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Hispanics and DIY Home Improvement - US - April 2013

“Strong predisposition toward store and brand loyalty and partiality for shopping with family differentiate Hispanic home improvement DIYers. Likewise, family size is a major consideration, as these households may have special repair and upgrade needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer should reap long-term benefits.”

– Ika Erwina, Retail and Technology Analyst

Some questions answered in this report include:

  • How does the number of people in the average Hispanic household impact DIY activity among this group?
  • What can DIY home improvement retailers do to maximize sales from Hispanics?
  • How should the marketing messaging be addressed toward Hispanic DIYers?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising
              • Abbreviations and Terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The consumer
                        • Hispanics’ homeownership, DIY home improvement, household size
                          • Homeownership and its influential effect on DIY home improvement activity
                            • Figure 1: Hispanic homeownership rate and the Hispanic DIY share of home improvement spending, selected years 2001-11
                          • Larger size of Hispanic households translates to a communal decision
                            • Figure 2: Households, by number of people in the household—Hispanics versus all households, 2011
                          • Home improvement spending in the last 12 months
                            • Hispanics who speak English and Spanish equally spend the most on home improvement purchases
                              • Figure 3: Mean spending on home improvement purchases, by language spoken in home, August 2011-August 2012
                            • Hispanic DIY home improvement: participants, projects, attitudes, and ideas
                              • Hispanics are interested in a wide variety of DIY projects
                                • Figure 4: DIY Projects—completed by self or someone else in household, January 2013
                              • Hispanics’ home improvement shopping behaviors exhibit loyalty and collectivism
                                • Figure 5: Attitudes toward shopping among home improvement shoppers, August 2011-August 2012
                              • Hispanics get home improvement inspiration from friends/family, television, and magazines
                                • Figure 6: Ideas and inspiration for DIY home improvement projects, January 2013
                              • Strong emphasis on knowledgeable store associate assistance
                                • Figure 7: Attitudes toward DIY home improvement projects, January 2013
                              • Retail preferences
                                • Hispanic DIYers prefer shopping for home improvement supplies in-store rather than online
                                  • Figure 8: Retailers shopped for DIY home improvement items, in-store vs. online, January 2013
                                • Bilingual Hispanics favor Home Depot; Spanish-dominant select mass merchandisers
                                  • Figure 9: Retailers visited most often for DIY home improvement items, by language spoken in home, January 2013
                                • High in-store patronage among bilingual and Spanish-dominant Hispanic DIYers
                                  • Figure 10: In-store retailers shopped for DIY home improvement items, by language spoken in home, January 2013
                                • Bilingual Hispanics shop online for DIY home improvement items more than other language cohorts
                                  • Figure 11: Online retailers shopped for DIY home improvement items, by language spoken in home, January 2013
                                • Loyalty/reward card ownership
                                  • Loyalty and reward card ownership drive Hispanic shoppers' loyalty
                                    • Figure 12: Loyalty/reward card ownership, by language spoken in home, January 2013
                                  • U.S. Hispanic population
                                    • Hispanics: the largest and fastest growing U.S. minority group
                                      • Figure 13: Population, by race/Hispanic origin, 1970-2020
                                    • Hispanic men slightly outnumber women
                                      • Figure 14: U.S. and Hispanics population, by gender, 2013-18
                                    • Hispanics’ purchasing power to outpace blacks/Asians by 2017
                                      • Figure 15: Purchasing power, by race/Hispanic origin, 1990-2017
                                    • What we think
                                    • Issues in the Market

                                        • How does the number of people in the average Hispanic household impact DIY activity among this group?
                                          • What can DIY home improvement retailers do to maximize sales from Hispanics?
                                            • How should the marketing messaging be addressed toward Hispanic DIYers?
                                            • Insights and Opportunities

                                              • Exceptional growth in Hispanic population favors DIY/home improvement
                                                • Changes in the housing market and its impact for Hispanic DIYers
                                                  • Figure 16: Percentage distribution of housing tenure for foreign-born households, by selected region of birth, 2011
                                                • Online a catalyst to inspire DIY projects
                                                • Trend Applications

                                                    • Trend: Alpha Mothers
                                                      • Trend: Returns to the Experts
                                                        • Mintel Futures: Access Anything, Anywhere
                                                        • The Hispanic DIY Consumer

