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Healthy Snacking - US - June 2009

Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices. This report addresses issues of key concern to manufacturers, marketers, and distributors of healthy snack foods, including:

  • Which segments are growing or declining and what particular products or brands are shaping the current and future direction of these segments
  • How traditional products or ingredients are being used in a non-traditional way to create category-blurring items
  • Which products and segments are offering functional health benefits and additives such as Omega-3 and who are these attributes targeted toward
  • Which age and gender groups are willing to sacrifice taste for nutritional benefit and which group absolutely will not
  • How important healthfulness is to parents when choosing children’s snacks
  • How the economy is changing snacking choices

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
          • Figure 1: Foods eaten as snacks and as healthy snacks, February 2009
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market at a glance
                        • Challenges abound
                          • But so do opportunities
                            • 12 diverse segments show mixed results through FDMx
                              • Innovations include fortified/functional versions of familiar snacks and new snacks that blur category lines
                                • What is a healthy snack?
                                  • What do people want in healthy snacks?
                                    • Race/Hispanic origin affects views on snack foods
                                      • Better-for-you and better-for-planet positioning of SunChips
                                        • Creating a weapon against “bad” snacks helps promote sales
                                        • Insights and Opportunities

                                          • Known flavors help consumers manage expectations
                                            • Sweet potatoes move from exotic to commonplace
                                              • Consumers are seeing through 100-calorie packs
                                                • Boomer food
                                                  • Raw food trend and nutrition bars
                                                    • Figure 2: Natural supermarkets’ retail sales of nutrition and energy bars, by type, 2006 and 2008
                                                • Inspire Insights

                                                    • Customization
                                                      • What it’s about
                                                        • What we’ve seen
                                                          • Implications for healthy snacking
                                                            • Mood from Food
                                                              • What it’s about
                                                                • What we’ve seen
                                                                  • Implications for healthy snacking
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Snack food sales rise, but not as fast as inflation
                                                                        • Volumes decline while prices rise
                                                                          • Figure 3: FDMx sales of healthy snacks, at current prices, 2003-13
                                                                          • Figure 4: FDMx sales of healthy snacks, at inflation-adjusted prices, 2003-13
                                                                      • Competitive Context

                                                                        • Key points
                                                                          • More competition from private label
                                                                            • Snack bars
                                                                              • Yogurt
                                                                                • QSR value menus and snacks continue to compete for snack dollars
                                                                                  • Innovation in natural/organic markets gives direction for larger healthy snacking market
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Dairy segments show strong growth
                                                                                        • Fiber in snack bars has sparked new interest in a stagnating segment
                                                                                          • Trail mix and rice/popcorn cakes grow
                                                                                            • Dried fruit/snacks and BFY chips grow slowly
                                                                                              • Sales and forecast
                                                                                                • Figure 5: FDMx sales of healthy snacks, by segment, 2006 and 2008
                                                                                            • Segment Performance—Cheese

                                                                                              • Key points
                                                                                                • Natural cheese carries segment
                                                                                                  • Most forms of natural cheese grow
                                                                                                    • Natural cheese takes share from processed
                                                                                                      • Incidence of eating cheese as a healthy snack
                                                                                                        • Figure 6: Incidence of eating cheese as a snack and as a healthy snack, 2009
                                                                                                    • Segment Performance—Cereal

                                                                                                      • Key point
                                                                                                        • Mature segment with little growth
                                                                                                          • Thinking outside the box
                                                                                                            • Healthier options come at a premium
                                                                                                              • Incidence of eating cereal as a healthy snack
                                                                                                                • Figure 7: Incidence of eating cereal as a snack and as a healthy snack, 2009
                                                                                                            • Segment Performance—Crackers

                                                                                                              • Key points
                                                                                                                • Uneven sales results vary by type of cracker
                                                                                                                  • Baked and wholegrain versions propel sales
                                                                                                                    • Incidence of eating crackers as a healthy snack
                                                                                                                      • Figure 8: Incidence of eating crackers as a snack and as a healthy snack, 2009
                                                                                                                    • Sales and forecast
                                                                                                                      • Figure 9: FDMx sales and forecast of crackers, at current prices, 2003-13
                                                                                                                  • Segment Performance—Yogurt

