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Hispanic Consumers and Property and Casualty Insurance - US - October 2014

“Hispanic consumers value personal relationships making the role that insurance agents play in building a relationship and offering support very important; as they reach Hispanics with a consulting attitude rather than a sales approach, they may be able to gain their trust and anticipate the questions that Hispanics may have but are hesitant to ask.”
– Juan Ruiz, Senior Multicultural Analyst

This report covers the following key topics:

  • Gaining trust with an intangible product
  • Differentiating an insurance company in a competitive, price-oriented market 
  • Reaching Hispanics online for insurance
The market for property and casualty insurance is extremely competitive, with price being the main reason why Hispanics switch insurance companies.
However, once Hispanics come to the realization that insurance is not an expense but a fair price to protect what they have, the door opens for insurance companies to build and nurture a potentially profitable relationship.
 
Report Points:
  • Hispanic household’s spending on property and casualty insurance stagnant.
  • Homeowners/renters insurance increases with acculturation; car insurance doesn’t.
  • Likelihood of filing claims increases with income.
  • Price is the main reason behind most Hispanics switching auto insurance.
  • Spanish-language key to reach unacculturated Hispanics.
  • Younger Hispanics more likely to see insurance companies as commodities.
  • Importance of shopping around to get different quotes at renewal decreases with acculturation.
  • Preference for purchasing insurance online still limited.
  • Less than half of Hispanics getting a good deal on auto insurance.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Expenditure data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                    • Acculturation
                    • Executive Summary

                        • Hispanic household’s spending on property and casualty insurance stagnant
                          • Figure 1: Average expenditures by Hispanic households for property and casualty insurance, at current prices, three-year rolling averages, 2008-13
                        • Homeowners/renters insurance increases with acculturation; car insurance doesn’t
                          • Figure 2: Hispanics’ ownership of property and casualty insurance, by level of acculturation, August 2014
                        • Likelihood of filing claims increases with income
                          • Figure 3: Claim filing incidence among Hispanics, by household income, August 2014
                        • Price is the main reason behind most Hispanics switching auto insurance
                          • Figure 4: Reasons that Hispanics have for switching auto insurance, by level of acculturation, August 2014
                        • Spanish-language key to reach unacculturated Hispanics
                          • Figure 5: Hispanics’ attitudes toward insurance agents – Any agree, by level of acculturation, August 2014
                        • Younger Hispanics more likely to see insurance companies as commodities
                          • Figure 6: Hispanics’ attitudes toward insurance’s value – Any agree, by age, August 2014
                        • Importance of shopping around to get different quotes at renewal decreases with acculturation
                          • Figure 7: Hispanics’ attitudes toward purchasing insurance, by level of acculturation, August 2014
                        • Preference for purchasing insurance online still limited
                          • Figure 8: Hispanics’ attitudes toward purchasing insurance, by level of acculturation, August 2014
                        • Less than half of Hispanics getting a good deal on auto insurance
                          • Figure 9: Hispanics’ attitudes toward switching auto insurance, by age, August 2014
                        • What we think
                        • Issues and Insights

                            • Gaining trust with an intangible product
                              • The issues
                                • The implications
                                  • Differentiating an insurance company in a competitive, price-oriented market
                                    • The issues
                                      • The implications
                                        • Reaching Hispanics online for insurance
                                          • The issues
                                            • The implications
                                            • Trend Application

                                                • Trend: Return to the Experts
                                                  • Trend: Moral Brands
                                                    • Trend: Prepare for the Worst
                                                    • Hispanic Expenditures on Property and Casualty Insurance

                                                      • Key points
                                                        • Spending on property and casualty insurance stagnant
                                                          • Figure 10: Average expenditures by Hispanic households for property and casualty insurance, at current prices, three-year rolling averages, 2008-13
                                                          • Figure 11: Average expenditures by Hispanic households for auto insurance, at current prices, three-year rolling averages, 2008-13
                                                          • Figure 12: Average expenditures by Hispanic households for homeowners/renters insurance, at current prices, three-year rolling averages, 2008-13
                                                        • Hispanics underindex on homeowners/renters insurance spending
                                                          • Figure 13: Average expenditures for homeowners/renters insurance, by Hispanic and non-Hispanic households, indexed to all households, 2013
                                                      • Hispanics and Property and Casualty Insurance