                                                          • Key points
                                                            • Homeownership and DIY home improvement activity
                                                                • Figure 17: Homeownership rate and the Hispanic DIY share of home improvement spending, selected years 2001-11
                                                              • Hispanics Household size
                                                                • Hispanic households larger than average
                                                                  • Figure 18: Average number of people in household, by Hispanic origin/race of householder, 2001, 2008 and 2011
                                                                  • Figure 19: Households, by number of people in the household—Hispanics versus all, 2011
                                                                • Hispanic households with children
                                                                  • Figure 20: Households with children, by race and Hispanic origin of householder, 2012
                                                                • Young families play an important role in the mix
                                                                  • Figure 21: Households, by race of householder and presence and ages of children, 2011
                                                                • Mindset of Hispanic DIY consumers
                                                                  • Loyalty and collectivism are reflected in Hispanics’ shopping behaviors when home improvement shopping
                                                                    • Figure 22: Attitudes toward shopping among home improvement shoppers, by race/Hispanic origin, August 2011- August 2012
                                                                  • Hispanic men tend to be brand loyal and price insensitive on home improvement
                                                                      • Figure 23: Attitudes toward shopping among home improvement shoppers, by gender, August 2011-August 2012
                                                                    • Acculturation impact on Hispanics’ attitudes to DIY shopping
                                                                        • Figure 24: Attitudes toward shopping among home improvement shoppers, by language spoken in home, August 2011-August 2012
                                                                    • Types of DIY Home Improvement Projects

                                                                      • Key points
                                                                        • Home remodeling projects undertaken by Hispanics in the past year
                                                                          • Home remodeling popular with Hispanics: bathroom and family room projects most prominent
                                                                            • Figure 25: Home remodeling projects, by race/Hispanic origin, August 2011-August 2012
                                                                          • Less acculturated Hispanics tend to have undertaken bathroom/family room remodeling
                                                                            • Figure 26: Home remodeling projects, by language spoken in home, August 2011-August 2012
                                                                          • Hispanic consumers and DIY home improvement projects
                                                                            • Hispanics have varied interests in various types of DIY projects
                                                                              • Figure 27: Types of home improvement works being completed, by who did the work, January 2013
                                                                            • Painting is the most popular unpaid DIY project among Hispanics
                                                                              • Figure 28: Types of home improvement works being completed, by self, someone else or unpaid third party,, January 2013
                                                                            • Hispanic men more likely than Hispanic women to undertake DIY projects
                                                                              • Figure 29: DIY projects—completed by self or someone else in household, by gender, January 2013
                                                                            • Home improvement projects variably undertaken by bilingual Hispanics
                                                                              • Figure 30: DIY Projects—completed by self or someone else in household, by language spoken in home, January 2013
                                                                            • Repertoire skilled DIY Hispanics over index in all DIY project categories
                                                                              • Figure 31: DIY Projects—completed by self or someone else in household, by number of types of DIY projects undertaken, January 2013
                                                                          • Influential Factors in DIY Home Improvement Projects

                                                                            • Key points
                                                                              • Reasons for completing DIY projects
                                                                                • Affluent Hispanic DIYers driven by makeover; energy efficiency drives low-income Hispanics
                                                                                  • Figure 32: Reasons for completing DIY projects, by household income, January 2013
                                                                                • Undertaking DIY projects for fun by bilingual and Spanish-dominant Hispanic DIYers
                                                                                  • Figure 33: Reasons for completing DIY projects, by language spoken in home, January 2013
                                                                                • The need to repair is the universal reason to undertake DIY projects
                                                                                  • Figure 34: Reasons for completing DIY projects, by number of types of DIY projects undertaken, January 2013
                                                                                • High incidence of DIY projects relate to painting, regardless of reasons
                                                                                  • Figure 35: DIY Projects—completed by self or someone else in household, by reasons for completing DIY projects, January 2013
                                                                                • Types of DIY projects by retailer shopped
                                                                                  • Hispanics purchase DIY products at a variety of big-box home improvement stores
                                                                                    • Figure 36: DIY Projects—completed by self or someone else in household, by selected retailers shopped for DIY home improvement items, January 2013 (part 1)
                                                                                  • Hardware stores a go-to for DIY home improvement shopping
                                                                                    • Figure 37: DIY Projects—completed by self or someone else in household, by retailers shopped for DIY home improvement items, January 2013 (part 2)
                                                                                  • Non-ownership of property discourages DIY home improvement projects the most
                                                                                    • Figure 38: Reasons for not completing DIY projects, by gender, January 2013
                                                                                • Attitudes Toward DIY Home Improvement Projects

