Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

“Hispanics tend to overindex on spending and use of most beauty product categories. However, competing in this market is not easy as brand usage tends to be very fragmented. In this environment, brands that learn to use recommendations from friends and family in their favor may have an opportunity to start making a difference.”
- Juan Ruiz, Senior Multicultural Analyst
This report looks at the following issues:

  • Using a Hispanic spokesperson may not be enough to appeal to this market
  • Appealing to Hispanics in a fragmented market
  • Starting a relationship with Hispanics when they are young

 

Hispanics are highly engaged with the different categories of beauty products. However, usage is very fragmented across different brands and just a few stand out.
 
As Hispanic consumers decide which brands to buy out of so many options, recommendations from friends and family have a lot of influence. Brands that can find a way of influencing those recommendations will be well positioned to grow their share in the Hispanic market.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Expenditure data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                    • Acculturation
                      • Figure 1: Hispanics by level of acculturation, March 2014
                      • Figure 2: Hispanics’ gender, age, household income, and language spoken at home, by level of acculturation, March 2014
                  • Executive Summary

                      • Hispanics spent $3.8 billion on beauty products in 2012
                        • Figure 3: Average expenditures for personal care products and beauty products, by Hispanic and non-Hispanic households, indexed to all households, 2012
                      • Hispanic women’s usage of beauty products is higher on all categories when compared to non-Hispanic women
                        • Figure 4: Women’s usage of beauty products, by Hispanic origin, January 2013-March 2014
                      • Conditioning, styling, coloring more prevalent among Hispanics
                        • Figure 5: Usage of hair products, by Hispanic origin, January 2013-March 2014
                      • The use of moisturizers is common among Hispanics, but lip care and sun care products have significant room to grow
                        • Figure 6: Usage of skin products, by Hispanic origin, January 2013-March 2014
                      • Hispanic consumers are highly engaged in the fragrance category
                        • Figure 7: Usage of fragrances, by Hispanic origin, January 2013-March 2014
                      • Younger Hispanics spend more time on grooming routine
                        • Figure 8: Time Hispanics spend on grooming routine, by gender and age, March 2014
                      • Link between looks and success diminishes with acculturation
                        • Figure 9: Hispanics’ attitudes toward looks, by level of acculturation, March 2014
                      • Unacculturated Hispanics enjoy uncovering what the market has to offer
                        • Figure 10: Hispanics’ attitudes toward beauty products, by level of acculturation, March 2014
                      • What we think
                      • Issues and Insights

                          • Using a Hispanic spokesperson may not be enough to appeal to this market
                            • The issues:
                              • The implications:
                                • Appealing to Hispanics in a fragmented market
                                  • The issues:
                                    • The implications:
                                      • Starting a relationship with Hispanics when they are young
                                        • The issues:
                                          • The implications:
                                          • Trend Application

                                              • Trend: Open Diary
                                                • Trend: Patriot Games
                                                  • Trend: Man in the Mirror
                                                  • Hispanic Expenditures on Beauty Products

                                                    • Key points
                                                      • Personal care spending increasing slightly
                                                        • Figure 11: Average expenditures by Hispanic households for personal care products and services, at current prices, three-year rolling averages, 2007-12
                                                        • Figure 12: Average expenditures by Hispanic households for beauty products, at current prices, three-year rolling averages, 2007-12
                                                      • Hispanics overindex on beauty product spending
                                                        • Figure 13: Average expenditures for personal care products, by Hispanic and non-Hispanic households, indexed to all households, 2012
                                                    • Innovations and Innovators

                                                        • OPI Nail Studio
                                                          • Figure 14: OPI Nail Studio, August 2014
                                                        • People en Español – Cambia tu look (Change your look)
                                                            • Figure 15: Screenshot of “Cambia tu look” (Change your look) site at Peopleenespanol.com, August 2014
                                                        • Marketing Strategies

