Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hispanic Entertainment - US - July 2009

This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic households, thereby providing additional ticket sales per household. There is also a large and growing opportunity to attract Latino families with children because since 2000 Hispanic childbirths are up 3% while non-Hispanic childbirths are down 20%.

This report analyzes a wide range of entertainment events and opportunities and highlights the degree of Latinos’ consumption and interaction along with entertainment trends, preferences, and interaction with sports and games. Each section also discusses opportunities for marketers on how to use these events to promote their message and increase their brand’s awareness among Hispanic consumers. This report also discusses the importance of culture in terms of authenticity within entertainment.

From this report readers will learn:

  • How authenticity and cultural relevancy, include language preference, music choices, and traditions, are important for marketers to incorporate this knowledge into their communication
  • Entertainment trends and the movement to see more Latino personalities in mainstream broadcast and sports
  • Entertainment choices including the arts, movies, music, books, activities and hobbies and how each opportunity is affected by factors such as Hispanic vs. non-Hispanic, language preference, age, income level, and education
  • Sports and games and the role they play in Latinos’ lives and lifestyle

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Sources
          • Consumer survey data
            • Advertising
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Entertainment trends
                        • Entertainment choices
                          • Sports and games
                            • Sports
                              • Games
                                • Video games
                                  • Authenticity and cultural identity
                                    • Understanding the consumer
                                      • Demographics
                                        • Acculturation
                                        • Insights and Opportunities

                                          • Inspire Insights

                                              • Trend: That's (Home) Entertainment!
                                                • What's it about?
                                                  • What we've seen
                                                    • Specifics
                                                      • Implications
                                                        • Trend: No More Mainstream
                                                          • What's it about?
                                                            • What we've seen
                                                              • Specifics
                                                                • Implications
                                                                • Entertainment Trends

                                                                  • Entertainment preferences
                                                                    • Entertainment preference by race/Hispanic origin
                                                                      • Figure 1: Leisure activities preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                    • Leisure/Hobbies by race/Hispanic origin
                                                                      • Figure 2: Leisure and hobbies participated in—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                    • Sports choices by race/Hispanic origin
                                                                      • Figure 3: Sports/fitness activities participated in—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                    • Entertainment activities of Hispanic consumers
                                                                      • By age
                                                                        • Figure 4: Hispanic participation in entertainment activities, by age, February 2009
                                                                      • By income
                                                                        • Figure 5: Hispanic participation in entertainment activities, by income, February 2009
                                                                      • By language
                                                                        • Figure 6: Hispanic entertainment preferences, by language preference in the home, February 2009
                                                                      • Entertainment events
                                                                        • By age
                                                                          • Figure 7: Hispanic entertainment attendance, by age, February 2009
                                                                        • By income
                                                                          • Figure 8: Hispanic entertainment attendance, by income, February 2009
                                                                        • By language preference
                                                                          • Figure 9: Hispanic entertainment attendance, by language preference in the home, February 2009
                                                                        • Media and entertainment
                                                                          • By age
                                                                            • Figure 10: Hispanic entertainment media selection, by age, February 2009
                                                                          • By income
                                                                            • Figure 11: Hispanic entertainment media selection, by income, February 2009
                                                                          • By language
                                                                            • Figure 12: Hispanic entertainment media selection, by language preference, February 2009
                                                                        • Entertainment Choices

