Holiday Car Hire - UK - June 2014
“The evolution of the ‘peer-to-peer’ economy is having a seismic impact on travel, from the influence of online customer review to the exponential growth of Airbnb and the challenge it now poses to the hotel industry. In future we may see this trend spread to holiday car hire, with local people in destinations letting out their cars to visitors, or holiday car pools in popular resorts. Such schemes could provide a much-needed competitive challenge to the existing hire model.”
– John Worthington, Senior Analyst
This report answers the following questions:
- How can holiday car hire appeal more to an ageing travel market?
- What can companies do to appeal more to people who are reluctant to hire holiday cars abroad?
- How can holiday car hire companies develop a clearer, stronger brand identity?
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