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Hispanics and Healthy Lifestyles - US - December 2017

"In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence could prevent Hispanics from implementing new initiatives to makes their lives healthier. There is significant interest in improving health overall, but converting interest into action will be a significant hurdle to overcome."
- John Poelking, Leisure Analyst

This Report looks at the following areas:

  • Health disparities weigh heavily 
  • Positive perceptions discourage change
  • Lack of motivation, time, and perception of higher price primary barriers 
  • Little desire to diet

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Health disparities weigh heavily
            • Figure 1: Age-adjusted percentage of people aged 18+ who are overweight and obese, by gender and Hispanic origin, 2015
          • Positive perceptions discourage change
            • Figure 2: Self-perceptions of health, Hispanics vs all US consumers, July 2017
          • Lack of motivation, time, and perception of higher price primary barriers
            • Figure 3: Hispanics’ barriers to healthy eating and staying active, July 2017
          • Little desire to diet
            • Figure 4: Hispanics’ attitudes toward their diet, indexed to all, October 2016-May 2017
          • The opportunities
            • Diet and exercise are universal truths
              • Figure 5: What a healthy lifestyle means to Hispanics, indexed to all, July 2017
            • Working toward a healthier lifestyle
              • Figure 6: Hispanics’ attitudes toward health, indexed to all, July 2017
            • Tap in to influencers
              • Figure 7: Hispanics’ attitudes toward pressure and social media, indexed to all, July 2017
            • Turning intrigue into initiative
              • Figure 8: Hispanics’ interest in diet and exercise options – Select items, July 2017
            • What it means
            • The Market – What You Need to Know

              • Path to healthy life is through the kitchen
                • Weight disparities hurting
                • Market Perspective

                  • Hispanics have a love for cooking
                    • Figure 9: Hispanic cooking appeal, indexed to all, June 2015
                  • Hispanics less likely to count calories
                    • Figure 10: Hispanics’ attitudes toward eating habits, indexed to all, October 2016-May 2017
                  • Hispanics do not see the need to diet
                    • Figure 11: Hispanics’ attitudes toward their diet, indexed to all, October 2016-May 2017
                  • Soft drink consumption declining
                    • Figure 12: Hispanics’ consumption of carbonated soft drinks, May 2012-May 2017
                • Market Factors

                  • Bicultural Hispanics more open to other options
                    • Figure 13: Languages Hispanics speak in the home, October 2016-May 2017
                  • Youthful Hispanic population doesn’t see need to be proactive about health
                    • Figure 14: Hispanic share of US population, by generation, 2017
                  • Seeking value in health options
                    • Figure 15: Median household income, by race and Hispanic origin of householder, 2015
                  • Obesity a pressing issue for Hispanic community
                    • Figure 16: Age-adjusted percentage of people aged 18+ who are overweight and obese, by gender and Hispanic origin, 2015
                • Key Trends – What You Need to Know

                  • Group mindset helps and hurts
                    • Easy access to healthy opportunities
                    • What’s Happening?

                      • Community advocacy combating health issues
                        • Emphasizing fresh ingredients
                          • Exposure to unhealthy advertising
                            • Avoiding the doctor’s office
                            • What’s Next?

                              • Using tech for passive improvement
                                • Whole Foods acquisition opens up grocer to value-seeking Hispanics
                                  • Bringing options direct
                                  • The Consumer – What You Need to Know

                                    • Confidence breeds consistency
                                      • Physical health a priority
                                        • Little motivation to eat healthy
                                          • No solo workouts
                                            • Aspirations driving exercise interest
                                              • Improvements keep spirits high
                                                • Knowing more keeps confidence up
                                                  • Pressure from all around
                                                    • Consumer segments reveal unique approaches
                                                    • Approach to Healthy Living

                                                        • Nine in 10 Hispanics see themselves as healthy
                                                          • Figure 17: Self-perceptions of health, Hispanics vs all US consumers, July 2017
                                                        • Discrepancy between perception and action
                                                          • Figure 18: Approach to healthy living, Hispanics vs all US consumers, July 2017
                                                        • Healthy perceptions and self-restraint tend to go hand-in-hand
                                                          • Figure 19: Share of Hispanics who are very healthy and strict with health, by approach to healthy lifestyle and self-perceptions of health, July 2017
                                                          • Figure 20: Profile of healthy Hispanics, by key demographics, July 2017
                                                      • Meaning of a Healthy Lifestyle

                                                          • Balance of diet and exercise creates healthy lives – but that’s not all
                                                            • Figure 21: What a healthy lifestyle means to Hispanics, indexed to all, July 2017
                                                          • Older women see health holistically
                                                            • Figure 22: What a healthy lifestyle means to Hispanics – Select items, by gender and age, July 2017
                                                          • Health awareness increases with acculturation
                                                            • Figure 23: What a healthy lifestyle means to Hispanics – Select items, by level of acculturation, July 2017
                                                        • Barriers to Healthy Eating

                                                            • Commitment, cost prevent Hispanics from buying healthy foods
                                                              • Figure 24: Hispanics’ barriers to healthy eating, indexed to all, July 2017
                                                            • Lack of time deters healthy eating for young Hispanics
                                                              • Figure 25: Hispanics’ barriers to healthy eating – Select items, by age, July 2017
                                                            • Accessibility impacts less affluent
                                                              • Figure 26: Hispanics’ barriers to healthy eating – Select items, by household income, July 2017
                                                          • Barriers to Staying Active