                                                            • Theme: Becoming part of their relationships
                                                              • Avon – Direct selling
                                                                • Theme: Engage them through participation
                                                                  • Head & Shoulders – #PartOfOurFamily
                                                                    • Figure 16: Video of Sofia Vergara and family for Head & Shoulders, March 2014
                                                                    • Figure 17: Head & Shoulders Twitter page, August 2014
                                                                  • Theme: Emphasize attributes that are important to them
                                                                    • AVEENO – Active Naturals
                                                                      • Figure 18: AVEENO Daily Moisturizing Lotion and Body Wash commercial, Spanish, April 2014
                                                                    • Theme: Embrace their uniqueness
                                                                      • L’Oreal – True Match
                                                                        • Figure 19: L’Oreal True Match commercial, Zoe Saldana finds a true match for her skin tone, April 2014
                                                                    • Social Media

                                                                        • Key findings
                                                                          • Market overview
                                                                            • Key social media metrics
                                                                              • Figure 20: Key social media metrics for select beauty products, August 2014
                                                                            • Brand usage and awareness
                                                                              • Figure 21: Brand usage and awareness levels for select beauty brands, March 2014
                                                                            • Interactions with beauty brands
                                                                              • Figure 22: interactions with select beauty brands, March 2014
                                                                            • Leading online campaigns
                                                                              • Celebrity spokespeople
                                                                                • Blogger outreach
                                                                                  • What we think
                                                                                    • Online conversations
                                                                                      • Figure 23: Share of voice for select beauty products, by week, August 11, 2013-August 10, 2014
                                                                                    • Where are Hispanics talking about beauty products?
                                                                                      • Figure 24: Share of voice for select beauty products, by page type, August 11, 2013-August 10, 2014
                                                                                    • What are Hispanics talking about?
                                                                                      • Figure 25: Spanish language topics of conversations for select beauty brands, August 11, 2013-August 10, 2014
                                                                                  • Beauty Products

                                                                                    • Key points
                                                                                      • Hispanic women’s usage of beauty products is higher on all categories when compared to non-Hispanic women
                                                                                        • Figure 26: Usage of beauty products, by Hispanic origin, January 2013-March 2014
                                                                                      • Lipstick and lip gloss
                                                                                        • Figure 27: Hispanics’ lipstick and lip gloss usage, by age, January 2013-March 2014
                                                                                      • Lipstick usage increases with age while lip gloss usage tends to decrease
                                                                                        • Figure 28: Types of lipstick and lip gloss Hispanics use, by age, January 2013-March 2014
                                                                                      • Younger Hispanic women experimenting more with brands
                                                                                        • Figure 29: Brands of lipstick and lip gloss Hispanics use, by age, January 2013-March 2014
                                                                                      • Mascara
                                                                                        • Figure 30: Hispanics’ mascara usage, by language spoken at home, January 2013-March 2014
                                                                                      • As Hispanic women get older, they are less likely to use multiple mascara brands
                                                                                        • Figure 31: Brands of mascara Hispanics use, by age, January 2013-March 2014
                                                                                      • Cover Girl and Maybelline appeal to Hispanics regardless of the language
                                                                                        • Figure 32: Brands of mascara Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                      • Nail polish and nail care
                                                                                        • Figure 33: Hispanics’ nail polish/nail care products usage, by age, January 2013-March 2014
                                                                                      • Spanish-dominant Hispanic women do a lot of manual tasks at home, so having well-kept nails becomes a challenge
                                                                                        • Figure 34: Hispanics’ nail polish/nail care products usage, by language spoken at home, January 2013-March 2014
                                                                                      • Personalized service influences nail polish/nail care products
                                                                                        • Figure 35: Brands of nail polish/nail care products Hispanics use, by age, January 2013-March 2014
                                                                                      • Most popular nail polish and nail care brands appeal to different sub-segments
                                                                                        • Figure 36: Brands of nail polish/nail care products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                      • Foundation/concealer make-up
                                                                                        • Figure 37: Hispanics’ foundation/concealer make-up usage, by age, January 2013-March 2014
                                                                                      • Cover Girl is the most popular brand, but market overall is fragmented
                                                                                        • Figure 38: Brands of foundation/concealer make-up Hispanics use, by age, January 2013-March 2014
                                                                                      • Two thirds of Hispanic foundation/concealer make-up users are open to use multiple foundation/concealer make-up brands
                                                                                        • Figure 39: Brands of foundation/concealer make-up Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                      • Blusher/bronzer
                                                                                        • Figure 40: Hispanics’ blusher/bronzer usage, by household income, January 2013-March 2014
                                                                                      • Hispanic market for blusher/bronzer is very fragmented
                                                                                        • Figure 41: Brands of blusher/bronzer Hispanics use, by age, January 2013-March 2014
                                                                                    • Hair Products