                                                                          • Performances
                                                                            • By race/Hispanic origin
                                                                              • Figure 13: Type of performances attended—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                            • By income
                                                                              • Figure 14: Type of performances attended by Hispanics, by household income, July 2007-September 2008
                                                                            • Movies
                                                                              • By race/Hispanic origin
                                                                                • Figure 15: Types of movie DVDs rented—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                • Figure 16: Types of movie DVDs purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                              • By language
                                                                                • Figure 17: Hispanics who have rented DVD movies, by language preference when watching TV, July 2007-September 2008
                                                                                • Figure 18: Hispanics who have purchased DVD movies, by language preference when watching TV, July 2007-September 2008
                                                                              • Music
                                                                                • By race/Hispanic origin
                                                                                  • Figure 19: Music preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                • By gender
                                                                                  • Figure 20: Music preferred by Hispanics, by gender, July 2007-September 2008
                                                                                • By language preference
                                                                                  • Figure 21: Music preferred by Hispanics, by language preference in the home, July 2007-September 2008
                                                                                • Books
                                                                                  • By race/Hispanic origin
                                                                                    • Figure 22: Type of books purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                  • By education attainment
                                                                                    • Figure 23: Type of books purchased by Hispanics, by education levels, July 2007-September 2008
                                                                                  • By language preference
                                                                                    • Figure 24: Type of books purchased by Hispanics, by language preference when reading, July 2007-September 2008
                                                                                  • Activities and hobbies
                                                                                    • By race/Hispanic origin
                                                                                      • Figure 25: Consumption habits for various activities and hobbies—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                    • By gender
                                                                                      • Figure 26: Hispanic consumption of activities and hobbies, by gender, July 2007-September 2008
                                                                                    • By language preference
                                                                                      • Figure 27: Hispanic consumption of activities and hobbies, by language spoken in the home, July 2007-September 2008
                                                                                  • Sports and Games

                                                                                    • Leisure activities
                                                                                      • By race/Hispanic origin
                                                                                        • Figure 28: Leisure activities preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                      • Video game purchases and rentals
                                                                                        • By race/Hispanic origin
                                                                                          • Figure 29: Number of video games bought—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                          • Figure 30: Number of video games rented—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                          • Figure 31: When video games are purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                        • Brand of video games played by race/Hispanic origin
                                                                                          • Figure 32: Brand of video games own or play—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                        • Type of video game consumed by Hispanics and non-Hispanics
                                                                                          • Figure 33: Type of video games owned or bought—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                        • Games and toys
                                                                                          • Games and toys preferences by race/Hispanic origin
                                                                                            • Figure 34: Type of games and toys bought—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                            • Figure 35: Baby Abuelita dolls
                                                                                          • Games and toys expenditure by race/Hispanic origin
                                                                                            • Figure 36: Expenditures on games and toys bought—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                          • Games and toys consumption by household type
                                                                                            • Figure 37: Hispanics’ consumption of games and toys, by household type, July 2007-September 2008
                                                                                          • Games and toys consumption by age
                                                                                            • Figure 38: Hispanics’ consumption of games and toys, by age, July 2007-September 2008
                                                                                          • Sports played/participated
                                                                                            • By Hispanics and non-Hispanics
                                                                                              • Figure 39: Sports participation—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                            • By age
                                                                                              • Figure 40: Hispanics who participated in sports, by age, July 2007-September 2008
                                                                                            • By gender
                                                                                              • Figure 41: Hispanics who participated in sports, by gender, July 2007-September 2008
                                                                                            • Sports interested in
                                                                                              • By Hispanics and non-Hispanics
                                                                                                • Figure 42: Interest in sports—Hispanics vs. non-Hispanics, July 2007-September 2008
                                                                                              • By age
                                                                                                • Figure 43: Hispanics interested in sports, by age, July 2007-September 2008
                                                                                              • By gender
                                                                                                • Figure 44: Hispanics interested in sports, by gender, July 2007-September 2008
                                                                                            • Authenticity and Cultural Identity

