards living healthily and identifies key drivers that prompt a change in lifestyle and popular sources of health advice and information. The level and type of employer participation in encouraging staff to live healthier is also examined.

  • Healthy living is increasingly on the government and consumer agenda, but even though people are knowledgeable about how to lead a healthy lifestyle, how healthy are they really?
  • This report examines the nation's attitudes to health in the broader context of other countries and compares attitudes across Europe and the US.
  • Does a lack of willpower impact on people's willingness to change their lifestyles? Who is the least likely to make changes to live more healthily and who is the most motivated?
  • How does the nation's attitudes towards healthy eating, dieting and exercise impact on the lifestyles of our children and to what extent do schools and employers influence our lifestyle choices?
  • This report also examines how people seek health information and treat minor ailments.
  • Mintel has identified four distinct consumer groups and their differing attitudes towards healthy living in respect of eating, drinking, and exercising.

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Table of contents

  1. Issues in the Market

      • Methodology
        • Abbreviations
        • Future Opportunities

          • Looking for a quick fix
            • Shortcuts required
              • It’s a family affair
                • Balancing trick
                  • Back to basics
                  • Report Summary

                    • Rise of self-diagnostics
                      • Weighting game
                        • Employer involvement
                          • The overseas perspective
                          • The European Perspective

                            • Key points
                              • Health complaints
                                • Figure 1: Trends in selected complaints suffered from in the last 12 months – France, 2001-10
                                • Figure 2: Trends in complaints suffered from in the last 12 months – Germany, 2001-10
                                • Figure 3: Trends in complaints suffered from in the last 12 months – Spain, 2001-10
                                • Figure 4: Trends in complaints suffered from in the last 12 months – GB, 2001-10
                              • High blood pressure common for all countries
                                • Figure 5: Diseases suffered from, 2010
                              • Information on health
                                • Figure 6: Sources used for information, advice or diagnosis in the last 12 months, 2010
                              • Course of treatment
                                • Figure 7: Health habits, 2010
                              • Purchase of pharmaceuticals
                                • Figure 8: Trends in shopping for non-prescription pharmaceuticals and chemist products – France, 2001-10
                                • Figure 9: Trends in shopping for non-prescription pharmaceuticals and chemist products – Germany, 2001-10
                                • Figure 10: Trends in shopping for non-prescription pharmaceuticals and chemist products – Spain, 2001-10
                                • Figure 11: Trends in shopping for non-prescription pharmaceuticals and chemist products – GB, 2001-10
                              • Weighty issues
                                • Figure 12: Trends in trying to lose weight – France, Germany and GB, 2001-10
                              • Frequency of exercise
                                • Figure 13: Days a week exercised to the point where felt at least slightly out of breath – GB, 2010
                                • Figure 14: Duration of exercise – GB, 2010
                              • Places to exercise
                                • Figure 15: Visited a leisure centre, gym or health club in the last 12 months, 2010
                                • Figure 16: Types of leisure centre, gym or health club visited in the last 12 months – Germany, 2010
                                • Figure 17: Types of leisure centre, gym or health club visited in the last 12 months – Spain, 2010
                                • Figure 18: Types of leisure centre, gym or health club visited in the last 12 months – GB, 2010
                              • Frequency
                                • Figure 19: Frequency of visiting a leisure centre, gym or health club in the last 12 months, 2010
                              • European attitudes to health
                                • France
                                  • Figure 20: Trends in agreement with selected lifestyle statements – France, 2001-10
                                • Germany
                                  • Figure 21: Trends in agreement with selected lifestyle statements – Germany, 2001-10
                                • Spain
                                  • Figure 22: Trends in agreement with selected lifestyle statements – Spain, 2001-10
                                • Britain
                                  • Figure 23: Trends in agreement with selected lifestyle statements – GB, 2001-10
                              • The US Perspective

                                • Key points
                                  • Exercise habits
                                    • Figure 24: Strenuous exercise, July 2009-September 2010
                                    • Figure 25: Places of exercise, July 2009-September 2010
                                    • Figure 26: Frequency of exercise, July 2009-September 2010
                                  • Eating habits
                                    • Figure 27: Lifestyle statements, July 2009-September 2010
                                    • Figure 28: Dieting habits, July 2009-September 2010
                                    • Figure 29: Reasons for dieting, July 2009-September 2010
                                  • Health
                                    • Figure 30: Health conditions, July 2009-September 2010
                                    • Figure 31: Professionals consulted with for any ailments, July 2009-September 2010
                                • Children’s Healthy Lifestyles