                                                                                      • Key points
                                                                                        • Conditioning, styling, and coloring more prevalent among Hispanics
                                                                                          • Figure 42: Usage of hair products, by Hispanic origin, January 2013-March 2014
                                                                                        • Shampoo
                                                                                          • Figure 43: Hispanics’ shampoo usage, by gender, January 2013-March 2014
                                                                                        • The majority of Hispanics use just one brand of shampoo in a typical week
                                                                                          • Figure 44: Brands of shampoo Hispanics use in a typical week, by gender, January 2013-March 2014
                                                                                        • Hair conditioner/treatment
                                                                                          • Figure 45: Hispanics’ hair conditioner/treatment usage, by gender, January 2013-March 2014
                                                                                        • Hair conditioner’s usage increases as more English is spoken
                                                                                          • Figure 46: Hispanics’ hair conditioner/treatment usage, by language spoken at home, January 2013-March 2014
                                                                                        • Hispanics gravitate toward well-known mass brands of hair conditioner
                                                                                          • Figure 47: Brands of conditioner/treatment Hispanics use, by gender, January 2013-March 2014
                                                                                        • Hair styling mousse, gels, spritz, creams, lotions, or tonic
                                                                                          • Figure 48: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by gender, January 2013-March 2014
                                                                                        • The usage of hair styling products decreases as Hispanic men age
                                                                                          • Figure 49: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by age and gender, January 2013-March 2014
                                                                                        • Hispanic men more brand loyal than Hispanic women when using hair styling products
                                                                                          • Figure 50: Brands of hair styling products Hispanics use, by gender, January 2013-March 2014
                                                                                        • Hair spray
                                                                                          • Figure 51: Hispanics’ use of hair spray, by gender, January 2013-March 2014
                                                                                        • TRESemmé and Suave lead in hair spray usage
                                                                                          • Figure 52: Brands of hair spray Hispanics use, by gender, January 2013-March 2014
                                                                                        • Hair coloring
                                                                                          • Figure 53: Hispanics’ use of hair coloring, by gender and age, January 2013-March 2014
                                                                                        • Fewer brands dominate the market with several different products
                                                                                          • Figure 54: Brands of hair coloring products Hispanics use, by gender, January 2013-March 2014
                                                                                      • Skin Care Products

