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Holidays to France - UK - February 2011

While the number of overseas holidays taken by UK consumers fell dramatically in the recession, the decrease in holidays to France was much more muted. A 6.5% fall year-on-year in 2009 was followed by an estimated reduction of 3.5% in 2010, both significantly below each year’s drop in overall holidays. In addition, average expenditure on French holidays has continued to rise throughout the recession and post-recessionary period.

  • Mintel estimates that there were over 6.8 million holidays to France taken by UK residents in 2010, with total expenditure (not including transport) at over £2.9 billion. This represents a 3.5% fall in the number of holidays from 2009, a performance ahead of the overall overseas holiday market (which dropped an estimated 6% from 2009 to 2010).
  • Amongst people that have visited France in the last five years the country’s proximity is the most likely factor to have influenced their decision; just under one in five say it was the most important. Food and price are the next most important. Men are more likely to rank food and drink highly; women are more likely to prioritise price. Singles (and high earners) particularly appreciate the culture/history of the country.
  • More than one in ten consumers says they are more likely to visit France in 2011 than they were in 2010.
  • One in four people who have not visited France say that they ‘just haven’t got round to it yet’, the most popular reason for not having been. This is the downside of the country’s proximity and the advantages that brings; potential holidaymakers can feel that there is no particular reason to prioritise the country over other destinations because they can visit France whenever they want to.
  • A minority of UK consumers – 17%, or approximately one in six – call France a ‘welcoming country’. Perhaps of more concern is the fact that experience of the country does not greatly increase the likelihood that people hold this opinion – approximately one in five that have ever holidayed in France characterise the country as welcoming.
  • Some 16% of people have not yet been to France on holiday but would like to. They are more likely to have children than not, are most likely 25-34 and have lower/mid-range household earnings. In contrast, just over one in five says they have never been on holiday to France and are unlikely to go in future. These adults are most likely older and have low household income.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definitions
          • Abbreviations
          • Future Opportunities

              • Trend: FSTR and HYPR
                • Trend: Slow It All Down
                • Market in Brief

                  • France vs recession
                    • Closeness and choice
                      • Cost and competition
                        • Why they go – and why they don’t go
                          • Where, what and who?
                          • Internal Market Environment

                            • Key points
                              • Staycations slide as overseas holiday fall continues
                                • Figure 1: Domestic vs overseas holidays, 2005-10
                              • More than one trip for most
                                • Figure 2: Percentage of adults booking UK and overseas holidays in the last 12 months, 2010
                              • ‘Flight to value’
                                • Figure 3: Domestic and overseas holidays expenditure, 2005-10
                              • Six in ten trips independent
                                • Figure 4: Inclusive holidays versus independent holidays abroad, by volume, 2005-10
                              • Sea/tunnel share surge
                                • Figure 5: Total overseas holiday trips, by mode of transport, 2005-10
                                • Figure 6: Crude oil prices, 2005-10
                              • Seven in ten are (EU) Europe holidays
                                • Figure 7: Outbound holiday visits, by region visited, 2005-10
                            • Broader Market Environment

                              • Key points
                                • GDP falls back, consumer confidence drops
                                  • Figure 8: GDP quarterly percentage change, Q1 2004-Q4 2010
                                • Young and old
                                  • Figure 9: Trends in the age structure of the UK population, 2005-15
                                • AB growth increases
                                  • Figure 10: Forecast adult population trends, by socio-economic group, 2005-15
                                • Single surge
                                  • Figure 11: UK households, by size, 2005-15
                                • Broadband base broadens
                                  • Figure 12: Broadband penetration, by demographics, 2004-10
                                • euro rate eases
                                  • Figure 13: Annual average exchange rates for Sterling, 2005-10
                                • Sunnier times
                                  • Figure 14: Average monthly temperatures and rainfall in France
                                • French homes
                                  • Figure 15: Number of second homes abroad owned by households in England, by destination, 2008/09
                              • Competitive Context

