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Hispanics and Dining Out - US - July 2010

The U.S. Hispanic community is the fastest-growing population segment, increasing to 45.5 million in 2007 from 35.3 million in 2000. Hispanic purchasing power is projected to reach more than $1.2 trillion by 2012. As such, it is essential for the restaurant industry to make a concerted effort to ensure that the needs and wants of this population are addressed.

This report provides the reader with insight into:

  • What portion of Hispanics’ income goes into meals out and how spending has been impacted by the economy
  • What currently are the most popular menu items and what patrons would like to see more of
  • How often visits are made to the various restaurant segments and what chains are visited the most
  • What motivates patrons to choose a particular restaurant type
  • How to best avoid “pigeonholing” the Hispanic population
  • What advertising and promotional efforts are most effective and what tactics must be employed in the actual restaurants
  • A detailed view of the current demographic landscape, how it is changing and how that will impact the restaurant industry

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Consumer Expenditure Survey
              • Advertising
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • Hispanics eat out more… but spend less
                          • Variety and health top of mind
                            • Fast food and pizza leading choices
                              • Family and casual restaurants visits driven by special occasions
                                • U.S. Hispanic population
                                  • Demographics
                                    • Acculturation
                                    • Insights and Opportunities

                                      • Keep it healthy
                                        • Know your audience
                                          • Competing with at home cooking
                                            • Cross-marketing
                                              • Sponsorship of entertainment and sporting clubs
                                                • Figure 1: Sports participation—Hispanics vs. non-Hispanics, July 2007-September 2008
                                              • Internet and social networking
                                                • On the menu
                                                • Inspire Insights

                                                    • Trend: Tug of War
                                                      • What's it about?
                                                        • What we've seen
                                                          • Specifics
                                                            • Implications
                                                              • Trend: Retro-acculturation
                                                                • What’s it about?
                                                                  • What we’ve seen
                                                                    • Specifics
                                                                      • Implications
                                                                      • Hispanic Spending on Dining Out

                                                                        • Key points
                                                                          • Large households strain dining out dollars
                                                                            • Figure 2: Average annual expenditures— CU reference person Hispanic vs. non-Hispanic, 2008
                                                                          • Greater share of income goes to food
                                                                            • Figure 3: Average annual distribution of expenditures by categories—Hispanics vs. non-Hispanics, 2008
                                                                          • Dining out expenditure changes
                                                                            • Overview
                                                                              • Engaging the easily disengaged Hispanic diner
                                                                                • Figure 4: Changes in household spending on dining out, by household income, April 2010
                                                                              • Spanish-dominant Hispanics are spending more on dining out
                                                                                • Figure 5: Changes in household spending on dining out, by language spoken in the home, April 2010
                                                                              • Dining out on weekdays
                                                                                • Overview
                                                                                  • Higher household income Hispanics look for coupons as an incentive to dine out
                                                                                    • Figure 6: Changes in dining out habits on weekdays, by household income, April 2010
                                                                                  • English-dominant households have significantly cut back on dining out during the week
                                                                                    • Figure 7: Changes in dining out habits on weekdays, by language spoken in the home, April 2010
                                                                                  • Dining out on the weekends
                                                                                    • Overview
                                                                                      • Regardless of household income, Hispanic households reduce their frequency of dining out on weekends
                                                                                          • Figure 8: Changes in dining out habits during the weekend, by household income, April 2010
                                                                                        • Spanish-dominant most likely to reduce their dining out frequency during the weekend
                                                                                          • Figure 9: Changes in dining out habits during the weekend, by language spoken in the home, April 2010
                                                                                      • Menu Choices and Meal Preferences