                                                                                        • Key points
                                                                                          • The use of moisturizers is common among Hispanics, but lip care and sun care have significant room to grow
                                                                                            • Figure 55: Usage of skin products, by Hispanic origin, January 2013-March 2014
                                                                                          • Moisturizers
                                                                                            • Figure 56: Hispanics’ use of moisturizers, by gender, January 2013-March 2014
                                                                                          • Besides Avon, mass brands dominate the moisturizer market
                                                                                            • Figure 57: Brands of hair moisturizers Hispanics use, by gender, January 2013-March 2014
                                                                                          • Lip care products
                                                                                            • Figure 58: Hispanics’ use of lip care products, by gender, January 2013-March 2014
                                                                                          • Spanish-dominant Hispanic more hesitant to use lip care products
                                                                                            • Figure 59: Hispanics’ use of lip care products, by language spoken at home, January 2013-March 2014
                                                                                          • Chapstick is popular among Hispanic men
                                                                                            • Figure 60: Brands of lip care products Hispanics use, by gender, January 2013-March 2014
                                                                                          • Facial cleaning/medicated products/toners
                                                                                            • Figure 61: Hispanics’ use of facial cleaning products, by gender, January 2013-March 2014
                                                                                          • In a fragmented market, Neutrogena is leading the pack
                                                                                            • Figure 62: Brands of facial cleaning products Hispanics use, by gender, January 2013-March 2014
                                                                                          • Suntan/sunscreen, after-sun and sunless tanning products
                                                                                            • Figure 63: Hispanics’ use of suntan or sunscreen products, by gender, January 2013-March 2014
                                                                                          • Usage of suntan or sunscreen products increases with acculturation
                                                                                            • Figure 64: Hispanics’ use of suntan or sunscreen products, by language spoken at home, January 2013-March 2014
                                                                                          • Coppertone and Banana Boat are neck to neck in usage among Hispanics
                                                                                            • Figure 65: Brands of suntan or sunscreen products Hispanics use, by gender, January 2013-March 2014
                                                                                        • Fragrances

                                                                                          • Key points
                                                                                            • Hispanic consumers are highly engaged in the fragrance category
                                                                                              • Figure 66: Usage of fragrances, by Hispanic origin, January 2013-March 2014
                                                                                            • Perfume, cologne, and toilet water
                                                                                              • Figure 67: Hispanics’ use of perfume, cologne and toilet water, by gender, January 2013-March 2014
                                                                                            • Usage of fragrances is not affected by age
                                                                                              • Figure 68: Hispanics’ use of perfume, cologne and toilet water, by age, January 2013-March 2014
                                                                                            • Hispanics use a variety of perfume, cologne, toilet water
                                                                                              • Figure 69: Brands of perfume, cologne or toilet water products Hispanics use, by gender, January 2013-March 2014
                                                                                            • After-shave lotion and cologne
                                                                                              • Figure 70: Hispanic men’s use of after-shave lotion and cologne, by age, January 2013-March 2014
                                                                                            • Mass brands ahead of the pack for after shave and cologne
                                                                                              • Figure 71: Brands of after-shave lotion of cologne Hispanics use, by age, January 2013-March 2014
                                                                                          • Time Spent Daily on Grooming Routine

                                                                                            • Key points
                                                                                              • Yes, indeed; women spend more time than men getting ready
                                                                                                • Figure 72: Time Hispanics spend on grooming routine, by gender, March 2014
                                                                                              • Younger Hispanics spend more time on grooming routine
                                                                                                • Figure 73: Time Hispanics spend on grooming routine, by gender and age, March 2014
                                                                                              • More acculturated Hispanics are faster in their grooming routines
                                                                                                • Figure 74: Time spent on grooming routine, by level of acculturation, March 2014
                                                                                            • Attitudes Toward Beauty

                                                                                              • Key points
                                                                                                • A look is worth a thousand words
                                                                                                  • Figure 75: Hispanics’ attitudes toward looks, by gender, March 2014
                                                                                                • Traditional roles tend to put pressure on how Hispanics should look
                                                                                                  • Figure 76: Hispanics’ attitudes toward looks, by age, March 2014
                                                                                                • Link between looks and success in life diminishes with acculturation
                                                                                                  • Figure 77: Hispanics’ attitudes toward looks, by level of acculturation, March 2014
                                                                                                • Importance of beauty products
                                                                                                  • Figure 78: Hispanics’ attitudes toward beauty products, by gender, March 2014
                                                                                                • Hispanics are willing to pay more for products to achieve better results
                                                                                                  • Figure 79: Hispanics’ attitudes toward beauty products, by household income, March 2014
                                                                                                • Unacculturated Hispanics enjoy uncovering what the market has to offer
                                                                                                  • Figure 80: Hispanics’ attitudes toward beauty products, by level of acculturation, March 2014
                                                                                                • Beauty and me
                                                                                                  • Figure 81: Hispanics’ attitudes toward culture and beauty, by gender, March 2014
                                                                                                • Acculturated Hispanics less likely to think that their beauty reflects their culture
                                                                                                  • Figure 82: Hispanics’ attitudes toward culture and beauty, by acculturation model, March 2014
                                                                                                • Latin Americans are no more concerned than US Hispanics about looking good
                                                                                                  • Figure 83: Hispanics’ attitudes toward beauty and Latin America, by level of acculturation, March 2014
                                                                                              • Decision Influencers

