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Hispanics' Attitudes Toward Buying a Car - US - June 2013

“Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, and are more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pick up more sales from this burgeoning car buying class will want to focus on Hispanic youth who are more inclined to purchase new and will likely earn more, over time.”

– Colin Bird, Automotive Analyst

 Some questions answered in this report include:

  • Why Hispanic car buyers are staying out of the mainstream market by going private
  • Why Hispanic consumers shy away from domestic auto brands

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising
              • Abbreviations and Terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Profile and demographics
                        • Hispanics: among the fastest-growing population segments in the U.S.
                          • Figure 1: Population, by race/Hispanic origin, 2008-18
                        • Hispanics mostly reside in parts of the U.S. where domestic automakers are less competitive
                          • Figure 2: Auto brand purchase behavior, by brand ever owned, April 2013
                        • Car ownership and buying
                          • More Hispanics own subcompact or compact cars compared with any other vehicle segment
                            • Figure 3: Vehicle ownership (any owned/financed/leased), by vehicle class, April 2013
                          • Hispanic less likely to purchase vehicles through regular sales channels
                            • Figure 4: Hispanic vehicle ownership, by purchased new, used, CPO or private, by age, April 2013
                          • Hispanics spend approximately $17,400 on last car purchase
                            • Figure 5: Amount spent on vehicle purchase, most recently acquired (by new, used, or leased) vehicle, October 2011-November 2012
                          • One quarter of Hispanic households expect to buy a car within the next year
                            • Figure 6: Expectation of when next vehicle will be purchased, by Hispanic origin, October 2011-November 2012
                          • 42% of Hispanics plan on purchasing a new car next time they buy
                            • Figure 7: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin, October 2011-November 2012
                          • One third of Hispanics expect to purchase same automotive brand as before
                            • Figure 8: Attitudes toward automotive dealerships, April 2013
                          • Attitudes to car buying and the purchase process
                            • Hispanic men more concerned than women about Spanish-language promotions at car dealerships and on automotive websites
                              • Figure 9: Attitudes toward automotive dealerships, by gender, April 2013
                            • Three fourths of Hispanic households go to friends and family for advice
                              • Figure 10: Information sources likely used when car shopping, April 2013
                            • Hispanics harbor poor perceptions of American car manufacturers
                              • Figure 11: Attitudes/opinions about automobiles, Hispanic vs. non-Hispanic, October 2011-November 2012
                            • What we think
                            • Issues and Insights

                                • Hispanic car buyers are staying out of the mainstream market by going private
                                  • The issues
                                    • The implications
                                      • Hispanic consumers shy away from domestic auto brands
                                        • The issues
                                          • The implications
                                          • Trend Applications

                                              • Trend: Prove it
                                                • Figure 12: Attitudes toward automotive dealerships, by age, April 2013
                                              • Trend: Why buy
                                                • Figure 13: Whether the vehicle in household is bought new, used, or leased, by Hispanic origin, October 2011-November 2012
                                                • Figure 14: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin, October 2011-November 2012
                                              • Mintel Futures: Generation Next
                                                • Figure 15: Share of population by generations—Hispanics vs. non-Hispanics, 2011
                                            • Profile of the Hispanic Car Buyer