                                                                                                                    • Key points
                                                                                                                      • Strong growth through innovation and the addition of new flavors
                                                                                                                        • Functional benefits grow segment
                                                                                                                          • Dessert-flavored yogurts complement traditional fruit varieties
                                                                                                                            • Superfruits find a new medium
                                                                                                                              • Incidence of eating yogurt as a healthy snack
                                                                                                                                • Figure 10: Incidence of eating yogurt as a snack and as a healthy snack, 2009
                                                                                                                            • Segment Performance—Energy, Cereal, Diet and Snack Bars

                                                                                                                              • Key points
                                                                                                                                • Inherent portability and convenience grow segment
                                                                                                                                  • Bars are packed with fiber
                                                                                                                                    • Sales of nutrition and energy bars in the natural channel
                                                                                                                                      • Figure 11: Natural product supermarket retail sales of nutrition and energy bars, at current prices, 2006-08
                                                                                                                                    • Incidence of eating energy/diet/cereal/snack bars as a healthy snack
                                                                                                                                      • Figure 12: Incidence of eating energy/diet/cereal/snack bars as a snack and as a healthy snack, 2009
                                                                                                                                  • Segment Performance—Nuts and Seeds

                                                                                                                                    • Key points
                                                                                                                                      • Sales rise even amid safety concerns
                                                                                                                                        • Snack nuts are taking on new shapes and flavors
                                                                                                                                          • Recalls have not had severe negative effects
                                                                                                                                            • Incidence of eating nuts and seeds as a healthy snack
                                                                                                                                              • Figure 13: Incidence of eating nuts and seeds as a snack and as a healthy snack, 2009
                                                                                                                                            • Sales and forecast
                                                                                                                                              • Figure 14: FDMx sales and forecast of nuts and seeds, at current prices, 2003-13
                                                                                                                                          • Segment Performance—Dried Fruit and Fruit Snacks

                                                                                                                                            • Key points
                                                                                                                                              • Fruit snacks a drag on sales
                                                                                                                                                • Superfruits attract attention to the segment
                                                                                                                                                  • Prunes get a makeover
                                                                                                                                                    • Interest in other dried fruits detracts from raisins
                                                                                                                                                      • Incidence of eating dried fruit and fruit snacks as a healthy snack
                                                                                                                                                        • Figure 15: Incidence of eating dried fruit and fruit snacks as a snack and as a healthy snack, 2009
                                                                                                                                                      • Sales and forecast
                                                                                                                                                        • Figure 16: FDMx sales and forecast of dried fruit and fruit snacks, at current prices, 2003-13
                                                                                                                                                    • Segment Performance—BFY Chips

                                                                                                                                                      • Key points
                                                                                                                                                        • Olestra and Light chips drag on sales
                                                                                                                                                          • Whole grains and baked chips drive sales
                                                                                                                                                            • Incidence of eating potato/corn chips as a healthy snack
                                                                                                                                                              • Figure 17: Incidence of eating potato/corn chips as a snack and as a healthy snack, 2009
                                                                                                                                                            • Sales and forecast of BFY chips
                                                                                                                                                              • Figure 18: FDMx sales and forecast of BFY chips, at current prices, 2003-13
                                                                                                                                                          • Segment Performance—Popcorn

                                                                                                                                                            • Key points
                                                                                                                                                              • Diacetyl concerns and lack of innovation stifle growth
                                                                                                                                                                • RTE and kernel go organic
                                                                                                                                                                  • Incidence of eating popcorn as a healthy snack
                                                                                                                                                                    • Figure 19: Incidence of eating popcorn as a snack and as a healthy snack, 2009
                                                                                                                                                                  • Sales and forecast
                                                                                                                                                                    • Figure 20: FDMx sales and forecast of popcorn, at current prices, 2003-13
                                                                                                                                                                • Segment Performance—Pretzels

