UK Healthy Lifestyles Market Report 2021

The UK Healthy Lifestyles report identifies consumer attitudes towards healthy lifestyle trends, the nation’s health, and health in the workplace in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Healthy Lifestyles market in the UK. 

Current Market Landscape

Despite the fact that the UK health profile continues to lag behind where it should be, consumers’ perceptions of their health do not reflect this. There is a disparity between how consumers view their personal health and how healthy they actually are.

• 57% of all adults consider themselves at least somewhat healthy, up from 51% in 2017.
• 41% of all adults describe their habits as mostly healthy, while a further 44% say that they have a mixture of healthy and unhealthy habits.
• 29% of all consumers only exercised once a month or less in the last year, including 15% who never exercised at all.

Just as the population is arguably taking an overly positive assessment of the state of their health, they are also being too generous in terms of how healthy they consider their habits.

Future Market Trends in Healthy Lifestyles 

Preventing any future health issues is the main reason for consumers choosing to lead a healthy lifestyle. Consumers are likely to be keen to avoid a range of health conditions and issues, but in the last year discussion about preventative health has arguably been most strongly linked to the coronavirus and how people can build their immunity against it.

It is initially encouraging to see that most adults say they are happy with their work/life balance and even though satisfaction falls among those in lower-paid roles, it remains a majority across all income groups. But despite the widespread consumer-reported satisfaction with their work/life balance, their behaviours and experiences tell a very different story, with many people pointing to the pandemic as having been a factor in increasing work pressures. There are therefore now particular opportunities for businesses to tackle workplace stress and the burgeoning burnout epidemic in the UK.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly Understand

• The impact of COVID-19 on healthy lifestyles
• The state of the nation’s health
• Amount of effort people put into staying healthy
• Reasons for living a healthy lifestyle
• Sources of health information
• Health in the workplace: how consumers feel
• Health in the workplace: what consumers want.

Covered in this report

Brands: Maltesers, CALM, ITV, WW (Weight Watchers), HelloFresh, SMASH App, Waitrose.

Expert analysis from a specialist in the field

This report, written by Katie Martin, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 pandemic has undoubtedly brought the true state of the nation’s health into the limelight. But there remains a considerable disparity between how healthy people perceive themselves to be, and how healthy they really are. This widespread mistaken belief of healthy habits will prove a challenge for the government as it sets out to encourage the nation to lose weight. Brands and workplaces should step up and support their employees in their journey to lead a healthier lifestyle.
Katie Martin
Research Analyst