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Holiday Planning and Booking Process - UK - October 2012

“If current, increasingly erratic, UK weather patterns persist (as many climate experts believe), this may have a growing impact on booking windows in both the overseas and domestic markets, with less long-term planning and more last-minute decisions.”

– John Worthington, Senior Analyst

Some questions answered in this report include:

  • What are the prospects for mobile holiday planning and booking?
  • How important is social media in the holiday planning and booking process?
  • What is the significance of Google’s move into travel?
  • Where can professional intervention from travel professionals make the most difference?
  • Does the traditional travel trade have anything to offer younger generations of web-savvy travellers?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume forecast of overseas holidays, 2007-17
            • 9 million fewer overseas bookings
              • Domestic yo-yo
                • Market factors
                  • Travel hit hardest
                    • Figure 2: UK consumer expenditure, percentage change, 2007-11
                  • Spain retains one in four share of overseas holidays
                    • Figure 3: Top 20 overseas holiday destinations, 2011
                  • Rate of company collapse improves
                    • New ATOL certificates
                      • Companies, brands and innovation
                        • Two fifths of ATOL ‘top 50’ reduce capacity
                          • TripAdvisor most popular online travel site
                            • Figure 4: Top ten UK travel-related websites, by total unique visitors (TUV), July 2012
                          • Social travel wave
                            • Online over-50s travel sites
                              • Google makes a move
                                • The consumer
                                  • Independent booking is double package booking
                                    • Figure 5: Holidays abroad taken in the last five years, July 2012
                                  • Four in ten book for the beach
                                    • Figure 6: Type of holiday taken for last holiday abroad, July 2012
                                  • Destination versus holiday type
                                    • Figure 7: Planning activities carried out before last holiday abroad, July 2012
                                  • Budget-conscious bookers
                                    • A fifth browse online reviews
                                      • Two thirds book whole trip online
                                        • Figure 8: Booking methods used for last holiday abroad, July 2012
                                      • OTA most popular online booking channel
                                        • Figure 9: Online booking methods used for last holiday abroad, July 2012
                                      • Older planners and bookers most satisfied
                                        • Figure 10: Attitudes towards planning and booking holidays, July 2012
                                      • Recession has made six in ten more cautious
                                        • Confusion rises over protection
                                          • More hassled than ever
                                            • Company distrust
                                              • Past it?
                                                • What we think
                                                • Issues in the Market

                                                    • What are the prospects for mobile holiday planning and booking?
                                                      • How important is social media in the holiday planning and booking process?
                                                        • What is the significance of Google’s move into travel?
                                                          • Where can professional intervention from travel professionals make the most difference?
                                                            • Does the traditional travel trade have anything to offer younger generations of web-savvy travellers?
                                                            • Trend Application

                                                                • Trend: Secret Secret
                                                                  • Trend: Experience Is All
                                                                    • 2015: Brand Intervention
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Holiday spend worst hit…
                                                                          • Figure 11: UK consumer expenditure, 2007-11
                                                                        • …but going away remains a priority
                                                                          • Figure 12: Trends in what extra money is spent on, December 2010-June 2012
                                                                        • Pre-/no family/third agers take most trips abroad
                                                                          • Figure 13: Total number of trips in the last 12 months, 2012
                                                                          • Figure 14: Outbound holiday visits, by region visited, 2007-11
                                                                        • One in four holidays still to Spain
                                                                          • Figure 15: Top 20 holiday destinations, 2007-11
                                                                        • Pace of company failure has slowed
                                                                          • Figure 16: ATOL tour operator failures/closures in the UK in the year to 1 October 2012
                                                                        • ATOL Flight-Plus changes
                                                                          • More changes in pipeline
                                                                            • Package Travel Directive rewrite
                                                                              • Online pricing policies under scrutiny
                                                                                • Google flexes travel muscles
                                                                                  • Tablets for travel
                                                                                    • Best short-haul value in four years
                                                                                      • Figure 17: Annual average exchange rates for Sterling, 2007-12
                                                                                  • Who’s Innovating?

