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Hispanics and Beverages - US - April 2010

Hispanics are more likely than non-Hispanics to be consumers of orange juice, milk, coffee, water, energy drinks, beer and other liquor beverages. They are drinking their favorite beverages with plenty of gusto and their buying power is $1 trillion strong. Since they are growing faster than any other ethnic group, their spending numbers will continue to multiply.

English-speaking Hispanics are not solely driving this market. Lower-income households, dominant in Spanish, are spending more on food than Hispanics with higher incomes, who tend to be English-dominant. Still, Hispanic families, regardless of language, tend to overspend on groceries, and continue to do so even with the current economic conditions.

With the rise of hybrid beverage drinks and revamped packaging strategies, competition in the beverage aisle is getting prickly. The good news is that many Spanish-dominant Hispanics are more responsive to marketing and promotional efforts than those that are English-dominant, creating a fresh group of dynamic consumers to tap.

Readers of this report will learn about:

  • Key palate beverage preferences between Hispanics and non-Hispanics
  • Key palate preferences among the US-born Hispanic and foreign-born Hispanic
  • Important consumption characteristics of Hispanics with children in the household
  • Which beverages Hispanic females and males are drinking and how to target them
  • How younger Hispanics shop for their alcoholic and non-alcoholic beverages
  • Acculturation to the US and how it impacts the way Hispanics consume beverages, including the cultural and psychological motivations behind their consumption patterns
  • The differences in behavior within the various income levels, Spanish-speaking versus English-dominant Hispanics in terms of what brands they buy, the quantity and the frequency
  • Bilingual packaging and how being bilingual further expands their exposure to advertising

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Consumer Expenditure Survey
              • Advertising
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                      • Generations are discussed within this report, and they are defined as:
                      • Executive Summary

                          • Hispanics’ expenditures, they’re spending more than they’re earning
                            • Puerto Ricans drink O.J., Mexicans prefer vegetable juice
                              • Hispanics got milk? And sweet milk flavorings
                                • A hearty coffee-drinking culture
                                  • Carbonated soft drinks are more popular with Hispanics and women
                                    • Thirst for non-alcoholic beverages, bilingual energy drink explosion
                                      • Shopping for non-alcoholic beverages at bodegas and Walmart
                                        • Consuming frequently, age and language factors
                                          • TV ads and in-store promotion make a difference
                                            • Alcoholic beverages
                                              • Hispanic beer kings
                                                • Hispanics prefer red wine and rosés
                                                  • Distilled spirits; Puerto Ricans dominate, tequila a favorite
                                                    • U.S. Hispanic population
                                                      • Demographics
                                                        • Acculturation
                                                        • Insights and Opportunities

                                                            • Acculturated Latinos like to party in Spanglish
                                                              • Latinas like it sweet
                                                                • A mix of sports, music and guy humor
                                                                  • Play with language on television
                                                                  • Inspire Insights

                                                                      • Trend: Non-standard society
                                                                        • What's it about?
                                                                          • What we've seen
                                                                            • Specifics
                                                                              • Implications
                                                                                • Trend: Retro-acculturation
                                                                                  • What's it about?
                                                                                    • What we've seen
                                                                                      • Specifics
                                                                                        • Implications
                                                                                        • Hispanics’ Category Expenditures

                                                                                          • Key points
                                                                                            • Category expenditures
                                                                                              • Figure 1: Average annual expenditures—Hispanic households, by expenditure category, 2002-10
                                                                                              • Figure 2: Average annual expenditures—non-Hispanic households, by expenditure category, 2002-10
                                                                                            • Distribution of expenditures
                                                                                              • Figure 3: Average annual distribution of expenditures by categories—Hispanics vs. non-Hispanics, 2008
                                                                                            • Food and beverages
                                                                                              • Average annual expenditures
                                                                                                • Figure 4: Average annual expenditures on food and beverages—Hispanics vs. non-Hispanics, 2008
                                                                                                • Figure 5: Distribution of average annual expenditures on food and beverages across categories—Hispanics vs. non-Hispanics, 2008
                                                                                              • Food at home
                                                                                                • The Hispanic household eats at home
                                                                                                  • Figure 6: Hispanic households’ change in expenditure on groceries compared to last year, by household size, December 2009
                                                                                                • By household income
                                                                                                  • Figure 7: Hispanic households’ change in expenditure on groceries compared to last year, by household income, December 2009
                                                                                                • By language spoken in the home
                                                                                                  • Figure 8: Hispanic households’ change in expenditure on groceries compared to last year, by language spoken in the home, December 2009
                                                                                              • Non-alcoholic Beverage Consumption