                                                                                        • Key points
                                                                                          • Dinner entrées selected
                                                                                            • Overview
                                                                                              • Lower income Hispanics prefer burgers when dining out
                                                                                                • Figure 10: Types of foods Hispanic consumers order as a main dinner entrée, by household income, April 2010
                                                                                              • Younger Hispanics are not ordering burgers as much as older Hispanics
                                                                                                • Figure 11: Types of foods Hispanic consumers have ordered as a main dinner entrée, by age, April 2010
                                                                                              • Language preference impacts food preferences when dining out
                                                                                                  • Figure 12: Types of foods Hispanic consumers have ordered as a main dinner entrée, by language spoken in the home, April 2010
                                                                                                • What Hispanics would like to see more of on the menu
                                                                                                  • Overview
                                                                                                    • Hispanic women are eager to see healthier choices on menus
                                                                                                        • Figure 13: Types of foods Hispanic consumers would like to see more of as a main dinner entrée, by gender, April 2010
                                                                                                      • Spanish-dominant look for wider range of menu offerings
                                                                                                        • Figure 14: Types of foods Hispanic consumers would like to see more of as a main dinner entrée, by language spoken in the home, April 2010
                                                                                                    • Restaurant Segment Preferences

                                                                                                      • Key points
                                                                                                        • Overview
                                                                                                          • Age impacts restaurant choices
                                                                                                              • Figure 15: Dining out choices among Hispanic consumers, by age, April 2010
                                                                                                            • Spanish-dominant are more likely to choose a pizza restaurant
                                                                                                              • Figure 16: Dining out choices among Hispanic consumers, by language spoken in the home, April 2010
                                                                                                            • Dining out with children
                                                                                                              • Figure 17: Frequency of dining out with child/children under age 18, by household income, March 2010
                                                                                                          • Fast Food Restaurants

                                                                                                            • Key points
                                                                                                              • Frequency of visits
                                                                                                                • Overview
                                                                                                                  • Lower household income does not equate to fewer restaurant visits
                                                                                                                    • Figure 18: Frequency of visits to a fast food restaurant in the last 30 days, by household income, November 2008-December 2009
                                                                                                                  • Language impacts frequency of visits to restaurants
                                                                                                                    • Figure 19: Frequency of visits to a fast food restaurant in the last 30 days, by language spoken in the home, November 2008-December 2009
                                                                                                                  • Reasons for eating at a fast food restaurant
                                                                                                                    • Overview
                                                                                                                      • Middle-aged Hispanics turn to fast food
                                                                                                                        • Figure 20: Reasons for choosing a fast food restaurant, by age, April 2010
                                                                                                                      • English-dominant Hispanics turn to fast food for convenience
                                                                                                                        • Figure 21: Reasons for choosing a fast food restaurant, by language spoken in the home, April 2010
                                                                                                                      • Consumer influencers when choosing a fast food restaurant
                                                                                                                        • Overview
                                                                                                                          • English-dominant consumers are more price sensitive
                                                                                                                            • Figure 22: Influencers when choosing a fast food restaurant, by language spoken in the home, April 2010
                                                                                                                          • Younger Hispanics are looking for coupons
                                                                                                                            • Figure 23: Influencers when choosing a fast food restaurant, by age, April 2010
                                                                                                                        • Pizza Restaurants

                                                                                                                          • Key points
                                                                                                                            • Reasons for visiting a pizza restaurant
                                                                                                                              • Overview
                                                                                                                                • Lower income households look for value and higher income look for convenience
                                                                                                                                  • Figure 24: Reasons for choosing a pizza restaurant, by household income, April 2010
                                                                                                                                • Spanish-dominant love their pizza
                                                                                                                                  • Figure 25: Reasons for choosing a pizza restaurant, by language spoken in the home, April 2010
                                                                                                                                • Consumers’ influencers when choosing a pizza restaurant
                                                                                                                                  • Overview
                                                                                                                                    • Men are influenced by pizza ads in newspapers
                                                                                                                                      • Figure 26: Influencers when choosing a pizza restaurant, by gender, April 2010
                                                                                                                                    • English-dominant look for pizza places close to home
                                                                                                                                      • Figure 27: Influencers when choosing a pizza restaurant, by language spoken in the home, April 2010
                                                                                                                                  • Fast Food and Pizza Restaurants Used by Consumers

