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Holiday Shopping - US - July 2013

“Christmas, Hanukkah, and Kwanzaa sales represent 73% of total holiday expenditures. Mass merchandisers and department stores are the retail channels most frequently used for holiday purchases, particularly among blacks and Hispanics. Layaway payment options are experiencing a surge in popularity for these groups, as well as for Millennials. Millennial shoppers, the most avid holiday spenders and celebrators, continue to be financially vulnerable, despite improving macroeconomic conditions. Price sensitivity persists, and retailers are faced with the challenges of showrooming.”

– Ika Erwina, Retail and Technology Analyst

 Some issues addressed in this report include:

  • Understanding the needs of specific generations should bring incremental sales
  • Embracing showrooming to encourage big-ticket purchases on holidays
While winter holidays represent the bulk of total holiday expenditures, retailers must be sure to build loyalty throughout the year with ongoing attractive holiday sales events. Mass merchandisers and department stores gain a high share of holiday shopping largely because of their extensive inventory and already a go-to destination for many shoppers.
 
Print coupons continue to be more popular than e-coupons, though the latter are gaining ground. For purposes of this report, “holiday shopping” refers to expected consumer expenditures on holiday-specific items such as gifts, decorations, seasonal candy and other food, greeting cards, costumes, restaurant meals (e.g., brunches, dinners), and other expenditures.
 
Expenditure categories vary according to holiday. “Anticipated total expenditures” shown in this report include only the specific items asked about in each survey.
 
The following holidays are covered in this report: Valentine's Day, St. Patrick’s Day, Easter, Mother’s Day, Father’s Day, Halloween, and Christmas/Hanukkah/Kwanzaa.
 
Other holidays are discussed in this report, including federal holidays (such as Labor Day, Independence Day, President’s Day, Martin Luther King Day, Memorial Day, Veteran’s Day, and Columbus Day), but estimates of anticipated expenditures on these holidays are not included.
 
Consumer participation in holiday activities and making holiday purchases are discussed in this report by season—as well as overall—in order to establish relevant seasonal holiday trends. Marketing strategies are also categorized by season, to reflect variance in advertising and promotional needs and approaches.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Increase in anticipated holiday spending for holidays throughout the year
                            • Figure 1: Anticipated total expenditures (select) holidays, 2008 and 2012
                          • Market drivers
                            • Improving consumer confidence leads to increase in holiday spending
                              • Millennials spend for the holidays, despite their economic woes
                                • Multiculturals’ participation in holiday shopping spurs growth
                                  • The consumer
                                    • Thanksgiving, Christmas most associated with special sales of all product categories
                                      • Special sales particularly associated with holidays by younger shoppers
                                        • Mass merchandisers, department stores, online-only retailers most favored channels
                                          • Most plan their holiday expenses, but few opt to save
                                            • Two-fifths purchased gift cards in the past 12 months
                                              • Couponing an important strategy in saving money when holiday shopping
                                                • Big-ticket holiday purchases most likely made at physical stores
                                                  • Print coupons preferred over e-coupons; e-couponing gaining traction
                                                    • Free shipping is essential to online purchases
                                                      • Social media to drive foot traffic, provide communication between retailers and shoppers
                                                        • In-store promotions more noticeable than online; online advertisements on the rise
                                                          • What we think
                                                          • Issues and Insights

                                                              • Understanding the needs of specific generations should bring incremental sales
                                                                • The issues
                                                                  • The implications
                                                                    • Embracing showrooming to encourage big-ticket purchases on holidays
                                                                      • The issues
                                                                        • The implications
                                                                        • Trend Applications

                                                                            • Inspire Trend: Experience Is All
                                                                              • Inspire Trend: Return to the Experts
                                                                                • Mintel Futures: Access Anything, Anywhere
                                                                                • Anticipated Market Expenditures

                                                                                  • Key points
                                                                                    • Economic recovery likely to lead to holiday spending growth
                                                                                      • Consumers’ anticipated holiday spend
                                                                                        • Figure 2: Anticipated total expenditures (select) holidays, 2008 and 2012
                                                                                    • Market Drivers