                                  • Key points
                                    • Swimming makes a splash with 7-14-year-olds
                                      • Figure 32: Trends in sports liked best, 2001-10
                                    • Activity levels falling amongst 11-14-year-olds
                                      • Figure 33: Trends in frequency of playing sports liked best, 2001-10
                                    • Trampolining sees big jump
                                      • Figure 34: Trends in sports played, 2001-10
                                    • Children watching more sport
                                      • Television
                                        • Figure 35: Trends in sports watched on TV, 2001-10
                                      • Internet
                                        • Figure 36: Sports looked up on the internet, 2010
                                      • The role of the school in children’s exercise habits
                                        • Figure 37: Where sports and leisure activities are done, 2010
                                        • Figure 38: Trends in hours a week outside school or in leisure time played sports, 2001-10
                                      • Sports and dance clubs are growing
                                        • Figure 39: Trends in clubs’ membership, 2001-10
                                        • Figure 40: Trends in agreement with selected lifestyle statements, 2001-10
                                      • Attitudes towards smoking
                                        • Figure 41: Trends in things worried about, 2001-10
                                      • Youth attitudes towards life
                                        • Figure 42: Trends in important things in life, 2001-10
                                    • The Nation’s Health

                                      • Key points
                                        • Changing habits
                                          • Figure 43: Personal and family health history, December 2010
                                        • Poor health linked to excess weight
                                          • Figure 44: Personal health history, by weight description, December 2010
                                        • Attitudes towards health
                                          • Sources of advice and information on health matters
                                            • Figure 45: Sources of health advice, December 2010
                                          • Government initiatives
                                            • Healthy lives, healthy people
                                              • Healthy Living Pharmacies
                                                • Consultation preferences
                                                  • Attitudes towards health
                                                    • Figure 46: Attitudes towards health, by weight description, December 2010
                                                  • Ways to lead a healthy life
                                                    • Figure 47: Attitudes towards health, December 2010
                                                  • Dieting
                                                    • The impact of media
                                                      • Making health checks more regular and accessible
                                                        • The impact of age, gender and income on lifestyles
                                                        • The Nation’s Weight

                                                          • Key points
                                                            • Half of people are overweight
                                                              • Figure 48: Weight description, 2009-10
                                                            • Pressure weighs on women...
                                                              • Ageing population to weigh heavy
                                                                • Singletons are less likely to be overweight
                                                                  • Portion size behind weight gain?
                                                                    • Figure 49: Type of food eaten, by weight description, December 2010
                                                                  • Participation in sport
                                                                    • Figure 50: Level of sport participation, by weight description, December 2010
                                                                  • Alcohol consumption
                                                                    • Figure 51: Level of alcohol consumption, by weight description, December 2010
                                                                • Participation in Exercise

                                                                  • Key points
                                                                    • Working exercise into daily life
                                                                      • Figure 52: Level of sport participation, 2009-10
                                                                    • Exercise levels
                                                                      • Time and money can be barriers
                                                                        • Healthy body, healthy mind
                                                                          • Figure 53: Attitudes towards health, by level of sport participation, December 2010
                                                                      • Eating and Drinking Habits

                                                                        • Key points
                                                                          • Types of food consumed
                                                                            • Figure 54: Type of food eaten, December 2010
                                                                          • Women eat healthily…
                                                                            • Active healthy eaters
                                                                              • Figure 55: Type of food eaten, by level of sport participation, December 2010
                                                                            • Healthy attitudes
                                                                              • Figure 56: Attitudes towards health, by most popular type of food eaten most days, December 2010
                                                                            • Drinking habits
                                                                              • Figure 57: Level of alcohol consumption, December 2010
                                                                            • Heavy drinkers most reluctant to change lifestyles
                                                                              • Figure 58: Attitudes towards health, by level of alcohol consumption, December 2010
                                                                            • Smoking habits amongst drinkers
                                                                              • Figure 59: Level of smoking, by level of alcohol consumption, December 2010
                                                                          • Smoking Habits

