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Hispanic Consumers' Snacking Preferences - US - March 2015

“The importance that Hispanics give to the requests of family members – including children – is significant. If they are not on board, snack types and brands gradually surrender their space in the household to others. This is why the brands consumed in Hispanic households tend to change as they become more acculturated.”
– Juan Ruiz, Senior Multicultural Analyst

This report discusses the following key topics:

  • Being introduced to the household
  • Maintaining relevance as Hispanics move through the acculturation process
  • Reaching Hispanics for snacks beyond Walmart

When buying snacks, Hispanics don’t limit their purchases to just a few that they like, but rather look for variety, and take into consideration what their families like. As Hispanics become more acculturated, they are more sophisticated snack consumers who are more open to trying new products as well as brands.

This is encouraging news for snack manufacturers. As the Hispanic market as a whole is becoming more bicultural, there are new opportunities. However, there also challenges. Snack manufacturers need to be able to stand out from the immense number of options – both sweet and salty – that Hispanics have to choose from.

Categories covered in this report include both sweet and salty snacks. In the salty snack categories the report includes analyses for potato chips, corn, tortilla, or cheese chips/snacks, snack/graham crackers, popcorn, nuts, savory snacks, dips, pretzels, as well as beef snacks and beef jerky. In the sweet snacks categories the report includes analyses for ice cream, ready-to-eat cookies, chocolates and candy, yogurt and smoothies, frozen novelty treats, and ready-to-eat cakes.

 

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Terms
              • Acculturation
              • Executive Summary

                  • Hispanics purchase a variety of snacks for their households
                    • Figure 1: Purchases of snacks for personal and household consumption among Hispanics, November 2014
                  • Appeal of grocery stores or supermarkets increases with acculturation
                    • Figure 2: Places where Hispanics purchase snacks, November 2014
                  • Hispanic women buy snacks to please their families
                    • Figure 3: Reasons for Hispanics to buy snacks, by gender and age, November 2014
                  • Price is the main driver when Hispanic purchase snacks
                    • Figure 4: Important factors when Hispanics purchase snacks, November 2014
                  • Hispanics recognize that most snacks are not healthy
                    • Figure 5: Attributes that Hispanics associate with specific types of snacks, November 2014
                  • Hispanics look for variety, choosing both salty and sweet snacks
                    • Figure 6: Household consumption of salty and sweet snacks, by Hispanic origin, August 2013-September 2014
                  • What we think
                  • Issues and Insights

                      • Being introduced to the household
                        • The issues
                          • The implications
                            • Maintaining relevance as Hispanics move through the acculturation process
                              • The issues
                                • The implications
                                  • Reaching Hispanics for snacks beyond Walmart
                                    • The issues
                                      • The implications
                                      • Trend Application

                                          • Trend: Transumers
                                            • Trend: Minimize Me
                                              • Trend: The Real Thing
                                              • Innovations and Innovators

                                                  • Sabritas’ Wavy Shaped Potato Crisps with Cheese and Spicy Sauce
                                                    • Figure 7: Sabritas’ Wavy Shaped Potato Crisps with Cheese and Spicy Sauce, February 2015
                                                  • N.A! Nature Addicts’ Apple Fruit Snack
                                                    • Figure 8: N.A! Nature Addicts’ Apple Fruit Snack, February 2015
                                                  • Mavuno’s Organic All-Natural Dried Papaya
                                                    • Figure 9: Mavuno’s Organic All-Natural Dried Papaya, February 2015
                                                  • Frito-Lay’s Doritos Jacked 3D
                                                    • Figure 10: Frito-Lay’s Doritos Jacked 3D, February 2015
                                                • Marketing Strategies

                                                    • Theme: Eating – It is an experience
                                                      • Play with Oreo
                                                        • Figure 11: Oreo’s “Play with Oreo” commercial, January 2015
                                                      • Theme: Connecting Hispanics to their roots
                                                        • Lala – Confidence for you and your family
                                                          • Theme: Being part of well-balanced diet
                                                            • Nestlé – The best nest
                                                            • Hispanics’ Snacking Purchases