                                                                                      • Key points
                                                                                        • Holiday spending spurred by increase in consumer confidence
                                                                                          • Figure 3: U.S. consumer sentiment and unemployment rate, January 2008-June 2013
                                                                                        • Youngest consumers desire to shop despite financial struggles
                                                                                          • Non-whites’ spending power may lead to more active role in the holidays
                                                                                            • Figure 4: Population, by race/Hispanic origin, 2008-18
                                                                                        • Segment Performance—Holiday Spending by Occasion

                                                                                          • Key points
                                                                                            • Overview
                                                                                              • Figure 5: Anticipated total and average expenditures, by holiday, 2013
                                                                                            • Valentine’s Day
                                                                                              • Figure 6: Anticipated total and average Valentine’s Day expenditures, in current dollars, 2008-13
                                                                                              • Figure 7: Anticipated Valentine’s Day expenditures, by category, 2010-13
                                                                                              • Figure 8: Anticipated Valentine’s Day expenditures, by recipient, 2008-13
                                                                                              • Figure 9: Anticipated retail channels for purchasing Valentine’s Day gifts, 2013
                                                                                            • St. Patrick’s Day
                                                                                              • Figure 10: Anticipated total and average St. Patrick’s Day expenditures, in current dollars, 2008-13
                                                                                            • Easter
                                                                                              • Figure 11: Anticipated total and average Easter expenditures, in current dollars, 2008-13
                                                                                              • Figure 12: Anticipated Easter expenditures, by category, 2008-13
                                                                                              • Figure 13: Anticipated retail channels for purchasing Easter gifts, 2013
                                                                                            • Mother’s Day
                                                                                              • Figure 14: Anticipated total and average Mother’s Day expenditures, in current dollars, 2008-13
                                                                                              • Figure 15: Anticipated Mother’s Day expenditures, by category, 2008-13
                                                                                              • Figure 16: Anticipated retail channels for purchasing Mother’s Day gifts, 2013
                                                                                            • Father’s Day
                                                                                              • Figure 17: Anticipated total and average Father’s Day expenditures, 2008-13
                                                                                              • Figure 18: Anticipated Father’s Day expenditures, by category, 2008-13
                                                                                            • Halloween
                                                                                              • Figure 19: Anticipated total and average Halloween expenditures, in current dollars, 2007-12
                                                                                              • Figure 20: Anticipated Halloween expenditures, by category, 2007-12
                                                                                            • Christmas/Hanukkah/Kwanzaa
                                                                                              • Figure 21: Anticipated Christmas/Hanukkah/Kwanzaa expenditures, in current dollars, 2008-12
                                                                                          • Innovations and Innovators

                                                                                            • Key points
                                                                                              • Mobile apps in shopping
                                                                                                • Increasing in-store foot traffic
                                                                                                  • Reinforcing price comparison
                                                                                                      • Figure 22: Decide, app screenshots, 2013
                                                                                                    • Social shopping on the horizon
                                                                                                      • Emphasizing convenience through self-service checkout
                                                                                                        • Combating showrooming on holidays
                                                                                                          • Saks Fifth: Free Wi-Fi
                                                                                                            • Shop Your Way: Loyalty programs
                                                                                                              • J.Crew: “Very Personal Stylist” in-store app
                                                                                                                • Target: QR codes and price matching
                                                                                                                  • Shopmuting: Walmart and Mattel
                                                                                                                    • E-gift cards: Target and Amazon
                                                                                                                      • Custom curated gift-giving: Wantful
                                                                                                                      • Marketing Strategies