                                                                            • Key points
                                                                              • Majority are non-smokers
                                                                                • Figure 60: Level of smoking, December 2010
                                                                              • Attitudes of drinkers and smokers
                                                                                • Figure 61: Weight description, by smoking/drinking habits, December 2010
                                                                              • The drinker/smoker divide
                                                                                • Figure 62: Agreement with attitudes towards health, by smoking/drinking habits, December 2010
                                                                            • Health Supplements and Remedies

                                                                              • Key points
                                                                                • Alternative medicines gaining momentum
                                                                                  • Figure 63: Alternative medicine/therapies used or done, December 2010
                                                                                  • Figure 64: Repertoire of alternative medicine/therapies used or done, December 2010
                                                                                • Benefits of yoga practice
                                                                                  • Figure 65: Attitudes towards health, by most popular alternative medicine/therapies used or done, December 2010
                                                                              • Motivations for Healthy Living

                                                                                • Key points
                                                                                  • Fit for life
                                                                                    • Figure 66: Prompts to a change in lifestyle, December 2010
                                                                                  • Age determines key drivers of behaviour change
                                                                                    • The impact of employer encouragement
                                                                                      • Figure 67: Employee participation in healthy lifestyles, December 2010
                                                                                    • Steps employers take to encourage healthier lifestyles
                                                                                      • Figure 68: Level of employer involvement in healthy lifestyles, December 2010
                                                                                  • Target Groups

                                                                                    • Key points
                                                                                      • Figure 69: Consumer target groups, December 2010
                                                                                    • Moderately Confused
                                                                                      • Indifferent
                                                                                        • Just Chillin’
                                                                                          • Health Driven
                                                                                          • Appendix – The European Perspective

                                                                                            • Health complaints
                                                                                              • Figure 70: Trends in complaints suffered from in the last 4 weeks – France, 2001-10
                                                                                              • Figure 71: Trends in complaints suffered from in the last 4 weeks – Germany, 2001-10
                                                                                              • Figure 72: Trends in complaints suffered from in the last 4 weeks – Spain, 2001-10
                                                                                              • Figure 73: Trends in complaints suffered from in the last 4 weeks – GB, 2001-10
                                                                                            • GP visits
                                                                                              • Figure 74: Frequency of visiting GP – France, Germany, Spain, GB, 2010
                                                                                            • Sports club membership
                                                                                              • Figure 75: Trends in member of slimming club – France, Germany, GB, 2001-10
                                                                                          • Appendix – The Nation’s Health

                                                                                              • Figure 76: Most popular health history personally suffer from/have had, by demographics, December 2010
                                                                                              • Figure 77: Next most popular health history personally suffer from/have had, by demographics, December 2010
                                                                                              • Figure 78: Most popular family history of or someone in my family suffers from, by demographics, December 2010
                                                                                              • Figure 79: Most popular health history family history of or someone in my family suffers from, by demographics, December 2010
                                                                                          • Appendix – Attitudes Towards Health

                                                                                              • Figure 80: Agreement with statement ‘I know what I should and shouldn’t do to keep healthy ‘, by demographics, December 2010
                                                                                              • Figure 81: Agreement with statement ‘I like the reassurance of routine health checks’, by demographics, December 2010
                                                                                              • Figure 82: Agreement with statement ‘I would like the opportunity to have more regular health checks’, by demographics, December 2010
                                                                                              • Figure 83: Agreement with statement ‘I don’t need routine health checks to tell me whether or not I am healthy’, by demographics, December 2010
                                                                                              • Figure 84: Agreement with statement ‘I'm always striving for a healthier lifestyle’, by demographics, December 2010
                                                                                              • Figure 85: Agreement with statement ‘I’m always dieting to try to lose weight’, by demographics, December 2010
                                                                                              • Figure 86: Agreement with statement ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, December 2010
                                                                                              • Figure 87: Agreement with statement ‘I like to live for today and don’t worry about the future’, by demographics, December 2010
                                                                                              • Figure 88: Agreement with statement ‘My lifestyle is very stressful’, by demographics, December 2010
                                                                                              • Figure 89: Agreement with statement ‘I make sure I take time to relax and unwind’, by demographics, December 2010
                                                                                              • Figure 90: Agreement with statement ‘All the different advice on keeping healthy can be confusing’, by demographics, December 2010
                                                                                              • Figure 91: Agreement with statement ‘I'm not prepared to change my lifestyle to be more healthy’, by demographics, December 2010
                                                                                          • Appendix – The Nation’s Weight

