Holiday Rental Property - UK - June 2016
“The holiday rental property corporate landscape saw further change during 2015 and into 2016 as major industry players jockeyed for position. The scramble for scale among these companies is not unconnected with the continued surge in usage of industry disrupter Airbnb. The company now offers substantially more rental properties around the world than any other player in the market.”
– Michael Oliver, Senior Leisure and Media Analyst
This report looks at the following areas:
- What does the growing influence of TripAdvisor mean for the industry?
- How can owners and agents optimise the appeal of rental properties?
After several difficult years, the holiday rental property market saw strong growth in 2015. Factors driving this growth have included lower oil prices (which have fed through in the form of reduced air fares and cheaper petrol), growth in the UK economy and the improved financial situation of many consumers.
Looking ahead, headwinds may emerge in terms of a weaker Pound, depending on the outcome of the EU referendum, while the overseas market is also being affected by rebalancing on the part of airlines towards old favourite resorts in the Western Mediterranean which are seen as safer in the wake of a run of terrorist attacks targeting tourists in countries including Turkey, Tunisia and Egypt.
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