                                              • Key points
                                                • Hispanic population
                                                  • Hispanics: among the fastest-growing population segments in the U.S.
                                                    • Hispanics are overwhelming young
                                                      • Figure 16: Generation profile, Hispanics versus non-Hispanics, 2011
                                                    • Hispanic households larger than non-Hispanic households
                                                      • Figure 17: Average household size, by Hispanic origin/race of householder, 2001, 2008 and 2011
                                                      • Figure 18: Households, by number of people in the household—Hispanics versus all households, 2011
                                                    • Hispanic households have younger children
                                                      • Figure 19: Households with children, by race and Hispanic origin of householder, 2012
                                                    • Hispanics overwhelming reside in Southern and Western America
                                                      • Figure 20: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                      • Figure 21: Share of Hispanic new vehicle purchases, by metropolitan area, November 2012
                                                      • Figure 22: Auto brand ever purchased, by census region, April 2013
                                                    • Mexican, Puerto Rican domestic car markets may impact Hispanic car buying preferences
                                                      • Figure 23: Hispanic population, by type, 2000 and 2010
                                                      • Figure 24: Top 10 automakers in Mexico, by volume sales, 2012-2011
                                                      • Figure 25: Top 10 automakers in Puerto Rico, by volume sales, 2012
                                                    • Hispanic income and credit
                                                      • U.S. household income distribution
                                                        • Figure 26: Median household income, by race/Hispanic origin of householder, 2011
                                                        • Figure 27: Average consumer expenditure on cars and trucks, by Hispanic consumer units, 3-year rolling average, 2007-12
                                                      • Hispanic households have less established credit
                                                        • VantageScore groups:
                                                            • Figure 28: Vantagescore groups, by Hispanic origin, October 2011-November 2012
                                                            • Figure 29: Vantagescore groups, by Hispanic origin and household income, October 2011-November 2012
                                                        • Hispanic Car Buying

                                                          • Key points
                                                            • Spend and financing
                                                              • Hispanics spent $17,400 on average on last car purchase
                                                                • Figure 30: Amount spent on vehicle purchase, by most recently acquired vehicle bought new/ used/leased, October 2011-November 2012
                                                              • Hispanic households with children spend less on autos
                                                                • Figure 31: Amount spent on vehicle purchase, by presence of children in household, October 2011-November 2012
                                                              • Less acculturated Hispanics don’t spend as much on vehicle purchases
                                                                • Figure 32: Amount spent on vehicle purchase, by language spoken in home, October 2011-November 2012
                                                              • Hispanics who finance on average take a 48-month loan
                                                                • Figure 33: Length of total financing, by language spoken in home, October 2011-November 2012
                                                              • Hispanic new and CPO car purchasers more likely to finance
                                                                • Figure 34: Incidence of financing vehicle purchase, by new, used, CPO, and private purchase, April 2013
                                                              • Less acculturated Hispanics finance at similar rates
                                                                • Figure 35: Incidence of financing vehicle purchase, by language spoken in the home, April 2013
                                                              • 1 in 5 $50K-74.9K Hispanic households leases a vehicle
                                                                • Figure 36: Incidence of leasing vehicle, by household income, April 2013
                                                              • Numbers and types of cars owned
                                                                • Hispanics own approximately 2.1 cars per household
                                                                  • Figure 37: Number of vehicles owned in the household, by Hispanic origin, October 2011-November 2012
                                                                  • Figure 38: Number of vehicles owned in the household, by household size, October 2011-November 2012
                                                                  • Figure 39: Number of vehicles owned in the household, by language spoken in home, October 2011-November 2012
                                                                • More Hispanics own subcompact or compact cars compared with any other vehicle segment
                                                                  • Figure 40: Vehicle ownership (any owned/financed/leased), by vehicle class, April 2013
                                                                • Less acculturated more likely to own subcompact/compact cars
                                                                  • Figure 41: Vehicle ownership (any owned/financed/leased), by vehicle class, by language spoken in the home, April 2013
                                                                • New, used or CPO?
                                                                  • Hispanics less likely to purchase their vehicles new
                                                                    • Figure 42: Whether the vehicle in household is owned or leased, by Hispanic origin, October 2011-November 2012
                                                                  • Hispanics less likely to purchase vehicles through regular sales channels
                                                                    • Figure 43: Vehicle ownership, by purchased new, used, CPO, by age, April 2013
                                                                  • Differences in acculturation have little effect on sales channel chosen by Hispanics
                                                                    • Figure 44: Vehicle ownership, by purchased new, used, CPO, by language spoken in the home, April 2013
                                                                  • Hispanics who own Japanese and Korean makes more likely to purchase vehicles new
                                                                    • Figure 45: Vehicle ownership, by purchased new, used, CPO, by origin of car brand, April 2013
                                                                • Car Buyer Expectations and Sentiments