                                                                                              • Figure 92: Weight description, by demographics, December 2010
                                                                                          • Appendix – Participation in Exercise

                                                                                              • Figure 93: Level of sport participation, by demographics, December 2010
                                                                                          • Appendix – Eating and Drinking Habits

                                                                                            • Food
                                                                                              • Figure 94: Most popular type of food eaten ‘most days’, by demographics, December 2010
                                                                                              • Figure 95: Most popular type of food eaten ‘several times a week’, by demographics, December 2010
                                                                                              • Figure 96: Next most popular type of food eaten ‘several times a week’, by demographics, December 2010
                                                                                              • Figure 97: Most popular type of food eaten ‘once a week or less’, by demographics, December 2010
                                                                                              • Figure 98: Next most popular type of food eaten ‘once a week or less’, by demographics, December 2010
                                                                                              • Figure 99: Most popular type of food ‘don’t eat’, by demographics, December 2010
                                                                                              • Figure 100: Next most popular type of food ‘don’t eat’, by demographics, December 2010
                                                                                            • Drink
                                                                                              • Figure 101: Level of alcohol consumption, by demographics, December 2010
                                                                                          • Appendix – Smoking Habits

                                                                                              • Figure 102: Level of smoking, by demographics, December 2010
                                                                                            • Drinkers/smokers
                                                                                              • Figure 103: Smoking/drinking habits, by demographics, December 2010
                                                                                          • Appendix – Health Supplements and Remedies

                                                                                              • Figure 104: Most popular alternative medicine/therapies used or done, by demographics, December 2010
                                                                                              • Figure 105: Next most popular alternative medicine/therapies used or done, by demographics, December 2010
                                                                                              • Figure 106: Repertoire of alternative medicine/therapies used or done, by demographics, December 2010
                                                                                          • Appendix – Motivations for Healthy Living

                                                                                              • Figure 107: Most popular prompts to a change in lifestyle, by demographics, December 2010
                                                                                              • Figure 108: Next most popular prompts to a change in lifestyle, by demographics, December 2010
                                                                                            • Employer participation
                                                                                              • Figure 109: Employee participation in healthy lifestyles, by demographics, December 2010
                                                                                              • Figure 110: Most popular level of employer involvement in healthy lifestyles, by demographics, December 2010
                                                                                          • Appendix – Target Groups

                                                                                              • Figure 111: Target groups, by demographics, December 2010
                                                                                              • Figure 112: Weight description, by target groups, December 2010
                                                                                              • Figure 113: Type of food eaten most days, by target groups, December 2010
                                                                                              • Figure 114: Level of sport participation, by target groups, December 2010
                                                                                              • Figure 115: Level of alcohol consumption, by target groups, December 2010
                                                                                              • Figure 116: Level of smoking, by target groups, December 2010
                                                                                              • Figure 117: Alternative medicine/therapies used or done, by target groups, December 2010
                                                                                              • Figure 118: Attitudes towards health, by target groups, December 2010
                                                                                              • Figure 119: Sources of health advice, by target groups, December 2010
                                                                                              • Figure 120: Personal and family health history, by target groups, December 2010

                                                                                          Companies Covered

                                                                                          • Asda Group Ltd
                                                                                          • British Heart Foundation
                                                                                          • DC Leisure Management Ltd
                                                                                          • Facebook, Inc.
                                                                                          • Google UK
                                                                                          • Harris Interactive Ltd
                                                                                          • Kantar Media
                                                                                          • Macmillan Cancer Relief
                                                                                          • Marks & Spencer
                                                                                          • Nestlé UK Ltd
                                                                                          • Nintendo UK Entertainment Ltd
                                                                                          • Saatchi & Saatchi (UK)
                                                                                          • Sony Corporation
                                                                                          • Superdrug Stores Plc
                                                                                          • Tesco Plc
                                                                                          • Virgin Trains
                                                                                          • Weight Watchers Ltd. (UK)
                                                                                          • YMCA England
                                                                                          • YWCA of the U.S.A.

                                                                                          Healthy Lifestyles - UK - February 2011

                                                                                          £1,995.00 (Excl.Tax)