Hispanics' Attitudes Toward Advertising - US - November 2016
"Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small window of opportunity to engage Hispanics and make a case for their brands. "
- Juan Ruiz, Director of Hispanic Insights
This Report discusses the following key topics:
- Hispanics see online ads as disruptive
- If ads are not relevant, they become a liability
- Recommendations trump advertisements
This Report explains Hispanics’ attitudes toward advertising, including perception of different types of advertising, what Hispanics like in ads, the impact advertising can have in their perception of brands, their trust in advertising, as well as the importance of relevance, language, and cultural nuances.
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