                                                                                                                                    • Key points
                                                                                                                                      • Overview
                                                                                                                                        • By race/Hispanic origin
                                                                                                                                            • Figure 28: Quick service restaurants used, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                          • English-dominants are higher users of QSRs
                                                                                                                                              • Figure 29: Fast food restaurants used by Hispanics, by language spoken in the home, November 2008-December 2009
                                                                                                                                            • Pizza restaurants are preferred by those with children in the home
                                                                                                                                                • Figure 30: Fast food restaurants used by Hispanics, by presence of children in the household, November 2008-December 2009
                                                                                                                                            • Family Restaurants

                                                                                                                                              • Key points
                                                                                                                                                • Frequency of visits
                                                                                                                                                  • Overview
                                                                                                                                                    • Those with children are not higher users of family restaurants
                                                                                                                                                      • Figure 31: Frequency of visits to family restaurants and steak houses by Hispanic consumers, by the presence of children in the home, November 2008-December 2009
                                                                                                                                                    • Spanish-dominants make fewer trips to family restaurants
                                                                                                                                                      • Figure 32: Frequency of visits to family restaurants and steak houses by Hispanic consumers, by language spoken in the home, November 2008-December 2009
                                                                                                                                                    • Lower household income does not equate to least number of visits
                                                                                                                                                      • Figure 33: Frequency of visits to family restaurants and steak houses by Hispanic consumers, by household income, November 2008-December 2009
                                                                                                                                                    • Reasons for visiting a family restaurant
                                                                                                                                                      • Overview
                                                                                                                                                        • Women turn to family restaurants when they are too tired to cook
                                                                                                                                                          • Figure 34: Reasons for choosing a family-style restaurant, by gender, April 2010
                                                                                                                                                        • Reasons for going to a family restaurant vary by language preference
                                                                                                                                                          • Figure 35: Reasons for choosing a family-style restaurant, by language spoken in the home, April 2010
                                                                                                                                                        • Regardless of household income, family restaurants are visited when celebrating a special occasion
                                                                                                                                                          • Figure 36: Reasons for choosing a family-style restaurant, by household income, April 2010
                                                                                                                                                        • Consumer influencers when choosing a family restaurant
                                                                                                                                                          • Overview
                                                                                                                                                            • Spanish-dominants look for recommendations when choosing a family restaurant
                                                                                                                                                              • Figure 37: Influencers when choosing a family restaurant, by language spoken in the home, April 2010
                                                                                                                                                            • Higher income households are more price-sensitive
                                                                                                                                                              • Figure 38: Influencers when choosing a family restaurant, by household income, April 2010
                                                                                                                                                          • Casual Restaurants

                                                                                                                                                            • Key points
                                                                                                                                                              • Reasons for visiting a casual restaurant
                                                                                                                                                                • Overview
                                                                                                                                                                  • Men turn to casual restaurants for a romantic evening
                                                                                                                                                                    • Figure 39: Reasons for choosing a casual restaurant, by gender, April 2010
                                                                                                                                                                  • English-dominants use casual restaurants to celebrate special occasions
                                                                                                                                                                      • Figure 40: Reasons for choosing a casual restaurant, by language spoken in the home, April 2010
                                                                                                                                                                    • Baby Boomer Hispanics are out celebrating at casual restaurants
                                                                                                                                                                      • Figure 41: Reasons for choosing a casual restaurant, by age, April 2010
                                                                                                                                                                    • Consumer influencers’ when choosing a casual restaurant
                                                                                                                                                                      • Overview
                                                                                                                                                                        • English-dominants are more price-sensitive
                                                                                                                                                                          • Figure 42: Influencers when choosing a casual restaurant, by language spoken in the home, April 2010
                                                                                                                                                                        • Higher income households are more price-sensitive
                                                                                                                                                                          • Figure 43: Influencers when choosing a casual restaurant, by household income, April 2010
                                                                                                                                                                      • Family and Casual Restaurants Used