                                                                                                • Key points
                                                                                                  • Fruit and vegetable juices
                                                                                                    • Hispanics vs. Non-Hispanics
                                                                                                      • Figure 9: Types of fruit and vegetable juice drunk in household—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                    • Juice preference by language spoken in the home
                                                                                                      • Figure 10: Types of fruit and vegetable juice drunk in Hispanic households, by language spoken at home, April 2008-June 2009
                                                                                                    • Mexicans say Clamato and Puerto Ricans say O.J.
                                                                                                      • Figure 11: Types of fruit and vegetable juice drunk in Hispanic households, by heritage, April 2008-June 2009
                                                                                                    • Fruit juices can mostly be found in homes with children
                                                                                                      • Figure 12: Types of fruit and vegetable juice drunk in Hispanic households, by presence of children in household, April 2008-June 2009
                                                                                                    • Milk and milk flavorings
                                                                                                      • Figure 13: Types of milk drunk in household—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                    • U.S.-born Hispanics prefer chocolate milk
                                                                                                      • Figure 14: Types of milk drunk in Hispanic households, by nativity, April 2008-June 2009
                                                                                                    • Spanish-dominant prefer low-fat milk
                                                                                                      • Figure 15: Types of milk drunk in Hispanic households, by language spoken at home, April 2008-June 2009
                                                                                                    • Regular/whole milk is preferred by households with children
                                                                                                      • Figure 16: Types of milk drunk in Hispanic households, by presence of children in household, April 2008-June 2009
                                                                                                    • Coffee and tea
                                                                                                      • Coffee and tea consumption by Hispanics vs. Non-Hispanics
                                                                                                        • Figure 17: Types of coffee and tea drunk in household—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                      • More foreign-born Hispanics drink coffee than tea
                                                                                                        • Figure 18: Types of coffee and tea drunk in Hispanic households, by nativity, April 2008-June 2009
                                                                                                      • Coffee and tea consumption by language preference
                                                                                                        • Figure 19: Types of coffee and tea drunk in Hispanic households, by language spoken at home, April 2008-June 2009
                                                                                                      • Cubans consume the most coffee
                                                                                                        • Figure 20: Types of coffee and tea drunk in Hispanic households, by heritage, April 2008-June 2009
                                                                                                      • Higher-income Hispanics drink tea
                                                                                                        • Figure 21: Types of coffee and tea drunk in Hispanic households, by household income, April 2008-June 2009
                                                                                                        • Figure 22: Nescafé Taster’s choice Colombian gourmet packets, 2009
                                                                                                      • Carbonated soft drinks
                                                                                                        • Hispanics vs. Non-Hispanics
                                                                                                          • Figure 23: Individual consumption of carbonated soft drinks, by type—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                        • Foreign-born prefer regular carbonated soft drinks slightly more
                                                                                                          • Figure 24: Hispanics’ individual consumption of carbonated soft drinks, by type, by nativity, April 2008-June 2009
                                                                                                        • English-dominant consume more diet carbonated soft drinks
                                                                                                          • Figure 25: Hispanics’ individual consumption of carbonated soft drinks, by type, by language spoken at home, April 2008-June 2009
                                                                                                        • Latinas more likely than Latinos to consume carbonated drinks
                                                                                                          • Figure 26: Hispanics’ individual consumption of carbonated soft drinks, by type, by gender, April 2008-June 2009
                                                                                                        • Presence of children in the home increases consumption of soft drinks
                                                                                                          • Figure 27: Hispanics’ individual consumption of carbonated soft drinks, by type, by presence of children in household, April 2008-June 2009
                                                                                                        • Other non-alcoholic beverages
                                                                                                          • Hispanics vs. Non-Hispanics
                                                                                                            • Figure 28: Individual consumption of other non-alcoholic beverages, by type—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                            • Figure 29: Mott’s Clamato juice, Energía, May 2003
                                                                                                          • U.S.-born Hispanics drinking non-alcoholic beverages
                                                                                                            • Figure 30: Hispanics’ individual consumption of other non-alcoholic beverages, by type, by nativity, April 2008-June 2009
                                                                                                          • Language impacts beverage choices
                                                                                                            • Figure 31: Hispanics’ individual consumption of other non-alcoholic beverages, by type, by language spoken at home, April 2008-June 2009
                                                                                                          • Mexicans prefer energy drinks
                                                                                                            • Figure 32: Hispanics’ individual consumption of other non-alcoholic beverages, by type, by heritage, April 2008-June 2009
                                                                                                          • Latinas prefer sparkling waters
                                                                                                            • Figure 33: Hispanics’ individual consumption of other non-alcoholic beverages, by type, by gender, April 2008-June 2009
                                                                                                          • Homes with children more likely to consume sports/activity drinks
                                                                                                            • Figure 34: Hispanics’ individual consumption of other non-alcoholic beverages, by type, by presence of children in the household, April 2008-June 2009
                                                                                                        • Shopping for Non-alcoholic Beverages