                                                                  • Key points
                                                                    • Hispanic expectations of next vehicle purchase
                                                                      • One quarter of Hispanic households expect to buy a car within the next year
                                                                        • Figure 46: Expectation of when next vehicle will be purchased, by Hispanic origin, October 2011-November 2012
                                                                      • More acculturated Hispanics more likely to buy a car in the next year
                                                                        • Figure 47: Expectation of when next vehicle will be purchased, by language spoken in home, October 2011-November 2012
                                                                      • 42% of Hispanics plan on purchasing a new car next time they buy
                                                                        • Figure 48: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin, October 2011-November 2012
                                                                      • Hispanic new car owners and used car owners fairly entrenched in views
                                                                        • Figure 49: Future vehicle purchase: expectation of next car bought new vs. used, by most recently acquired vehicle bought new/ used/leased, October 2011-November 2012
                                                                      • More acculturated Hispanics expect to purchase a new car next time
                                                                        • Figure 50: Future vehicle purchase: expectation of next car bought new vs. used, by language spoken in home, October 2011-November 2012
                                                                      • Hispanic sentiments regarding the car buying process
                                                                        • Hispanics worried about getting ripped off by car dealers
                                                                          • Figure 51: Car buying habits and sentiments, by race/Hispanic origin, November 2012
                                                                        • One third of Hispanics expect to purchase same brand as before
                                                                          • Figure 52: Attitudes toward automotive dealerships, April 2013
                                                                        • Hispanic men more concerned about Spanish-language promotions at car dealerships and on automotive websites
                                                                          • Figure 53: Attitudes toward automotive dealerships, by gender, April 2013
                                                                        • Nearly half of less acculturated Hispanics want a car dealer that can speak Spanish
                                                                          • Figure 54: Attitudes toward automotive dealerships, by language spoken in the home, April 2013
                                                                      • Information Sources Used When Car Shopping

                                                                        • Key points
                                                                          • Three fourths of Hispanic households go to friends and family for advice
                                                                            • Figure 55: Information sources used when car shopping, April 2013
                                                                          • Hispanic women more interested in friend and family opinions over print or broadcast
                                                                            • Figure 56: Information sources used when car shopping, by gender, April 2013
                                                                          • Wealthier Hispanic households look more to expert review and opinion sites for car buying advice
                                                                            • Figure 57: Information sources used when car shopping, by household income, April 2013
                                                                          • Less acculturated Hispanics likely to seek in-person advice over broadcast, print or web
                                                                            • Figure 58: Information sources used when car shopping, by language spoken in the home, April 2013
                                                                        • Attitudes to Cars

                                                                          • Key points
                                                                            • Hispanics weigh fewer attributes when selecting a vehicle compared to non-Hispanics
                                                                              • Figure 59: Attitudes/opinions about cars and driving, by Hispanic origin, October 2011-November 2012
                                                                            • Hispanics more likely to drive with passengers in the car
                                                                              • Figure 60: Attitudes/opinions about cars and driving, by Hispanic origin, October 2011-November 2012
                                                                            • Hispanics less favorable to American carmakers
                                                                              • Figure 61: Attitudes/opinions about cars and driving, by Hispanic origin, October 2011-November 2012
                                                                          • Car Purchasing and Purchase Intent, by Car Brand