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Overview
                                                                                                                                                                            • By race/Hispanic origin
                                                                                                                                                                              • Figure 44: Family restaurants and steak houses used, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                                                            • Higher income households look for more tailored menus
                                                                                                                                                                              • Figure 45: Family restaurants and steak houses used by Hispanic consumers, by household income, November 2008-December 2009
                                                                                                                                                                            • Spanish-dominant are less likely to frequent family and casual restaurants
                                                                                                                                                                              • Figure 46: Family restaurants and steak houses used by Hispanic consumers, by language spoken in the home, November 2008-December 2009
                                                                                                                                                                          • Marketing and Advertising

                                                                                                                                                                            • Overview
                                                                                                                                                                              • McDonald’s
                                                                                                                                                                                • Figure 47: McDonald’s television ad, Donkey smiles as a boy peeks into a glowing box, May 2010
                                                                                                                                                                              • Olive Garden
                                                                                                                                                                                  • Figure 48: Olive Garden television ad, Waiter asks family if they liked the food: New Crespelles, May 2010
                                                                                                                                                                                • Subway Restaurants
                                                                                                                                                                                    • Figure 49: Subway television ad, Wrestler, carnival dancers and bullfighter, November 2009
                                                                                                                                                                                • Profile of the Hispanic Media Consumer

                                                                                                                                                                                    • Language preferred when reading
                                                                                                                                                                                      • English-language readers tend to have a higher household income
                                                                                                                                                                                        • Figure 50: Language preference when reading, by household income, November 2008-December 2009
                                                                                                                                                                                      • Households with children tend to read more in Spanish
                                                                                                                                                                                          • Figure 51: Language preference when reading, by the presence of children in the home, November 2008-December 2009
                                                                                                                                                                                        • Language preferred when viewing television
                                                                                                                                                                                          • Households with children are more likely to watch Spanish-language TV
                                                                                                                                                                                            • Figure 52: Language preference when watching television, by the presence of children in the home, November 2008-December 2009
                                                                                                                                                                                          • Younger Hispanics watch TV in both languages
                                                                                                                                                                                            • Figure 53: Language preference when watching television, by age, November 2008-December 2009
                                                                                                                                                                                          • Hispanic cable networks
                                                                                                                                                                                            • Younger Latinas are plugged in to music-focused cable networks
                                                                                                                                                                                              • Figure 54: Hispanic cable networks viewed, by age and gender, November 2008-December 2009
                                                                                                                                                                                            • Lower income households are more likely to watch Spanish-language cable networks
                                                                                                                                                                                              • Figure 55: Hispanic cable networks viewed, by household income, November 2008-December 2009
                                                                                                                                                                                            • Households with children are more likely to watch Spanish-language cable networks
                                                                                                                                                                                              • Figure 56: Hispanic cable networks viewed, by presence of children in the household, November 2008-December 2009
                                                                                                                                                                                            • Magazines
                                                                                                                                                                                              • Younger women and older men are avid readers of Spanish-language magazines
                                                                                                                                                                                                • Figure 57: Spanish-language magazines viewed in the past six months, by age and gender, November 2008-December 2009
                                                                                                                                                                                              • Lower income respondents read a wider range of magazines
                                                                                                                                                                                                  • Figure 58: Spanish-language magazines viewed in the past six months, by household income, November 2008-December 2009
                                                                                                                                                                                                • Advertisers looking to target households with children should not just look at parenting magazines
                                                                                                                                                                                                  • Figure 59: Spanish-language magazines viewed in the past six months, by presence of children in the household, November 2008-December 2009
                                                                                                                                                                                                • Online
                                                                                                                                                                                                  • Who is visiting Spanish-language websites?
                                                                                                                                                                                                    • Younger Hispanics are visiting Spanish-language websites
                                                                                                                                                                                                      • Figure 60: Likelihood of visiting a Spanish-language website, by age, November 2008-December 2009
                                                                                                                                                                                                    • Household income impacts the likelihood of visiting a Spanish-language website
                                                                                                                                                                                                      • Figure 61: Likelihood of visiting a Spanish-language website, by household income, November 2008-December 2009
                                                                                                                                                                                                    • Preferred Spanish-language websites
                                                                                                                                                                                                      • Younger Latinas show their online preference
                                                                                                                                                                                                          • Figure 62: Spanish-language website visited in the last 30 days, by age and gender, November 2008-December 2009
                                                                                                                                                                                                      • Cluster Analysis