                                                                                  • Key points
                                                                                    • Store associate assistance and store browsing are key to DIY projects
                                                                                      • Hispanic men look for equipment rentals and DIY classes/workshops
                                                                                        • Lack of skills likely to deter Hispanic women from DIY projects
                                                                                          • Figure 39: Attitudes toward DIY home improvement projects, by gender, January 2013
                                                                                        • Hispanics’ diversity necessitates distinctive marketing initiatives
                                                                                          • DIY educational marketing campaign bodes well for affluent Hispanics
                                                                                            • Figure 40: Attitudes toward DIY home improvement projects, by household income, January 2013
                                                                                          • Hispanic DIY participants most curious, informed, and cost-conscious
                                                                                            • Figure 41: Attitudes toward DIY home improvement projects, by language spoken in home, January 2013
                                                                                          • Skilled, intermediate, and novice DIYers’ hold different shopping attitudes
                                                                                            • Figure 42: Attitudes toward DIY home improvement projects, by number of types of DIY projects undertaken, January 2013
                                                                                        • Ideas and Inspirations for DIY Projects

                                                                                          • Key points
                                                                                            • Ideas and inspiration for DIY home improvement projects
                                                                                              • Friends and family the key source of ideas/inspiration: women more likely than men to tap TV shows and magazines
                                                                                                • Figure 43: Ideas and inspiration for DIY home improvement projects, by gender, January 2013
                                                                                              • Bilingual Hispanics use a variety of sources for DIY home improvement projects
                                                                                                • Figure 44: Ideas and inspiration for DIY home improvement projects, by language spoken in home, January 2013
                                                                                              • DIY projects completed by ideas/inspiration
                                                                                                • Figure 45: DIY Projects—completed by self or someone else in household, by ideas/inspiration for DIY home improvement projects, January 2013 (part 1)
                                                                                                • Figure 46: DIY Projects—completed by self or someone else in household, by ideas/inspiration for DIY home improvement projects, January 2013 (part 2)
                                                                                            • Retail Preferences

                                                                                              • Key points
                                                                                                • Home improvement/hardware stores shopped for DIY home improvement in last three months
                                                                                                  • Home Depot and Lowe’s top cited home improvement stores
                                                                                                    • Figure 47: Home Improvement stores shopped in the last three months, by race/Hispanic origin, August 2011-August 2012
                                                                                                  • Men are the most likely shoppers at any home improvement stores
                                                                                                    • Figure 48: Home improvement stores shopped in the last three months, by gender and age, August 2011-August 2012
                                                                                                  • Home Depot dominates irrespective of language spoken
                                                                                                    • Figure 49: Home improvement stores shopped in the last three months, by language spoken in home, August 2011-August 2012
                                                                                                  • All channels shopped for DIY home improvement—last 12 months
                                                                                                    • In-store vs. online
                                                                                                      • Figure 50: Retailers shopped for DIY home improvement items, in-store vs. online, January 2013
                                                                                                    • In-store retail channels for DIY home improvement purchases
                                                                                                      • Mostly likely cited in-store shopping at Home Depot, Lowe’s, and mass merchandisers
                                                                                                        • Figure 51: In-store retailers shopped for DIY home improvement items, by gender and household income, January 2013
                                                                                                      • In-store patronage skews higher among bilingual and Spanish-dominant Hispanic shoppers
                                                                                                        • Figure 52: In-store retailers shopped for DIY home improvement items, by language spoken in home, January 2013
                                                                                                      • Online retail channels for DIY home improvement purchases
                                                                                                        • Amazon most preferred online shopping channel for DIY home improvement
                                                                                                          • Figure 53: Retailers shopped for DIY home improvement items (online), by gender and household income, January 2013
                                                                                                        • Bilingual Hispanics most likely shop online for DIY home improvement items
                                                                                                          • Figure 54: Online retailers shopped for DIY home improvement items, by language spoken in home, January 2013
                                                                                                        • Retailers visited most often for DIY home improvement items
                                                                                                          • The majority frequent Home Depot the most
                                                                                                            • Figure 55: Retailers visited most often for DIY home improvement items, by gender and household income, January 2013
                                                                                                          • Bilingual Hispanics most often visit Home Depot; Spanish-dominant prefer mass merchandisers
                                                                                                            • Figure 56: Retailers visited most often for DIY home improvement items, by language spoken in home, January 2013
                                                                                                        • Purchases Related to Home Improvement