                                                              • Key points
                                                                • Hispanics purchase a variety of snacks for their households
                                                                  • Figure 12: Purchases of snacks for personal and household consumption among Hispanics, November 2014
                                                                • Hispanics equally likely to buy both sweet and salty snacks
                                                                    • Figure 13: Purchases of snacks for own consumption among Hispanics, by gender and age, November 2014
                                                                    • Figure 14: Purchases of snacks for own consumption among Hispanics, by level of acculturation, November 2014
                                                                • Where Hispanic Consumers Purchase Snacks

                                                                  • Key points
                                                                    • Hispanics gravitate toward Walmart to buy snacks
                                                                        • Figure 15: Places where Hispanics purchase snacks, by household income, November 2014
                                                                      • Appeal of grocery stores or supermarkets increase with acculturation
                                                                          • Figure 16: Places where Hispanics purchase snacks, by level of acculturation, November 2014
                                                                      • Reasons and Drivers for Hispanics to Purchase Snacks

                                                                        • Key points
                                                                          • Hispanic women buy snacks to please their families
                                                                            • Figure 17: Reasons for Hispanics to buy snacks, by gender and age, November 2014
                                                                          • Main reasons to buy snacks don’t change much by level of acculturation
                                                                              • Figure 18: Reasons for Hispanics to buy snacks, by level of acculturation, November 2014
                                                                            • Price is the main driver when Hispanics purchase snacks
                                                                              • Figure 19: Important factors when Hispanics purchase snacks, by gender and age, November 2014
                                                                            • Spanish-language snack packaging not important to Hispanics
                                                                              • Figure 20: Important factors when Hispanics purchase snacks, by level of acculturation, November 2014
                                                                          • Hispanics’ Perceptions and Attitudes toward Snacks

                                                                            • Key points
                                                                              • Hispanics recognize that most snacks are not healthy
                                                                                  • Figure 21: Attributes that Hispanics associate with specific types of snacks, November 2014
                                                                                  • Figure 22: Attributes that Hispanics associate with specific types of snacks, November 2014
                                                                                • Hispanic women more likely than Hispanic men to want to control snacking in the household
                                                                                  • Figure 23: Hispanics' attitudes toward snacking, by gender and age, November 2014
                                                                                  • Figure 24: Hispanics' attitudes toward snacking, by level of acculturation, November 2014
                                                                                • Hispanic women more likely to feel guilty when eating snacks
                                                                                  • Figure 25: Hispanics’ attitudes toward snacking, by gender and age, August 2013-September 2014
                                                                                  • Figure 26: Hispanics’ attitudes toward snacking, by language spoken at home, August 2013-September 2014
                                                                              • Hispanics’ Consumption of Snacks

                                                                                • Key points
                                                                                  • As Hispanics look for variety, they eat both salty and sweet snacks
                                                                                    • Figure 27: Household consumption of salty and sweet snacks, by Hispanic origin, August 2013-September 2014
                                                                                • Potato Chips

                                                                                  • Key points
                                                                                    • Potato chips consumption levels off with some English
                                                                                      • Figure 28: Household consumption of potato chips, by Hispanic origin and language spoken at home, August 2013-September 2014
                                                                                    • Baked potato chips gaining traction as Hispanics become more acculturated
                                                                                      • Figure 29: Types of potato chips that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                    • With acculturation comes greater appeal for flavor variety
                                                                                      • Figure 30: Flavors of potato chips that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                      • Figure 31: Flavors of potato chips that Hispanic households consume, by region, August 2013-September 2014
                                                                                    • Lay’s is the most popular brand among Hispanics
                                                                                        • Figure 32: Brands of potato chips that Hispanic households consume, by region, August 2013-September 2014
                                                                                        • Figure 33: Brands of potato chips that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                    • Corn, Tortilla or Cheese Chips/Snacks

                                                                                      • Key points
                                                                                        • English-dominant Hispanics lead in consumption of corn, tortilla, or cheese chips/snacks
                                                                                          • Figure 34: Household consumption of corn, tortilla, or cheese chips/snacks, by Hispanic origin and language spoken at home, August 2013-September 2014
                                                                                        • Doritos and Cheetos dominate Hispanics’ preference
                                                                                          • Figure 35: Brands of corn, tortilla, or cheese chips/snacks that Hispanic households consume, by region, August 2013-September 2014
                                                                                          • Figure 36: Brands of corn, tortilla, or cheese chips/snacks that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                      • Snack Crackers, Saltines, and Graham Crackers