                                                                                                          • Shopping influencers by age
                                                                                                            • Figure 35: Important product attributes and considerations in purchasing non-alcoholic beverages among Hispanics, by age, December 2009
                                                                                                          • Spanish-dominant are the most concerned about ingredients
                                                                                                            • Figure 36: Important product attributes and considerations in purchasing non-alcoholic beverages among Hispanics, by language spoken in the home, December 2009
                                                                                                          • Where Hispanics shop for beverages
                                                                                                            • A high number of younger Hispanics purchase beverages at gas stations
                                                                                                              • Figure 37: Hispanics’ choice of retail outlets to purchase beverages, by age, December 2009
                                                                                                            • High-income Hispanics prefer to shop at supermarkets
                                                                                                                • Figure 38: Hispanics’ choice of retail outlets to purchase beverages, by household income, December 2009
                                                                                                              • Spanish-dominant purchase beverages at gas stations at twice the rate of English-dominant
                                                                                                                • Figure 39: Hispanics’ choice of retail outlets to purchase beverages, by language spoken in the home, December 2009
                                                                                                              • Purchasing influencers
                                                                                                                • Older Hispanics are more brand loyal
                                                                                                                  • Figure 40: Important product attributes and considerations in purchasing non-alcoholic beverages among Hispanics, by age, December 2009
                                                                                                                • Spanish-dominant prefer Hispanic beverage brands
                                                                                                                  • Figure 41: Important product attributes and considerations in purchasing non-alcoholic beverages among Hispanics, by language spoken in the home, December 2009
                                                                                                                • Latinos are more brand loyal than Latinas
                                                                                                                  • Figure 42: Important product attributes and considerations in purchasing non-alcoholic beverages among Hispanics, by gender, December 2009
                                                                                                                • Beverages drunk most often
                                                                                                                  • Young and old choose milk
                                                                                                                    • Figure 43: Non-alchoholic cold beverages drunk most often by Hispanics, by age, December 2009
                                                                                                                  • Spanish-dominant make healthier beverage choices
                                                                                                                    • Figure 44: Non-alchoholic cold beverages drunk most often by Hispanics, by language spoken in the home, December 2009
                                                                                                                  • Lower-income households favor milk and juices
                                                                                                                    • Figure 45: Non-alchoholic cold beverages drunk most often by Hispanics, by household income, December 2009
                                                                                                                • Alcoholic Beverage Consumption