                                                                                                                                                                                                          • Frequent but frugal
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Internet Influenced
                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                                                      • Recession-resistant
                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                            • Characteristic tables
                                                                                                                                                                                                                              • Figure 63: Restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 64: Type of restaruant vising in the past three months, by restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 65: Changes in dining habits during the week and on the weekend, by restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 66: Influencers when choosing a casual restaurant, by restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 67: Influencers when choosing a family restaurant, by restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 68: Influencers when choosing a pizza restaurant, by restaurant user clusters, April 2010
                                                                                                                                                                                                                              • Figure 69: Influencers when choosing a fast food restaurant, by restaurant user clusters, April 2010
                                                                                                                                                                                                                            • Cluster demographic tables
                                                                                                                                                                                                                              • Figure 70: Restaurant user clusters, by gender, April 2010
                                                                                                                                                                                                                              • Figure 71: Restaurant user clusters, by age, April 2010
                                                                                                                                                                                                                              • Figure 72: Restaurant user clusters, by household income, April 2010
                                                                                                                                                                                                                              • Figure 73: Restaurant user clusters, by language in which the survey was taken in, April 2010
                                                                                                                                                                                                                              • Figure 74: Restaurant user clusters, by household’s internet access, April 2010
                                                                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                                                                            • U.S. Hispanic Population