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Thins and crisps and flavored varieties grow sales
                                                                                                                                                                      • Incidence of eating pretzels as a healthy snack
                                                                                                                                                                        • Figure 21: Incidence of eating pretzels as a snack and as a healthy snack, 2009
                                                                                                                                                                      • Sales and forecast
                                                                                                                                                                        • Figure 22: FDMx sales and forecast of pretzels, at current prices, 2003-13
                                                                                                                                                                    • Segment Performance—Trail Mix

                                                                                                                                                                      • Key point
                                                                                                                                                                        • Exotic mixes give new life to the segment
                                                                                                                                                                          • Incidence of eating trail mix as a healthy snack
                                                                                                                                                                            • Figure 23: Incidence of eating trail mix as a snack and as a healthy snack, 2009
                                                                                                                                                                          • Sales and forecast
                                                                                                                                                                            • Figure 24: FDMx sales and forecast of trail mix, at current prices, 2003-13
                                                                                                                                                                        • Segment Performance—Rice/Popcorn Cakes

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Rice cakes struggle to deliver the flavor consumers want
                                                                                                                                                                              • Incidence of eating rice/popcorn cakes as a healthy snack
                                                                                                                                                                                • Figure 25: Incidence of eating rice/popcorn cakes as a snack and as a healthy snack, 2009
                                                                                                                                                                              • Sales and forecast
                                                                                                                                                                                • Figure 26: FDMx sales and forecast of rice/popcorn cakes, at current prices, 2003-13
                                                                                                                                                                            • Market Drivers

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Unemployment and fears of job loss lead consumers to tighten food budgets
                                                                                                                                                                                  • Figure 27: Seasonally adjusted unemployment rate, 16 years and older, by month, 2000-09
                                                                                                                                                                                • Weight issues create market for healthier alternatives
                                                                                                                                                                                  • Figure 28: Age-adjusted* prevalence of overweight and obesity among U.S. adults, age 20 and over, 1988/94-2005/06
                                                                                                                                                                                • Childhood obesity is an ongoing concern
                                                                                                                                                                                  • Figure 29: Prevalence of overweight among children and adolescents aged 6-19 years, 1971/74-2005/06
                                                                                                                                                                                • Growth in food allergies creates market for low-allergen foods
                                                                                                                                                                                  • More people reading labels means fewer foods may be seen as “healthy”
                                                                                                                                                                                  • Selected Brand Analysis—Cheese

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Kraft processed and natural sales take a tumble
                                                                                                                                                                                        • Sargento grows on natural products
                                                                                                                                                                                          • Manufacturer and brand sales
                                                                                                                                                                                            • Figure 30: Selected FDMx brand sales of cheese, 2008 and 2009
                                                                                                                                                                                        • Selected Brand Analysis—Cereal

                                                                                                                                                                                          • Key point
                                                                                                                                                                                            • Kashi meets BFY demand and hits popular price point
                                                                                                                                                                                              • Special K as a dieter’s friend
                                                                                                                                                                                                • Manufacturer and brand sales
                                                                                                                                                                                                  • Figure 31: Selected FDMx brand sales of cereal, 2008 and 2009
                                                                                                                                                                                              • Selected Brand Analysis—Crackers

                                                                                                                                                                                                • Key point
                                                                                                                                                                                                  • More BFY brands hit FDMx
                                                                                                                                                                                                    • Whole grains and baked varieties boost traditional brands
                                                                                                                                                                                                      • Toasted versions are on the decline
                                                                                                                                                                                                        • Manufacturer and brand sales
                                                                                                                                                                                                          • Figure 32: Selected FDMx brand sales of crackers, 2008 and 2009
                                                                                                                                                                                                      • Selected Brand Analysis—Yogurt

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Brands promoting digestive health thrive
                                                                                                                                                                                                            • Manufacturer and brand sales
                                                                                                                                                                                                              • Figure 33: Selected FDMx brand sales of yogurt, 2008 and 2009
                                                                                                                                                                                                          • Selected Brand Analysis—Energy, Cereal, Diet and Snack Bars

