Holiday Shopping - US - June 2010
Holidays are prime occasions for giving gifts, decorating and entertaining with food and beverage. For retailers, the $496.6 billion annual holiday market is a key source of revenue. But, the ongoing recession had a major impact on retailers and consumer spending throughout 2009. Whether they sought wool sweaters or Halloween party treats, shoppers cut gift and grocery lists and sought out lower priced channels like mass retailers and dollar stores. Many retailers, particularly upscale chains, were forced to cut inventory, jobs and other costs to stay solvent. For the fourth quarter of 2009, the majority of retailers emphasized value and saving money. But with six months and three holidays to go still on the 2010 calendar (at the time of this report writing), the retailer’s glass at this point, is half full.
To explain performance and growing trends in the market, Mintel’s review of the holiday shopping segment includes:
- Effective strategies retailers have used to lure recession-weary shoppers
- A holiday-by-holiday analysis of what drives consumer demand
- Key areas of spending and participation for each holiday
- A look at retail promotions involving traditional and digital media
- Deep profiles of consumer behavior, including the influence of age, income, employment status and ethnicity on holiday spending
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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