                                                                                                                                                                                                                                • Key facts
                                                                                                                                                                                                                                  • U.S. population by race/Hispanic origin
                                                                                                                                                                                                                                    • Figure 75: Population, by race/Hispanic origin, 1970-2020
                                                                                                                                                                                                                                    • Figure 76: Asian, black, and Hispanic populations, 1970-2020
                                                                                                                                                                                                                                    • Figure 77: Population, by race and Hispanic origin, 2005-15
                                                                                                                                                                                                                                  • The Hispanic and non-Hispanic population
                                                                                                                                                                                                                                    • The Hispanic and total U.S. population by age
                                                                                                                                                                                                                                      • Figure 78: U.S. Hispanic population, by age, 2005-15
                                                                                                                                                                                                                                      • Figure 79: Total U.S. population, by age, 2005-15
                                                                                                                                                                                                                                    • The Hispanic and total U.S. population by gender
                                                                                                                                                                                                                                      • Women
                                                                                                                                                                                                                                        • Figure 80: Hispanic women, by age, 2005-15
                                                                                                                                                                                                                                        • Figure 81: Total U.S. female population, by age, 2005-15
                                                                                                                                                                                                                                      • Men
                                                                                                                                                                                                                                        • Figure 82: Hispanic men, by age, 2005-15
                                                                                                                                                                                                                                        • Figure 83: Total U.S. male population, by age, 2005-15
                                                                                                                                                                                                                                      • Hispanic purchasing power
                                                                                                                                                                                                                                        • Figure 84: Purchasing power, by race/Hispanic origin, 2008
                                                                                                                                                                                                                                      • U.S. household income distribution
                                                                                                                                                                                                                                        • Figure 85: Median household income, by race and Hispanic origin of householder, 2008
                                                                                                                                                                                                                                      • Hispanic income levels
                                                                                                                                                                                                                                        • Figure 86: Largest Hispanic states, by Hispanic disposable income, 2005
                                                                                                                                                                                                                                      • The Hispanic household
                                                                                                                                                                                                                                        • Figure 87: Average household size, by Hispanic origin/race of householder, 2001 and 2008
                                                                                                                                                                                                                                        • Figure 88: Households, by number of persons in the household—Hispanics vs. All households, 2009
                                                                                                                                                                                                                                        • Figure 89: Households with children, by race/Hispanic origin of householder, 2009
                                                                                                                                                                                                                                        • Figure 90: Hispanic households, by presence and ages of children, 2009
                                                                                                                                                                                                                                      • Generations
                                                                                                                                                                                                                                        • Hispanics by generation
                                                                                                                                                                                                                                          • Figure 91: Generations—Hispanics vs. non-Hispanics, 2009
                                                                                                                                                                                                                                          • Figure 92: Fertility rate, by race and Hispanic origin of mother, 1998-2008
                                                                                                                                                                                                                                        • Hispanics by country of origin/heritage
                                                                                                                                                                                                                                          • Figure 93: Hispanic population, by country of origin/ancestry, 2006-2008
                                                                                                                                                                                                                                          • Figure 94: Graph: Hispanics, by country of origin/heritage, 2006-08
                                                                                                                                                                                                                                        • Hispanics by geographic concentration
                                                                                                                                                                                                                                          • Figure 95: Hispanic population, by region, by country of origin/ancestry, 2006-08
                                                                                                                                                                                                                                          • Figure 96: Graph: Hispanic population, by region, 2006-08
                                                                                                                                                                                                                                          • Figure 97: Hispanic population in top five states, by country of origin, 2006-08
                                                                                                                                                                                                                                        • States with greatest Hispanic population growth
                                                                                                                                                                                                                                          • Figure 98: Hispanic population, states with greatest percentage increase, 2000 and 2006
                                                                                                                                                                                                                                        • Key Hispanic metropolitan areas
                                                                                                                                                                                                                                          • Figure 99: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2006-08
                                                                                                                                                                                                                                        • Acculturation
                                                                                                                                                                                                                                          • What is acculturation?
                                                                                                                                                                                                                                            • Why is level of acculturation important?
                                                                                                                                                                                                                                              • Levels of acculturation
                                                                                                                                                                                                                                                  • Figure 100: Hispanics, by acculturation and assimilation level, 1998-2008
                                                                                                                                                                                                                                                • What is retro-acculturation?
                                                                                                                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                    • Figure 101: Average annual expenditures—Hispanic households, by expenditure category, 2002-10
                                                                                                                                                                                                                                                    • Figure 102: Average annual expenditures—non-Hispanic households, by expenditure category, 2002-10
                                                                                                                                                                                                                                                    • Figure 103: Share of aggregate expenditures accounted for—Hispanics vs. non-Hispanics, 2008
                                                                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                  • ABP Corporation
                                                                                                                                                                                                                                                  • American Association of Retired Persons (AARP)
                                                                                                                                                                                                                                                  • AOL
                                                                                                                                                                                                                                                  • Applebee's International Inc.
                                                                                                                                                                                                                                                  • Arby's Restaurant Group
                                                                                                                                                                                                                                                  • Association of Hispanic Advertising Agencies
                                                                                                                                                                                                                                                  • BJ's Restaurant, Inc.
                                                                                                                                                                                                                                                  • Bob Evans Farms Inc.