                                                                            • Key points
                                                                              • Hispanics own Japanese brands more often than domestic or Korean
                                                                                • Figure 62: Auto brand purchase behavior and awareness, April 2013
                                                                              • Car ownership – brands ever bought
                                                                                • Hispanic women less likely to own domestic car brands
                                                                                  • Figure 63: Auto brands ever purchased, by gender, April 2013
                                                                                • Younger Hispanics more likely to own Korean branded cars
                                                                                  • Figure 64: Auto brands ever purchased, by gender and age, April 2013
                                                                                  • Figure 65: Auto brands ever purchased, by age, April 2013
                                                                                • Less acculturated Hispanics more likely to own Japanese makes
                                                                                  • Figure 66: Auto brands ever purchased, by language spoken in the home, April 2013
                                                                                • Hispanic new car buyers more likely to own Japanese and Korean
                                                                                  • Figure 67: Auto brands ever purchased, by purchased new, used, CPO, or private, April 2013
                                                                                • Hispanics who have never bought, but want to buy each auto brand
                                                                                  • About one quarter of Hispanics who haven’t purchased a major auto brand want to in the future
                                                                                    • Figure 68: I-we have never bought this brand, but want to buy this brand in the future, by age, March 25-April 2, 2013
                                                                                  • Core Hispanic demographics eye Volkswagen, Hyundai, Jeep
                                                                                    • Figure 69: I-we have never bought this brand, but want to buy this brand in the future, by age and household income, March 25-April 2, 2013
                                                                                • Hispanic Perceptions of Major Car Brands

                                                                                  • Key points
                                                                                    • Domestic brands perceived as innovative
                                                                                      • Toyota and Honda considered safe
                                                                                        • Ford, Chevrolet, Nissan, Volkswagen, Jeep considered stylish among surveyed brands
                                                                                          • Nissan, Hyundai, Kia, Toyota, Honda perceived as good value for the money
                                                                                            • Figure 70: Hispanic perceptions of major auto brands, June 2013
                                                                                            • Figure 71: Perceptions of major auto brands, by language spoken in home, April 2013
                                                                                        • Marketing Strategies

                                                                                          • Overview of the brand landscape
                                                                                            • Television
                                                                                              • Strategy: Focus on the fruits of labor 
                                                                                                • Figure 72: Toyota “Vayamos Juntos” TV ad, January 2013
                                                                                              • Strategy: Highlight self-reliance
                                                                                                • Figure 73: Chevrolet “Big Red” TV ad, November 2012
                                                                                              • Strategy: Celebrity endorsements from famous Hispanic artists
                                                                                                • Figure 74: Ram Trucks “Anthem” TV ad, November 2012
                                                                                              • Strategy: Highlight the Spanish language
                                                                                                • Figure 75: Ford “Fiesta Breakfast” TV ad, March 2012
                                                                                              • Strategy: Highlight Hispanic meaning of “family”
                                                                                                • Figure 76: Dodge Journey “Family” TV ad, August 2012
                                                                                              • Strategy: Focus on safety
                                                                                                • Figure 77: Honda Pilot, “Dangers,” TV ad, March2013
                                                                                            • U.S. Hispanic Population

