Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Holiday Rental Property - UK - July 2015

"Holiday rentals are performing well in a difficult market, remaining stable in the UK market which is declining overall. Overseas holidays are rising, but consumers are increasing their use of hotels and moving away from the more cost-effective options. There are opportunities to appeal to a new audience and perhaps persuade those who have rented in the past to come back to the market."

This report looks at the following issues:

  • Property owners may need to adjust portfolios to reflect market trends
  • Taxation for peer-to-peer rentals
  • Will the threat of peer-to-peer rentals to the traditional market continue unchecked?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

        • A flat forecast for the UK holiday rental property market
          • Figure 1: Volume forecast for the domestic holiday rental property market, 2010-20
          • Figure 2: Value forecast for the domestic holiday rental property market, 2010-20
        • The UK holiday rental market has been flat since 2012
          • Figure 3: Volume of holiday rental properties used for domestic (UK) holidays, 2009-14
        • Expenditure on domestic holiday rental properties has risen sharply since 2012
          • Figure 4: Expenditure on trips taken in domestic holiday rental property*, 2009-14
        • Hotels performing well now as disposable income edges up
          • Figure 5: Number of domestic (GB) trips* in millions, by accommodation type, 2014
        • Short-stay UK rental holidays are growing in popularity
          • Figure 6: Length of stay on domestic (GB) trips*, by accommodation, 2010-13
        • Overseas holidays rise as consumer confidence grows, but rental property use dips
          • Figure 7: Overseas and domestic holiday volumes, 2009-14
        • Agencies continue to take the lion’s share of bookings
          • Figure 8: Methods for booking a holiday rental property, December 2014
        • Nearly a quarter of former renters have not hired a property in the last three years
          • Figure 9: Holiday rental property use on holiday in the UK and abroad, December 2014
        • City holiday properties are the most popular for longer-term holidays
          • Figure 10: Top three locations for last holiday in a rental property, December 2014
        • What consumers say about rentals will influence new bookings
          • Figure 11: Top five attitudes towards holiday rental property, December 2014
      • Issues and Insights

        • Property owners may need to adjust portfolios to reflect market trends
          • The facts
            • The implications
              • Taxation for peer-to-peer rentals
                • The facts
                  • The implications
                    • Will the threat of peer-to-peer rentals to the traditional market continue unchecked?
                      • The facts
                        • The implications
                        • The Market – What You Need to Know

                          • Domestic travel is declining but there are some opportunities for holiday rentals
                            • Overseas holidays are rising, however, rental properties will remain a challenging market
                              • Short-stay holidays are the key opportunity for domestic holiday rental
                              • Market Size and Forecast

                                • Short-term decline but long-term growth
                                  • Figure 12: Volume and value forecasts for domestic holiday rental property, 2010-20
                                • UK holiday rentals benefit from a rise in short-stay breaks
                                  • Figure 13: Types of accommodation used for domestic (GB) holidays in the past 12 months, 2013 and 2014
                                • The domestic rental market has declined only marginally since 2013
                                  • Figure 14: Volume of trips taken in domestic holiday rental property, 2009-14
                                • The amount spent on UK rentals grew by 5.5% during 2014
                                  • Figure 15: Expenditure on trips taken in domestic holiday rental property*, 2009-14
                                • Devon and Cornwall are still a UK holiday rental hotspot
                                  • Figure 16: Number of domestic holidays taken in holiday self-catering* property, by region, 2012 and 2013
                                • Overseas hotel bookings rise by 7 percentage points
                                  • Figure 17: Types of accommodation used for holidays abroad in the past 12 months, 2013 and 2014
                              • Segment Performance

                                • Self-catering properties are resilient in a declining market
                                    • Figure 18: Number of domestic (GB) trips*, by accommodation, 2010-14
                                  • Nights spent in self-catering accommodation declined by 3.5% in 2014
                                    • Figure 19: Total number of nights spent on domestic (GB) trips*, by accommodation, 2010-14
                                  • Expenditure on self-catering holidays increased in 2014
                                    • Figure 20: Expenditure on domestic (GB) trips*, by accommodation, 2010-14
                                  • Short-stay holidays in the UK increase 5% during 2014
                                    • Figure 21: Length of stay on domestic (GB) trips*, by accommodation, 2010-13
                                • Market Drivers