                                                        • Key points
                                                          • Likelihood of owning auto or homes that need insurance increases with age
                                                              • Figure 14: Hispanics’ ownership of property and casualty insurance, by age, August 2014
                                                            • Household income correlates positively with auto or homeowners/renters insurance ownership
                                                              • Figure 15: Hispanics’ ownership of property and casualty insurance, by household income, August 2014
                                                            • Homeowners/renters insurance increases with acculturation; car insurance doesn’t
                                                              • Figure 16: Hispanics’ ownership of property and casualty insurance, by level of acculturation, August 2014
                                                            • Hispanic auto insurance market is very fragmented
                                                                • Figure 17: Companies with which Hispanics hold auto insurance policy, by language spoken in home, January 2013-March 2014
                                                              • State Farm number one homeowners insurance company among Hispanics
                                                                • Figure 18: Companies with which Hispanics hold homeowners/renters insurance policy, by language spoken in home, January 2013-March 2014
                                                              • Likelihood of filing claims increases with income
                                                                • Figure 19: Claim filing incidence among Hispanics, by household income, August 2014
                                                              • Unacculturated Hispanics less likely to file claims
                                                                • Figure 20: Claim filing incidence among Hispanics, by acculturation model, August 2014
                                                            • Marketing Strategies

                                                                • State Farm
                                                                  • Figure 21: State Farm’s Spanish-language TV commercial about Discount Double Check, March 2014
                                                                  • Figure 22: Example of direct mail from State Farm, July 2014
                                                                • Allstate
                                                                  • Figure 23: Allstate’s Spanish-language TV commercial, Viviendo en buenas manos: Camino de la vida (Living in good hands: The road of life) , February 2014
                                                                • American Family Insurance (AFI)
                                                                • Social Media

                                                                    • Key points
                                                                      • Market overview
                                                                        • Key social media metrics
                                                                          • Figure 24: Key performance indicators, selected property and casualty insurance brands, English/Spanish language filtered discussions, Sept 22, 2013-Sept 21, 2014
                                                                        • Brand usage and awareness
                                                                          • Figure 25: Brand usage and awareness of property and casualty insurance brands, August 2014
                                                                        • Interaction with brands
                                                                          • Figure 26: Interaction with property and casualty insurance brands, August 2014
                                                                        • Leading online campaigns
                                                                          • Sports sponsorships
                                                                            • Celebrating the Hispanic heritage
                                                                              • What we think
                                                                                • Online conversations
                                                                                  • Figure 27: Online mentions, selected property and casualty insurance brands, English/Spanish language filtered discussions, Sept 22, 2013-Sept 21, 2014
                                                                                • What are people talking about online?
                                                                                  • Figure 28: Mentions by topic of conversation, selected property and casualty insurance brands, English/Spanish language filtered discussions, Sept 22, 2013-Sept 21, 2014
                                                                              • Reasons for Switching Auto Insurance Providers

                                                                                • Key points
                                                                                  • Price is the main reason why Hispanics switch auto insurance providers
                                                                                    • Figure 29: Reasons that Hispanics have for switching auto insurance, by age, August 2014
                                                                                  • Price is important regardless of level of acculturation
                                                                                    • Figure 30: Reasons that Hispanics have for switching auto insurance, by level of acculturation, August 2014
                                                                                  • Hispanic men more engaged in the decision making for auto insurance
                                                                                    • Figure 31: Level of involvement in decision making for auto insurance, by gender, August 2014
                                                                                  • Sole decision making increases with acculturation
                                                                                    • Figure 32: Level of involvement in decision making for auto insurance, by level of acculturation, August 2014
                                                                                • Reasons for Switching Homeowners/Renters Insurance

                                                                                  • Key points
                                                                                    • Homeowners/renters insurance market more stable than auto insurance market
                                                                                      • Figure 33: Reasons that Hispanics have for switching homeowners/renters insurance, by gender, August 2014
                                                                                    • Spanish-dominant Hispanics more likely to be first-time homeowners/insurance owners
                                                                                      • Figure 34: Reasons that Hispanics have for switching homeowners/renters insurance, by language spoken in home, August 2014
                                                                                    • Responsibility in selecting new policies lies more with Hispanic men
                                                                                      • Figure 35: Level of involvement in decision making for homeowners/renters insurance, by gender, August 2014
                                                                                  • Attitudes Toward Insurance Agents, Value, and Trust

