Hispanics and the Grocery Store Experience - US - December 2012
“More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general sense acknowledges the culture of all Hispanics and fosters a more inclusive store atmosphere. Steps like these will likely help retailers attract more Hispanic shoppers.”
– Leylha Ahuile, Senior Analyst, Multicultural Reports
Some questions answered in this report include:
- Will Hispanics gravitate toward products with bilingual packaging?
- Should healthy Hispanic-centric products have a higher profile?
- Will stocking more locally grown food attract Hispanic shoppers?
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