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Holiday Trends - China - April 2016

“The future growth of the demand for travel comes from family travellers who are eager to experience immersive local culture in a leisurely way. In addition, long weekends and the sharing economy will further boost the holiday market in China.”
– Gordon Gao, Senior Analyst

This report examines the following issues:

  • Family traveller
  • Explore Chinese traditional holidays
  • New opportunities emerge when 2.5-day weekends are implemented
  • Impact of sharing economy

Although in its infancy stage, the Chinese tourism market shows fast-growing potential to attract wealthy consumers. This Report will analyse the Chinese travel market by identifying the trends of family travelling, choosing traditional holidays and the growth of the sharing economy.

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Table of contents

  1. Overview

    • What you need to know
      • Inclusions
      • Executive Summary

          • The market
            • Figure 1: Annual urban disposable income, 2008-15
            • Figure 2: Annual total retail sales of consumer goods, 2008-15
            • Figure 3: Chinese holiday expenditure, 2010-15
            • Figure 4: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
          • The consumer
            • Growing travelling needs
              • Figure 5: Holiday destinations, January 2016
            • Travelling is a great chance to strengthen family ties
              • Figure 6: Holiday companions, January 2016
            • Large potential of traditional holidays
              • Figure 7: Holiday time chosen, January 2016
            • The increasing sophisticated need for travelling
              • Figure 8: Holiday purpose, January 2016
            • Various attitudes towards different spending items
              • Figure 9: Spending habits on holiday, January 2016
            • Optimising holiday plan instead of cutting it
              • Figure 10: Budget control methods, January 2016
            • What we think
            • Issues and Insights

              • Family traveller
                • The facts
                  • The implications
                    • Explore Chinese traditional holidays
                      • The facts
                        • The implications
                          • New opportunities emerge when 2.5-day weekends are implemented
                            • The facts
                              • The implications
                                • Impact of sharing economy
                                  • The facts
                                    • The implications
                                    • Market Factors

                                      • Market background
                                        • Growing disposable income
                                          • Figure 11: Annual urban disposable income, 2008-15
                                        • Prosperous consumer spending
                                          • Figure 12: Annual total retail sales of consumer goods, 2008-15
                                        • Market size
                                          • Figure 13: Chinese holiday expenditure, 2010-15
                                        • Market forecast
                                          • Figure 14: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
                                        • Market drivers
                                          • Sharing economy in Chinese tourism market
                                            • Market barriers
                                              • Dishonest business operators and loose supervision
                                              • The Consumer – What You Need to Know

                                                • Travelling is part of life
                                                  • Unique and interesting trips
                                                    • Better control than cutting
                                                    • Holiday Destinations

                                                      • Travelling is not a luxury anymore
                                                        • Figure 15: Holiday destination, January 2016
                                                      • Rising incomes and education levels
                                                        • Figure 16: Holiday destination, by monthly household income and education level, January 2016
                                                      • Zest for outbound travelling from tier one
                                                        • Figure 17: Holiday destination, by city tier, January 2016
                                                    • Holiday Companions

                                                      • Go with family
                                                        • Figure 18: Holiday companion, January 2016
                                                    • Holiday Time Chosen

                                                      • Large potential behind traditional Chinese holidays
                                                        • More annual holidays will definitely help
                                                          • Figure 19: Holiday time chosen, January 2016
                                                      • Holiday Purpose

                                                        • Multipurpose travelling
                                                          • Figure 20: Holiday purpose, January 2016
                                                        • Sophisticated consumers demand more leisure activities
                                                        • Spending Habits on Holiday

                                                            • Figure 21: Spending habits on holiday, January 2016
                                                            • Figure 22: Spending habits on holiday, January 2016
                                                          • Foodservice
                                                            • Figure 23: Spending habits on holiday, by monthly personal income, January 2016
                                                          • Extreme sports
                                                            • Figure 24: Spending habits on holiday, by monthly personal income, January 2016
                                                          • Healthcare service
                                                            • Figure 25: Spending habits on holiday, by monthly personal income, January 2016
                                                          • Local Residence
                                                            • Figure 26: Spending habits on holiday, by monthly personal income, January 2016
                                                          • Theme park and live shows
                                                            • Figure 27: Spending habits on holiday, by monthly personal income, January 2016
                                                        • Budget Control Method

                                                          • Travelling in the background of an economy slowdown
                                                            • Figure 28: Budget control method, January 2016
                                                          • Off-peak travelling plan
                                                            • Figure 29: Budget control method, by age, January 2016
                                                          • The young travellers are likely to compromise on transportation and accommodation
                                                            • Figure 30: Budget control method, by age, January 2016
                                                          • Book earlier
                                                          • Meet the Mintropolitans

                                                              • Figure 31: Holiday destination, Mintropolitans vs Non- Mintropolitans, January 2016
                                                              • Figure 32: Holiday destination, by overseas destinations, Mintropolitans vs Non- Mintropolitans, January 2016
                                                              • Figure 33: Holiday time chosen, Mintropolitans vs Non- Mintropolitans, January 2016
                                                              • Figure 34: Holiday purpose, Mintropolitans vs Non- Mintropolitans, January 2016
                                                          • Appendix – Methodology and Abbreviations

                                                            • Methodology
                                                              • Fan chart forecast
                                                                • Mintropolitans
                                                                  • Why Mintropolitans?
                                                                    • Who are they?
                                                                      • Figure 35: Demographic profile of Mintropolitans vs Non-Mintropolitans, by gender, age and personal income
                                                                      • Figure 36: Demographic profile of Mintropolitans vs Non-Mintropolitans, by marital status, city tier and education level
                                                                    • Abbreviations

                                                                    Holiday Trends - China - April 2016

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