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Healthy Lifestyles - UK - January 2012

The state of the economy has been at the forefront of the news so frequently that many other concerns have been overshadowed by the pressing wider concerns about macroeconomic stability and personal financial worries and issues. However, the continuingly rising rate of adult and children’s obesity in the UK is a cause for concern, with recent Europe-wide reports putting Britain near the top of the most obese nations in Europe.

In some ways, austerity has had a positive impact on the habits of British adults with cooking from scratch becoming more popular and the interest in provenance of foods rising together with the desire to buy more local produce. That said, cooking from scratch often requires considerable effort (eg planning and preparation), with more time-poor adults resorting to faster but often less healthy options (eg ready meals, fast food).

This report exposes a widening divide between adults with higher incomes and those on low incomes, as the former are able to afford to take shortcuts to be in better physical and mental health and have more time to relax (eg gym memberships, hiring help for household chores and childcare). Conversely, those with lower incomes are frequently forced to prioritise their financial health rather than overall wellbeing leading to a lack of work/life balance. Thus, there is a greater disparity between those who can and cannot afford to be healthy.

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Table of contents

  1. Issues in the Market

      • Methodology
        • Abbreviations
        • Future Opportunities

            • Trend: A Simple Balance for Health
              • Trend: Survival Skills
              • Executive Summary

                  • Adult obesity rate
                    • Figure 1: Body Mass Index among adults in England, 1999-2009
                  • Degrees of being healthy
                    • Figure 2: Degrees of being healthy, November 2011
                  • Health matters
                    • Figure 3: Things people do more of compared with the year before, by health status, November 2011
                  • Changes in eating and drinking habits
                    • Figure 4: Changes in eating and drinking habits compared with the past year, November 2011
                  • New Year’s resolutions
                    • Figure 5: Top New Year’s resolutions, November 2011
                • Demographic Overview

                  • Key points
                    • Population age structure
                      • Figure 6: Population trends and projections, by age, 2006-16
                    • Adult obesity rate
                      • Figure 7: Body Mass Index among adults aged 16+ in England, 1999-2009
                    • Children’s obesity rates
                      • Figure 8: Body Mass Index among children aged 2-15 in England, 1999-2009
                  • The Nation’s Health

                    • Key points
                      • How healthy are we?
                        • Figure 9: Degrees of being healthy, November 2011
                      • Women are bigger worriers
                        • Figure 10: Demographic profile of people who are ‘very healthy’ or ‘healthy’, November 2011
                      • Extra money affords better health
                        • Specific ailments
                          • Figure 11: Five most prevalent health conditions, by selected demographics, November 2011
                        • Are we as healthy as we think?
                          • Figure 12: The most common current health issues, by health status, November 2011
                        • Attitudes towards being healthy
                          • Figure 13: Attitudes towards being healthy, November 2011
                        • Food campaigners reach the youngest adults…
                          • …and families
                            • Personal concerns
                              • Figure 14: Trends in personal concerns, 2010 and 2011
                          • Financial Situation

                            • Key points
                              • Consumers are feeling the financial squeeze
                                • Figure 15: Current financial situation, by health status, November 2011
                              • Consumer confidence still going strong
                                • Figure 16: Current financial situation compared with last year, by health status, November 2011
                              • Greater wellbeing linked to more optimistic outlook
                                • Figure 17: Impact of the economic downturn on personal financial situation, by health status, November 2011
                            • Attitudes towards Stress

                              • Key points
                                • Causes of stress
                                  • Figure 18: Causes of stress, November 2011
                                • The focus on health
                                  • Figure 19: Causes of stress ranked number one, by health status, November 2011
                                • Ways to relieve stress
                                  • More holidays, better health
                                    • Figure 20: Types of holiday taken in the past year, by health status, November 2011
                                  • Get away from it all?
                                  • Lifestyle Changes

                                    • Key points
                                      • Youngest adults feel more pressure
                                        • Figure 21: Lifestyle changes compared with the year before, November 2011
                                      • Highest earners achieve better work/life balance
                                        • Health matters
                                          • Figure 22: Things people do more of compared with the year before, by health status, November 2011
                                      • The Nation’s Nutrition

                                        • Key points
                                          • Eating habits
                                            • Figure 23: Trends in eating habits, 2010 and 2011
                                          • Are we getting our 5-a-day?
                                            • Figure 24: Changes in eating and drinking habits compared with the past year, November 2011
                                          • Fresh fruit and veg the preserve of the wealthy
                                            • Figure 25: Agreement with statements ‘I eat fresh fruit/vegetables most days’ and ‘I eat five portions of fresh fruit/vegetables every day’, by household income, November 2011
                                          • 16-24-year-olds have the sweetest tooth
                                            • More effort to combat obesity needed
                                              • Grocery shopping habits
                                                • Figure 26: Grocery stores regularly used, by health status, November 2011
                                              • Changes in shopping habits
                                                • Figure 27: Trends in grocery shopping habits, 2010 and 2011
                                              • What’s inside the shopping basket?
                                                • Figure 28: Food ingredients, November 2011
                                                • Figure 29: Winning design for the ‘Rethink the food label’ competition,
                                              • Over-55s more likely to read the food labels
                                              • New Year’s Resolutions