                                                                                                          • Key points
                                                                                                            • Home improvement purchases made by Hispanics
                                                                                                              • Hispanics’ home improvement-related purchases tend to be higher than blacks
                                                                                                                • Figure 57: Home improvement-related purchases, by race/Hispanic origin, August 2011-August 2012
                                                                                                              • Door knobs/locks and bathroom/kitchen faucets the most popular items purchased
                                                                                                                • Figure 58: Home improvement-related purchases, by language spoken in home, August 2011-August 2012
                                                                                                              • Amount spent on home improvement purchases
                                                                                                                • Hispanics outspend blacks on DIY home improvement purchases
                                                                                                                  • Figure 59: Amount spent on home improvement purchases, by race/Hispanic origin, August 2011-August 2012
                                                                                                                • Bilingual Hispanics spend the most on home improvement purchases
                                                                                                                  • Figure 60: Amount spent on home improvement purchases, by language spoken in home, August 2011-August 2012
                                                                                                              • Loyalty/Reward Card Ownership

                                                                                                                • Key points
                                                                                                                  • Loyalty and reward card ownership plays a role in driving Hispanic loyalty
                                                                                                                    • Figure 61: Loyalty/reward card ownership, by gender and household income, January 2013
                                                                                                                  • Loyalty/reward card ownership likely mirrors retailer preferences
                                                                                                                    • Figure 62: Loyalty/reward card ownership, by language spoken in home, January 2013
                                                                                                                  • Most enrollments in Home Depot loyalty, irrespective of engagement in the market
                                                                                                                    • Figure 63: Loyalty/reward card ownership, by number of types of DIY project undertaken, January 2013
                                                                                                                • Cluster Analysis

                                                                                                                    • Figure 64: Target clusters, January 2013
                                                                                                                  • Lethargic Hispanic DIYers
                                                                                                                    • Demographics
                                                                                                                      • Characteristics
                                                                                                                        • Opportunity
                                                                                                                          • Proficient Hispanic DIYers
                                                                                                                            • Demographics
                                                                                                                              • Characteristics
                                                                                                                                • Opportunity
                                                                                                                                  • Curious Apprentice Hispanic DIYers
                                                                                                                                    • Demographics
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunity
                                                                                                                                          • Cluster characteristic tables
                                                                                                                                            • Figure 65: Target clusters, January 2013
                                                                                                                                            • Figure 66: DIY Projects—completed by self or someone else in household, by target clusters, January 2013
                                                                                                                                            • Figure 67: Reasons for completing DIY projects, by target clusters, January 2013
                                                                                                                                            • Figure 68: Retailers shopped for DIY home improvement items (in-store), by target clusters, January 2013
                                                                                                                                            • Figure 69: Retailers shopped for DIY home improvement items (online), by target clusters, January 2013
                                                                                                                                            • Figure 70: Loyalty card ownership, by target clusters, January 2013
                                                                                                                                            • Figure 71: Attitudes toward DIY home improvement projects, by target clusters, January 2013
                                                                                                                                            • Figure 72: Ideas and inspiration for DIY home improvement projects, by target clusters, January 2013
                                                                                                                                          • Cluster demographic tables
                                                                                                                                            • Figure 73: Target clusters, by demographic, January 2013
                                                                                                                                          • Cluster methodology
                                                                                                                                          • Marketing Strategies