                                                                                                                  • Key points
                                                                                                                    • Beer
                                                                                                                      • Hispanics vs. Non-Hispanics
                                                                                                                        • Figure 46: Types of beer drunk—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                      • Cubans most likely to drink beer
                                                                                                                        • Figure 47: Types of beer drunk by Hispanics, by heritage, April 2008-June 2009
                                                                                                                      • English-dominant Hispanics more likely drinking beer
                                                                                                                        • Figure 48: Types of beer drunk by Hispanics, by language spoken at home, April 2008-June 2009
                                                                                                                      • Latinos twice as likely as Latinas to drink beer
                                                                                                                        • Figure 49: Types of beer drunk by Hispanics, by gender, April 2008-June 2009
                                                                                                                      • Higher-income households a target for beer
                                                                                                                        • Figure 50: Types of beer drunk by Hispanics, by household income, April 2008-June 2009
                                                                                                                      • Distilled spirits
                                                                                                                        • Hispanics vs. non-Hispanics
                                                                                                                          • Figure 51: Types of distilled spirits and cordials/liqueurs drunk—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                        • Hispanics focus on tequila and rum
                                                                                                                          • Figure 52: Distilled spirits drinks consumed in last 30 days—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                        • U.S.-born Hispanics have a higher preference for tequila
                                                                                                                          • Figure 53: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by nativity, April 2008-June 2009
                                                                                                                        • English-dominant consume almost three times as much distilled spirits
                                                                                                                          • Figure 54: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by language spoken at home, April 2008-June 2009
                                                                                                                        • Spirit preference determined by country of origin
                                                                                                                          • Figure 55: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by heritage, April 2008-June 2009
                                                                                                                        • Tequila is preferred by men but Latinas like their vodka
                                                                                                                          • Figure 56: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by gender, April 2008-June 2009
                                                                                                                        • Younger Hispanics are consuming more distilled spirits
                                                                                                                            • Figure 57: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by age, April 2008-June 2009
                                                                                                                          • Higher household income key for distilled spirits
                                                                                                                            • Figure 58: Types of distilled spirits and cordials/liqueurs drunk by Hispanics, by household income, April 2008-June 2009
                                                                                                                          • Wine
                                                                                                                            • Hispanics vs. non-Hispanics
                                                                                                                              • Figure 59: Types of wine drunk—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                            • Hispanics are red and rosé wine drinkers
                                                                                                                              • Figure 60: Imported red, rosé, and white wines drunk—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                            • U.S.-born Hispanics prefer domestic wines
                                                                                                                              • Figure 61: Types of wine drunk by Hispanics, by nativity, April 2008-June 2009
                                                                                                                            • English-dominant Hispanics consume more wine
                                                                                                                              • Figure 62: Types of wine drunk by Hispanics, by language spoken at home, April 2008-June 2009
                                                                                                                            • Cubans have the highest level of preference for wine
                                                                                                                              • Figure 63: Types of wine drunk by Hispanics, by heritage, April 2008-June 2009
                                                                                                                            • Latinas have a higher preference for wine than Latinos
                                                                                                                              • Figure 64: Types of wine drunk by Hispanics, by gender, April 2008-June 2009
                                                                                                                            • Other alcoholic beverages
                                                                                                                              • Hispanics vs. non-Hispanics
                                                                                                                                • Figure 65: Types of other alcoholic beverages drunk—Hispanics vs. non-Hispanics, April 2008-June 2009
                                                                                                                              • U.S.-born Hispanics prefer wine coolers
                                                                                                                                • Figure 66: Types of other alcoholic beverages drunk by Hispanics, by nativity, April 2008-June 2009
                                                                                                                              • Latinas prefer wine coolers
                                                                                                                                • Figure 67: Types of other alcoholic beverages drunk by Hispanics, by gender, April 2008-June 2009
                                                                                                                            • Advertising and Promotion