                                                                                        • Key points
                                                                                          • Leap in crackers’ consumption among English-dominant Hispanics
                                                                                            • Figure 37: Household consumption of snack crackers, saltines, and graham crackers, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                          • Saltines preferred by Hispanics in the cracker category
                                                                                            • Figure 38: Maria cookies by Goya, March 2010
                                                                                            • Figure 39: Types of snack crackers, saltines, and graham crackers that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                          • Gamesa is popular among Spanish-dominant Hispanics
                                                                                            • Figure 40: Brands of snack crackers, saltines, and graham crackers that Hispanic households consume, by region, August 2013-September 2014
                                                                                            • Figure 41: Brands of snack crackers, saltines, and graham crackers that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                        • Popcorn

                                                                                          • Key points
                                                                                            • English-dominant Hispanics more likely than non-Hispanics to eat popcorn
                                                                                              • Figure 42: Household consumption of popcorn, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                            • Popcorn market is very fragmented
                                                                                              • Figure 43: Brands of popcorn that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                          • Nuts

                                                                                            • Key points
                                                                                              • Hispanics’ consumption of nuts increases with acculturation
                                                                                                • Figure 44: Household consumption of nuts, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                              • Hispanics’ consumption of salty nuts increases with acculturation
                                                                                                • Figure 45: Types of nuts that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                              • Hispanics’ preferred nuts are almonds and peanuts
                                                                                                • Figure 46: Kinds of nuts that Hispanic households consume, by region, August 2013-September 2014
                                                                                                • Figure 47: Kinds of nuts that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                              • Hispanics see value in store brands when buying nuts
                                                                                                • Figure 48: Brands of nuts that Hispanic households consume, by region, August 2013-September 2014
                                                                                                • Figure 49: Brands of nuts that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                            • Other Snacks

                                                                                              • Key points
                                                                                                • Bilingual and English-dominant Hispanics more likely to enjoy other snacks
                                                                                                  • Figure 50: Household consumption of other snacks, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                • Plantain chips popular in the Northeast
                                                                                                  • Figure 51: Types of other snacks that Hispanic households consume, by region, August 2013-September 2014
                                                                                                  • Figure 52: Types of other snacks that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                              • Dips

                                                                                                • Key points
                                                                                                  • English-dominant consumption of dips is similar to non-Hispanic levels
                                                                                                    • Figure 53: Household consumption of dip, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                  • Frito-Lay and Tostitos dips almost tied for preference in a very fragmented market
                                                                                                    • Figure 54: Brands of dip that Hispanic households consume, by region, August 2013-September 2014
                                                                                                    • Figure 55: Brands of dip that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                • Pretzels

                                                                                                  • Key points
                                                                                                    • Pretzels’ appeal increases gradually with acculturation
                                                                                                      • Figure 56: Household consumption of pretzels, by Hispanic origin and language spoken at home, August 2013-September 2014
                                                                                                    • Hispanics may be buying pretzels based on price
                                                                                                      • Figure 57: Brands of pretzels that Hispanic households consume, by region, August 2013-September 2014
                                                                                                      • Figure 58: Brands of pretzels that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                  • Meat Snacks and Beef Jerky

                                                                                                    • Key points
                                                                                                      • English-dominant Hispanics more likely than non-Hispanics to consume meat snacks and beef jerky
                                                                                                        • Figure 59: Household consumption of meat snacks and beef jerky, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                      • Hispanics more open to try different flavors as they become more acculturated
                                                                                                        • Figure 60: Flavors of meat snacks and beef jerky that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                      • Hispanics define their preferred brands of meat snacks and beef jerky early in the acculturation process
                                                                                                        • Figure 61: Brands of meat snacks and beef jerky that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                    • Ice Cream

                                                                                                      • Key points
                                                                                                        • Ice cream appeals to the vast majority of Hispanics
                                                                                                          • Figure 62: Household consumption of ice cream, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                        • Hispanics gravitate toward regular ice cream
                                                                                                          • Figure 63: Types of ice cream that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                        • In a fragmented market, store brands are an appealing option to Hispanics
                                                                                                          • Figure 64: Brands of ice cream that Hispanics ate in the last 30 days, by region, August 2013-September 2014
                                                                                                          • Figure 65: Brands of ice cream that Hispanics ate in the last 30 days, by language spoken at home, August 2013-September 2014
                                                                                                      • Ready-to-Eat Cookies