                                                                                    • Key points
                                                                                      • Social travel
                                                                                        • Customised experiences
                                                                                          • Pinboard wizard
                                                                                            • Reps become iAdvisors
                                                                                              • Over-50s travel booking sites
                                                                                                • Travel face time
                                                                                                  • Specialist brands hit the high street
                                                                                                  • Market Size and Forecast

                                                                                                    • Key points
                                                                                                      • No recovery on horizon
                                                                                                        • Figure 18: Overseas holiday volume, value and average expenditure, 2007-11
                                                                                                      • Average spend dropped in 2011
                                                                                                        • Yo-yo pattern at home
                                                                                                          • Figure 19: Domestic (GB) holiday volume, value and average expenditure, 2007-11
                                                                                                        • Upmarket shift
                                                                                                          • 8 million holidays switched?
                                                                                                            • Figure 20: Domestic and overseas holiday volume, 2007-17
                                                                                                            • Figure 21: Domestic and overseas holiday expenditure, 2007-17
                                                                                                          • Package capacity continues to be cut
                                                                                                            • Figure 22: Volume of overseas package and independent holidays, 2007-11
                                                                                                          • Forecast
                                                                                                            • Figure 23: Volume forecast of overseas holidays, 2007-17
                                                                                                            • Figure 24: Value* forecast of overseas holidays, 2007-17
                                                                                                            • Figure 25: Volume forecast of domestic holidays, 2007-17
                                                                                                            • Figure 26: Value* forecast of domestic holidays, 2007-17
                                                                                                          • Forecast methodology
                                                                                                          • Holiday Information

                                                                                                            • Key points
                                                                                                              • Six in ten use web to research
                                                                                                                • Figure 27: Research/information sources used for holidays/short breaks abroad taken in the last 12 months, 2011 and 2012
                                                                                                            • Holiday Bookings

                                                                                                              • Key points
                                                                                                                • Half book holidays within three months of going
                                                                                                                  • Figure 28: Length of time before holidays/short breaks abroad that bookings were made, 2011 and 2012
                                                                                                              • Market Share

                                                                                                                • Key points
                                                                                                                  • Big two take half of ATOL bookings
                                                                                                                    • Figure 29: Top 50 UK tour operators ranked by ATOL passenger licences, 21 August 2012
                                                                                                                  • Two fifths have reduced capacity in 2012
                                                                                                                    • Hot Hays
                                                                                                                      • TripAdvisor is tops online
                                                                                                                        • Figure 30: Top 50 UK travel-related websites, by total unique visitors (TUV), July 2011-July 2012
                                                                                                                    • Companies and Products

                                                                                                                        • Black Tomato
                                                                                                                          • Expedia UK
                                                                                                                              • Figure 31: Key financials for Expedia.com Ltd, 2010 and 2011
                                                                                                                            • Flight Centre
                                                                                                                                • Figure 32: Key financials for Flight Centre UK Ltd, 2010 and 2011
                                                                                                                              • Lastminute.com
                                                                                                                                  • Figure 33: Key financials for Last Minute Network Ltd, 2010 and 2011
                                                                                                                                • Skyscanner
                                                                                                                                  • Figure 34: Key financials for Skyscanner Ltd, 2010 and 2011
                                                                                                                                • Thomas Cook Group
                                                                                                                                    • Figure 35: Key financials for Thomas Cook Group Plc, 2010 and 2011
                                                                                                                                  • Travel Counsellors
                                                                                                                                      • Figure 36: Key financials for Travel Counsellors Ltd, 2010 and 2011
                                                                                                                                    • Travel Republic
                                                                                                                                      • TripAdvisor
                                                                                                                                          • Figure 37: Key financials for TripAdvisor Ltd, 2009 and 2010
                                                                                                                                        • TUI Travel
                                                                                                                                            • Figure 38: Key financials of TUI Travel Plc, 2010 and 2011
                                                                                                                                        • Holiday Taking

                                                                                                                                          • Key points
                                                                                                                                            • Consumers twice as likely to book independently as package
                                                                                                                                              • Figure 39: Holidays abroad taken in the last five years, July 2012
                                                                                                                                          • Holiday Types

                                                                                                                                            • Key points
                                                                                                                                              • Two fifths book beach
                                                                                                                                                • Figure 40: Type of holiday taken for last holiday abroad, July 2012
                                                                                                                                              • Cruise/activity niches
                                                                                                                                              • Holiday Planning