                                                                                    • Key points
                                                                                      • Attitudes toward insurance agents
                                                                                        • 18-34-year-old Hispanics more likely to see agents as someone simply trying to sell them something
                                                                                          • Figure 36: Hispanics’ attitudes toward insurance agents – Any agree, by age, August 2014
                                                                                        • Spanish-language key to reach unacculturated Hispanics
                                                                                          • Figure 37: Hispanics’ attitudes toward insurance agents – Any agree, by level of acculturation, August 2014
                                                                                        • Attitudes toward the value of insurance
                                                                                          • Younger Hispanics more likely to see insurance companies as commodities
                                                                                            • Figure 38: Hispanics’ attitudes toward insurance’s value – Any agree, by age, August 2014
                                                                                          • Unacculturated Hispanics see the benefit, but buy because they are required by law
                                                                                            • Figure 39: Hispanics’ attitudes toward insurance’s value – Any agree, by level of acculturation, August 2014
                                                                                          • Attitudes toward insurance and trust
                                                                                            • For insurance, trust is the foundation
                                                                                              • Figure 40: Hispanics’ attitudes toward trust in insurance – Any agree, by level of acculturation, August 2014
                                                                                          • Attitudes Toward Shopping for Auto and Homeowners/Renters Insurance

                                                                                            • Key points
                                                                                              • Hispanics consider it important to shop around whenever a policy comes up for renewal
                                                                                                • Figure 41: Hispanics’ attitudes toward purchasing insurance, by gender, August 2014
                                                                                              • Importance of shopping around to get different quotes at renewal decreases with acculturation
                                                                                                  • Figure 42: Hispanics’ attitudes toward purchasing insurance, by level of acculturation, August 2014
                                                                                                • Half of Hispanics are getting a good deal in auto insurance
                                                                                                  • Figure 43: Hispanics’ attitudes toward switching auto insurance, by age, August 2014
                                                                                                • Recommendations have more weight among unacculturated and bicultural Hispanics
                                                                                                  • Figure 44: Hispanics’ attitudes toward switching auto insurance, by level of acculturation, August 2014
                                                                                                • For homeowners/renters insurance, recommendations are key
                                                                                                  • Figure 45: Hispanics’ attitudes toward switching homeowners/renters insurance, by level of acculturation, August 2014
                                                                                              • Lower Deductible Versus Lower Monthly Premium

                                                                                                • Key points
                                                                                                  • Hispanics with higher household incomes favor lower premiums
                                                                                                    • Figure 46: Hispanics’ preference of lower deductible versus lower monthly premium, by household income, August 2014
                                                                                                  • Unacculturated Hispanics more likely to consider both lower deductible and premium important
                                                                                                    • Figure 47: Hispanics’ preference of lower deductible versus lower monthly premium, by level of acculturation, August 2014
                                                                                                • Likelihood to Recommend

                                                                                                  • Key points
                                                                                                    • Overall, Hispanics pleased with their auto insurance policies
                                                                                                      • Figure 48: Hispanics’ likelihood to recommend insurance company – Auto insurance, by age, August 2014
                                                                                                    • Hispanics have no problem recommending their current homeowners/renters insurance
                                                                                                      • Figure 49: Hispanics’ likelihood to recommend insurance company – Homeowners/renters insurance, by language spoken in home, August 2014
                                                                                                  • Consumer Segmentation: Cluster Analysis