                                • Key points
                                  • France gains on still-top Spain...
                                    • Figure 16: Top ten overseas holiday destinations, by number of visits, 2005 and 2009
                                    • Figure 17: Top five holiday destinations, by visits, 2005-09
                                  • ...and claims bigger slice of all holiday spend
                                    • Figure 18: Top ten holiday destinations, by spend, 2005 and 2009
                                    • Figure 19: Average spend per trip – Italy, Spain and France, 2005-09
                                • Strengths and Weaknesses in the Market

                                    • Strengths
                                      • Proximity
                                        • Transport
                                          • Price
                                            • Intention – and economics
                                              • Food and drink
                                                • Weaknesses
                                                  • ‘Haven’t got round to it’
                                                    • Expensive reputation amongst non-visitors
                                                      • Euro exchange rate
                                                        • Weak welcome
                                                          • Volume fall
                                                          • Who's Innovating?

                                                            • Key points
                                                              • Food, glorious food
                                                                • Two wheels, four legs, new legs
                                                                  • Trains, planes and …coaches
                                                                    • Ship shape
                                                                      • Ski – passes and info
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Riding out recession
                                                                            • Figure 20: Volume and value of holidays to France, 2005-15
                                                                          • Average spend increases
                                                                            • Figure 21: Average length of stay, spend per visit and per day by holiday visits, 2005-10
                                                                          • Forecast
                                                                              • Figure 22: Volume forecast of holidays to France, 2005-15
                                                                              • Figure 23: Value forecast of holidays to France, 2005-15
                                                                            • Forecast methodology
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Eight in ten are independent holidays
                                                                                  • Figure 24: Inclusive tours versus independent holidays to France, by volume, 2005-10
                                                                                  • Figure 25: Inclusive tours versus independent holidays to France, by value, 2005-10
                                                                                • Holiday transport
                                                                                  • Figure 26: Main method of travel used on holidays, 2010
                                                                                  • Figure 27: Total overseas holidays to France, by mode of transport, 2005-10
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Recession concentrates main destinations’ market share
                                                                                    • Figure 28: British visits to France, by region, 2005-09
                                                                                  • Paris calling
                                                                                    • Figure 29: Regions of France visited, December 2010
                                                                                • Companies and Products

                                                                                    • Cresta Holidays
                                                                                      • Holidaybreak
                                                                                          • Figure 30: Holidaybreak plc annual results, 2009 and 2010
                                                                                        • Hoseasons
                                                                                            • Figure 31: Hoseasons Holidays Abroad Limited annual results, 2008 and 2009
                                                                                          • Inghams
                                                                                              • Figure 32: Hotelplan (UK Group) Limited annual results, 2008 and 2009
                                                                                            • Siblu Europe Limited
                                                                                                • Figure 33: Siblu Europe Limited annual results, 2008 and 2009
                                                                                              • SeaFrance
                                                                                                  • Figure 34: SeaFrance Limited annual results, 2008 and 2009
                                                                                                • P&O Ferries
                                                                                                    • Figure 35: P&O Ferries Division Holdings Limited annual results, 2008 and 2009
                                                                                                  • Eurostar/Eurotunnel
                                                                                                      • Figure 36: Eurostar annual results, 2008 and 2009
                                                                                                      • Figure 37: Eurotunnel annual results, 2008 and 2009
                                                                                                    • easyJet
                                                                                                        • Figure 38: easyJet annual results, 2009 and 2010
                                                                                                      • Thomas Cook
                                                                                                          • Figure 39: Thomas Cook Group Plc annual results – UK & Ireland, India and Middle East segment, 2009 and 2010
                                                                                                        • TUI
                                                                                                            • Figure 40: TUI Plc annual results – UK & Ireland market, 2009 and 2010
                                                                                                        • Channels to Market

                                                                                                          • Key points
                                                                                                            • Information superhighway
                                                                                                              • Figure 41: Sources of information used by holidaymakers, 2010
                                                                                                            • Travelling away from agents
                                                                                                              • Figure 42: Booking methods used by holidaymakers, 2010
                                                                                                          • Holidays to France