                                                                                                • Key points
                                                                                                  • Recommendations are key to encourage product trial
                                                                                                    • Figure 84: Purchase decision influencers, by gender, March 2014
                                                                                                  • The weight of recommendations increases with age
                                                                                                    • Figure 85: Purchase decision influencers, by age, March 2014
                                                                                                  • Unacculturated Hispanics are more influenced by recommendations
                                                                                                    • Figure 86: Purchase decision influencers, by level of acculturation, March 2014
                                                                                                • Buying Power of US Hispanics

                                                                                                  • Key points
                                                                                                    • Hispanics’ purchasing power growth between 1990 and 2018 is projected to be 666%
                                                                                                      • Figure 87: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                      • Figure 88: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                      • Figure 89: Top 10 states ranked by share of Hispanic buying power, rank by Hispanic share of buying power by state, 2013
                                                                                                      • Figure 90: Top 10 states ranked by dollar amount of Hispanic buying power, 2013
                                                                                                    • US household income distribution
                                                                                                      • Figure 91: Median household income, by race and Hispanic origin of householder, 2012
                                                                                                  • Demographic Profile of US Hispanics

                                                                                                      • Key points
                                                                                                        • Population trends
                                                                                                          • Figure 92: Population by race and Hispanic origin, 2009-19
                                                                                                          • Figure 93: Population, by race and Hispanic origin, 1970-2020
                                                                                                          • Figure 94: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                        • Hispanic share of births
                                                                                                          • Figure 95: Distribution of births, by race and Hispanic origin of mother, 2002-12
                                                                                                        • The Hispanic and total US population by age
                                                                                                          • Figure 96: Hispanic share of the population, by age, 2009-19
                                                                                                        • The Hispanic and total US population by gender
                                                                                                          • Figure 97: Population, by gender and Hispanic origin, 2009-19
                                                                                                          • Figure 98: Age distribution of women, by Hispanic origin, 2014
                                                                                                          • Figure 99: Age distribution of men, by Hispanic origin, 2014
                                                                                                        • Characteristics
                                                                                                          • Marital status
                                                                                                            • Figure 100: Marital status of people aged 18 or older, by race and Hispanic origin, 2013
                                                                                                            • Figure 101: Marital status of Hispanics, by age, 2013
                                                                                                            • Figure 102: Gender ratio, by age and Hispanic origin, 2014
                                                                                                          • Household size
                                                                                                            • Figure 103: Average household size and average number of adults and children in households, by race and Hispanic origin, 2013
                                                                                                          • Children in the household
                                                                                                            • Figure 104: Households, by presence and ages of own children, 2013
                                                                                                          • Generations
                                                                                                            • Figure 105: Generations, by Hispanic origin, 2014
                                                                                                            • Figure 106: Distribution of generations by race and Hispanic origin, 2014
                                                                                                          • Hispanics by country of origin/heritage
                                                                                                            • Figure 107: Hispanic population, by country of origin/heritage
                                                                                                          • Mexicans (63% of US Hispanics)
                                                                                                            • Figure 108: Number of tortilla-related products launched per year in the US, 1996-2013
                                                                                                          • Puerto Ricans (9% of US Hispanics)
                                                                                                            • Cubans (4% of US Hispanics)
                                                                                                              • Dominicans (3% of US Hispanics)
                                                                                                                • Central Americans (8% of US Hispanics)
                                                                                                                  • South Americans (5% of US Hispanics)
                                                                                                                    • Figure 109: US Hispanic population, by country of origin/heritage, 2000-10
                                                                                                                    • Figure 110: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                                                                                  • Hispanics by geographic concentration
                                                                                                                    • Figure 111: Hispanic population, by region of residence, 2000-10
                                                                                                                    • Figure 112: Hispanic or Latino population as a percentage of total population by county, 2010
                                                                                                                  • States with the most Hispanic population growth
                                                                                                                    • Figure 113: States ranked by change in Hispanic population, 2000-10
                                                                                                                    • Figure 114: Percent change in Hispanic or Latino population by county, 2000-10
                                                                                                                  • Key Hispanic metropolitan areas
                                                                                                                    • Figure 115: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
                                                                                                                  • Hispanics online
                                                                                                                    • Figure 116: Internet use among Hispanics aged 18+, 2013
                                                                                                                • Acculturation