                                  • Overseas holidays continue to rise as consumer confidence grows
                                    • Figure 22: Overseas holiday volume, value and average expenditure, 2009-14
                                  • Domestic holidays have declined 7.2% since 2009
                                    • Figure 23: Domestic (GB) holiday volume, value and average expenditure, 2009-14
                                  • Independent holidays abroad are growing, delivering opportunities for the rental market
                                    • Figure 24: Volume of overseas package and independent holidays, 2009-14
                                  • Holidays to cities in Italy, Belgium and the Netherlands are on the rise
                                    • Figure 25: Top 20 overseas holiday destinations, 2009-14
                                  • Budget travel options continue to be attractive to holidaymakers
                                    • Figure 26: Scheduled passengers carried, by main low-cost airlines, 2009-14
                                • Channels to Market

                                  • Nearly one in four renters will book direct with the owner
                                    • Figure 27: How last holiday rental property was booked, December 2014
                                  • Single-room holiday rentals remain a small part of the market
                                    • Figure 28: Holidaymakers who have ever rented a room for a holiday while sharing the house with the homeowner, December 2014
                                • Key Players – What You Need to Know

                                  • Competition between top two holiday rental listings agencies heats up
                                    • Technology developments support both renters and owners
                                      • Hoseasons introduces a new logo as well as a new luxury brand
                                      • Market Share

                                        • Airbnb success challenges the leading holiday rental agency
                                          • Taxation becomes an issue for peer-to-peer renters
                                            • HomeAway maintains the competitive advantage in terms of listings
                                              • Figure 29: Number of lettings, by holiday rental agency, as at May 2015
                                            • Negative PR stories could affect the rate of peer-to-peer rentals
                                              • Rental agencies increase their influence in the industry
                                              • Launch Activity and Innovation

                                                • Airbnb moves into the professional holiday rental sector
                                                  • New apps and app updates benefit renters as well as owners
                                                    • Figure 30: iOS apps offered by holiday rental agencies
                                                  • Flexible pricing comes to the peer-to-peer rental sector
                                                    • Hoseasons introduces a new logo and launches a luxury brand
                                                    • The Consumer – What You Need to Know

                                                      • The market has untapped potential in those who have never rented a property
                                                        • City rentals are the most popular for long stays
                                                          • Convenience and entertainment are the most appealing features for rental holidays
                                                          • Holiday Rental Property Usage

                                                            • Half of consumers have never stayed in a holiday rental property
                                                              • Figure 31: Holiday rental property use on holiday in the UK and abroad, December 2014
                                                            • Families with young children find rental property the most appealing
                                                              • Figure 32: Holiday rental property use on holiday in the UK, by age of children in the household, December 2014
                                                            • Holidaymakers aged 30-44 present an opportunity to tempt a new audience to property rentals
                                                              • Figure 33: Holiday rental property use on holiday abroad, by age, December 2014
                                                          • Holiday Rental Property Locations

                                                            • Holidaymakers use holiday rental properties to get away from it all
                                                              • Figure 34: Location of last holiday in a rental property, December 2014
                                                            • Renting properties in cities is more popular abroad than in the UK
                                                              • Figure 35: Location of last holiday in a rental property, by holiday destination, December 2014
                                                          • Duration of Stays in Holiday Rental

                                                            • One in five use holiday rentals for short breaks
                                                              • Figure 36: How long holidaymakers stayed in holiday rental property during their last visit, December 2014
                                                            • A quarter use rentals abroad for a longer holiday
                                                              • Figure 37: How long holidaymakers stayed in holiday rental property during their last visit, by holiday destination, December 2014
                                                            • City rentals are the most popular for longer holidays
                                                              • Figure 38: How long people stayed in holiday rental property for last visit, by location, December 2014
                                                          • Preferred Features in a Holiday Rental Property

                                                            • Transfers to holiday rental properties are appealing
                                                              • Figure 39: Features people look for when choosing holiday rental property, December 2014
                                                          • Attitudes towards Holiday Rental Property

                                                            • What holidaymakers say about a rental is influential for new bookings
                                                              • Figure 40: Attitudes towards holiday rental property, December 2014
                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                            • Data sources
                                                              • Abbreviations
                                                                • Fan chart forecast
                                                                    • Figure 41: Best and worst case forecasts for domestic holiday property rental values, 2015-20
                                                                    • Figure 42: Best and worst case forecasts for domestic holiday property rental volumes, 2015-20
                                                                  • Definitions

                                                                  Companies Covered

                                                                  To learn more about the companies covered in this report please contact us.

                                                                  Holiday Rental Property - UK - July 2015

                                                                  US $2,478.79 (Excl.Tax)