                                                                                                • Key facts
                                                                                                  • Hispanics make up the largest U.S. minority group
                                                                                                    • Figure 78: Population, by race/Hispanic origin, 2008-18
                                                                                                    • Figure 79: Population, by race/Hispanic origin, 1970-2020
                                                                                                    • Figure 80: Asian, black, and Hispanic populations, 1970-2020
                                                                                                  • Birth rates
                                                                                                    • Figure 81: Distribution of births, by race and Hispanic origin of mother, 2000-09
                                                                                                  • The Hispanic and non-Hispanic population
                                                                                                    • The Hispanic and total U.S. population by age
                                                                                                      • Figure 82: U.S. Hispanic population, by age, 2008-18
                                                                                                      • Figure 83: U.S. Population, by age, 2008-18
                                                                                                    • Households
                                                                                                      • Household size
                                                                                                        • Figure 84: Average household size, by Hispanic origin/race of householder, 2001, 2008 and 2011
                                                                                                        • Figure 85: Households, by number of people in the household—Hispanics versus all households, 2011
                                                                                                      • Households with children
                                                                                                        • Figure 86: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                      • Age of children in the household
                                                                                                        • Figure 87: Households, by race of householder and presence and ages of children, 2011
                                                                                                      • The Hispanic and total U.S. population by gender
                                                                                                        • Women
                                                                                                          • Figure 88: Hispanic women, by age, 2008-18
                                                                                                          • Figure 89: Total U.S. women population, by age, 2008-18
                                                                                                        • Men
                                                                                                          • Figure 90: Hispanic men, by age, 2008-18
                                                                                                          • Figure 91: Total U.S. men population, by age, 2008-18
                                                                                                        • Generations
                                                                                                          • Hispanics by generation
                                                                                                            • Figure 92: Generations—Hispanics versus non-Hispanics, 2011
                                                                                                          • Marital status
                                                                                                            • Figure 93: Marital status of those aged 18 or older, by race and Hispanic origin, 2011
                                                                                                          • Hispanic purchasing power
                                                                                                            • Figure 94: Purchasing power, by race/Hispanic origin, 1990-2017
                                                                                                            • Figure 95: Graph: Purchasing power, by race/Hispanic origin, 1990-2017
                                                                                                            • Figure 96: Top 10 states ranked by share of Hispanic buying power, 2012
                                                                                                            • Figure 97: Top 10 states ranked by value of Hispanic buying power, 2012
                                                                                                          • U.S. household income distribution
                                                                                                            • Figure 98: Median household income, by race/Hispanic origin of householder, 2011
                                                                                                          • Hispanic income levels
                                                                                                            • Figure 99: Largest Hispanic states, by Hispanic disposable income, 2010
                                                                                                          • Hispanics by country of origin/heritage
                                                                                                            • Figure 100: Hispanic population, by type, 2000-10
                                                                                                            • Figure 101: Hispanics, by country of origin/heritage, 2010
                                                                                                          • Hispanics by geographic concentration
                                                                                                            • Figure 102: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
                                                                                                            • Figure 103: Hispanic population, by region of residence, 2000-10
                                                                                                            • Figure 104: 10 places* with highest number of Hispanics, 2010
                                                                                                            • Figure 105: 10 places* with the largest share of Hispanics, 2010
                                                                                                          • States with the most Hispanic population growth
                                                                                                            • Figure 106: States ranked by change in Hispanic population, 2000-10
                                                                                                            • Figure 107: Five states with the greatest percentage of Hispanic growth, 2000-10
                                                                                                          • Key Hispanic metropolitan areas
                                                                                                            • Figure 108: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
                                                                                                            • Figure 109: U.S. Hispanic households, by metropolitan status, 2006-11
                                                                                                          • Acculturation
                                                                                                            • What is acculturation?
                                                                                                              • Why is level of acculturation important?
                                                                                                                • Levels of acculturation
                                                                                                                    • Figure 110: Hispanics, by acculturation and assimilation level, 1998-2008
                                                                                                                  • What is retroacculturation?
                                                                                                                  • Appendix—Consumer Tables