                                                                                                        • Figure 50: Hispanic property and casualty insurance clusters, August 2014
                                                                                                      • Doubting Faithful
                                                                                                        • Demographics
                                                                                                          • Characteristics
                                                                                                            • Opportunities
                                                                                                              • Distrustful Unengaged
                                                                                                                • Demographics
                                                                                                                  • Characteristics
                                                                                                                    • Opportunities
                                                                                                                      • Distrustful Anglophones
                                                                                                                        • Demographics
                                                                                                                          • Characteristics
                                                                                                                            • Opportunities
                                                                                                                              • Trusting Faithful
                                                                                                                                • Demographics
                                                                                                                                  • Characteristics
                                                                                                                                    • Opportunities
                                                                                                                                      • Cluster characteristics tables
                                                                                                                                        • Figure 51: Hispanic property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 52: Hispanics’ ownership of property and casualty insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 53: Claim filing incidence among Hispanics, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 54: Reasons that Hispanics have for switching auto insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 55: Level of involvement in decision making for auto insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 56: Attitudes toward insurance agents – Any agree, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 57: Attitudes toward insurance’s value – Any agree, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 58: Attitudes toward trust in insurance – Any agree, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 59: Hispanics’ attitudes toward purchasing insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 60: Hispanics’ attitudes toward switching auto insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 61: Hispanics’ attitudes toward switching homeowners/renters insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 62: Hispanics’ preference of lower deductible versus lower monthly premium, by property and casualty insurance clusters, August 2014
                                                                                                                                        • Figure 63: Hispanics’ likelihood to recommend insurance company – Auto insurance, by property and casualty insurance clusters, August 2014
                                                                                                                                      • Cluster demographic tables
                                                                                                                                        • Figure 64: Hispanic property and casualty insurance clusters, by demographics, August 2014
                                                                                                                                      • Cluster methodology
                                                                                                                                        • Agent
                                                                                                                                          • Value
                                                                                                                                            • Trust
                                                                                                                                            • Buying Power of US Hispanics

                                                                                                                                              • Key points
                                                                                                                                                • Hispanics’ purchasing power growth between 1990 and 2018 is projected to be 666%
                                                                                                                                                  • Figure 65: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                                                                  • Figure 66: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                                                                  • Figure 67: Top 10 states ranked by share of Hispanic buying power, rank by Hispanic share of buying power by state, 2013
                                                                                                                                                  • Figure 68: Top 10 states ranked by dollar amount of Hispanic buying power, 2013
                                                                                                                                                • US household income distribution
                                                                                                                                                  • Figure 69: Median household income, by race and Hispanic origin of householder, 2012
                                                                                                                                              • Demographic Profile of US Hispanics

                                                                                                                                                  • Key points
                                                                                                                                                    • Population trends
                                                                                                                                                      • Figure 70: Population by race and Hispanic origin, 2009-19
                                                                                                                                                      • Figure 71: Population, by race and Hispanic origin, 1970-2020
                                                                                                                                                      • Figure 72: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                                                    • Hispanic share of births
                                                                                                                                                      • Figure 73: Distribution of births, by race and Hispanic origin of mother, 2002-12
                                                                                                                                                    • The Hispanic and total US population by age
                                                                                                                                                      • Figure 74: Hispanic share of the population, by age, 2009-19
                                                                                                                                                    • The Hispanic and total US population by gender
                                                                                                                                                      • Figure 75: Population, by gender and Hispanic origin, 2009-19
                                                                                                                                                      • Figure 76: Age distribution of women, by Hispanic origin, 2014
                                                                                                                                                      • Figure 77: Age distribution of men, by Hispanic origin, 2014
                                                                                                                                                    • Characteristics
                                                                                                                                                      • Marital status
                                                                                                                                                        • Figure 78: Marital status of people aged 18 or older, by race and Hispanic origin, 2013
                                                                                                                                                        • Figure 79: Marital status of Hispanics, by age, 2013
                                                                                                                                                        • Figure 80: Gender ratio, by age and Hispanic origin, 2014
                                                                                                                                                      • Household size
                                                                                                                                                        • Figure 81: Average household size and average number of adults and children in households, by race and Hispanic origin, 2013
                                                                                                                                                      • Children in the household
                                                                                                                                                        • Figure 82: Households, by presence and ages of own children, 2013
                                                                                                                                                      • Generations
                                                                                                                                                        • Figure 83: Generations, by Hispanic origin, 2014
                                                                                                                                                        • Figure 84: Distribution of generations by race and Hispanic origin, 2014
                                                                                                                                                      • Hispanics by country of origin/heritage
                                                                                                                                                        • Figure 85: Hispanic population, by country of origin/heritage
                                                                                                                                                      • Mexicans (63% of US Hispanics)
                                                                                                                                                        • Figure 86: Number of tortilla-related products launched per year in the US, 1996-2013
                                                                                                                                                      • Puerto Ricans (9% of US Hispanics)
                                                                                                                                                        • Cubans (4% of US Hispanics)
                                                                                                                                                          • Dominicans (3% of US Hispanics)
                                                                                                                                                            • Central Americans (8% of US Hispanics)
                                                                                                                                                              • South Americans (5% of US Hispanics)
                                                                                                                                                                • Figure 87: US Hispanic population, by country of origin/heritage, 2000-10
                                                                                                                                                                • Figure 88: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                                                                                                                              • Hispanics by geographic concentration
                                                                                                                                                                • Figure 89: Hispanic population, by region of residence, 2000-10
                                                                                                                                                                • Figure 90: Hispanic or Latino population as a percentage of total population by county, 2010
                                                                                                                                                              • States with the most Hispanic population growth
                                                                                                                                                                • Figure 91: States ranked by change in Hispanic population, 2000-10
                                                                                                                                                                • Figure 92: Percent change in Hispanic or Latino population by county, 2000-10
                                                                                                                                                              • Key Hispanic metropolitan areas
                                                                                                                                                                • Figure 93: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
                                                                                                                                                              • Hispanics online
                                                                                                                                                                • Figure 94: Internet use among Hispanics aged 18+, 2013
                                                                                                                                                            • Acculturation