                                                                                                        • Key points
                                                                                                          • Hispanics equally as likely as non-Hispanics to consume ready-to-eat cookies
                                                                                                            • Figure 66: Household consumption of ready-to-eat cookies, by Hispanic origin and language spoken at home, August 2013-September 2014
                                                                                                          • As Hispanics become more acculturated, they eat more varieties of ready-to-eat cookies
                                                                                                            • Figure 67: Types of ready-to-eat cookies that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                          • Gamesa is the leading brand among Spanish-dominant Hispanics
                                                                                                            • Figure 68: Brands of ready-to-eat cookies that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                        • Chocolate and Candy

                                                                                                          • Key points
                                                                                                            • Spanish-dominant Hispanics discover the appeal of chocolate and candy as they become more acculturated
                                                                                                              • Figure 69: Personal consumption of chocolate and other candy, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                            • Small-size packaging more appealing to Hispanic women
                                                                                                              • Figure 70: Types of chocolate and other candy that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                              • Figure 71: Types of chocolate and other candy that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                            • Hershey’s and Mars products are most popular
                                                                                                              • Figure 72: Summary of brands of chocolate and other candy that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                              • Figure 73: Summary of brands of Chocolate and other candy that Hispanics consume, by language spoken at home, August 2013-September 2014
                                                                                                          • Yogurt and Smoothies

                                                                                                            • Key points
                                                                                                              • Hispanics more likely than non-Hispanics to consume yogurt and smoothies
                                                                                                                • Figure 74: Personal consumption of yogurt and smoothies, by Hispanic origin, August 2013-September 2014
                                                                                                                • Figure 75: Hispanics’ personal consumption of yogurt and smoothies, by gender and age, August 2013-September 2014
                                                                                                              • Drinkable smoothies appeal to younger Hispanics
                                                                                                                • Figure 76: Forms of yogurt and smoothies that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                              • Younger and bicultural Hispanics consuming more variety in terms of brands
                                                                                                                • Figure 77: Brands of yogurt and smoothies that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                                • Figure 78: Brands of yogurt and smoothies that Hispanics consume, by language spoken at home, August 2013-September 2014
                                                                                                            • Frozen Novelty Treats

                                                                                                              • Key points
                                                                                                                • Appetite for frozen novelty treats increases with level of Hispanic acculturation
                                                                                                                  • Figure 79: Household consumption of frozen novelty treats, by Hispanic origin and language spoken at home, August 2013-September 2014
                                                                                                                • Frozen novelty snacks made out of fruit resonate well with unacculturated Hispanics
                                                                                                                  • Figure 80: Brands of frozen novelty treats that Hispanics eat, by language spoken at home, August 2013-September 2014
                                                                                                              • Ready-to-Eat Snack Cakes

                                                                                                                • Key points
                                                                                                                  • Bilingual and English-dominant Hispanics more likely than non-Hispanics to consume ready-to-eat cakes
                                                                                                                    • Figure 81: Household consumption of ready-to-eat snack cakes, by Hispanic origin and language spoken in home, August 2013-September 2014
                                                                                                                  • Consumption of low-fat or non-fat ready-to-eat snacks is very modest
                                                                                                                    • Figure 82: Types of ready-to-eat snack cakes that Hispanic households consume, by language spoken at home, August 2013-September 2014
                                                                                                                  • Gansito from Marinela preferred cake among Spanish-dominant Hispanics
                                                                                                                    • Figure 83: Brands of ready-to-eat snack cakes that Hispanics ate in the last 30 days, by region, August 2013-September 2014
                                                                                                                    • Figure 84: Brands of ready-to-eat snack cakes that Hispanics ate in the last 30 days, by language spoken at home, August 2013-September 2014
                                                                                                                • Buying Power of US Hispanics