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Fiber continues to reinvigorate category
                                                                                                                                                                                                                • Sales of diet bars uneven
                                                                                                                                                                                                                  • Manufacturer and brand sales
                                                                                                                                                                                                                    • Figure 34: Selected FDMx brand sales of energy/cereal/diet/snack bars, 2008 and 2009
                                                                                                                                                                                                                • Selected Brand Analysis—Nuts and Seeds

                                                                                                                                                                                                                  • Key point
                                                                                                                                                                                                                    • Innovative packaging helps consumers count calories
                                                                                                                                                                                                                      • Kraft expands its natural offerings
                                                                                                                                                                                                                        • Manufacturer and brand sales
                                                                                                                                                                                                                          • Figure 35: Selected FDMx brand sales of nuts and seeds, 2008 and 2009
                                                                                                                                                                                                                      • Selected Brand Analysis—Dried Fruit and Fruit Snacks

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Antioxidants and fiber hit the sweet spot
                                                                                                                                                                                                                            • Manufacturer and brand sales
                                                                                                                                                                                                                              • Figure 36: Selected FDMx brand sales of dried fruit and fruit snacks, 2008 and 2009
                                                                                                                                                                                                                          • Selected Brand Analysis—BFY Chips

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • BFY snack giants lose traction
                                                                                                                                                                                                                                • Manufacturer and brand sales
                                                                                                                                                                                                                                  • Figure 37: Selected FDMx brand sales of BFY chips, 2008 and 2009
                                                                                                                                                                                                                              • Selected Brand Analysis—Popcorn

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Natural and organic are the key words
                                                                                                                                                                                                                                    • Smart Food appears in your microwave
                                                                                                                                                                                                                                      • Pop Secret changes hands
                                                                                                                                                                                                                                        • Manufacturer and brand sales
                                                                                                                                                                                                                                          • Figure 38: Selected FDMx brand sales of popcorn, 2008 and 2009
                                                                                                                                                                                                                                      • Selected Brand Analysis—Pretzels

                                                                                                                                                                                                                                        • Key point
                                                                                                                                                                                                                                          • Snyder’s multigrain misses mark
                                                                                                                                                                                                                                            • Manufacturer and brand sales
                                                                                                                                                                                                                                              • Figure 39: Selected FDMx brand sales of pretzels, 2008 and 2009
                                                                                                                                                                                                                                          • Selected Brand Analysis—Trail Mix

                                                                                                                                                                                                                                            • Key point
                                                                                                                                                                                                                                              • Kraft launches more natural products
                                                                                                                                                                                                                                                • Manufacturer and brand sales
                                                                                                                                                                                                                                                  • Figure 40: Selected FDMx brand sales of trail mix, 2008 and 2009
                                                                                                                                                                                                                                              • Selected Brand Analysis—Rice/Popcorn Cakes

                                                                                                                                                                                                                                                • Key point
                                                                                                                                                                                                                                                  • Highly concentrated segment owned by Quaker Oats Company (PepsiCo)
                                                                                                                                                                                                                                                    • Manufacturer and brand sales
                                                                                                                                                                                                                                                      • Figure 41: Selected FDMx brand sales of rice/popcorn cakes, 2008 and 2009
                                                                                                                                                                                                                                                  • Brand Qualities

                                                                                                                                                                                                                                                    • Key point
                                                                                                                                                                                                                                                      • SunChips, the better-for-the-planet snack
                                                                                                                                                                                                                                                      • Innovation and Innovators

                                                                                                                                                                                                                                                        • Omega-3 and antioxidants in new versions of familiar snacks
                                                                                                                                                                                                                                                          • Nut crisps offer a non-traditional way to consume nuts
                                                                                                                                                                                                                                                          • Advertising and Promotion