                                                                                                            • Key points
                                                                                                              • Recession bites
                                                                                                                • Figure 43: Holidays to France, 2008 vs 2010
                                                                                                              • Who goes – recent vs past
                                                                                                                • Going, not going
                                                                                                                  • Camping, driving, ‘training’ – and VFR
                                                                                                                    • Regional reasons
                                                                                                                      • Figure 44: Regions of France visited, by most popular holidays to France, December 2010
                                                                                                                      • Figure 45: Regions of France visited, by next most popular holidays to France, December 2010
                                                                                                                  • Type of Holiday

                                                                                                                    • Key points
                                                                                                                      • Families, cities and culture
                                                                                                                        • Figure 46: Type of holiday to France, December 2010
                                                                                                                        • Figure 47: Type of overseas holiday taken vs type of holiday to France, December 2010
                                                                                                                      • Family first
                                                                                                                        • Town and country
                                                                                                                          • Things to see, sun to soak
                                                                                                                            • Type and popularity
                                                                                                                              • Figure 48: Type of holiday to France, by most popular holidays to France, December 2010
                                                                                                                              • Figure 49: Type of holiday to France, by next most popular holidays to France, December 2010
                                                                                                                          • Why People Holiday in France

                                                                                                                            • Key points
                                                                                                                              • Closeness and cost
                                                                                                                                • Figure 50: Reasons why people holiday in France, December 2010
                                                                                                                              • Pushed by proximity
                                                                                                                                • Food and drink
                                                                                                                                  • Price, weather and culture priorities
                                                                                                                                    • Type vs factors
                                                                                                                                      • Figure 51: Reasons why people holiday in France, by most popular holidays to France, December 2010
                                                                                                                                      • Figure 52: Reasons why people holiday in France, by next most popular holidays to France, December 2010
                                                                                                                                  • Why Non-Visitors Don't go to France

                                                                                                                                    • Key points
                                                                                                                                      • Proximity – a double-edged sword
                                                                                                                                        • Figure 53: Reasons for not visiting France, December 2010
                                                                                                                                      • Expensive – but not from experience
                                                                                                                                        • The age of interest
                                                                                                                                        • Attitudes Towards France

                                                                                                                                          • Key points
                                                                                                                                            • Positive attitudes ascendant
                                                                                                                                              • Figure 54: Attitudes towards France, December 2010
                                                                                                                                              • Figure 55: Trends in selected attitudes towards holidays to France, 2008 vs 2010
                                                                                                                                            • Easy to get to and Eurostar/Eurotunnel
                                                                                                                                              • Bienvenue, family
                                                                                                                                                • Expense and exchange rate
                                                                                                                                                  • Looking to 2011
                                                                                                                                                    • Holidays vs attitudes
                                                                                                                                                      • Figure 56: Attitudes towards France, by most popular holidays to France, December 2010
                                                                                                                                                      • Figure 57: Attitudes towards France, by next most popular holidays to France, December 2010
                                                                                                                                                      • Figure 58: Attitudes towards France, by other holidays to France, December 2010
                                                                                                                                                  • Targeting Opportunities

                                                                                                                                                    • Key points
                                                                                                                                                      • Target groups
                                                                                                                                                        • Figure 59: Holidays to France target groups, December 2010
                                                                                                                                                      • France Fans
                                                                                                                                                        • Demographic profile
                                                                                                                                                          • Marketing message
                                                                                                                                                            • Proximity Appreciated
                                                                                                                                                              • Demographic profile
                                                                                                                                                                • Marketing message
                                                                                                                                                                  • France for Families
                                                                                                                                                                    • Demographic profile
                                                                                                                                                                      • Marketing message
                                                                                                                                                                        • France? No Thanks
                                                                                                                                                                          • Demographic profile
                                                                                                                                                                            • Marketing message
                                                                                                                                                                              • Not Interested
                                                                                                                                                                                • Demographic profile
                                                                                                                                                                                  • Marketing message
                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                      • Figure 60: Volume forecast of holidays to France, best- and worst-case scenarios, 2010-15
                                                                                                                                                                                      • Figure 61: Value forecast of holidays to France, best- and worst-case scenarios, 2010-15
                                                                                                                                                                                  • Appendix – Market Share