                                                                                                                              • Key points
                                                                                                                                • The influence of advertising and promotion
                                                                                                                                  • Latinas more responsive to television advertising
                                                                                                                                    • Figure 68: Hispanics’ reasons for purchasing a new non-alcoholic beverage, by gender, December 2009
                                                                                                                                  • Product sampling impacts Spanish-dominant beverage purchases
                                                                                                                                    • Figure 69: Hispanics’ reasons for purchasing a new non-alcoholic beverage, by language spoken in the home, December 2009
                                                                                                                                  • Younger Hispanics are the most receptive to marketing and advertising
                                                                                                                                    • Figure 70: Hispanics’ reasons for purchasing a new non-alcoholic beverage, by age, December 2009
                                                                                                                                  • Purchasing influencers
                                                                                                                                    • In-store coupons are driving purchases from Spanish-dominant Hispanics
                                                                                                                                      • Figure 71: Hispanics purchasing a non-alcoholic beverage through promotion, by language spoken in the home, December 2009
                                                                                                                                    • Younger Hispanics are more likely to try an unfamiliar brand as a result of in-store promotions
                                                                                                                                      • Figure 72: Hispanics purchasing a non-alcoholic beverage through promotion, by age, December 2009
                                                                                                                                    • Ads targeting the Hispanic drinker
                                                                                                                                      • Tecate
                                                                                                                                        • Figure 73: Tecate, Man cooking soup, July 2009
                                                                                                                                        • Figure 74: Tecate light beer, Man & woman talk about their son, April 2009
                                                                                                                                      • Heineken
                                                                                                                                        • Figure 75: Heineken, Man at bar sees his reflection, March 2010
                                                                                                                                      • Borden milk
                                                                                                                                          • Figure 76: Borden milk, Selena gomez: Best tasting milk on the planet, March 2010
                                                                                                                                        • Coca-Cola
                                                                                                                                          • Figure 77: Coca-Cola, Girl playing with doll in house front yard, March 2009
                                                                                                                                      • Cluster Analysis

                                                                                                                                          • Branders
                                                                                                                                            • Triers
                                                                                                                                              • Pricers
                                                                                                                                                • Cluster characteristics
                                                                                                                                                  • Figure 78: Hispanics and beverages clusters, December 2009
                                                                                                                                                  • Figure 79: Attitudes towards non-alcoholic beverages, by Hispanics and beverages clusters, December 2009
                                                                                                                                                  • Figure 80: Influencers in trying a new non-alcoholic beverage, by Hispanics and beverages clusters, December 2009
                                                                                                                                                  • Figure 81: Reasons for trying a new non-alcoholic drink, by Hispanics and beverages clusters, December 2009
                                                                                                                                                • Cluster demographics
                                                                                                                                                  • Figure 82: Hispanics and beverages clusters, by gender, December 2009
                                                                                                                                                  • Figure 83: Hispanics and beverages clusters, by age, December 2009
                                                                                                                                                  • Figure 84: Hispanics and beverages clusters, by household income, December 2009
                                                                                                                                                  • Figure 85: Hispanics and beverages clusters, by language spoken in the home, December 2009
                                                                                                                                                • Cluster methodology
                                                                                                                                                • U.S. Hispanic Population