                                                                                                                        • Key points
                                                                                                                          • Winter holiday advertising
                                                                                                                            • Winter holiday: TV ads
                                                                                                                              • Retailer as a solution for gift giving challenges
                                                                                                                                • Figure 23: TJMaxx “The Gifter” TV ad, November 2012
                                                                                                                              • Helping men to be good Valentine's Day gift-givers
                                                                                                                                • Figure 24: Edible Arrangement “Into Heroes” TV ad, January 2013
                                                                                                                              • Winter holiday catalog promotions
                                                                                                                                • Figure 25: Toys R Us “The Great Big Toys R Us Book 2012” catalog, October 2012
                                                                                                                              • Winter holiday online and email
                                                                                                                                • Gift ideas, financing, wish lists, free shipping all-in-one package
                                                                                                                                  • Figure 26: Toys “R” Us “Welcome to R Holiday Headquarters” online ad, December 2012
                                                                                                                                • Unique product offerings differentiate smaller retailers
                                                                                                                                  • Figure 27: A+R Christmas email promotion, December 2012
                                                                                                                                • Personalization key for holiday retailers
                                                                                                                                  • Figure 28: J.Crew winter holidays online promotion, 2012
                                                                                                                                • Digitizing holiday shopping through apps
                                                                                                                                  • Figure 29: Sam’s Club, “Sam’s Club Black Friday’s Saving” app snapshots, 2012
                                                                                                                                • Facilitating layaway programs to spread expenditures associated with holiday shopping
                                                                                                                                    • Figure 30: Walmart, layaway program, September 2012
                                                                                                                                  • Spring holiday advertising
                                                                                                                                    • Spring holiday TV ad
                                                                                                                                      • Financing a major lure for big-ticket furniture sales
                                                                                                                                        • Figure 31: Ashley Home Furniture “Six Free” TV ad, May 2013
                                                                                                                                      • Spring holiday email promotions
                                                                                                                                        • Drawing Millennials to deep discounts
                                                                                                                                          • Figure 32: DKNY Memorial Day email promotion, May 2013
                                                                                                                                        • Helping shoppers to find gifts attuned to their lifestyle
                                                                                                                                          • Figure 33: Unison Memorial Day email promotion, May 2013
                                                                                                                                        • Offering experience using discounts, social media, and giveaways
                                                                                                                                          • Figure 34: Gyu-Kaku Father’s Day email promotion, June 2013
                                                                                                                                        • The flexible gift card for Father's Day
                                                                                                                                          • Figure 35: GiftRocket Father’s Day email promotion, June 2013
                                                                                                                                        • Targeting procrastinators with free shipping
                                                                                                                                          • Figure 36: Godiva Mother’s Day email promotion, May 2013
                                                                                                                                        • Select vintage Mother’s Day gifts, discounted
                                                                                                                                          • Figure 37: Papyrus Mother’s Day email promotion, April 2013
                                                                                                                                        • Promoting Easter with coupons
                                                                                                                                          • Figure 38: Barnes & Noble Easter email promotion, March 2013
                                                                                                                                        • Summer holiday advertising—Labor Day
                                                                                                                                          • Discounts, savings programs, mobile technology, social media used for Macy’s Labor Day event
                                                                                                                                            • Figure 39: Macy’s “Labor Day Sale” TV ad, August 2012
                                                                                                                                          • Sales of major appliances and Labor Day go hand-in-hand
                                                                                                                                            • Figure 40: Lowe’s “Labor Day Savings” TV ad, August 2012
                                                                                                                                          • Fall holiday advertising
                                                                                                                                            • The comic book, Halloween specialist
                                                                                                                                              • Figure 41: Party City, “Fright Night,” September 2012
                                                                                                                                            • Promoting online sales through credit card transactions
                                                                                                                                              • Figure 42: Discover Halloween mail promotion, October 2012
                                                                                                                                          • Holiday Shopping Activities, Purchases, and Retailers

                                                                                                                                            • Key points
                                                                                                                                              • Holidays most associated with special sales
                                                                                                                                                • Thanksgiving and Christmas trump other holidays on special sales
                                                                                                                                                  • Figure 43: Types of holidays most associated with special sales, by product categories, April 2013
                                                                                                                                                • Younger people more likely aware of special sales on holidays
                                                                                                                                                  • Figure 44: holidays (by season) most associated with special sales, by age, April 2013
                                                                                                                                                • Presence of younger children a contributing factor to holiday shopping participation
                                                                                                                                                  • Figure 45: Holidays (by season) most associated with special sales, by parents with children and age, April 2013
                                                                                                                                                • Products most associated with special sales on holidays
                                                                                                                                                  • Holiday sales for apparel, electronics, toys more noticeable among individuals aged 18-54, even the wealthy
                                                                                                                                                    • Figure 46: Types of products most associated with special sales on holidays, by age, April 2013
                                                                                                                                                    • Figure 47: Types of products most associated with special sales on holidays, by household income, April 2013
                                                                                                                                                  • Children influence awareness of special sales offered for select products on holidays
                                                                                                                                                    • Figure 48: Types of products most associated with special sales on holidays, by parents with children and age, April 2013
                                                                                                                                                  • Federal holidays, fewer incidence of in-store/online sales
                                                                                                                                                    • Figure 49: Incidence of making purchases (in-store/online) at a sale on a federal holiday, by holiday, April 2013
                                                                                                                                                  • Preferred retail channels for shopping on holidays
                                                                                                                                                    • Mass merchandisers, department stores, online-only retailers most likely favored
                                                                                                                                                      • Figure 50: Preferred retail channels for shopping on holidays vs. nonholidays, April 2013
                                                                                                                                                    • Age differentiates retail channels shopped for the holidays
                                                                                                                                                      • Figure 51: Preferred retail channels for shopping on holidays, by age, April 2013
                                                                                                                                                  • Strategies for Dealing with the Additional Expenses of Holiday Shopping