                                                                                                                                            • Key points
                                                                                                                                              • Overview
                                                                                                                                                • Television
                                                                                                                                                  • Home Depot
                                                                                                                                                    • Figure 74: Home Depot, Do It Yourself, January 2013
                                                                                                                                                  • Lowe’s
                                                                                                                                                    • Figure 75: Lowe’s, Make It Happen, August 2012
                                                                                                                                                    • Figure 76: Lowe’s, New Seasons, April 2012
                                                                                                                                                  • Menards
                                                                                                                                                    • Figure 77: Menard’s, Quick Savings, June 2012
                                                                                                                                                  • Sears
                                                                                                                                                    • Figure 78: Sears, The Turkey Is Here, November 2012
                                                                                                                                                  • Benjamin Moore Paints
                                                                                                                                                    • Figure 79: Benjamin Moore Paints, Nothing Beats It, Sept 2012
                                                                                                                                                  • Online marketing
                                                                                                                                                    • Figure 80: Sears, online ad, Sept 2012
                                                                                                                                                • U.S. Hispanic Population

                                                                                                                                                    • Key facts
                                                                                                                                                      • Hispanics: the largest and fastest growing U.S. minority group
                                                                                                                                                        • Figure 81: Population, by race/Hispanic origin, 2008-18
                                                                                                                                                        • Figure 82: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                                                        • Figure 83: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                                                      • Hispanic population skews younger
                                                                                                                                                        • Figure 84: U.S. Hispanic population, by age, 2008-18
                                                                                                                                                        • Figure 85: U.S. Population, by age, 2008-18
                                                                                                                                                      • Hispanic Matrix, Millennials, and Gen Xers significantly outnumber older generations
                                                                                                                                                        • Figure 86: Share of population by generations—Hispanics vs. non-Hispanics, 2011
                                                                                                                                                      • Hispanic men slightly outnumber women
                                                                                                                                                        • Figure 87: U.S. and Hispanic population, by gender, 2008-18
                                                                                                                                                      • Men
                                                                                                                                                        • Figure 88: Hispanic men, by age, 2008-18
                                                                                                                                                        • Figure 89: Total U.S. men population, by age, 2008-18
                                                                                                                                                      • Women
                                                                                                                                                        • Figure 90: Hispanic women, by age, 2008-18
                                                                                                                                                        • Figure 91: Total U.S. women population, by age, 2008-18
                                                                                                                                                      • Majority of Hispanics are not married
                                                                                                                                                        • Figure 92: Marital status of those aged 18 or older, by race and Hispanic origin, 2011
                                                                                                                                                      • Hispanics’ purchasing power to outpace blacks/Asians by 2017
                                                                                                                                                        • Figure 93: Purchasing power, by race/Hispanic origin, 1990-2017
                                                                                                                                                        • Figure 94: Purchasing power, by race/Hispanic origin, 1990-2017
                                                                                                                                                        • Figure 95: Top 10 states ranked by share of Hispanic buying power, 2012
                                                                                                                                                        • Figure 96: Top 10 states ranked by value of Hispanic buying power, 2012
                                                                                                                                                        • Figure 97: Median household income, by race/Hispanic origin of householder, 2011
                                                                                                                                                        • Figure 98: Largest Hispanic states, by Hispanic disposable income, 2010
                                                                                                                                                      • Hispanics originate from a wide variety of countries
                                                                                                                                                        • Figure 99: Hispanic population, by country of origin/heritage, 2000 and 2010
                                                                                                                                                        • Figure 100: Hispanic population, share of total by country of origin/heritage, 2010
                                                                                                                                                      • Country of origin plays major role in geographic concentration
                                                                                                                                                        • Figure 101: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                                                                                                                        • Figure 102: Hispanic population, by region of residence, 2000 and 2010
                                                                                                                                                        • Figure 103: Top 10 places* with highest number of Hispanics, 2010
                                                                                                                                                        • Figure 104: Top 10 places* with the largest share of Hispanics, 2010
                                                                                                                                                      • Southern cities lead in Hispanic population growth
                                                                                                                                                        • Figure 105: States ranked by change in Hispanic population, 2000-10
                                                                                                                                                        • Figure 106: Five states with the greatest percentage of Hispanic growth, 2000-10
                                                                                                                                                      • Key Hispanic metropolitan areas
                                                                                                                                                        • Figure 107: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
                                                                                                                                                        • Figure 108: U.S. Hispanic households, by metropolitan status, 2006-11
                                                                                                                                                      • Acculturation
                                                                                                                                                        • What is acculturation?
                                                                                                                                                          • Why is level of acculturation important?
                                                                                                                                                            • Levels of acculturation
                                                                                                                                                                • Figure 109: Hispanics, by acculturation and assimilation level, 1998-2008
                                                                                                                                                              • What is retroacculturation?
                                                                                                                                                              • Appendix—Additional Consumer Tables