                                                                                                                    • What is acculturation?
                                                                                                                      • Figure 117: Acculturation diagram
                                                                                                                      • Figure 118: Variables that affect acculturation
                                                                                                                    • Why is level of acculturation important?
                                                                                                                      • Levels of acculturation
                                                                                                                        • Figure 119: Characteristics of primary acculturation levels
                                                                                                                      • What is retroacculturation?
                                                                                                                      • Appendix – Other Useful Consumer Tables

                                                                                                                        • Beauty products
                                                                                                                          • Lipstick and lip gloss
                                                                                                                            • Figure 120: Brands of lipstick and lip gloss Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                          • Mascara
                                                                                                                            • Figure 121: Hispanics’ mascara usage, by age, January 2013-March 2014
                                                                                                                          • Foundation/concealer make-up
                                                                                                                            • Figure 122: Hispanics’ foundation/concealer make-up usage, by language spoken at home, January 2013-March 2014
                                                                                                                          • Blusher/bronzer
                                                                                                                            • Figure 123: Hispanics’ blusher/bronzer usage, by age, January 2013-March 2014
                                                                                                                            • Figure 124: Hispanics’ blusher/bronzer usage, by language spoken at home, January 2013-March 2014
                                                                                                                            • Figure 125: Brands of blusher/bronzer Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                          • Hair products
                                                                                                                            • Shampoo
                                                                                                                              • Figure 126: Hispanics’ shampoo usage, by age, January 2013-March 2014
                                                                                                                              • Figure 127: Hispanics’ shampoo usage, by language spoken at home, January 2013-March 2014
                                                                                                                              • Figure 128: Brands of shampoo Hispanics use in a typical week, by age, January 2013-March 2014
                                                                                                                              • Figure 129: Brands of shampoo Hispanics use in a typical week, by language spoken at home, January 2013-March 2014
                                                                                                                            • Hair conditioner/treatment
                                                                                                                              • Figure 130: Hispanics’ hair conditioner/treatment usage, by age, January 2013-March 2014
                                                                                                                              • Figure 131: Brands of conditioner/treatment Hispanics use, by age, January 2013-March 2014
                                                                                                                              • Figure 132: Brands of conditioner/treatment Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                            • Hair styling mousse, gels, spritz, creams, lotions, or tonic
                                                                                                                              • Figure 133: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by age, January 2013-March 2014
                                                                                                                              • Figure 134: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by language spoken at home, January 2013-March 2014
                                                                                                                              • Figure 135: Brands of hair styling products Hispanics use, by age, January 2013-March 2014
                                                                                                                              • Figure 136: Brands of hair styling products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                            • Hair spray
                                                                                                                              • Figure 137: Hispanics’ use of hair spray, by age, January 2013-March 2014
                                                                                                                              • Figure 138: Hispanics’ use of hair spray, by language spoken at home, January 2013-March 2014
                                                                                                                              • Figure 139: Brands of hair spray Hispanics use, by age, January 2013-March 2014
                                                                                                                              • Figure 140: Brands of hair spray Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                            • Hair coloring
                                                                                                                              • Figure 141: Hispanics’ use of hair coloring, by gender, January 2013-March 2014
                                                                                                                              • Figure 142: Hispanics’ use of hair coloring, by age, January 2013-March 2014
                                                                                                                              • Figure 143: Hispanics’ use of hair coloring, by language spoken at home, January 2013-March 2014
                                                                                                                              • Figure 144: Brands of hair coloring products Hispanics use, by age, January 2013-March 2014
                                                                                                                              • Figure 145: Brands of hair coloring products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                            • Skin care products
                                                                                                                              • Moisturizers
                                                                                                                                • Figure 146: Hispanics’ use of moisturizers, by age, January 2013-March 2014
                                                                                                                                • Figure 147: Hispanics’ use of moisturizers, by language spoken at home, January 2013-March 2014
                                                                                                                                • Figure 148: Brands of hair moisturizers Hispanics use, by age, January 2013-March 2014
                                                                                                                                • Figure 149: Brands of hair moisturizers Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                              • Lip care products
                                                                                                                                • Figure 150: Hispanics’ use of lip care products, by age, January 2013-March 2014
                                                                                                                                • Figure 151: Brands of lip care products Hispanics use, by age, January 2013-March 2014
                                                                                                                                • Figure 152: Brands of lip care products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                              • Facial cleaning/medicated products/toners
