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Holidays to France - UK - February 2009

The overseas holiday market is set to contract in 2009 as current economic conditions cause consumers to make cutbacks. France, however, remains on a growth curve after several years of declining popularity. City and short breaks are increasingly popular as holidaymakers head for France for a quick-fix getaway. This report looks at the appeal of the country and why its popularity is currently undiminished.

The unifying theme of this investigation is the performance of France as a holiday destination and how it remains one of the UK public’s favourite places to go on holiday. France competes with the domestic holiday market as well as other choices overseas and, with the rising cost of the euro, is a more expensive option at the start of 2009 than it has been since the turn of the millennium. So how does it retain its appeal?

The report covers the following key issues:

  • Who the target holidaymakers are and who will visit the country in future

  • Whether the proximity of France is a help or a hindrance to its appeal

  • How France will perform in the prevailing economic conditions

  • The effect of ‘slow travel’ modes and improved rail links – are people switching to train travel?

  • How France capitalises on the changing patterns of holiday time taken

  • How the country can act to encourage visits now rather than defer holidays

  • The impact of rising holiday costs as a result of the euro exchange rate

  • Long-haul destinations and whether they are a threat to the market.

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Table of contents

  1. Issues in the Market

      • Definitions
        • Abbreviations
        • Future Opportunities

          • Retail indulgencies
            • Deseasonalisation
              • Learn something new
                • Edutainment
                  • Flexibility with everything
                  • Market in Brief

                    • French holiday market holding steady
                      • Short breaks and city chic
                        • Trains, planes and automobiles
                          • Package revival
                            • Proximity appeal
                              • Cool attraction(s)
                              • Internal Market Environment

                                • Key points
                                  • Slowing holiday market
                                    • Figure 1: Domestic vs overseas holidays 2003-08
                                  • Holiday snacking increases
                                    • Figure 2: Percentage of adults booking UK and overseas holidays, 2000-08
                                    • Figure 3: Domestic and overseas holidays expenditure, 2003-08
                                    • Figure 4: Inclusive holidays versus independent holidays abroad, by volume, 2003-08
                                  • Air travel from boom to bust
                                      • Figure 5: Crude oil prices, 2003-08
                                    • European popularity plateau
                                      • Figure 6: Outbound holiday visits, by region visited, 2003-08
                                      • Figure 7: Top 25 Holiday destinations, by estimated number of visits, 2003-08
                                  • Broader Market Environment

                                    • Key points
                                      • Figure 8: Trends in personal disposable income and consumer expenditure, 2003-13
                                      • Figure 9: Forecast adult population trends, by socio-economic group, 2003-13
                                      • Figure 10: Forecast adult population trends, by lifestage, 2003-13
                                      • Figure 11: Trends in the age structure of the UK population, by gender, 2003-13
                                      • Figure 12: UK household sizes, 2003-13
                                    • Internet penetration
                                      • Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2003-08
                                    • Escaping the recession
                                      • Figure 14: Areas where consumers would cut back spending, July 2008
                                    • Euro rising
                                      • Figure 15: Sterling exchange rates average to March, 2005-08
                                    • Holiday home happenings
                                    • Competitive Context

                                      • Key points
                                        • Lesser share for Europe
                                          • Figure 16: Top 10 holiday destinations, by number of visits, 2003 and 2007
                                          • Figure 17: Top five holiday destinations, by visits, 2003-07
                                        • Lower spend in Europe
                                          • Figure 18: Top 10 holiday destinations, by spend, 2003 and 2007
                                          • Figure 19: Average spend per trip, 2003-07
                                      • Strengths and Weaknesses in the Market

                                          • Strengths
                                            • Proximity and travel choices
                                              • Culture and cities
                                                • Diversity and choice of holiday types
                                                  • Family friendly
                                                    • Weaknesses
                                                      • Exchange rate/cost of euros
                                                        • Language
                                                          • Familiarity
                                                            • Parisian effect
                                                            • Who's Innovating?

                                                              • Key points
                                                                • Credit crunching offers
                                                                  • Family action
                                                                    • Learn something new
                                                                      • Gastro goodies
                                                                        • Theme park spectaculars
                                                                          • New technology …
                                                                            • … old technology
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • The past
                                                                                  • The present
                                                                                    • Figure 20: Volume and value of holidays to France, 2003-13
                                                                                  • Not so costly
                                                                                    • Figure 21: Average length of stay, spend per visit and per day by holiday visits, 2003-08
                                                                                  • The future
                                                                                    • Factors used in the forecast
                                                                                    • Segment Performance

                                                                                      • Key points
                                                                                        • Figure 22: Type of holiday taken for last holiday to France, 2000-08
                                                                                      • Short stop France
                                                                                        • Figure 23: Number of nights taken for last holiday to France, 2000-08
                                                                                        • Figure 24: Main method of travel used for last holiday to France, 2000-08
                                                                                        • Figure 25: Type of accommodation for last holiday to France, 2000-08
                                                                                    • Companies and Products

                                                                                      • Key points
                                                                                        • Bowhills (Hoseasons)
                                                                                            • Figure 26: Financial performance of Hoseasons Holidays Abroad Limited, 2006-07
                                                                                          • Cresta Holidays (Thomas Cook Scheduled Tour Operations Limited)
                                                                                              • Figure 27: Financial performance of Thomas Cook Scheduled Tour Operations Limited, 2006-07
                                                                                              • Figure 28: Financial performance of Thomas Cook Plc, 2006-08
                                                                                            • easyJet
                                                                                              • Figure 29: Financial performance of easyJet Plc, 2004-08
                                                                                            • European Boating Holidays Ltd (EBH)
                                                                                                • Figure 30: Financial performance of EBH limited, 2006-07
                                                                                              • Holidaybreak plc
                                                                                                  • Figure 31: Financial performance of Holidaybreak plc, 2007-08
                                                                                                • Hotelplan/Inghams
                                                                                                    • Figure 32: Financial performance of Hotelplan Limited, 2006-07
                                                                                                  • Siblu Europe Ltd (formerly Haven Europe Ltd)
                                                                                                      • Figure 33: Financial performance of Siblu Europe Limited, 2006-07
                                                                                                  • Distribution