                                                                                                                    • Vehicle ownership, by purchased new, used, CPO
                                                                                                                      • Figure 111: Vehicle ownership, purchased new, used, CPO, by age and household income, March 25-April 2, 2013
                                                                                                                      • Figure 112: Vehicle ownership, purchased new, used, CPO, by household income, April 2013
                                                                                                                      • Figure 113: Year model of vehicle purchased, by Hispanic origin and age, October 2011-November 2012
                                                                                                                      • Figure 114: Whether the vehicle in household is bought new, used, leased, or unspecified, by language spoken in home, October 2011-November 2012
                                                                                                                      • Figure 115: Whether the vehicle in household is bought new, used, leased, or unspecified, by Hispanic origin and age, October 2011-November 2012
                                                                                                                      • Figure 116: Whether the vehicle in household is bought new, used, leased, or unspecified, by Hispanic origin and household income, October 2011-November 2012
                                                                                                                    • How many cars do Hispanics own?
                                                                                                                      • Figure 117: Number of vehicles owned in the household, by presence of children, October 2011-November 2012
                                                                                                                      • Figure 118: Number of vehicles owned in the household, by most recently acquired vehicle bought new/ used/leased, October 2011-November 2012
                                                                                                                      • Figure 119: Number of vehicles owned in the household, by Hispanic origin and age, October 2011-November 2012
                                                                                                                    • Source: Experian Marketing Services Fall 2012 Simmons NHCS Adult Study 12-Month. Copyright 2012 Experian Information Solutions, Inc. All Rights Reserved.
                                                                                                                      • Source: Experian Marketing Services Fall 2012 Simmons NHCS Adult Study 12-Month. Copyright 2012 Experian Information Solutions, Inc. All Rights Reserved.
                                                                                                                    • What types of cars do Hispanics buy?
                                                                                                                      • Figure 121: Vehicle ownership (any owned/financed/leased), by vehicle class, by gender, April 2013
                                                                                                                      • Figure 122: Vehicle ownership (any owned/financed/leased), by vehicle class, by age, April 2013
                                                                                                                      • Figure 123: Vehicle ownership (any owned/financed/leased), by vehicle class, by household income, April 2013
                                                                                                                      • Figure 124: Vehicle ownership (any owned/financed/leased), by vehicle class, by language spoken in the home, April 2013
                                                                                                                      • Figure 125: Vehicle ownership (any owned/financed/leased), by vehicle class, by age and household income, March 25-April 2, 2013
                                                                                                                      • Figure 126: Vehicle ownership (any leased) by vehicle class, by age and household income, March 25-April 2, 2013
                                                                                                                    • Hispanics who finance/lease
                                                                                                                      • Figure 127: Vehicle ownership (any financed/leased), by vehicle class, by gender, April 2013
                                                                                                                      • Figure 128: Vehicle ownership (any financed/leased), by vehicle class, by age and household income, March 25-April 2, 2013
                                                                                                                      • Figure 129: Vehicle ownership (financed/leased), by vehicle class, by age, April 2013
                                                                                                                      • Figure 130: Vehicle ownership (any financed/leased), by vehicle class, by household income, April 2013
                                                                                                                    • Hispanics who finance
                                                                                                                      • Figure 131: Incidence of financing vehicle purchase, by gender, April 2013
                                                                                                                      • Figure 132: Incidence of financing vehicle purchase, by age, April 2013
                                                                                                                      • Figure 133: Incidence of financing vehicle purchase, by household income, April 2013
                                                                                                                      • Figure 134: Incidence of financing vehicle purchase, by origin of car brand, April 2013
                                                                                                                      • Figure 135: Payment method for car, by most recently acquired (new or used) vehicle, by bought new/ used/leased, October 2011-November 2012
                                                                                                                      • Figure 136: Payment method for car, Hispanic origin, October 2011-November 2012
                                                                                                                      • Figure 137: Payment method for car, Hispanic origin and age, October 2011-November 2012
                                                                                                                      • Figure 138: Payment method for car, Hispanic origin and household income, October 2011-November 2012
                                                                                                                      • Figure 139: Payment method for car, by language spoken in home, October 2011-November 2012
                                                                                                                    • Hispanics and credit worthiness
                                                                                                                      • Figure 140: Vantagescore groups, by Hispanic origin and age, October 2011-November 2012
                                                                                                                    • Hispanics who lease
                                                                                                                      • Figure 141: Incidence of leasing vehicle, by gender, April 2013
                                                                                                                      • Figure 142: Incidence of leasing vehicle, by age, April 2013
                                                                                                                      • Figure 143: Incidence of leasing vehicle, by language spoken in the home, April 2013
                                                                                                                      • Figure 144: Incidence of leasing vehicle, by origin of car brand, April 2013
                                                                                                                    • What types of automotive brands do Hispanics purchase?
                                                                                                                      • Figure 145: Make of domestic vehicle owned in household, by each vehicle personally bought new/ used/leased, October 2011-November 2012
                                                                                                                      • Figure 146: Make of foreign vehicle owned in household, by each vehicle personally bought new/ used/leased, October 2011-November 2012
                                                                                                                    • Hispanic household vehicle age