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Manufacturer initiatives
                                                                                                                                                                                                                                                                • PepsiCo Inc.
                                                                                                                                                                                                                                                                  • Quaker Foods
                                                                                                                                                                                                                                                                    • Frito-Lay
                                                                                                                                                                                                                                                                      • A Woman’s World (Frito-Lay)
                                                                                                                                                                                                                                                                        • Figure 42: Awomansworld.com (Frito-Lay) TV ad, 2009
                                                                                                                                                                                                                                                                      • Brand-specific ad activity
                                                                                                                                                                                                                                                                        • Kashi wants to make all eating occasions healthier
                                                                                                                                                                                                                                                                          • Philadelphia Cream Cheese (Kraft Foods) is not just for breakfast anymore
                                                                                                                                                                                                                                                                            • Emerald Nuts (Diamond Foods) uses humor
                                                                                                                                                                                                                                                                              • Yoplait Whips (General Mills) become an indulgent, but healthy treat
                                                                                                                                                                                                                                                                                • Figure 43: Yoplait Whips TV ad, 2008
                                                                                                                                                                                                                                                                              • Dannon Light & Fit (Groupe Danone) is too good to resist
                                                                                                                                                                                                                                                                                • Figure 44: Dannon Light & Fit TV ad, 2009
                                                                                                                                                                                                                                                                              • Activia (Groupe Danone) works or your money back
                                                                                                                                                                                                                                                                                • Kellogg’s Special K (Kellogg Co.) competes with traditional chocolate treats
                                                                                                                                                                                                                                                                                  • Figure 45: Kellogg’s Special K Chocolately Delight TV ad, 2009
                                                                                                                                                                                                                                                                                • Sunsweet Ones (Sunsweet Growers) aren’t your grandparents’ prunes
                                                                                                                                                                                                                                                                                  • Figure 46: Sunsweet Ones TV ad, 2007
                                                                                                                                                                                                                                                                                • Partnerships with retailers
                                                                                                                                                                                                                                                                                • What is a Healthy Snack?

                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                    • Snacks more likely to be salty than fruity
                                                                                                                                                                                                                                                                                      • Figure 47: Foods eaten as snacks and as healthy snacks, February 2009
                                                                                                                                                                                                                                                                                    • Women have a broader view of what makes a healthy snack
                                                                                                                                                                                                                                                                                        • Figure 48: Foods eaten as snacks, by gender, February 2009
                                                                                                                                                                                                                                                                                        • Figure 49: Foods eaten as healthy snacks, by gender, February 2009
                                                                                                                                                                                                                                                                                      • Healthy snacking is a daily occurrence
                                                                                                                                                                                                                                                                                        • Figure 50: Incidence of eating a healthy snack, February 2009
                                                                                                                                                                                                                                                                                    • Attitudes and Motivations

                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • Attributes that make a snack healthy
                                                                                                                                                                                                                                                                                          • Figure 51: Important attributes when choosing a healthy snack, by gender, February 2009
                                                                                                                                                                                                                                                                                        • Younger adults willing to sacrifice taste for health, while older adults look for what’s not in a snack
                                                                                                                                                                                                                                                                                          • The search for energy not limited to drinks
                                                                                                                                                                                                                                                                                            • Figure 52: Important attributes when choosing a healthy snack, by age, February 2009
                                                                                                                                                                                                                                                                                          • No surprise—women place higher value on healthy eating
                                                                                                                                                                                                                                                                                            • Figure 53: Behaviors and opinions towards healthy snacking, by gender, July 2007-September 2008
                                                                                                                                                                                                                                                                                          • Healthy eating concerns appear to be grown into
                                                                                                                                                                                                                                                                                            • Figure 54: Behaviors and opinions towards healthy snacking, by age of head of household, July 2007-September 2008
                                                                                                                                                                                                                                                                                          • Majority of respondents have not let the down economy impact their snacking habits
                                                                                                                                                                                                                                                                                            • Figure 55: How snacking habits have changed along with changes in economy, by age, February 2009
                                                                                                                                                                                                                                                                                        • Race and Hispanic Origin