                                                                                                                                                • Key points
                                                                                                                                                  • Destination first
                                                                                                                                                    • Figure 41: Planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                  • Budget mums
                                                                                                                                                    • Travel agent pre-booking declines
                                                                                                                                                      • Young travellers seek guidance
                                                                                                                                                        • C2DE family reliance
                                                                                                                                                          • Image-conscious youth
                                                                                                                                                          • Holiday Booking Methods

                                                                                                                                                            • Key points
                                                                                                                                                              • Two thirds book online
                                                                                                                                                                • Figure 42: Booking methods used for last holiday abroad, July 2012
                                                                                                                                                              • Half of package bookings made online
                                                                                                                                                                • Figure 43: Booking methods used for last holiday abroad, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                              • Opportunity of the unfamiliar
                                                                                                                                                                • North/South agent divide
                                                                                                                                                                  • Female bookers more communicative
                                                                                                                                                                    • Cruise/coach phone bookings
                                                                                                                                                                      • High phone conversion
                                                                                                                                                                      • Online Booking Methods

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Third of online bookers use OTA
                                                                                                                                                                            • Figure 44: Online booking methods used for last holiday abroad, July 2012
                                                                                                                                                                          • One in ten book holiday via transport website
                                                                                                                                                                            • Under-45s most likely to use OTAs
                                                                                                                                                                                • Figure 45: Online booking methods used for last holiday abroad, by selected holiday planning activities, July 2012
                                                                                                                                                                            • Holiday Planning and Booking Attitudes

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Over-55s most satisfied
                                                                                                                                                                                  • Figure 46: Attitudes towards planning and booking holidays, July 2012
                                                                                                                                                                                • Confusion over protection rises
                                                                                                                                                                                  • Pockets of discontent
                                                                                                                                                                                    • More hassle than before
                                                                                                                                                                                      • Itchy feet
                                                                                                                                                                                        • Nearly half distrust travel companies
                                                                                                                                                                                          • Importance of protection rises with age
                                                                                                                                                                                            • Recessionary caution, under-35 tension
                                                                                                                                                                                              • Frustrated families
                                                                                                                                                                                                • Willingness to pay for advice rises
                                                                                                                                                                                                  • Health/travel gurus
                                                                                                                                                                                                    • Physical reassurance
                                                                                                                                                                                                    • Targeting Opportunities

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Target groups
                                                                                                                                                                                                          • Figure 47: Holiday planning and booking process target groups, April 2012
                                                                                                                                                                                                        • Self-reliant and Satisfied
                                                                                                                                                                                                          • Demographic profile
                                                                                                                                                                                                            • Marketing message
                                                                                                                                                                                                              • Security Seekers
                                                                                                                                                                                                                • Demographic profile
                                                                                                                                                                                                                  • Marketing message
                                                                                                                                                                                                                    • Restless But Wary
                                                                                                                                                                                                                      • Demographic profile
                                                                                                                                                                                                                        • Marketing message
                                                                                                                                                                                                                          • Indifferent
                                                                                                                                                                                                                            • Demographic profile
                                                                                                                                                                                                                              • Marketing message
                                                                                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                  • Figure 48: Forecasts for overseas holidays volume, best and worst-case scenarios, 2012-17
                                                                                                                                                                                                                                  • Figure 49: Forecasts for overseas holidays value, best and worst-case scenarios, 2012-17
                                                                                                                                                                                                                                  • Figure 50: Forecasts for domestic holidays volume, best and worst-case scenarios, 2012-17
                                                                                                                                                                                                                                  • Figure 51: Forecasts for domestic holidays value, best and worst-case scenarios, 2012-17
                                                                                                                                                                                                                              • Appendix – Holiday Taking

                                                                                                                                                                                                                                  • Figure 52: Holidays abroad taken in the last five years, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 53: Holidays abroad taken in the last five years, by demographics, July 2012 (continued)
                                                                                                                                                                                                                                  • Figure 54: Other holidays abroad taken in the last five years, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Holiday Types

                                                                                                                                                                                                                                  • Figure 55: Type of holiday taken for last holiday abroad, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                                                                                                  • Figure 56: Most popular type of holiday taken for last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 57: Next most popular type of holiday taken for last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Holiday Planning

