Hispanic Consumers and Dining Out - US - January 2015
“As Hispanics’ expenditures on dining out continue to grow, restaurants that work toward making Hispanics feel welcomed may not only entice them to return, but may benefit from them sharing their good experiences at the restaurant with others; when Hispanics think about where to dine out, they give a lot of consideration to recommendations from close friends and family members.”
– Juan Ruiz, Senior Multicultural Analyst
This report discusses the following key topics:
- Leveraging recommendations
- Extending reach during the day
- Creating guiltless desserts
Hispanics’ expenditures on dining out currently have experienced growth since 2009 and are projected to continue growing at a healthy pace over the next five years. Hispanics have a variety of places to choose from when deciding where to dine out and they tend to gravitate toward restaurants where they feel welcomed and where they can find a good value for their money.
This report offers an overview of how Hispanics dine out. Its coverage includes: where Hispanic consumers dine out, Hispanics’ group size when dining, presence of children, and attributes that Hispanics associate with different restaurant types, as well as factors influencing restaurant choices. Moreover, the report also includes sections about Hispanics’ dining habits for ordering appetizers, entrées, and sides; Hispanics’ dining habits for ordering desserts and the beverages they order for themselves and for their children.
The report also includes a correspondence analysis to present a visual representation of which type of restaurants Hispanics gravitate toward depending on the type of meal (ie breakfast, lunch, dinner, or snack). It also compares findings by key demographics including age, gender, household income, language spoken at home, level of acculturation, and region.
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