                                                                                                                                                    • Key points
                                                                                                                                                      • Most people shop on holidays and plan their expenses, but few opt to save
                                                                                                                                                        • Women enthusiastic holiday shoppers; men lag slightly
                                                                                                                                                          • Figure 52: Strategies for dealing with the additional expenses of holiday shopping, by gender, April 2013
                                                                                                                                                        • Holiday shopping on credit cards or layaway used most by 25-44 year olds
                                                                                                                                                          • Figure 53: Strategies for dealing with the additional expenses of holiday shopping, by age, April 2013
                                                                                                                                                          • Figure 54: Discover “Cashback Bonus” mail promotion on winter holidays, October-December 2013
                                                                                                                                                        • Gift card purchase
                                                                                                                                                          • Two-fifths purchased gift cards in the past 12 months
                                                                                                                                                            • Figure 55: Purchased a gift card for self or someone else in the last 12 months, October 2009-November 2012
                                                                                                                                                          • Women and older groups aged 35+ more likely to purchase gift cards
                                                                                                                                                            • Figure 56: Purchased a gift card for self or someone else in the last 12 months, by gender, October 2011-November 2012
                                                                                                                                                            • Figure 57: Purchased a gift card for self or someone else in the last 12 months, by age, October 2011-November 2012
                                                                                                                                                        • Attitudes Toward Money-Saving Strategies

                                                                                                                                                          • Key points
                                                                                                                                                            • To save money on purchases during holidays, mainly involves coupons
                                                                                                                                                              • Figure 58: Attitudes toward money-saving strategies, April 2013
                                                                                                                                                            • Women big on coupons for holidays purchases
                                                                                                                                                              • Figure 59: Attitudes toward money-saving strategies (any agree), by gender, April 2013
                                                                                                                                                              • Figure 60: Attitudes toward money-saving strategies (strongly agree), by gender, April 2013
                                                                                                                                                            • Younger shoppers tend to postpone major purchases until holidays; older groups less likely to wait
                                                                                                                                                              • Figure 61: Attitudes toward money-saving strategies (any agree), by age, April 2013
                                                                                                                                                              • Figure 62: Attitudes toward money-saving strategies (strongly agree), by age, April 2013
                                                                                                                                                          • Buying Big-Ticket Items on Holidays

