Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Holiday Review - UK - January 2016

“The outlook for the overseas holiday market in 2016 is positive due to rising consumer confidence, the strong Pound, low unemployment and falling airfares resulting from cheap oil. Along with the longer beach holiday, supplementary city breaks should be popular especially among the under-35s.”

– Fergal McGivney, Technology and Travel Analyst

This report looks at the following areas:

  • Holiday trends over the past year
  • Holiday booking methods
  • Holiday destination influencing factors
  • Holiday plans for 2016

This report examines the holiday habits and attitudes of British adults. Holidays can take place in the UK or abroad, but must constitute at least one overnight stay. The business travel market is not reviewed in this report. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Scope of the report
      • Executive Summary

          • Total market volume to remain largely flat while value set to rise
            • Figure 1: Forecast of total holiday market volume, 2010-20
            • Figure 2: Forecast of total holiday market Value*, 2010-20
          • The consumer
            • A rise in UK and overseas holidays
              • Figure 3: Holiday destinations visited in the past 12 months, October 2014 and November 2015
            • Boost in popularity for city breaks
              • Figure 4: Holiday types taken in the past 12 months, October 2014 and November 2015
            • Mobile bookings still relatively uncommon
              • Figure 5: Attitudes towards booking a holiday on a smartphone versus a laptop/desktop/tablet, November 2015
            • Long-haul flights; comfort of legacy carriers could outweigh cheap prices of budget carriers for many
              • Figure 6: Holiday attitudes, November 2015
            • A quarter of consumers expect to spend more on holidays in 2016
              • Figure 7: Future holiday plans, November 2015
            • What we think
            • Issues and Insights

              • Mobile bookings are still unpopular among consumers but offer opportunities
                • The facts
                  • The implications
                    • Holiday destination influencing factors – take care not to overlook the potential of social media
                      • The facts
                        • The implications
                          • How will Airbnb perform in 2016?
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Strong growth overseas dampened by contracting domestic market
                                  • Overseas volume on the up and set to surpass 2008 levels by 2020
                                    • As overseas trips rise, domestic trips to take a back seat
                                      • Strong consumer confidence should fuel holiday taking in 2016
                                      • Market Size and Forecast

                                        • Total volume to remain largely flat while value set to rise by 2020
                                          • Figure 8: Estimated total holiday market volume and value, 2010-20
                                          • Figure 9: Forecast of total holiday market volume, 2010-20
                                          • Figure 10: Forecast of total holiday market value*, 2010-20
                                        • Overseas growth surging ahead
                                          • Figure 11: Overseas holiday market volume and value*, 2010-20
                                          • Figure 12: Forecast of overseas holiday market volume, 2010-20
                                          • Figure 13: Forecast overseas holiday market value, 2010-20
                                        • Despite growth in 2015, domestic trips still below 2013 levels
                                          • Figure 14: Estimated domestic holiday market volume and value*, 2010-20
                                          • Figure 15: Forecast of domestic holiday market volume, 2010-20
                                          • Figure 16: Forecast of domestic holiday market value*, 2010-20
                                      • Segment Performance

                                        • Package holidays improving market share
                                            • Figure 17: Volume of overseas package and independent holidays, 2010-15
                                          • Air travel continues to dominate with resurgence in overseas trips
                                            • Figure 18: Volume of overseas holidays, by transport method, 2010-15
                                          • Poland sees an increase in incoming holiday visits due to new routes from the UK
                                              • Figure 19: Top 20 holiday destinations for UK residents, 2010-14
                                              • Figure 20: Top 20 holiday destinations, January-June 2014 versus January-June 2015
                                              • Figure 21: Top 20 growth rate, January-June 2014 and January-June 2015
                                          • Market Share

                                            • easyJet and British Airways increase market share but still lag behind Ryanair
                                              • Figure 22: Global passengers uplifted, by top 10 UK airlines, 2010-14
                                            • TUI sits at the top of ATOL licensed passenger table
                                              • Figure 23: Passengers licensed under ATOL protection, by top 10 ATOL holders, 2011-16
                                          • Market Drivers

                                            • Rising consumer confidence should fuel holiday taking
                                              • Figure 24: Consumer confidence, September 2010-September 2015
                                              • Figure 25: Trends in what extra money is spent on, October 2015
                                            • Cheap jet fuel to drive prices lower
                                              • Figure 26: Jet fuel prices, Pound Sterling per gallon, November 2010- November 2015
                                            • The Pound’s relative strength
                                              • Figure 27: British Pound value increase/decrease against selected destination currencies, December 2012-December 2015
                                            • London in the top half of the City Cost Barometer Index
                                              • Figure 28: Post Office City Cost Barometer, 2015
                                            • ADP cuts to boost both family and long-haul trips
                                                • Figure 29: Air Passenger Duty (APD) rates April 2012-April 2016
                                            • Launch Activity and Innovation