                                                • Key points
                                                  • Fitness first
                                                    • Figure 30: Top New Year’s resolutions, November 2011
                                                  • Time-rich = well travelled
                                                    • New Year, new exercise routine
                                                      • Figure 31: Top New Year’s resolutions, by health status, November 2011
                                                    • Affluence determines desire to stay fit
                                                      • Are we going to stick with our resolutions?
                                                        • Figure 32: What people are going to do in order to stick to their resolution, November 2011
                                                    • Consumer Typologies

                                                      • Key points
                                                          • Figure 33: Consumer typologies, November 2011
                                                        • The Super-Healthy (37%) – 14.7 million internet users aged 16+
                                                          • Who are they?
                                                            • The Apathetic (34%) – 13.2 million internet users aged 16+
                                                              • Who are they?
                                                                • The Healthy Balance (29%) – 11.5 million internet users aged 16+
                                                                  • Who are they?
                                                                  • Appendix – Nation’s Health

                                                                      • Figure 34: Degrees of health, by demographics, November 2011
                                                                      • Figure 35: Current health issues, by health status, November 2011
                                                                      • Figure 36: Attitudes towards health, by health status, November 2011
                                                                      • Figure 37: Agreement with the statements ‘I know what I should and shouldn’t do to keep healthy’ and ‘I'm always striving for a healthier lifestyle’, by demographics, November 2011
                                                                      • Figure 38: Agreement with the statements ‘I’m always dieting to try to lose weight’ and ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, November 2011
                                                                      • Figure 39: Agreement with the statements ‘I like to live for today and don’t worry about the future’ and ‘My lifestyle is very stressful’, by demographics, November 2011
                                                                      • Figure 40: Agreement with the statements ‘I make sure I take time to relax and unwind’ and ‘All the different advice on keeping healthy can be confusing’, by demographics, November 2011
                                                                      • Figure 41: Agreement with the statements ‘I'm not prepared to change my lifestyle to be more healthy’ and ‘Cooking programmes/campaigns by celebrity chefs on TV (eg Jamie Oliver) increased my awareness of healthy eating habits’, by demographics, November 2011
                                                                  • Appendix – Financial Situation

                                                                      • Figure 42: Current financial situation, by health status, November 2011
                                                                      • Figure 43: Current financial situation compared with a year ago, by health status, November 2011
                                                                      • Figure 44: Consumer sentiment about financial situation for the coming year, by health status, November 2011
                                                                      • Figure 45: Impact of the economic downturn on financial situation, by health status, November 2011
                                                                      • Figure 46: Degrees of health, by current financial situation, November 2011
                                                                      • Figure 47: Current financial situation, by demographics, November 2011
                                                                      • Figure 48: Current financial situation compared with a year ago, by demographics, November 2011
                                                                      • Figure 49: Consumer sentiment about financial situation for the coming year, by demographics, November 2011
                                                                      • Figure 50: Impact of the economic downturn on financial situation, by demographics, November 2011
                                                                  • Appendix – Attitudes towards Stress

                                                                      • Figure 51: Causes of stress, November 2011
                                                                      • Figure 52: Causes of stress – healthy adults, November 2011
                                                                      • Figure 53: Causes of stress – average/unhealthy adults, November 2011
                                                                  • Appendix – Lifestyle Changes

                                                                      • Figure 54: Changes in lifestyle compared with a year ago, by health status, November 2011
                                                                      • Figure 55: Changes in time spent sleeping compared with a year ago, by demographics, November 2011
                                                                      • Figure 56: Changes in time spent relaxing and unwinding compared with a year ago, by demographics, November 2011
                                                                      • Figure 57: Changes in time spent doing household chores compared with a year ago, by demographics, November 2011
                                                                      • Figure 58: Changes in time spent with family compared with a year ago, by demographics, November 2011
                                                                      • Figure 59: Changes in time spent with friends compared with a year ago, by demographics, November 2011
                                                                      • Figure 60: Changes in time spent on hobbies/activities compared with a year ago, by demographics, November 2011
                                                                      • Figure 61: Changes in time spent on exercise compared with a year ago, by demographics, November 2011
                                                                      • Figure 62: Changes in time spent on holidays/short trips compared with a year ago, by demographics, November 2011
                                                                      • Figure 63: Changes in time spent on work compared with a year ago, by demographics, November 2011
                                                                      • Figure 64: Changes in time spent watching what I eat closely/counting calories compared with a year ago, by demographics, November 2011
                                                                      • Figure 65: Changes in time spent dieting compared with a year ago, by demographics, November 2011
                                                                      • Figure 66: Changes in time spent playing sports compared with a year ago, by demographics, November 2011
                                                                      • Figure 67: Changes in time spent volunteering/charity work (unpaid) compared with a year ago, by demographics, November 2011
                                                                      • Figure 68: Changes in time spent smoking cigarettes compared with a year ago, by demographics, November 2011
                                                                  • Appendix – Nation’s Nutrition