                                                                                                                                                            • Approach to buying big-ticket items on holidays
                                                                                                                                                              • Key points
                                                                                                                                                                • Paths to purchase big-ticket items on holidays mostly end at physical stores
                                                                                                                                                                  • Savvy, digitally-connected young shoppers more likely to buy major purchases in store
                                                                                                                                                                    • Older shoppers receptive to the in-store experience
                                                                                                                                                                      • Figure 63: Approaches to buying big-ticket items on holidays, by age, April 2013
                                                                                                                                                                    • Most men browse and purchase big-ticket items in-store, few showroom
                                                                                                                                                                      • Figure 64: Approaches to buying big-ticket items on holidays, by gender, April 2013
                                                                                                                                                                    • Shoppers tend to browse and purchase big-ticket items in store
                                                                                                                                                                      • Figure 65: Approaches to buying big-ticket items on holidays, by select preferred retail channels for shopping on holidays, April 2013
                                                                                                                                                                    • Use of coupons for big-ticket items on holidays
                                                                                                                                                                      • Key points
                                                                                                                                                                        • Print coupons more likely preferred; digital couponing gaining traction
                                                                                                                                                                          • Figure 66: Use of coupons when buying big-ticket items on the holidays—printed vs. online, by gender and age, April 2013
                                                                                                                                                                        • Affluent shoppers are big on coupons for major purchases on holidays
                                                                                                                                                                          • Figure 67: Use of coupons when buying big-ticket items on the holidays—printed vs. online, by household income, April 2013
                                                                                                                                                                        • Nearly two-fifths of any retail patrons use traditional coupons to buy big-ticket purchases
                                                                                                                                                                          • Figure 68: Use of coupons when buying big-ticket items on the holidays—printed vs. online, by select preferred retail channels for shopping on holidays, April 2013
                                                                                                                                                                        • Strategies for federal holidays
                                                                                                                                                                          • Figure 69: Strategies for dealing with the additional expenses of holiday shopping, by made purchases (in-store/online) at a sale on a federal holiday, April 2013—(Part 1)
                                                                                                                                                                          • Figure 70: Strategies for dealing with the additional expenses of holiday shopping, by made purchases (in-store/online) at a sale on a federal holiday, April 2013—(Part 2)
                                                                                                                                                                      • Innovations Sought in the Holiday Shopping Experience

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Half of holiday shoppers strongly agree free shipping is an essential
                                                                                                                                                                            • Figure 71: Attitudes toward improvements in holiday shopping experiences, April 2013
                                                                                                                                                                          • Women desire free shipping and exclusive deals; men need help in selecting holiday gifts
                                                                                                                                                                            • Figure 72: Attitudes toward improvements in holiday shopping experiences (any agree), by gender, April 2013
                                                                                                                                                                            • Figure 73: Attitudes toward improvements in holiday shopping experiences (strongly agree), by age, April 2013
                                                                                                                                                                          • Shoppers aged 35-44 desire exclusive special offers; those aged 18-24 want free gift wrapping and curated gift assistance
                                                                                                                                                                            • Figure 74: Attitudes toward improvements in holiday shopping experiences (any agree), by age, April 2013
                                                                                                                                                                            • Figure 75: Attitudes toward improvements in holiday shopping experiences (strongly agree), by age, April 2013
                                                                                                                                                                        • Social Media Engagement in Holiday Shopping

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Leveraging brands, particularly with Millennials, during holidays through social media
                                                                                                                                                                              • Figure 76: Pinterest email promotion on Father’s Day, June 2013
                                                                                                                                                                              • Figure 77: Attitudes toward social media engagement in holiday shopping, April 2013
                                                                                                                                                                            • Women most likely to seek inspiration, ideas through social media, particularly Pinterest
                                                                                                                                                                              • Figure 78: Attitudes toward social media engagement in holiday shopping (any agree), by gender and age, April 2013
                                                                                                                                                                          • Holiday Shopping In-Store and Online Promotions