                                                                                                                                                                • What is acculturation?
                                                                                                                                                                  • Figure 95: Acculturation diagram
                                                                                                                                                                  • Figure 96: Variables that affect acculturation
                                                                                                                                                                • Why is level of acculturation important?
                                                                                                                                                                  • Levels of acculturation
                                                                                                                                                                    • Figure 97: Characteristics of primary acculturation levels
                                                                                                                                                                  • What is retroacculturation?
                                                                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                                                                    • Ownership of property and casualty insurance
                                                                                                                                                                      • Figure 98: Hispanics’ ownership of property and casualty insurance, by gender, August 2014
                                                                                                                                                                      • Figure 99: Hispanics’ ownership of property and casualty insurance, by language spoken in home, August 2014
                                                                                                                                                                      • Figure 100: Companies with which Hispanics hold auto insurance policy, by gender, January 2013-March 2014
                                                                                                                                                                      • Figure 101: Companies with which Hispanics hold homeowners/renters insurance policy, by gender, January 2013-March 2014
                                                                                                                                                                      • Figure 102: Claim filing incidence among Hispanics, by gender, August 2014
                                                                                                                                                                      • Figure 103: Claim filing incidence among Hispanics, by age, August 2014
                                                                                                                                                                      • Figure 104: Claim filing incidence among Hispanics, by language spoken in home, August 2014
                                                                                                                                                                    • Reasons for switching auto insurance
                                                                                                                                                                      • Figure 105: Reasons that Hispanics have for switching auto insurance, by gender, August 2014
                                                                                                                                                                      • Figure 106: Reasons that Hispanics have for switching auto insurance, by household income, August 2014
                                                                                                                                                                      • Figure 107: Reasons that Hispanics have for switching auto insurance, by language spoken in home, August 2014
                                                                                                                                                                      • Figure 108: Level of involvement in decision making for auto insurance, by age, August 2014
                                                                                                                                                                      • Figure 109: Level of involvement in decision making for auto insurance, by household income, August 2014
                                                                                                                                                                      • Figure 110: Level of involvement in decision making for auto insurance, by language spoken in home, August 2014
                                                                                                                                                                    • Reasons for switching homeowners/renters insurance
                                                                                                                                                                      • Figure 111: Reasons that Hispanics have for switching homeowners/renters insurance, by level of acculturation, August 2014
                                                                                                                                                                      • Figure 112: Level of involvement in decision making for homeowners/renters insurance, by language spoken in home, August 2014
                                                                                                                                                                      • Figure 113: Level of involvement in decision making for homeowners/renters insurance, by level of acculturation, August 2014
                                                                                                                                                                    • Attitudes toward insurance agents, value, and trust
                                                                                                                                                                      • Agent
                                                                                                                                                                        • Figure 114: Hispanics’ attitudes toward insurance agents– Any agree, by gender, August 2014
                                                                                                                                                                        • Figure 115: Hispanics’ attitudes toward insurance agents – Any agree, by household income, August 2014
                                                                                                                                                                        • Figure 116: Hispanics’ attitudes toward insurance agents – Any agree, by language spoken in home, August 2014
                                                                                                                                                                      • Value
                                                                                                                                                                        • Figure 117: Hispanics’ attitudes toward insurance’s value – Any agree, by gender, August 2014
                                                                                                                                                                        • Figure 118: Hispanics’ attitudes toward insurance’s value – Any agree, by household income, August 2014
                                                                                                                                                                        • Figure 119: Hispanics’ attitudes toward insurance’s value – Any agree, by language spoken in home, August 2014
                                                                                                                                                                      • Trust
                                                                                                                                                                        • Figure 120: Hispanics’ attitudes toward trust in insurance – Any agree, by gender, August 2014
                                                                                                                                                                        • Figure 121: Hispanics’ attitudes toward trust in insurance – Any agree, by age, August 2014
