Hispanic Consumers and Property and Casualty Insurance - US - October 2014
“Hispanic consumers value personal relationships making the role that insurance agents play in building a relationship and offering support very important; as they reach Hispanics with a consulting attitude rather than a sales approach, they may be able to gain their trust and anticipate the questions that Hispanics may have but are hesitant to ask.”
– Juan Ruiz, Senior Multicultural Analyst
This report covers the following key topics:
- Gaining trust with an intangible product
- Differentiating an insurance company in a competitive, price-oriented market
- Reaching Hispanics online for insurance
- Hispanic household’s spending on property and casualty insurance stagnant.
- Homeowners/renters insurance increases with acculturation; car insurance doesn’t.
- Likelihood of filing claims increases with income.
- Price is the main reason behind most Hispanics switching auto insurance.
- Spanish-language key to reach unacculturated Hispanics.
- Younger Hispanics more likely to see insurance companies as commodities.
- Importance of shopping around to get different quotes at renewal decreases with acculturation.
- Preference for purchasing insurance online still limited.
- Less than half of Hispanics getting a good deal on auto insurance.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.