                                                                      • Figure 69: Changes in eating/drinking habits compared with a year ago, by health status, November 2011
                                                                      • Figure 70: Information on the label paid attention to, by health status, November 2011
                                                                      • Figure 71: Grocery stores regularly used, by demographics, November 2011
                                                                      • Figure 72: Grocery stores regularly used, by demographics (continued), November 2011
                                                                      • Figure 73: Changes in eating fresh vegetables compared with a year ago, by demographics, November 2011
                                                                      • Figure 74: Changes in eating fresh fruit compared with a year ago, by demographics, November 2011
                                                                      • Figure 75: Changes in cooking meals from scratch at home compared with a year ago, by demographics, November 2011
                                                                      • Figure 76: Changes in eating chocolate and sweets compared with a year ago, by demographics, November 2011
                                                                      • Figure 77: Changes in drinking fresh juice compared with a year ago, by demographics, November 2011
                                                                      • Figure 78: Changes in going out for a sit-down meal at a restaurant/pub compared with a year ago, by demographics, November 2011
                                                                      • Figure 79: Changes in drinking alcoholic beverages compared with a year ago, by demographics, November 2011
                                                                      • Figure 80: Changes in ordering takeaways compared with a year ago, by demographics, November 2011
                                                                      • Figure 81: Changes in eating fast food compared with a year ago, by demographics, November 2011
                                                                      • Figure 82: Changes in eating foods marked with ‘Low fat’ or ‘Low calorie’ compared with a year ago, by demographics, November 2011
                                                                      • Figure 83: Changes in drinking soda habits compared with a year ago, by demographics, November 2011
                                                                      • Figure 84: Information on food labels that adults pay attention to, by demographics, November 2011
                                                                      • Figure 85: Information on food labels that adults pay attention to, by demographics (continued), November 2011
                                                                      • Figure 86: Information on food labels that adults pay attention to, by demographics, November 2011
                                                                  • Appendix – New Year’s Resolutions

                                                                      • Figure 87: New Year’s resolutions for 2012, by health status, November 2011
                                                                      • Figure 88: New Year’s resolutions for 2012, by demographics, November 2011
                                                                      • Figure 89: New Year’s resolutions for 2012, by demographics (continued), November 2011
                                                                      • Figure 90: New Year’s resolutions for 2012, by demographics (continued), November 2011
                                                                      • Figure 91: New Year’s resolutions for 2012, by demographics (continued), November 2011
                                                                      • Figure 92: Methods for sticking with New Year’s resolution, by health status, November 2011
                                                                      • Figure 93: Methods for sticking with New Year’s resolutions, by demographics, November 2011
                                                                      • Figure 94: Methods for sticking with New Year’s resolutions, by demographics (continued), November 2011
                                                                  • Appendix – Consumer Typologies

                                                                      • Figure 95: target groups, by demographics, November 2011
                                                                      • Figure 96: Degrees of health, by target groups, November 2011
                                                                      • Figure 97: Current health issues, by target groups, November 2011
                                                                      • Figure 98: Attitudes towards health, by target groups, November 2011
                                                                      • Figure 99: Changes in lifestyle compared with a year ago, by target groups, November 2011
                                                                      • Figure 100: Changes in eating/drinking habits compared with a year ago, by target groups, November 2011
                                                                      • Figure 101: Information on food labels that adults pay attention to, by target groups, November 2011
                                                                      • Figure 102: New Year’s resolutions for 2012, by target groups, November 2011
                                                                      • Figure 103: Methods for sticking with New Year’s resolutions, by target groups, November 2011
                                                                      • Figure 104: Current financial situation, by target groups, November 2011
                                                                      • Figure 105: Current financial situation compared with a year ago, by target groups, November 2011
                                                                      • Figure 106: Consumer sentiment about financial situation for the coming year, by target groups, November 2011
                                                                      • Figure 107: Impact of the economic downturn on financial situation, by target groups, November 2011

                                                                  Companies Covered

                                                                  • Aldi Stores Ltd (UK & Ireland)
                                                                  • Asda Group Ltd
                                                                  • Bank of England
                                                                  • Co-operative Group
                                                                  • Coca-Cola GB
                                                                  • Currys
                                                                  • Department of Health
                                                                  • Facebook, Inc.
                                                                  • Government Actuary's Department (GAD)
                                                                  • H&M Hennes & Mauritz
                                                                  • J. Sainsbury
                                                                  • John Lewis Plc (department store)
                                                                  • Lidl (UK)
                                                                  • Marks & Spencer
                                                                  • Pret A Manger
                                                                  • Starbucks Coffee Company UK Ltd
                                                                  • Tesco Plc
                                                                  • Twitter, Inc.
                                                                  • Waitrose
                                                                  • Weight Watchers Ltd. (UK)
                                                                  • Wm Morrison Supermarkets
                                                                  • World Cancer Research Fund

                                                                  Healthy Lifestyles - UK - January 2012

                                                                  £1,995.00 (Excl.Tax)