Hispanic Consumers' Snacking Preferences - US - March 2015
“The importance that Hispanics give to the requests of family members – including children – is significant. If they are not on board, snack types and brands gradually surrender their space in the household to others. This is why the brands consumed in Hispanic households tend to change as they become more acculturated.”
– Juan Ruiz, Senior Multicultural Analyst
This report discusses the following key topics:
- Being introduced to the household
- Maintaining relevance as Hispanics move through the acculturation process
- Reaching Hispanics for snacks beyond Walmart
When buying snacks, Hispanics don’t limit their purchases to just a few that they like, but rather look for variety, and take into consideration what their families like. As Hispanics become more acculturated, they are more sophisticated snack consumers who are more open to trying new products as well as brands.
This is encouraging news for snack manufacturers. As the Hispanic market as a whole is becoming more bicultural, there are new opportunities. However, there also challenges. Snack manufacturers need to be able to stand out from the immense number of options – both sweet and salty – that Hispanics have to choose from.
Categories covered in this report include both sweet and salty snacks. In the salty snack categories the report includes analyses for potato chips, corn, tortilla, or cheese chips/snacks, snack/graham crackers, popcorn, nuts, savory snacks, dips, pretzels, as well as beef snacks and beef jerky. In the sweet snacks categories the report includes analyses for ice cream, ready-to-eat cookies, chocolates and candy, yogurt and smoothies, frozen novelty treats, and ready-to-eat cakes.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.