                                                                                                                                                    • Key facts
                                                                                                                                                      • U.S. population by race/Hispanic origin
                                                                                                                                                        • Figure 86: Population, by race/Hispanic origin, 1970-2020
                                                                                                                                                        • Figure 87: Asian, black, and Hispanic populations, 1970-2020
                                                                                                                                                        • Figure 88: Population, by race and Hispanic origin, 2004-14
                                                                                                                                                      • The Hispanic and non-Hispanic population
                                                                                                                                                        • The Hispanic and total U.S. population by age
                                                                                                                                                          • Figure 89: U.S. Hispanic population, by age, 2004-14
                                                                                                                                                          • Figure 90: Total U.S. population, by age, 2004-14
                                                                                                                                                        • Hispanic purchasing power
                                                                                                                                                          • Figure 91: Purchasing power, by race/Hispanic origin, 2008
                                                                                                                                                        • U.S. household income distribution
                                                                                                                                                          • Figure 92: Median household income, by race and Hispanic origin of householder, 2007
                                                                                                                                                        • Hispanic income levels
                                                                                                                                                          • Figure 93: Largest Hispanic states, by Hispanic disposable income, 2005
                                                                                                                                                        • Hispanics by age
                                                                                                                                                          • Figure 94: Hispanic share of the population, by age, 2004-14
                                                                                                                                                        • The Hispanic household
                                                                                                                                                          • Figure 95: Average household size, by Hispanic origin/race of householder, 2001 and 2008
                                                                                                                                                          • Figure 96: Households, by number of persons in the household—Hispanics vs. non-Hispanics, 2006
                                                                                                                                                          • Figure 97: Households, by age and presence of children—Hispanics vs. non-Hispanics, 2006
                                                                                                                                                        • Generations
                                                                                                                                                          • Hispanics by generation
                                                                                                                                                            • Figure 98: Generations—Hispanics vs. non-Hispanics, 2009
                                                                                                                                                            • Figure 99: Fertility rate, by race and Hispanic origin of mother, 1996-2006
                                                                                                                                                          • Hispanics by country of origin/heritage
                                                                                                                                                            • Figure 100: Hispanic population, by country of origin/heritage, 2007
                                                                                                                                                            • Figure 101: Graph: Hispanics, by country of origin/heritage, 2007
                                                                                                                                                          • Hispanics by geographic concentration
                                                                                                                                                            • Figure 102: Hispanic population, by region, by country of origin/heritage, 2007
                                                                                                                                                            • Figure 103: Graph: Hispanic population, by region, 2007
                                                                                                                                                            • Figure 104: Hispanic population in top five states, by country of origin, 2006
                                                                                                                                                          • States with greatest Hispanic population growth
                                                                                                                                                            • Figure 105: Hispanic population, states with greatest percentage increase, 2000-06
                                                                                                                                                          • Key Hispanic metropolitan areas
                                                                                                                                                            • Figure 106: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
                                                                                                                                                          • Acculturation
                                                                                                                                                            • What is acculturation?
                                                                                                                                                              • Why is level of acculturation important?
                                                                                                                                                                • Levels of acculturation
                                                                                                                                                                  • Unacculturated/Enculturated
                                                                                                                                                                    • Acculturated/Bicultural
                                                                                                                                                                      • Assimilated
                                                                                                                                                                          • Figure 107: Hispanics, by acculturation and assimilation level, 1998-2008
                                                                                                                                                                        • What is retro-acculturation?
                                                                                                                                                                          • Retro-acculturation
                                                                                                                                                                          • Appendix: Other Useful Consumer Tables

                                                                                                                                                                              • Figure 108: Average annual expenditures—Hispanics vs. non-Hispanics of CU reference person, 2008
                                                                                                                                                                              • Figure 109: Average annual expenditures—Hispanics vs. non-Hispanics, indexed to all CUs, 2008
                                                                                                                                                                              • Figure 110: Share of aggregate expenditures accounted for—Hispanics vs. non-Hispanics, 2008
                                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                                            Companies Covered

                                                                                                                                                                            • Bacardi U.S.A. Inc.
                                                                                                                                                                            • Beer Institute (The)
                                                                                                                                                                            • Brewers’ Association of America (BAA)
                                                                                                                                                                            • Coca-Cola Company (The) (USA)
                                                                                                                                                                            • Diageo North America
                                                                                                                                                                            • Eagle Family Foods Holdings Inc.
                                                                                                                                                                            • ESPN, Inc.
                                                                                                                                                                            • Fédération Internationale de Football Association
                                                                                                                                                                            • Heineken USA Inc.
                                                                                                                                                                            • Kmart Corporation
                                                                                                                                                                            • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                            • National Beer Wholesalers’ Association (NBWA)
                                                                                                                                                                            • Pepsi-Cola North America
                                                                                                                                                                            • Red Bull North America, Inc.
                                                                                                                                                                            • Starbucks Corporation
                                                                                                                                                                            • Target Corporation
                                                                                                                                                                            • Trader Joe's Company Inc
                                                                                                                                                                            • Tropicana Products Inc.
                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                            • Wine Institute (The)
                                                                                                                                                                            • Yahoo! Inc

                                                                                                                                                                            Hispanics and Beverages - US - April 2010

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