                                                                                                                                                                            • Key points
                                                                                                                                                                              • In-store promotions dominate holiday shopping; online advertisements on the rise
                                                                                                                                                                                • Figure 79: Attitudes toward holiday shopping on in-store and online promotions, April 2013
                                                                                                                                                                              • Women more receptive to in-store and online advertising/promotions
                                                                                                                                                                                • Figure 80: Attitudes toward holiday shopping on in-store and online promotions (any agree), by gender, April 2013
                                                                                                                                                                                • Figure 81: Attitudes toward holiday shopping on in-store and online promotions (strongly agree), by gender, April 2013
                                                                                                                                                                              • Generational influence on online and in-store promotions
                                                                                                                                                                                • Figure 82: Attitudes toward holiday shopping on in-store and online promotions (any agree), by age, April 2013
                                                                                                                                                                                • Figure 83: Attitudes toward holiday shopping on in-store and online promotions (strongly agree), by age, April 2013
                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Blacks, Asians, Hispanics more likely associate special sales on holidays
                                                                                                                                                                                  • Figure 84: Holidays (by season) most associated with special sales, by race/Hispanic origin, April 2013
                                                                                                                                                                                  • Figure 85: Made purchases (in-store/online) at a sale on a federal holiday, by race/Hispanic origin, April 2013
                                                                                                                                                                                • Hispanics particularly aware of special sales for appliances and furniture
                                                                                                                                                                                  • Figure 86: Types of products most associated with special sales on holidays, by race/Hispanic origin, April 2013
                                                                                                                                                                                • Other than savings, multiculturals opt for credit cards and layaway programs
                                                                                                                                                                                  • Figure 87: Strategies for dealing with the additional expenses of holiday shopping, by race/Hispanic origin, April 2013
                                                                                                                                                                                • Differences in race, ethnicity requires tailored marketing messages
                                                                                                                                                                                  • Figure 88: Attitudes toward money-saving strategies, social media engagement, online/in-store promotions, and improvements in holiday shopping experience (any agree), by race/Hispanic origin, April 2013
                                                                                                                                                                                • Multiculturals prefer browsing in-store for big purchases, but also integrate aspects of online shopping
                                                                                                                                                                                  • Figure 89: Approaches to buying big-ticket items on holidays, including use of coupons, by race/Hispanic origin, April 2013
                                                                                                                                                                                • Department stores, mass merchandisers are most preferred retailers for the holidays
                                                                                                                                                                                  • Figure 90: Preferred retail channels for shopping on holidays, by race/Hispanic origin, April 2013
                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                    • Figure 91: Target clusters, April 2013
                                                                                                                                                                                  • Apathetic Holiday Shoppers
                                                                                                                                                                                    • Demographics
                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                          • Prudent and Savvy Holiday Shoppers
                                                                                                                                                                                            • Demographics
                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                  • Impartial Holiday Shoppers
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Avid and Multicultural Holiday Shoppers
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Cluster characteristic tables
                                                                                                                                                                                                                    • Figure 92: Target clusters, April 2013
                                                                                                                                                                                                                    • Figure 93: Made purchases (in-store/online) at a sale on a federal holiday, by holiday, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 94: Holidays (by season) most associated with special sales, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 95: Types of products most associated with special sales on holidays, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 96: Holidays most associated with special sales for clothing, footwear, and accessories, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 97: Holidays most associated with special sales for appliances, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 98: Holidays most associated with special sales for electronic products, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 99: Holidays most associated with special sales for furniture and home goods, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 100: Holidays most associated with special sales for toys and games, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 101: Strategies for dealing with the additional expenses of holiday shopping, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 102: Preferred retail channels for shopping on nonholidays, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 103: Preferred retail channels for shopping on holidays, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 104: Approaches to buying big-ticket items on holidays, including use of coupons, by target clusters, April 2013
                                                                                                                                                                                                                    • Figure 105: Attitudes toward money-saving strategies, social media engagement, online/in-store promotions, and improvements in holiday shopping experience (any agree), by target clusters, April 2013
                                                                                                                                                                                                                  • Cluster demographic tables
                                                                                                                                                                                                                    • Figure 106: Target clusters, by demographic, April 2013
                                                                                                                                                                                                                  • Cluster methodology
                                                                                                                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                    • Anticipated Valentine’s Day expenditures
                                                                                                                                                                                                                      • Figure 107: Anticipated average and total Valentine’s Day expenditures, in current dollars, 2008-13
                                                                                                                                                                                                                      • Figure 108: Percent of respondents who anticipate purchasing specific Valentine’s Day gifts, by category, in current dollars, 2008-13
                                                                                                                                                                                                                      • Figure 109: Anticipated Valentine’s Day expenditures, by recipient, 2013
                                                                                                                                                                                                                      • Figure 110: Anticipated retail channels for purchasing Valentine’s Day gifts, 2013