                                                                                                • Cultural self-identity
                                                                                                  • Entertainment choices and authenticity
                                                                                                    • Entertainment events preferred by Hispanics
                                                                                                      • Figure 45: Entertainment events attended by Hispanics, February 2009
                                                                                                    • Music
                                                                                                      • Figure 46: Hispanic entertainment preferences, by frequency, February 2009
                                                                                                      • Figure 47: Language preference when listening to music, February 2009
                                                                                                    • Dance
                                                                                                      • Figure 48: Luna Negra Dance Theater, cotemporary Latino Dance company
                                                                                                    • Theater
                                                                                                      • Figure 49: In the Heights 2008 Tony Award winning musical
                                                                                                    • Movies
                                                                                                      • Figure 50: Chicago Latino Film Festival, 2008
                                                                                                      • Figure 51: TV ad for the movie, Rudo y Cursi, 2009
                                                                                                      • Figure 52: TV ad for the movie, Sugar, 2009
                                                                                                    • Museums
                                                                                                      • Books
                                                                                                        • Figure 53: The Brief Wondrous Life of Oscar Wao, 2008 Pulitzer Prize Fiction Winner
                                                                                                        • Figure 54: Ruins, by Achy Obejas
                                                                                                    • Advertising of Entertainment

                                                                                                        • Newspaper and online
                                                                                                          • Hoy newspaper
                                                                                                            • White Sox Website
                                                                                                              • Magazine
                                                                                                                • Hispanic magazine
                                                                                                                  • Figure 55: Hispanic Magazine, The Entertainment Issue, May 2009
                                                                                                                • Cable broadcast
                                                                                                                  • ESPN Deportes TV
                                                                                                                    • Figure 56: Television ad for ESPN Deportes
                                                                                                                  • GolTV
                                                                                                                    • MTV Tr3s (Tres)
                                                                                                                    • Cluster Analysis

                                                                                                                        • Home Bodies
                                                                                                                          • Who they are
                                                                                                                            • Opportunity
                                                                                                                              • Attenders
                                                                                                                                • Who they are
                                                                                                                                  • Opportunity
                                                                                                                                    • Planners
                                                                                                                                      • Who they are
                                                                                                                                        • Opportunity
                                                                                                                                          • Cluster characteristics
                                                                                                                                            • Figure 57: Hispanic entertainment clusters, February 2009
                                                                                                                                            • Figure 58: Hispanics reflected in the media, by Hispanic entertainment clusters, February 2009
                                                                                                                                            • Figure 59: Language preference when listening to music, by Hispanic entertainment clusters, February 2009
                                                                                                                                            • Figure 60: Events attended in the last year, by Hispanic entertainment clusters, February 2009
                                                                                                                                            • Figure 61: Events planning to attend in the next three months, by Hispanic entertainment clusters, February 2009
                                                                                                                                          • Cluster demographics
                                                                                                                                            • Figure 62: Hispanic entertainment clusters, by gender, February 2009
                                                                                                                                            • Figure 63: Hispanic entertainment clusters, by age, February 2009
                                                                                                                                            • Figure 64: Hispanic entertainment clusters, by language preference, February 2009
                                                                                                                                            • Figure 65: Hispanic entertainment clusters, by education level, February 2009
                                                                                                                                          • Cluster methodology
                                                                                                                                          • U.S. Hispanic Population