                                                                                                                                • Figure 153: Hispanics’ use of facial cleaning products, by age, January 2013-March 2014
                                                                                                                                • Figure 154: Hispanics’ use of facial cleaning products, by age, January 2013-March 2014
                                                                                                                                • Figure 155: Brands of facial cleaning products Hispanics use, by age, January 2013-March 2014
                                                                                                                                • Figure 156: Brands of facial cleaning products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                              • Suntan or sunscreen products
                                                                                                                                • Figure 157: Hispanics’ use of suntan or sunscreen products, by age, January 2013-March 2014
                                                                                                                                • Figure 158: Brands of suntan or sunscreen products Hispanics use, by age, January 2013-March 2014
                                                                                                                                • Figure 159: Brands of suntan or sunscreen products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                              • Fragrances
                                                                                                                                • Perfume, cologne, and toilet water
                                                                                                                                  • Figure 160: Hispanics’ use of perfume, cologne and toilet water, by language spoken at home, January 2013-March 2014
                                                                                                                                  • Figure 161: Brands of perfume, cologne or toilet water products Hispanics use, by age, January 2013-March 2014
                                                                                                                                  • Figure 162: Brands of perfume, cologne or toilet water products Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                                • After-shave lotion and cologne
                                                                                                                                  • Figure 163: Hispanics’ use of after-shave lotion and cologne, by age, January 2013-March 2014
                                                                                                                                  • Figure 164: Brands of after-shave lotion of cologne Hispanics use, by language spoken at home, January 2013-March 2014
                                                                                                                                • Time spent on grooming routine every day
                                                                                                                                  • Figure 165: Time Hispanics spend on grooming routine, by age, March 2014
                                                                                                                                  • Figure 166: Time Hispanics spend on grooming routine, by household income, March 2014
                                                                                                                                  • Figure 167: Time Hispanics spend on grooming routine, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 168: Time Hispanics spend on grooming routine, by region, March 2014
                                                                                                                                  • Figure 169: Time Hispanics spend on grooming routine, by gender and parent with children in household, March 2014
                                                                                                                                • Hispanics’ attitudes toward looks
                                                                                                                                  • Figure 170: Hispanics’ attitudes toward looks, by household income, March 2014
                                                                                                                                  • Figure 171: Hispanics’ attitudes toward looks, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 172: Hispanics’ attitudes toward looks, by region, March 2014
                                                                                                                                  • Figure 173: Hispanics’ attitudes toward looks, by gender and parent with children in household, March 2014
                                                                                                                                • Hispanics’ attitudes toward beauty products
                                                                                                                                  • Figure 174: Hispanics’ attitudes toward beauty products, by age, March 2014
                                                                                                                                  • Figure 175: Hispanics’ attitudes toward beauty products, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 176: Hispanics’ attitudes toward beauty products, by region, March 2014
                                                                                                                                  • Figure 177: Hispanics’ attitudes toward beauty products, by gender and parent with children in household, March 2014
                                                                                                                                • Hispanics’ attitudes toward culture and beauty
                                                                                                                                  • Figure 178: Hispanics’ attitudes toward culture and beauty, by age, March 2014
                                                                                                                                  • Figure 179: Hispanics’ attitudes toward culture and beauty, by household income, March 2014
                                                                                                                                  • Figure 180: Hispanics’ attitudes toward culture and beauty, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 181: Hispanics’ attitudes toward culture and beauty, by region, March 2014
                                                                                                                                  • Figure 182: Hispanics’ attitudes toward culture and beauty, by gender and parent with children in household, March 2014
                                                                                                                                • Attitudes toward beauty products and Latin America
                                                                                                                                  • Figure 183: Hispanics’ attitudes toward beauty and Latin America, by gender, March 2014
                                                                                                                                  • Figure 184: Hispanics’ attitudes toward beauty and Latin America, by age, March 2014
                                                                                                                                  • Figure 185: Hispanics’ attitudes toward beauty and Latin America, by household income, March 2014
                                                                                                                                  • Figure 186: Hispanics’ attitudes toward beauty and Latin America, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 187: Hispanics’ attitudes toward beauty and Latin America, by region, March 2014
                                                                                                                                  • Figure 188: Hispanics’ attitudes toward beauty and Latin America, by gender and parent with children in household, March 2014
                                                                                                                                • Decision influencers
                                                                                                                                  • Figure 189: Purchase decision influencers, by household income, March 2014
                                                                                                                                  • Figure 190: Purchase decision influencers, by language primarily spoken in the home, March 2014
                                                                                                                                  • Figure 191: Purchase decision influencers, by region, March 2014
                                                                                                                                  • Figure 192: Purchase decision influencers, by gender and parent with children in household, March 2014
                                                                                                                              • Appendix – Social Media