                                                                                                                                                                                                                    • Anticipated St. Patrick’s Day expenditures
                                                                                                                                                                                                                      • Figure 111: Anticipated average and total St Patrick’s Day expenditures, in current dollars, 2008-13
                                                                                                                                                                                                                    • Anticipated Easter expenditures
                                                                                                                                                                                                                      • Figure 112: Anticipated average and total Easter expenditures, in current dollars, 2008-13
                                                                                                                                                                                                                      • Figure 113: Anticipated Easter expenditures, by category, 2013
                                                                                                                                                                                                                      • Figure 114: Anticipated retail channels for purchasing Easter gifts, 2013
                                                                                                                                                                                                                    • Anticipated Mother’s Day expenditures
                                                                                                                                                                                                                      • Figure 115: Anticipated average and total Mother’s Day expenditures, in current dollars, 2008-13
                                                                                                                                                                                                                      • Figure 116: Anticipated Mother’s Day expenditures, by category, 2013
                                                                                                                                                                                                                      • Figure 117: Anticipated retail channels for purchasing Mother’s Day gifts, 2013
                                                                                                                                                                                                                    • Anticipated Father’s Day expenditures
                                                                                                                                                                                                                      • Figure 118: Anticipated average and total Valentine’s Day expenditures, in current dollars, 2007-12
                                                                                                                                                                                                                      • Figure 119: Anticipated Father's Day expenditures, by category, 2012
                                                                                                                                                                                                                    • Anticipated Halloween expenditures
                                                                                                                                                                                                                      • Figure 120: Anticipated Halloween expenditures, in current dollars, 2007-12
                                                                                                                                                                                                                      • Figure 121: Anticipated Halloween expenditures, by category, 2012
                                                                                                                                                                                                                    • Anticipated Christmas/Hanukkah/Kwanzaa expenditures
                                                                                                                                                                                                                      • Figure 122: Anticipated Christmas/Hanukkah/Kwanzaa expenditures, in current dollars, 2007-12
                                                                                                                                                                                                                      • Figure 123: Anticipated Christmas/Hanukkah/Kwanzaa expenditures, in current dollars, 2007-12
                                                                                                                                                                                                                    • Holiday shopping activities and purchases
                                                                                                                                                                                                                      • Figure 124: Holidays (by season) most associated with special sales, by gender, April 2013
                                                                                                                                                                                                                      • Figure 125: Types of products most associated with special sales on holidays, by gender, April 2013
                                                                                                                                                                                                                      • Figure 126: Types of products most associated with special sales on holidays, by gender and age, April 2013
                                                                                                                                                                                                                      • Figure 127: Types of products most associated with special sales on holidays, by Hispanic origin and household income, April 2013
                                                                                                                                                                                                                      • Figure 128: Types of products most associated with special sales on holidays, by race and age, April 2013
                                                                                                                                                                                                                      • Figure 129: Types of products most associated with special sales on holidays, by age and household income, April 2013
                                                                                                                                                                                                                    • Federal holiday shopping
                                                                                                                                                                                                                      • Figure 130: Made purchases (in-store/online) at a sale on a federal holiday, by household income, April 2013
                                                                                                                                                                                                                      • Figure 131: Shopping for big-ticket items on holidays, by made purchases (in-store/online) at a sale on a federal holiday, by holiday, April 2013—(Part 1)
                                                                                                                                                                                                                      • Figure 132: Shopping for big-ticket items on holidays, by made purchases (in-store/online) at a sale on a federal holiday, by holiday, April 2013—(Part 2)
                                                                                                                                                                                                                    • Holidays most associated with special sales for clothing, footwear, and accessories
                                                                                                                                                                                                                      • Figure 133: Holidays most associated with special sales for clothing, footwear, and accessories, by age, April 2013
                                                                                                                                                                                                                      • Figure 134: Holidays most associated with special sales for clothing, footwear, and accessories, by gender and age, April 2013
                                                                                                                                                                                                                      • Figure 135: Holidays most associated with special sales for clothing, footwear, and accessories, by parents with children and age, April 2013
                                                                                                                                                                                                                      • Figure 136: Holidays most associated with special sales for clothing, footwear, and accessories, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 137: Holidays most associated with special sales for clothing, footwear, and accessories, by Hispanic origin and household income, April 2013
                                                                                                                                                                                                                      • Figure 138: Holidays most associated with special sales for clothing, footwear, and accessories, by race and age, April 2013
                                                                                                                                                                                                                      • Figure 139: Holidays most associated with special sales for clothing, footwear, and accessories, by Hispanic origin and age, April 2013
                                                                                                                                                                                                                    • Holidays most associated with special sales for appliances