                                                                                                    • Key points
                                                                                                      • Figure 34: How last holiday to France was booked, 2000-08
                                                                                                      • Figure 35: Method of booking for last holiday to France, 2004-08
                                                                                                    • Less independence for France
                                                                                                      • Figure 36: Inclusive tours versus independent holidays to France, by volume, 2003-08
                                                                                                      • Figure 37: Inclusive tours versus independent holidays to France, by value, 2003-08
                                                                                                  • Who Holidays in France?

                                                                                                    • Key points
                                                                                                        • Figure 38: Holidays to France, November 2008
                                                                                                    • Types of Holiday to France

                                                                                                      • Key points
                                                                                                        • Figure 39: Types of holiday to France taken, 2007 and 2008
                                                                                                    • Attitudes Towards Holidays to France

                                                                                                      • Key points
                                                                                                        • Figure 40: Attitudes towards holidays to France, November 2008
                                                                                                    • Targeting Opportunities

                                                                                                      • Key points
                                                                                                        • Over half have been on only one type of holiday
                                                                                                          • Figure 41: Number of different types of holidays taken to France, November 2008
                                                                                                          • Figure 42: Number of different types of holidays taken to France by type of holiday, November 2008
                                                                                                        • Target groups
                                                                                                          • Figure 43: Holidays in France attitudinal groups, November 2008
                                                                                                          • Figure 44: Attitudes towards holidays to France, by attitudinal groups, November 2008
                                                                                                        • Food and Family
                                                                                                          • Figure 45: Index comparing Food and Family to the average on visiting France (100=average)
                                                                                                        • For the Convenience
                                                                                                          • Figure 46: Index of the For the Convenience group’s difference from average on attitudes towards holidays to France, November 2008
                                                                                                        • Too Pricey
                                                                                                          • Figure 47: Index of the Too Pricey group’s difference from average on attitudes towards holidays to France, November 2008
                                                                                                        • Un-tempted
                                                                                                          • Figure 48: Index of the Un-tempted group’s difference from average on attitudes towards holidays to France, November 2008
                                                                                                        • Apathetic
                                                                                                          • Figure 49: Index of the Apathetic group’s difference from average on attitudes towards holidays to France, November 2008
                                                                                                      • Appendix – Holidays to France

                                                                                                          • Figure 50: Most popular holidays to France, by detailed demographics, November 2008
                                                                                                          • Figure 51: Least popular holidays to France, by detailed demographics, November 2008
                                                                                                      • Appendix – Type of Holiday to France

                                                                                                          • Figure 52: Types of holiday to France taken, by detailed demographics, November 2008
                                                                                                      • Appendix – Attitudes towards Holidays to France

                                                                                                          • Figure 53: Attitudes towards holidays to France, by detailed demographics, November 2008
                                                                                                      • Appendix – Targeting Opportunities

                                                                                                        • Number of holiday types by demographics
                                                                                                          • Figure 54: Number of different types of holidays taken to France, by detailed demographics, November 2008
                                                                                                        • Target groups by demographics
                                                                                                          • Figure 55: Holidays in France attitudinal groups, by detailed demographics, November 2008
                                                                                                          • Figure 56: Types of holidays to France taken, by attitudinal group, November 2008

                                                                                                      Companies Covered

                                                                                                      • Air Travel Organisers' Licensing (ATOL)
                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                      • Asda Group Ltd
                                                                                                      • Association of British Travel Agents (The)
                                                                                                      • Bank of England
                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                      • BT Group plc
                                                                                                      • Co-operative Group
                                                                                                      • Cresta Holidays Limited
                                                                                                      • Daily Express
                                                                                                      • Daily Mail
                                                                                                      • Daily Mirror (The)
                                                                                                      • Daily Star (The)
                                                                                                      • Eurocamp
                                                                                                      • Eurostar UK Ltd
                                                                                                      • Foreign and Commonwealth Office [FCO]
                                                                                                      • GB Airways
                                                                                                      • Gfk NOP
                                                                                                      • Government Actuary's Department (GAD)
                                                                                                      • Haven Europe
                                                                                                      • Holidaybreak plc
                                                                                                      • Hoseasons Holidays Ltd
                                                                                                      • Hotelplan Limited
                                                                                                      • Inghams Travel
                                                                                                      • J. Sainsbury
                                                                                                      • Keycamp
                                                                                                      • Lidl (UK)
                                                                                                      • Marks & Spencer
                                                                                                      • MAXjet
                                                                                                      • McDonald's Restaurants Limited (UK)
                                                                                                      • Observer (The)
                                                                                                      • Office for National Statistics
                                                                                                      • Silverjet Aviation Limited
                                                                                                      • The Sunday Times
                                                                                                      • Thomas Cook Group PLC
                                                                                                      • Tiscali UK
                                                                                                      • Virgin Mobile
                                                                                                      • VisitBritain
                                                                                                      • Vodafone Group Plc (UK)
                                                                                                      • Waitrose
                                                                                                      • Wm Morrison Supermarkets

                                                                                                      Holidays to France - UK - February 2009

                                                                                                      US $2,583.33 (Excl.Tax)