                                                              • Seeking motivation from others
                                                                • Figure 27: Hispanics’ barriers to staying active, indexed to all, July 2017
                                                              • Young Hispanics worn out
                                                                • Figure 28: Hispanics’ barriers to staying active – Select items, by age, July 2017
                                                              • Less acculturated won’t work out alone
                                                                • Figure 29: Hispanics barriers to staying active – Select items, by level of acculturation, July 2017
                                                            • Interest in Diet Options

                                                                • Aspirations dominate interest over general population
                                                                  • Figure 30: Interest in diet options, Hispanics vs all US consumers, July 2017
                                                                • Younger Hispanics more interested in trying new diet trends
                                                                  • Figure 31: Hispanics’ interest in diet options, by age and gender, July 2017
                                                                • Acculturated Hispanics seek other options
                                                                  • Figure 32: Hispanics’ interest in diet options, by level of acculturation, July 2017
                                                              • Interest in Exercise Options

                                                                  • Tech options interest Hispanics
                                                                    • Figure 33: Interest in exercise options – Fitness trackers and apps, Hispanics vs all US consumers, July 2017
                                                                  • Interest may not be enough to commit to programs
                                                                    • Figure 34: interest in exercise options – Classes and programs, Hispanics vs all US consumers, July 2017
                                                                  • Younger Hispanics are more likely to use tech for workouts
                                                                    • Figure 35: Hispanics’ interest in tech exercise options, by age and gender, July 2017
                                                                  • Unacculturated and bicultural Hispanics value flexibility
                                                                    • Figure 36: Hispanics’ interest in on-demand exercise options, by level of acculturation, July 2017
                                                                • Attitudes toward Health

                                                                    • Hispanics are feeling great and looking to get better
                                                                      • Figure 37: Hispanics’ attitudes toward health, indexed to all, July 2017
                                                                    • Hispanic women mindful about living a healthy lifestyle
                                                                      • Figure 38: Hispanics’ attitudes toward health, by gender, July 2017
                                                                    • Engagement decreases with acculturation
                                                                      • Figure 39: Hispanics’ attitudes toward health, by level of acculturation, July 2017
                                                                    • Parents feel a greater responsibility to have a healthy lifestyle
                                                                      • Figure 40: Hispanics’ attitudes toward health, by parental status, July 2017
                                                                  • Attitudes toward Staying Informed

                                                                      • Hubris may close off Hispanics to new information
                                                                        • Figure 41: Hispanics’ attitudes toward staying informed, indexed to all, July 2017
                                                                      • Older women most skeptical of health information
                                                                        • Figure 42: Hispanics’ attitudes toward staying informed, by age and gender, July 2017
                                                                      • Less acculturated Hispanics overwhelmed
                                                                        • Figure 43: Hispanics’ attitudes toward staying informed, by level of acculturation, July 2017
                                                                      • Fathers confident in their knowledge
                                                                        • Figure 44: Hispanics’ attitudes toward staying informed, by gender and parental status, July 2017
                                                                    • Attitudes toward Pressure and Social Media

                                                                        • Personal influencers stronger than external societal pressure
                                                                          • Figure 45: Hispanics’ attitudes toward pressure and social media, indexed to all, July 2017
                                                                        • Men encouraged by others, young women put pressure on themselves
                                                                          • Figure 46: Hispanics’ attitudes toward pressure and social media, by gender and age, July 2017
                                                                        • Less acculturated Hispanics more likely to be influenced by others
                                                                          • Figure 47: Hispanics’ attitudes toward pressure and social media, by level of acculturation, July 2017
                                                                        • Parents seek outside help
                                                                          • Figure 48: Hispanics’ attitudes toward pressure and social media, by level of acculturation, July 2017
                                                                      • Consumer Segmentation

                                                                          • Factors
                                                                              • Figure 49: Hispanic healthy lifestyle segments, July 2017
                                                                            • Improving Impressionables (30%)
                                                                              • Demographics
                                                                                • Characteristics
                                                                                  • Opportunities
                                                                                      • Figure 50: Hispanic healthy lifestyle segments – Improving Impressionables, by demographics, July 2017
                                                                                    • Hardworking Heartbrokens (21%)
                                                                                      • Demographics
                                                                                        • Characteristics
                                                                                          • Opportunities
                                                                                              • Figure 51: Healthy lifestyle segments – Hardworking Heartbrokens, by demographics, July 2017
                                                                                            • Resentful Regressors (20%)
                                                                                              • Demographics
                                                                                                • Characteristics
                                                                                                  • Opportunities
                                                                                                    • Figure 52: Healthy lifestyle segments – Resentful Regressors, by demographics, July 2017
                                                                                                  • Nonchalant Negligents (16%)
                                                                                                    • Demographics
                                                                                                      • Characteristics
                                                                                                        • Opportunities
                                                                                                          • Figure 53: Healthy lifestyle segments – Nonchalant Negilents, by demographics, July 2017
                                                                                                        • Satisfied Supporters (14%)
                                                                                                          • Demographics
                                                                                                            • Characteristics
                                                                                                              • Opportunities
                                                                                                                • Figure 54: Healthy lifestyle segments – Satisfied Supporters, by demographics, July 2017
                                                                                                            • Appendix – Data Sources and Abbreviations

                                                                                                              • Data sources
                                                                                                                • Consumer survey data
                                                                                                                  • Abbreviations and terms
                                                                                                                    • Abbreviations
                                                                                                                      • Terms
                                                                                                                        • A note on acculturation

                                                                                                                        Hispanics and Healthy Lifestyles - US - December 2017

                                                                                                                        US $3,995.00 (Excl.Tax)