                                                                                                                  • Key points
                                                                                                                    • Hispanics’ purchasing power growth between 1990 and 2018 is projected to be 666%
                                                                                                                      • Figure 85: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                                      • Figure 86: Purchasing power, by race/Hispanic origin, 1990-2018
                                                                                                                      • Figure 87: Top 10 states ranked by share of Hispanic buying power, rank by Hispanic share of buying power by state, 2013
                                                                                                                      • Figure 88: Top 10 states ranked by dollar amount of Hispanic buying power, 2013
                                                                                                                    • US household income distribution
                                                                                                                      • Figure 89: Median household income, by race and Hispanic origin of householder, 2012
                                                                                                                  • Demographic Profile of US Hispanics

                                                                                                                      • Key points
                                                                                                                        • Population trends
                                                                                                                          • Figure 90: Population by race and Hispanic origin, 2009-19
                                                                                                                          • Figure 91: Population, by race and Hispanic origin, 1970-2020
                                                                                                                          • Figure 92: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                        • Hispanic share of births
                                                                                                                          • Figure 93: Distribution of births, by race and Hispanic origin of mother, 2002-12
                                                                                                                        • The Hispanic and total US population by age
                                                                                                                          • Figure 94: Hispanic share of the population, by age, 2009-19
                                                                                                                        • The Hispanic and total US population by gender
                                                                                                                          • Figure 95: Population, by gender and Hispanic origin, 2009-19
                                                                                                                          • Figure 96: Age distribution of women, by Hispanic origin, 2014
                                                                                                                          • Figure 97: Age distribution of men, by Hispanic origin, 2014
                                                                                                                        • Characteristics
                                                                                                                          • Marital status
                                                                                                                            • Figure 98: Marital status of people aged 18 or older, by race and Hispanic origin, 2013
                                                                                                                            • Figure 99: Marital status of Hispanics, by age, 2013
                                                                                                                            • Figure 100: Gender ratio, by age and Hispanic origin, 2014
                                                                                                                          • Household size
                                                                                                                            • Figure 101: Average household size and average number of adults and children in households, by race and Hispanic origin, 2013
                                                                                                                          • Children in the household
                                                                                                                            • Figure 102: Households, by presence and ages of own children, 2013
                                                                                                                          • Generations
                                                                                                                            • Figure 103: Generations, by Hispanic origin, 2014
                                                                                                                            • Figure 104: Distribution of generations by race and Hispanic origin, 2014
                                                                                                                          • Hispanics by country of origin/heritage
                                                                                                                            • Figure 105: Hispanic population, by country of origin/heritage
                                                                                                                          • Mexicans (63% of US Hispanics)
                                                                                                                            • Figure 106: Number of tortilla-related products launched per year in the US, 1996-2013
                                                                                                                          • Puerto Ricans (9% of US Hispanics)
                                                                                                                            • Cubans (4% of US Hispanics)
                                                                                                                              • Dominicans (3% of US Hispanics)
                                                                                                                                • Central Americans (8% of US Hispanics)
                                                                                                                                  • South Americans (5% of US Hispanics)
                                                                                                                                    • Figure 107: US Hispanic population, by country of origin/heritage, 2000-10
                                                                                                                                    • Figure 108: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                                                                                                  • Hispanics by geographic concentration
                                                                                                                                    • Figure 109: Hispanic population, by region of residence, 2000-10
                                                                                                                                    • Figure 110: Hispanic or Latino population as a percentage of total population by county, 2010
                                                                                                                                  • States with the most Hispanic population growth
                                                                                                                                    • Figure 111: States ranked by change in Hispanic population, 2000-10
                                                                                                                                    • Figure 112: Percentage change in Hispanic or Latino population by county, 2000-10
                                                                                                                                  • Key Hispanic metropolitan areas
                                                                                                                                    • Figure 113: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
                                                                                                                                  • Hispanics online
                                                                                                                                    • Figure 114: Internet use among Hispanics aged 18+, 2013
                                                                                                                                • Acculturation

                                                                                                                                    • What is acculturation?
                                                                                                                                      • Figure 115: Acculturation diagram
                                                                                                                                      • Figure 116: Variables that affect acculturation
                                                                                                                                    • Why is level of acculturation important?
                                                                                                                                      • Levels of acculturation
                                                                                                                                        • Figure 117: Characteristics of primary acculturation levels
                                                                                                                                      • What is retroacculturation?
                                                                                                                                      • Appendix – Other Useful Tables