                                                                                                                                                                • The Hispanic DIY consumer
                                                                                                                                                                  • Figure 110: Attitudes toward DIY home improvement projects, January 2013
                                                                                                                                                                  • Figure 111: Attitudes toward DIY home improvement projects, by employment, January 2013
                                                                                                                                                                • Types of DIY household projects
                                                                                                                                                                  • Figure 112: Home remodeling projects, by race/Hispanic origin, August 2011-August 2012
                                                                                                                                                                  • Figure 113: Home remodeling projects, by language spoken in home, August 2011-August 2012
                                                                                                                                                                  • Figure 114: Home remodeling projects, by household income, August 2011-August 2012
                                                                                                                                                                  • Figure 115: DIY Projects—completed by self or someone else in household, by age, January 2013
                                                                                                                                                                  • Figure 116: DIY Projects—completed by self or someone else in household, by household income, January 2013
                                                                                                                                                                  • Figure 117: DIY Projects—completed by self or someone else in household, by number of people in the household, January 2013
                                                                                                                                                                  • Figure 118: DIY Projects—completed by self or someone else in household, by employment, January 2013
                                                                                                                                                                • Reasons for completing DIY projects
                                                                                                                                                                  • Figure 119: Reasons for completing DIY projects, by gender, January 2013
                                                                                                                                                                  • Figure 120: Reasons for completing DIY projects, by employment, January 2013
                                                                                                                                                                • Ideas and inspiration for DIY home improvement projects
                                                                                                                                                                  • Figure 121: Ideas and inspiration for DIY home improvement projects, by household income, January 2013
                                                                                                                                                                  • Figure 122: Ideas and inspiration for DIY home improvement projects, by number of types of DIY project undertaken, January 2013
                                                                                                                                                                • Retail preferences
                                                                                                                                                                  • Figure 123: Home improvement stores shopped in the last three months, by marital status, August 2011-August 2012
                                                                                                                                                                  • Figure 124: Retailers visited most often for DIY home improvement items, by number of types of DIY project undertaken, January 2013
                                                                                                                                                                  • Figure 125: Retailers shopped for DIY home improvement items (in-store/online), by gender, January 2013
                                                                                                                                                                  • Figure 126: Retailers shopped for DIY home improvement items (in-store), by employment, January 2013
                                                                                                                                                                  • Figure 127: Retailers shopped for DIY home improvement items (in-store), by number of types of DIY project undertaken, January 2013
                                                                                                                                                                  • Figure 128: Retailers shopped for DIY home improvement items (online), by number of types of DIY project undertaken, January 2013
                                                                                                                                                                • Home improvement-related purchases
                                                                                                                                                                  • Figure 129: Home improvement-related purchases, by age, August 2011-August 2012
                                                                                                                                                                  • Figure 130: Amount spent on home improvement purchases, by age, August 2011-August 2012
                                                                                                                                                                • Loyalty cards
                                                                                                                                                                  • Figure 131: Loyalty card ownership, by age, January 2013
                                                                                                                                                              • Appendix—Trade Associations

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Ace Hardware Corporation
                                                                                                                                                                • Amazon North America
                                                                                                                                                                • Association of Hispanic Advertising Agencies
                                                                                                                                                                • Costco Wholesale Corporation
                                                                                                                                                                • Home Depot (USA)
                                                                                                                                                                • Lowe's Companies
                                                                                                                                                                • Menard, Inc
                                                                                                                                                                • SAM's Club
                                                                                                                                                                • Sears Holdings Corporation
                                                                                                                                                                • True Value Company
                                                                                                                                                                • Walmart Stores (USA)

                                                                                                                                                                Hispanics and DIY Home Improvement - US - April 2013

                                                                                                                                                                £3,199.84 (Excl.Tax)