                                              • The high street; more concept stores planned for TUI
                                                • Figure 30: A TUI concept store, December 2015
                                              • Boeing says folding wing tip is in development for its upcoming 777X
                                                • easyJet pioneering drones to cut delays
                                                  • Figure 31: easyJet’s drone inspecting a plane
                                                • KLM to provide tailored responses to customers’ questions online
                                                  • Air New Zealand allows parents to track unaccompanied minors
                                                    • Virgin streamlines the hotel experience with its new app
                                                      • TripAdvisor’s Instant Booking tool takes off
                                                        • Socialising in hotels facilitated via mobile apps
                                                          • Marriott trials Virtual Reality headsets
                                                            • Onboard family spaces planned for Thomson aircrafts
                                                              • Figure 32: The family booths proposed for Thomson Airways, December 2015
                                                          • The Consumer – What You Need to Know

                                                            • A jump in holidays both in the UK and overseas
                                                              • City breaks on the rise
                                                                • Smartphone bookings still uncommon
                                                                  • Potential for budget long-haul carriers but affluent may still favour legacy carriers
                                                                    • Consumers as the PR mouthpiece
                                                                    • Holidays Taken in the Last Year

                                                                          • Figure 33: Holiday destinations visited in the past 12 months, October 2014 and November 2015
                                                                          • Figure 34: Holidaymakers, by age, November 2015
                                                                        • How many destinations are people visiting each year?
                                                                          • Figure 35: Repertoire of holiday destinations visited in the past 12 months, November 2015
                                                                        • Opportunity for experts to provide long-haul destination advice
                                                                            • Figure 36: Holiday destinations visited in the past 12 months outside of Europe, November 2015
                                                                          • UK is the most popular repeat holiday destination followed by France
                                                                            • Figure 37: Amount of holidays taken in various destinations, November 2015
                                                                        • Type of Holidays Taken in the Past Year

                                                                          • City breaks’ popularity grows
                                                                              • Figure 38: Holiday types taken in the past 12 months, October 2014 and November 2015
                                                                            • City breaks popular among high-frequency holidaymakers
                                                                              • Figure 39: Holiday types taken in the past 12 months, by repertoire of holiday destinations visited in the past 12 months, November 2015
                                                                            • Snowsports for the affluent young, and cruises for the affluent seniors
                                                                                • Figure 40: Holiday types taken in the past 12 months, by age, November 2015
                                                                            • Holiday Booking Methods

                                                                                • New technology enabling new experiences
                                                                                  • Travel agents: experience as a service
                                                                                    • Figure 41: Holiday booking methods, November 2015
                                                                                • Online Booking Methods

                                                                                    • Mobile bookings should become more common in the future
                                                                                      • Figure 42: Attitudes towards booking a holiday on a smartphone versus a laptop/desktop/tablet, November 2015
                                                                                    • Voice bookings in the home
                                                                                      • Brands can make use of apps on smart TVs
                                                                                        • Figure 43: Online booking methods, November 2015
                                                                                    • Holiday Destination Influencing Factors

                                                                                      • The consumer – a vital cog in the marketing machine
                                                                                        • Figure 44: Discounts offered by Nordic Light Hotel for Facebook and Instagram friends/followers and fans
                                                                                        • Figure 45: Holiday destination influencing factors, November 2015
                                                                                      • High-frequency holidaymakers heavenly influenced by their peers
                                                                                          • Figure 46: Holiday destination influencing factors, by repertoire of holiday destinations visited in the past 12 months, November 2015
                                                                                      • Holiday Attitudes

                                                                                        • Budget flights not so appealing for long-haul travel
                                                                                          • Digital travel guides could help brands engage smartphone users
                                                                                            • Beacons could also help further engagement via smartphones
                                                                                              • Figure 47: Holiday attitudes, November 2015
                                                                                          • Future Holiday Plans

                                                                                              • Figure 48: Future holiday plans, November 2015
                                                                                            • More short breaks on the cards for ABs in 2016
                                                                                              • Airbnb usage still low but popularity set to increase
                                                                                              • CHAID analysis – Holiday Review – January 2016

                                                                                                • Methodology
                                                                                                  • Millennials who have caught the travel bug are key targets for uptake of travel apps
                                                                                                    • Figure 49: Target groups based on attitudes towards researching and booking for holidays – CHAID – tree output, November 2015
                                                                                                    • Figure 50: Target groups based on attitudes towards researching and booking for holidays – CHAID – Table output, November 2015
                                                                                                • Appendix – Data Sources, Abbreviations, and Supporting Information

                                                                                                    • Abbreviations
                                                                                                      • Definitions
                                                                                                        • Forecast Methodology
                                                                                                            • Figure 51: Best- and worst-case forecast for total holiday volume, 2015-20
                                                                                                            • Figure 52: Best- and worst-case forecast for total holiday value*, 2015-20
                                                                                                            • Figure 53: Best- and worst-case forecast for overseas holiday volume, 2015-20
                                                                                                            • Figure 54: Best- and worst-case forecast for overseas holiday value*, 2015-20
                                                                                                            • Figure 55: Best- and worst-case forecast for domestic holiday volume, 2015-20
                                                                                                            • Figure 56: Best- and worst-case forecast for domestic holiday value*, 2015-20

                                                                                                        Companies Covered

                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                        Holiday Review - UK - January 2016

                                                                                                        £1,995.00 (Excl.Tax)