                                                                                                                                                                                                                                  • Figure 58: Planning activities carried out before last holiday abroad, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                                                                                                  • Figure 59: Planning activities carried out before last holiday abroad, by most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 60: Planning activities carried out before last holiday abroad, by next most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 61: Most popular planning activities carried out before last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 62: Next most popular planning activities carried out before last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Holiday Booking Methods

                                                                                                                                                                                                                                  • Figure 63: Booking methods used for last holiday abroad, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                                                                                                  • Figure 64: Booking methods used for last holiday abroad, by most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 65: Booking methods used for last holiday abroad, by next most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 66: Booking methods used for last holiday abroad, by most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 67: Booking methods used for last holiday abroad, by next most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 68: Booking methods used for last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Online Booking Methods

                                                                                                                                                                                                                                  • Figure 69: Online booking methods used for last holiday abroad, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                                                                                                  • Figure 70: Online booking methods used for last holiday abroad, by type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 71: Online booking methods used for last holiday abroad, by most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 72: Online booking methods used for last holiday abroad, by next most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 73: Most popular online booking methods used for last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 74: Next most popular online booking methods used for last holiday abroad, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Holiday Planning and Booking Attitudes

                                                                                                                                                                                                                                  • Figure 75: Attitudes towards planning and booking holidays, by holidays abroad taken in the last five years, July 2012
                                                                                                                                                                                                                                  • Figure 76: Attitudes towards planning and booking holidays, by most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 77: Attitudes towards planning and booking holidays, by next most popular type of holiday taken for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 78: Attitudes towards planning and booking holidays, by most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 79: Attitudes towards planning and booking holidays, by next most popular planning activities carried out before last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 80: Attitudes towards planning and booking holidays, by booking methods used for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 81: Attitudes towards planning and booking holidays, by online booking methods used for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 82: Attitudes towards planning and booking holidays, by online booking methods used for last holiday abroad, July 2012
                                                                                                                                                                                                                                  • Figure 83: Attitudes towards holiday planning and booking, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 84: Further attitudes towards holiday planning and booking, by demographics, July 2012
                                                                                                                                                                                                                                  • Figure 85: Other attitudes towards holiday planning and booking, by demographics, July 2012
                                                                                                                                                                                                                              • Appendix – Targeting Opportunities

                                                                                                                                                                                                                                  • Figure 86: Holidays abroad taken in the last five years, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 87: Type of holiday taken for last holiday abroad, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 88: Planning activities carried out before last holiday abroad, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 89: Booking methods used for last holiday abroad, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 90: Online booking methods used for last holiday abroad, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 91: Attitudes towards planning and booking holidays, by target groups, July 2012
                                                                                                                                                                                                                                  • Figure 92: Target groups, by demographics, July 2012

                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                              • Advertising Standards Authority
                                                                                                                                                                                                                              • Civil Aviation Authority
                                                                                                                                                                                                                              • Expedia Inc.
                                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                                              • First Choice Holidays & Flights Ltd
                                                                                                                                                                                                                              • Flight Centre (UK) Ltd
                                                                                                                                                                                                                              • Google, Inc.
                                                                                                                                                                                                                              • Hayes & Jarvis (Travel) Ltd
                                                                                                                                                                                                                              • Hays Travel Ltd
                                                                                                                                                                                                                              • Investec
                                                                                                                                                                                                                              • lastminute.com plc
                                                                                                                                                                                                                              • Nokia Corporation
                                                                                                                                                                                                                              • Sabre Holdings Corporation
                                                                                                                                                                                                                              • Sentido Hotels & Resorts
                                                                                                                                                                                                                              • Sixt AG
                                                                                                                                                                                                                              • Skyscanner Ltd
                                                                                                                                                                                                                              • Thomas Cook Airlines
                                                                                                                                                                                                                              • Thomas Cook Group PLC
                                                                                                                                                                                                                              • Thomson Holidays
                                                                                                                                                                                                                              • Travel Republic
                                                                                                                                                                                                                              • Travelocity.com L.P.
                                                                                                                                                                                                                              • TripAdvisor LLC
                                                                                                                                                                                                                              • TUI Travel PLC
                                                                                                                                                                                                                              • Twitter, Inc.

                                                                                                                                                                                                                              Holiday Planning and Booking Process - UK - October 2012

                                                                                                                                                                                                                              £1,995.00 (Excl.Tax)