                                                                                                                                                                                                                                                  • Bojangles Restaurants, Inc.
                                                                                                                                                                                                                                                  • Boston Market Corporation
                                                                                                                                                                                                                                                  • Brinker International Inc.
                                                                                                                                                                                                                                                  • Burger King Corporation
                                                                                                                                                                                                                                                  • Caribou Coffee Company Inc.
                                                                                                                                                                                                                                                  • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                  • Chipotle Mexican Grill Inc.
                                                                                                                                                                                                                                                  • Church's Chicken
                                                                                                                                                                                                                                                  • CiCi Enterprises Inc.
                                                                                                                                                                                                                                                  • Cosmopolitan
                                                                                                                                                                                                                                                  • Darden Restaurants Inc.
                                                                                                                                                                                                                                                  • Del Taco, Inc.
                                                                                                                                                                                                                                                  • Denny's Corporation
                                                                                                                                                                                                                                                  • Discovery Channel
                                                                                                                                                                                                                                                  • Domino's Pizza LLB
                                                                                                                                                                                                                                                  • Dunkin' Brands
                                                                                                                                                                                                                                                  • Einstein Noah Restaurant Group Inc.
                                                                                                                                                                                                                                                  • El Pollo Loco Holdings, Inc.
                                                                                                                                                                                                                                                  • ESPN, Inc.
                                                                                                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                                                                                                  • FOX Broadcasting Company
                                                                                                                                                                                                                                                  • Friendly Ice Cream Corporation
                                                                                                                                                                                                                                                  • Golden Corral Corporation
                                                                                                                                                                                                                                                  • Hardee's Food Systems, Inc.
                                                                                                                                                                                                                                                  • Hearst Magazines
                                                                                                                                                                                                                                                  • Home Box Office, Inc.
                                                                                                                                                                                                                                                  • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                                                                                                                                  • Jamba Juice Company
                                                                                                                                                                                                                                                  • KFC Corporation
                                                                                                                                                                                                                                                  • Krispy Kreme Doughnuts Inc.
                                                                                                                                                                                                                                                  • Long John Silver's Inc.
                                                                                                                                                                                                                                                  • Luby's Inc.
                                                                                                                                                                                                                                                  • McDonald's U.S.A.
                                                                                                                                                                                                                                                  • McKinsey & Company
                                                                                                                                                                                                                                                  • Motion Picture Association of America
                                                                                                                                                                                                                                                  • MSN (USA)
                                                                                                                                                                                                                                                  • MTV Networks
                                                                                                                                                                                                                                                  • MySpace.com
                                                                                                                                                                                                                                                  • National Restaurant Association (NRA)
                                                                                                                                                                                                                                                  • Netflix, Inc.
                                                                                                                                                                                                                                                  • OSI Restaurant Partners, Inc.
                                                                                                                                                                                                                                                  • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                                                                  • Panera Bread Company
                                                                                                                                                                                                                                                  • Papa John's International, Inc.
                                                                                                                                                                                                                                                  • Pizza Hut Inc
                                                                                                                                                                                                                                                  • Pizza Patrón Inc.
                                                                                                                                                                                                                                                  • Red Robin Gourmet Burgers Inc.
                                                                                                                                                                                                                                                  • River Ranch Fresh Foods LLC
                                                                                                                                                                                                                                                  • Ruby Tuesday Inc.
                                                                                                                                                                                                                                                  • Sizzler USA Restaurants, Inc.
                                                                                                                                                                                                                                                  • Sonic Corp.
                                                                                                                                                                                                                                                  • Starbucks Corporation
                                                                                                                                                                                                                                                  • Subway
                                                                                                                                                                                                                                                  • Taco Bell Corp.
                                                                                                                                                                                                                                                  • Telemundo Communications Group, Inc.
                                                                                                                                                                                                                                                  • The Cheesecake Factory Incorporated
                                                                                                                                                                                                                                                  • The Quiznos Master LLC
                                                                                                                                                                                                                                                  • The Wendy's Company
                                                                                                                                                                                                                                                  • Turner Broadcasting System, Inc.
                                                                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                                                                                                                  • Univision Communications Inc.
                                                                                                                                                                                                                                                  • Washington Post Company (The)
                                                                                                                                                                                                                                                  • Whataburger Restaurants LP
                                                                                                                                                                                                                                                  • White Castle System, Inc.
                                                                                                                                                                                                                                                  • Zaxby's Franchising, Inc.

                                                                                                                                                                                                                                                  Hispanics and Dining Out - US - July 2010

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