                                                                                                                                • Brand usage or awareness
                                                                                                                                  • Figure 193: Brand usage or awareness, March 2014
                                                                                                                                  • Figure 194: Avon usage or awareness, by demographics, March 2014
                                                                                                                                  • Figure 195: Clinique usage or awareness, by demographics, March 2014
                                                                                                                                  • Figure 196: Suave usage or awareness, by demographics, March 2014
                                                                                                                                  • Figure 197: Neutrogena usage or awareness, by demographics, March 2014
                                                                                                                                  • Figure 198: Dove usage or awareness, by demographics, March 2014
                                                                                                                                  • Figure 199: Head & Shoulders usage or awareness, by demographics, March 2014
                                                                                                                                • Key social media metrics
                                                                                                                                  • Figure 200: Key social media metrics for select beauty brands, August 2014
                                                                                                                                • Online conversations
                                                                                                                                  • Figure 201: Share of voice for select beauty products, by week, August 11, 2013-August 10, 2014
                                                                                                                                  • Figure 202: Share of voice for select beauty products, by page type, August 11, 2013-August 10, 2014
                                                                                                                                  • Figure 203: Spanish language topics of conversations for select beauty brands, August 11, 2013-August 10, 2014

                                                                                                                              Companies Covered

                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                              Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

                                                                                                                              US $3,995.00 (Excl.Tax)