Holiday Review - UK - January 2013
“The domestic segment has previously lacked the innovation, wide product ranges and extensive marketing campaigns seen in the overseas segment. However, recent growth should see the domestic holiday industry emerge from the current weak economic climate a more mature being, better able to compete with the long-haul segment even in a post-recession environment.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- Will the impact of unrest in the Middle East and North Africa continue into 2013?
- Will economic growth in 2013 see a reversal of the trend towards domestic holidays?
- How can the industry adapt to the rise of smartphone and tablet devices?
- How do environmental concerns affect holidaymaker decision-making?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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