                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                            • Black and Hispanic respondents show higher interest in price and nutrition
                                                                                                                                                                                                                                                                                              • Figure 56: Important attributes when choosing a healthy snack, by race/Hispanic origin, February 2009
                                                                                                                                                                                                                                                                                            • Hispanics least likely to snack between meals, but most likely to try new healthy snacks
                                                                                                                                                                                                                                                                                              • Figure 57: Behaviors and opinions towards healthy snacking, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                                                                                                                            • Hispanics changing snacking habits with economy
                                                                                                                                                                                                                                                                                              • Figure 58: How snacking habits have changed along with changes in economy, by race/Hispanic origin, February 2009
                                                                                                                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                              • Young men want it all
                                                                                                                                                                                                                                                                                                  • Figure 59: Attributes important to men when choosing a healthy snack, by age, February 2009
                                                                                                                                                                                                                                                                                                • What older women want from a snack
                                                                                                                                                                                                                                                                                                    • Figure 60: Attributes important to women when choosing a healthy snack, by age, February 2009
                                                                                                                                                                                                                                                                                                  • Kids go to mom to get what they want
                                                                                                                                                                                                                                                                                                      • Figure 61: Important attributes when choosing a healthy snack for children, dads vs. moms, February 2009
                                                                                                                                                                                                                                                                                                    • Dads snacking healthier in response to changes in the economy
                                                                                                                                                                                                                                                                                                      • Figure 62: How snacking habits have changed along with changes in economy, dads vs. moms, February 2009
                                                                                                                                                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                                                                                                                                                    • Introduction
                                                                                                                                                                                                                                                                                                      • Tasties
                                                                                                                                                                                                                                                                                                        • Who they are
                                                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                                                            • Steadies
                                                                                                                                                                                                                                                                                                              • Who they are
                                                                                                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                                                                                                  • Cluster 3: Adjusters
                                                                                                                                                                                                                                                                                                                    • Who they are
                                                                                                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                                                                                                        • Cluster characteristics
                                                                                                                                                                                                                                                                                                                          • Figure 63: Healthy snacking clusters, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 64: Incidence of eating a healthy snack, by healthy snacking clusters, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 65: Important attributes when choosing a healthy snack, by healthy snacking clusters, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 66: How snacking habits have changed along with changes in economy, by healthy snacking clusters, February 2009
                                                                                                                                                                                                                                                                                                                        • Cluster demographics
                                                                                                                                                                                                                                                                                                                          • Figure 67: Healthy snacking clusters, by gender, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 68: Healthy snacking clusters, by age, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 69: Healthy snacking clusters, by HH income, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 70: Healthy snacking clusters, by race, February 2009
                                                                                                                                                                                                                                                                                                                          • Figure 71: Healthy snacking clusters, by Hispanic origin, February 2009
                                                                                                                                                                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                                          • Detailed sample sizes for foods eaten as snack and considered a healthy snack
                                                                                                                                                                                                                                                                                                                            • Figure 72: Foods eaten as snacks and as healthy snacks, February 2009
                                                                                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                                          • American Academy of Allergy, Asthma & Immunology (AAAAI)
                                                                                                                                                                                                                                                                                                                          • American Dietetic Association (ADA)
                                                                                                                                                                                                                                                                                                                          • American Heart Association, Inc.
                                                                                                                                                                                                                                                                                                                          • American Institute of Food Distribution
                                                                                                                                                                                                                                                                                                                          • Blue Diamond Growers
                                                                                                                                                                                                                                                                                                                          • Campbell Soup Company
                                                                                                                                                                                                                                                                                                                          • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                                                                                          • Clif Bar Inc.
                                                                                                                                                                                                                                                                                                                          • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                                                          • CVS Caremark Corporation
                                                                                                                                                                                                                                                                                                                          • Dannon Co
                                                                                                                                                                                                                                                                                                                          • Diamond Foods, Inc.
                                                                                                                                                                                                                                                                                                                          • Discovery Channel
                                                                                                                                                                                                                                                                                                                          • Food and Drug Administration
                                                                                                                                                                                                                                                                                                                          • Food Marketing Institute
                                                                                                                                                                                                                                                                                                                          • Frito-Lay, Inc
                                                                                                                                                                                                                                                                                                                          • General Mills Inc
                                                                                                                                                                                                                                                                                                                          • Giant Eagle
                                                                                                                                                                                                                                                                                                                          • Goodby, Silverstein & Partners
