Hispanic Consumers and Household Products - US - March 2014
“While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate these objectives at an adequate value have a significant opportunity to succeed in this market.”
– Juan Ruiz, Senior Multicultural Analyst
Some questions answered in this report include:
- How can brands engage the young Hispanics?
- Shouldn’t all family-centric marketing be aimed at moms?
- Can natural household products become relevant?
Hispanics are the largest and fastest growing minority group in the US with a purchasing power projected to reach $1.7 trillion by 2017. Because Hispanics tend to live in larger households, household cleaning and laundry products are in high demand. Hispanics enjoy scented products and other value-added segments, often agreeing that it is worth paying more for higher quality goods. They are brand loyal, but aware of costs and frequently look for value and ways to save money. Readers of this report will gain new insight on how members of this important demographic relate to household cleaning and laundry products.
This report builds on the analysis presented in Mintel’s Hispanics and Household Products—US, November 2012.
For the purposes of this report, “household products” include cleansing/toilet tissue, paper towels, napkins, household soaps/detergents, laundry cleaning products, and similar products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.