                                                                                                                      • Figure 147: Year model of vehicle purchased, by most recently acquired vehicle bought new/ used/leased, October 2011-November 2012
                                                                                                                      • Figure 148: Length of total financing, by most recently acquired vehicle bought new/ used/leased, October 2011-November 2012
                                                                                                                      • Figure 149: Year model of vehicle purchased, by Hispanic origin and household income, October 2011-November 2012
                                                                                                                      • Figure 150: Year model of vehicle purchased, by language spoken in home, October 2011-November 2012
                                                                                                                    • Attitudes of the Hispanic car buyer
                                                                                                                      • Figure 151: Future vehicle purchase: expectation of origin of next car, by bought new, used, leased, October 2011-November 2012
                                                                                                                      • Figure 152: Amount spent on vehicle purchase, by household size, October 2011-November 2012
                                                                                                                      • Figure 153: Attitudes/opinions about automobiles, by household size, October 2011-November 2012
                                                                                                                    • Future expectations of next vehicle purchase
                                                                                                                      • Figure 154: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin and age, October 2011-November 2012
                                                                                                                      • Figure 155: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin and household income, October 2011-November 2012
                                                                                                                      • Figure 156: Future vehicle purchase: expectation of next car bought by origin, by Hispanic origin, October 2011-November 2012
                                                                                                                      • Figure 157: Expectation of when next vehicle will be purchased, by Hispanic origin and age, October 2011-November 2012
                                                                                                                      • Figure 158: Expectation of when next vehicle will be purchased, by Hispanic origin and household income, October 2011-November 2012
                                                                                                                    • Attitudes toward car buying process
                                                                                                                      • Figure 159: Attitudes toward automotive dealerships, by age, April 2013
                                                                                                                      • Figure 160: Attitudes toward automotive dealerships, by household income, April 2013
                                                                                                                      • Figure 161: Attitudes toward automotive dealerships, by new, used, CPO, and private purchase, April 2013
                                                                                                                      • Figure 162: Attitudes/opinions about automobiles, by Hispanic origin and household income, October 2011-November 2012
                                                                                                                    • Main type of usage for primary vehicle
                                                                                                                      • Figure 163: Main type of usage for primary vehicle, by gender, April 2013
                                                                                                                      • Figure 164: Main type of usage for primary vehicle, by age, April 2013
                                                                                                                      • Figure 165: Main type of usage for primary vehicle, by household income, April 2013
                                                                                                                      • Figure 166: Primary vehicle usage, by language spoken in the home, April 2013
                                                                                                                    • Information sources likely used when car shopping
                                                                                                                      • Figure 167: Information sources likely used when car shopping, by age, April 2013
                                                                                                                      • Figure 168: Information sources likely used when car shopping, by presence of children in household, April 2013
                                                                                                                      • Figure 169: Information sources likely used when car shopping, by new, used, CPO, and private purchase, April 2013
                                                                                                                      • Figure 170: Information sources likely used when car shopping, by origin of car brand, April 2013
                                                                                                                    • Hispanic perceptions of major car brands
                                                                                                                      • Figure 171: Perceptions of major auto brands, by gender, April 2013
                                                                                                                      • Figure 172: Perceptions of major auto brands, by age, April 2013
                                                                                                                      • Figure 173: Perceptions of major auto brands, by household income, April 2013
                                                                                                                      • Figure 174: Perceptions of major auto brands, by language spoken in the home, April 2013
                                                                                                                  • Appendix—Trade Associations

                                                                                                                    Companies Covered

                                                                                                                    • Association of Hispanic Advertising Agencies
                                                                                                                    • Cherokee Inc.
                                                                                                                    • Chrysler LLC
                                                                                                                    • Ford Motor Company (USA)
                                                                                                                    • General Motors Corporation
                                                                                                                    • Honda Motor Co., Ltd
                                                                                                                    • Hyundai Motor America
                                                                                                                    • Kia Motors America, Inc.
                                                                                                                    • National Automobile Dealers Association (NADA)
                                                                                                                    • National Highway Traffic Safety Association (NHTSA)
                                                                                                                    • Nissan North America, Inc.
                                                                                                                    • Toyota Motor Corporation USA
                                                                                                                    • Univision Communications Inc.
                                                                                                                    • Volkswagen of America, Inc.
                                                                                                                    • YouTube, Inc.

                                                                                                                    Hispanics' Attitudes Toward Buying a Car - US - June 2013

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