                                                                                                                                                                                                                      • Figure 140: Holidays most associated with special sales for appliances, by age, April 2013
                                                                                                                                                                                                                      • Figure 141: Holidays most associated with special sales for appliances, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 142: Holidays most associated with special sales for appliances, by parents with children and age, April 2013
                                                                                                                                                                                                                    • Holidays most associated with special sales for electronic products
                                                                                                                                                                                                                      • Figure 143: Holidays most associated with special sales for electronic products, by age, April 2013
                                                                                                                                                                                                                      • Figure 144: Holidays most associated with special sales for electronic products, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 145: Holidays most associated with special sales for electronic products, by parents with children and age, April 2013
                                                                                                                                                                                                                    • Holidays most associated with special sales for furniture and home goods
                                                                                                                                                                                                                      • Figure 146: Holidays most associated with special sales for furniture and home goods, by age, April 2013
                                                                                                                                                                                                                      • Figure 147: Holidays most associated with special sales for furniture and home goods, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 148: Holidays most associated with special sales for furniture and home goods, by parents with children and age, April 2013
                                                                                                                                                                                                                    • Holidays most associated with special sales for toys and games
                                                                                                                                                                                                                      • Figure 149: Holidays most associated with special sales for toys and games, by age, April 2013
                                                                                                                                                                                                                      • Figure 150: Holidays most associated with special sales for toys and games, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                    • Money-saving strategies and attitudes toward big-ticket purchases on holidays
                                                                                                                                                                                                                      • Figure 151: Attitudes toward money-saving strategies, by parents with children and age, April 2013
                                                                                                                                                                                                                      • Figure 152: Approaches to buying big-ticket items on holidays, including use of coupons, by parents with children and age, April 2013
                                                                                                                                                                                                                      • Figure 153: Approaches to buying big-ticket items on holidays, including use of coupons, by any purchase for holiday, April 2013
                                                                                                                                                                                                                    • Holiday shopping strategies
                                                                                                                                                                                                                      • Figure 154: Strategies for dealing with the additional expenses of holiday shopping, by parents with children and age, April 2013
                                                                                                                                                                                                                      • Figure 155: Strategies for dealing with the additional expenses of holiday shopping, by most association of product sales on holidays, April 2013
                                                                                                                                                                                                                    • Nonholiday shopping retail channels
                                                                                                                                                                                                                      • Figure 156: Preferred retail channels for shopping on nonholidays, by age, April 2013
                                                                                                                                                                                                                      • Figure 157: Preferred retail channels for shopping on nonholidays, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 158: Preferred retail channels for shopping on nonholidays, by parents with children and age, April 2013
                                                                                                                                                                                                                    • Social engagement in holiday shopping
                                                                                                                                                                                                                      • Figure 159: Attitudes toward social media engagement regarding holiday shopping (any agree), by gender, April 2013
                                                                                                                                                                                                                      • Figure 160: Attitudes toward social media engagement regarding holiday shopping (any agree), by age, April 2013
                                                                                                                                                                                                                      • Figure 161: Attitudes toward social media engagement regarding holiday shopping (any agree), by parents with children and age, April 2013
                                                                                                                                                                                                                    • Improvements sought for in holiday shopping experience
                                                                                                                                                                                                                      • Figure 162: Attitudes toward improvements in holiday shopping experiences (any agree), by parents with children and age, April 2013
                                                                                                                                                                                                                    • Holiday shopping retail channels
                                                                                                                                                                                                                      • Figure 163: Preferred retail channels for shopping on holidays, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                      • Figure 164: Preferred retail channels for shopping on holidays, by parents with children and age, April 2013
                                                                                                                                                                                                                    • Holiday shopping in-store and online promotions
                                                                                                                                                                                                                      • Figure 165: Attitudes toward holiday shopping on online and in-store promotions (any agree), by parents with children and age, April 2013
                                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    • AT&T Inc.
                                                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                                                    • Procter & Gamble USA
                                                                                                                                                                                                                    • Saks Incorporated
                                                                                                                                                                                                                    • Target Corporation
                                                                                                                                                                                                                    • Walmart Stores (USA)

                                                                                                                                                                                                                    Holiday Shopping - US - July 2013

                                                                                                                                                                                                                    £3,199.84 (Excl.Tax)