                                                                                                                                              • Demographic data
                                                                                                                                                • U.S. Hispanic population
                                                                                                                                                  • U.S. population by race/Hispanic origin
                                                                                                                                                    • Figure 66: Population, by race/Hispanic origin, 1970-2020
                                                                                                                                                    • Figure 67: Asian/Pacific Islander, Black, and Hispanic populations, 1970-2020
                                                                                                                                                    • Figure 68: Population, by race and Hispanic origin, 2003-13
                                                                                                                                                  • The Hispanic and non-Hispanic population
                                                                                                                                                    • By age
                                                                                                                                                      • Figure 69: Hispanic population, by age, 2003-13
                                                                                                                                                      • Figure 70: Total U.S. population, by age, 2003-13
                                                                                                                                                    • Generations
                                                                                                                                                      • Hispanics by generation
                                                                                                                                                        • Figure 71: Generations, by Hispanic origin, 2008
                                                                                                                                                      • Hispanic fertility rate
                                                                                                                                                        • Figure 72: Fertility rate, by race and Hispanic origin of mother, 1996-2006
                                                                                                                                                      • Country of origin/heritage
                                                                                                                                                        • Figure 73: Hispanic population, by country of origin/heritage, 2007
                                                                                                                                                        • Figure 74: Graph: Hispanics, by country of origin/heritage, 2007
                                                                                                                                                      • Geographic location
                                                                                                                                                        • Hispanics by geographic concentration
                                                                                                                                                          • Figure 75: Graph: Hispanic population, by region and by country of origin/heritage, 2007
                                                                                                                                                          • Figure 76: Hispanic population, by region and by country of origin/heritage, 2007
                                                                                                                                                          • Figure 77: Hispanic population in top five states, by country of origin, 2006
                                                                                                                                                        • States with greatest Hispanic population growth
                                                                                                                                                          • Figure 78: Hispanic population, 2000 and 2006
                                                                                                                                                        • Key Hispanic metropolitan areas
                                                                                                                                                          • Figure 79: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
                                                                                                                                                        • Hispanics’ financial data
                                                                                                                                                          • Hispanic purchasing power
                                                                                                                                                            • Figure 80: Purchasing power, by race/Hispanic origin, 2007
                                                                                                                                                          • Hispanic income levels
                                                                                                                                                            • Figure 81: Largest Hispanic markets, by Hispanic disposable income, 2005
                                                                                                                                                          • Hispanics’ economic growth
                                                                                                                                                            • Hispanics’ category expenditures
                                                                                                                                                              • Figure 82: Expenditures, by Hispanic origin of consumer unit reference person, 2006 and 2007
                                                                                                                                                            • The Hispanic household
                                                                                                                                                              • Figure 83: Average household size, by Hispanic origin/race of householder, 2001 and 2006
                                                                                                                                                              • Figure 84: Households, by number of persons in the household—Hispanics vs. non-Hispanics, 2006
                                                                                                                                                              • Figure 85: Households, by presence of children—Hispanics vs. non-Hispanics, 2006
                                                                                                                                                          • Appendix: Simmons

                                                                                                                                                              • Figure 86: Hispanic and non-Hispanics, attended comedy clubs, July 2007-September 2008
                                                                                                                                                              • Figure 87: Hispanic and non-Hispanics, attended classical concerts, July 2007-September 2008
                                                                                                                                                              • Figure 88: Hispanic and non-Hispanics, attended country concerts, July 2007-September 2008
                                                                                                                                                              • Figure 89: Hispanic and non-Hispanics, attended concert—rock/pop, July 2007-September 2008
                                                                                                                                                              • Figure 90: Hispanic and non-Hispanics, attended a dance performance, July 2007-September 2008
                                                                                                                                                              • Figure 91: Hispanic and non-Hispanics, attended a live theater performance, July 2007-September 2008
                                                                                                                                                              • Figure 92: Hispanics that attended comedy clubs, by income, July 2007-September 2008
                                                                                                                                                              • Figure 93: Hispanics that attended classical concerts, by income, July 2007-September 2008
                                                                                                                                                              • Figure 94: Hispanics that attended a rock/pop concert, by income, July 2007-September 2008
                                                                                                                                                              • Figure 95: Hispanics that attended a dance performance, by income, July 2007-September 2008
                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                            Companies Covered

                                                                                                                                                            • American Association of Retired Persons (AARP)
                                                                                                                                                            • Coca-Cola Company (The) (USA)
                                                                                                                                                            • ESPN, Inc.
                                                                                                                                                            • Major League Baseball
                                                                                                                                                            • Motion Picture Association of America
                                                                                                                                                            • National Basketball Association
                                                                                                                                                            • National Football League Inc.
                                                                                                                                                            • NBCUniversal, LLC
                                                                                                                                                            • Netflix, Inc.
                                                                                                                                                            • Sony BMG Music Entertainment
                                                                                                                                                            • The Penguin Group
                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                            • Union of European Football Association (UEFA)
                                                                                                                                                            • Universal Music Group
                                                                                                                                                            • Universal Studios Inc.
                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                            • Warner Music Group

                                                                                                                                                            Hispanic Entertainment - US - July 2009

                                                                                                                                                            US $3,995.00 (Excl.Tax)