                                                                                                                                                                                                                                                                                                                          • Greenfield Online
                                                                                                                                                                                                                                                                                                                          • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                                                                                          • Groupe Danone
                                                                                                                                                                                                                                                                                                                          • H. E. Butt Grocery Company
                                                                                                                                                                                                                                                                                                                          • International Dairy Foods Association
                                                                                                                                                                                                                                                                                                                          • International Food Information Council Foundation (IFIC)
                                                                                                                                                                                                                                                                                                                          • International Fresh-Cut Produce Association (IFPA)
                                                                                                                                                                                                                                                                                                                          • Kashi Co. Inc.
                                                                                                                                                                                                                                                                                                                          • Kellogg Company
                                                                                                                                                                                                                                                                                                                          • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                                                                          • McDonald's U.S.A.
                                                                                                                                                                                                                                                                                                                          • Mrs May's Naturals
                                                                                                                                                                                                                                                                                                                          • National Cheese Institute
                                                                                                                                                                                                                                                                                                                          • National Yogurt Association (NYA)
                                                                                                                                                                                                                                                                                                                          • Natural Products Association
                                                                                                                                                                                                                                                                                                                          • Nature Valley
                                                                                                                                                                                                                                                                                                                          • Ocean Spray Cranberries, Inc
                                                                                                                                                                                                                                                                                                                          • Organic Trade Association
                                                                                                                                                                                                                                                                                                                          • Paramount Farms, Inc.
                                                                                                                                                                                                                                                                                                                          • Pepperidge Farm Inc.
                                                                                                                                                                                                                                                                                                                          • PepsiCo Inc
                                                                                                                                                                                                                                                                                                                          • Price Chopper
                                                                                                                                                                                                                                                                                                                          • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                                                                          • Produce Marketing Association
                                                                                                                                                                                                                                                                                                                          • Quaker
                                                                                                                                                                                                                                                                                                                          • Rachel's Organic Dairy
                                                                                                                                                                                                                                                                                                                          • Safeway Inc
                                                                                                                                                                                                                                                                                                                          • Sargento Foods Inc.
                                                                                                                                                                                                                                                                                                                          • Signature Brands LLC
                                                                                                                                                                                                                                                                                                                          • Snack Food Association (SFA)
                                                                                                                                                                                                                                                                                                                          • Snyder's of Hanover
                                                                                                                                                                                                                                                                                                                          • Spartan Stores, Inc
                                                                                                                                                                                                                                                                                                                          • Stonyfield Farm
                                                                                                                                                                                                                                                                                                                          • Subway
                                                                                                                                                                                                                                                                                                                          • Sun-Maid Growers
                                                                                                                                                                                                                                                                                                                          • Sunkist Growers, Inc.
                                                                                                                                                                                                                                                                                                                          • Sunsweet Growers Inc.
                                                                                                                                                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                                                                                                                                                          • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                                                                                          • The Kroger Co.
                                                                                                                                                                                                                                                                                                                          • The Vegetarian Resource Group
                                                                                                                                                                                                                                                                                                                          • The Wendy's Company
                                                                                                                                                                                                                                                                                                                          • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                                                                          • Unilever USA
                                                                                                                                                                                                                                                                                                                          • United Fresh Produce Association
                                                                                                                                                                                                                                                                                                                          • Utz Quality Foods Inc.
                                                                                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                                          • Walt Disney Company, The
                                                                                                                                                                                                                                                                                                                          • Weight Watchers International Inc.
                                                                                                                                                                                                                                                                                                                          • Whole Foods Market Inc
                                                                                                                                                                                                                                                                                                                          • Yoplait USA

                                                                                                                                                                                                                                                                                                                          Healthy Snacking - US - June 2009

                                                                                                                                                                                                                                                                                                                          £3,277.28 (Excl.Tax)