                                                                                                                                        • Where Hispanic consumers purchase snacks
                                                                                                                                          • Figure 118: Places where Hispanics purchase snacks, by gender, November 2014
                                                                                                                                          • Figure 119: Places where Hispanics purchase snacks, by age, November 2014
                                                                                                                                          • Figure 120: Places where Hispanics purchase snacks, by language spoken at home, November 2014
                                                                                                                                        • Reasons why Hispanics purchase snacks
                                                                                                                                          • Figure 121: Reasons for Hispanics to buy snacks, by gender, November 2014
                                                                                                                                          • Figure 122: Reasons for Hispanics to buy snacks, by age, November 2014
                                                                                                                                          • Figure 123: Reasons for Hispanics to buy snacks, by household income, November 2014
                                                                                                                                          • Figure 124: Reasons for Hispanics to buy snacks, by language spoken at home, November 2014
                                                                                                                                        • Important factors when Hispanics purchase snacks
                                                                                                                                          • Figure 125: Important factors when Hispanics purchase snacks, by gender, November 2014
                                                                                                                                          • Figure 126: Important factors when Hispanics purchase snacks, by age, November 2014
                                                                                                                                          • Figure 127: Important factors when Hispanics purchase snacks, by household income, November 2014
                                                                                                                                          • Figure 128: Important factors when Hispanics purchase snacks, by language spoken at home, November 2014
                                                                                                                                        • Hispanics’ attitudes toward snacks
                                                                                                                                          • Figure 129: Hispanics' attitudes toward snacking, by gender, November 2014
                                                                                                                                          • Figure 130: Hispanics' attitudes toward snacking, by age, November 2014
                                                                                                                                          • Figure 131: Hispanics' attitudes toward snacking, by household income, November 2014
                                                                                                                                          • Figure 132: Hispanics' attitudes toward snacking, by language spoken at home, November 2014
                                                                                                                                        • Potato chips
                                                                                                                                          • Figure 133: Types of potato chips that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Snack crackers, saltines, and graham crackers
                                                                                                                                          • Figure 134: Types of Snack crackers, saltines, and graham crackers that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Popcorn
                                                                                                                                          • Figure 135: Brands of popcorn that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Meat snacks and beef jerky
                                                                                                                                          • Figure 136: Flavors of meat snacks and beef jerky that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                          • Figure 137: Brands of meat snacks and beef jerky that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Ice cream
                                                                                                                                          • Figure 138: Types of ice cream that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Ready-to-eat cookies
                                                                                                                                          • Figure 139: Types of ready-to-eat cookies that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                          • Figure 140: Brands of ready-to-eat cookies that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                        • Yogurt and smoothies
                                                                                                                                          • Figure 141: Forms of yogurt and smoothies that Hispanics consume, by language spoken at home, August 2013-September 2014
                                                                                                                                        • Frozen novelty treats
                                                                                                                                          • Figure 142: Brands of frozen novelty treats that Hispanics eat, by region, August 2013-September 2014
                                                                                                                                        • Chocolate and other candy
                                                                                                                                          • Figure 143: Brands of chocolate and other candy that Hispanics consume, by gender and age, August 2013-September 2014
                                                                                                                                          • Figure 144: Brands of Chocolate and other candy that Hispanics consume, by language spoken at home, August 2013-September 2014
                                                                                                                                        • Ready-to-eat snack cakes
                                                                                                                                          • Figure 145: Types of ready-to-eat snack cakes that Hispanic households consume, by region, August 2013-September 2014
                                                                                                                                      • Appendix – Trade Associations

                                                                                                                                          • Food Marketing Institute (FMI)
                                                                                                                                            • Grocery Manufacturers Association (GMA)
                                                                                                                                              • International Dairy Foods Association (IDFA)
                                                                                                                                                • National Confectioners Association (NCA)
                                                                                                                                                  • National Association of Convenience Stores (NACS)
                                                                                                                                                    • Private Label Manufacturers Association (PLMA)
                                                                                                                                                      • Snack Food Association (SFA)
                                                                                                                                                        • Specialty Food Association

                                                                                                                                                        Companies Covered

                                                                                                                                                        • Frito-Lay, Inc

                                                                                                                                                        Hispanic Consumers' Snacking Preferences - US - March 2015

                                                                                                                                                        US $3,995.00 (Excl.Tax)