                                                                                                                                                                        • Figure 122: Hispanics’ attitudes toward trust in insurance – Any agree, by household income, August 2014
                                                                                                                                                                        • Figure 123: Hispanics’ attitudes toward trust in insurance – Any agree, by language spoken in home, August 2014
                                                                                                                                                                      • Attitudes toward shopping for insurance
                                                                                                                                                                        • Figure 124: Hispanics’ attitudes toward purchasing insurance, by age, August 2014
                                                                                                                                                                        • Figure 125: Hispanics’ attitudes toward purchasing insurance, by household income, August 2014
                                                                                                                                                                      • Attitudes toward switching insurance
                                                                                                                                                                        • Figure 126: Hispanics’ attitudes toward switching auto insurance, by gender, August 2014
                                                                                                                                                                        • Figure 127: Hispanics’ attitudes toward switching auto insurance, by household income, August 2014
                                                                                                                                                                        • Figure 128: Hispanics’ attitudes toward switching homeowners/renters insurance, by gender, August 2014
                                                                                                                                                                        • Figure 129: Hispanics’ attitudes toward switching homeowners/renters insurance, by language spoken in home, August 2014
                                                                                                                                                                      • Lower deductible versus lower monthly premium
                                                                                                                                                                        • Figure 130: Hispanics’ preference of lower deductible versus lower monthly premium, by gender, August 2014
                                                                                                                                                                        • Figure 131: Hispanic’s preference of lower deductible versus lower monthly premium, by age, August 2014
                                                                                                                                                                        • Figure 132: Hispanic’s preference of lower deductible versus lower monthly premium, by language spoken in home, August 2014
                                                                                                                                                                      • Likelihood to recommend
                                                                                                                                                                        • Figure 133: Hispanics’ likelihood to recommend insurance company – Auto insurance, by gender, August 2014
                                                                                                                                                                        • Figure 134: Hispanics’ likelihood to recommend insurance company – Auto insurance, by household income, August 2014
                                                                                                                                                                        • Figure 135: Hispanics’ likelihood to recommend insurance company – Auto insurance, by language spoken in home, August 2014
                                                                                                                                                                        • Figure 136: Hispanics’ likelihood to recommend insurance company – Auto insurance, by level of acculturation, August 2014
                                                                                                                                                                        • Figure 137: Hispanics’ likelihood to recommend insurance company – Homeowners/renters insurance, by gender, August 2014
                                                                                                                                                                        • Figure 138: Hispanics’ likelihood to recommend insurance company – Homeowners/renters insurance, by level of acculturation, August 2014
                                                                                                                                                                    • Appendix: Social Media Tables

                                                                                                                                                                      • Key brand metrics
                                                                                                                                                                        • Figure 139: Key social media indicators of selected property and casualty insurance brands, September 2014
                                                                                                                                                                      • Brand usage or awareness
                                                                                                                                                                        • Figure 140: Brand usage or awareness, August 2014
                                                                                                                                                                        • Figure 141: State Farm usage or awareness, by demographics, August 2014
                                                                                                                                                                        • Figure 142: GEICO usage or awareness, by demographics, August 2014
                                                                                                                                                                        • Figure 143: AllState usage or awareness, by demographics, August 2014
                                                                                                                                                                        • Figure 144: Progressive usage or awareness, by demographics, August 2014
                                                                                                                                                                        • Figure 145: Farmers usage or awareness, by demographics, August 2014
                                                                                                                                                                        • Figure 146: Liberty Mutual usage or awareness, by demographics, August 2014
                                                                                                                                                                    • Appendix: Trade Associations

                                                                                                                                                                      Companies Covered

                                                                                                                                                                      • Twitter, Inc.

                                                                                                                                                                      Hispanic Consumers and Property and Casualty Insurance - US - October 2014

                                                                                                                                                                      £3,174.67 (Excl.Tax)