                                                                                                                                                                                      • Figure 62: Most popular regions of France visited in last five years, by demographics, December 2010
                                                                                                                                                                                      • Figure 63: Next most popular regions of France visited in last five years, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Holidays to France

                                                                                                                                                                                      • Figure 64: Most popular holidays to France, by demographics, December 2010
                                                                                                                                                                                      • Figure 65: Next most popular holidays to France, by demographics, December 2010
                                                                                                                                                                                      • Figure 66: Other holidays to France, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Type of Holiday

                                                                                                                                                                                      • Figure 67: Type of holiday to France, by most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 68: Type of holiday to France, by next most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 69: Most popular type of holiday to France, by demographics, December 2010
                                                                                                                                                                                      • Figure 70: Next most popular type of holiday to France, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Why People Holiday in France

                                                                                                                                                                                      • Figure 71: Reasons why people holiday in France, by most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 72: Reasons why people holiday in France, by next most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 73: Reasons why people holiday in France, by most popular type of holiday to France, December 2010
                                                                                                                                                                                      • Figure 74: Reasons why people holiday in France, by next most popular type of holiday to France, December 2010
                                                                                                                                                                                      • Figure 75: Most popular reasons why people holiday in France, by demographics, December 2010
                                                                                                                                                                                      • Figure 76: Next most popular reasons why people holiday in France, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Why Non-visitors Don't Go to France

                                                                                                                                                                                      • Figure 77: Reasons for not visiting France, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Attitudes towards France

                                                                                                                                                                                      • Figure 78: Attitudes towards France, by most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 79: Attitudes towards France, by next most popular regions of France visited, December 2010
                                                                                                                                                                                      • Figure 80: Attitudes towards France, by most popular type of holiday to France, December 2010
                                                                                                                                                                                      • Figure 81: Attitudes towards France, by next most popular type of holiday to France, December 2010
                                                                                                                                                                                      • Figure 82: Attitudes towards France, by most popular reasons why people holiday in France, December 2010
                                                                                                                                                                                      • Figure 83: Attitudes towards France, by next most popular reasons why people holiday in France, December 2010
                                                                                                                                                                                      • Figure 84: Most popular attitudes towards France, by demographics, December 2010
                                                                                                                                                                                      • Figure 85: Next most popular attitudes towards France, by demographics, December 2010
                                                                                                                                                                                      • Figure 86: Other attitudes towards France, by demographics, December 2010
                                                                                                                                                                                  • Appendix – Targeting Opportunities

                                                                                                                                                                                      • Figure 87: Attitudes towards France, by target groups, December 2010
                                                                                                                                                                                      • Figure 88: Holidays to France, by target groups, December 2010
                                                                                                                                                                                      • Figure 89: Regions of France visited, by target groups, December 2010
                                                                                                                                                                                      • Figure 90: Type of holiday to France, by target groups, December 2010
                                                                                                                                                                                      • Figure 91: Reasons why people holiday in France, by target groups, December 2010
                                                                                                                                                                                      • Figure 92: Target groups, by demographics, December 2010

                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                  • Air France
                                                                                                                                                                                  • Bank of England
                                                                                                                                                                                  • Co-operative Group
                                                                                                                                                                                  • Competition Commission
                                                                                                                                                                                  • Council of Mortgage Lenders
                                                                                                                                                                                  • Cresta Holidays Limited
                                                                                                                                                                                  • Eurocamp
                                                                                                                                                                                  • Eurostar UK Ltd
                                                                                                                                                                                  • FlyBE
                                                                                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                                                                                  • Hoseasons Holidays Ltd
                                                                                                                                                                                  • Kantar Media
                                                                                                                                                                                  • MyTravel Group plc
                                                                                                                                                                                  • Office of Fair Trading
                                                                                                                                                                                  • Passenger Shipping Association [PSA]
                                                                                                                                                                                  • Ryanair Holdings plc
                                                                                                                                                                                  • Thomson Holidays
                                                                                                                                                                                  • Wyndham Worldwide Corporation

                                                                                                                                                                                  Holidays to France - UK - February 2011

                                                                                                                                                                                  £1,995.00 (Excl.Tax)