Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Holidays to France - UK - February 2013

“By offering products that are built around Eurostar, Eurotunnel or cross-Channel ferry services, companies can largely insulate themselves against shifts in consumer sentiment towards other European destinations. Similarly, marketing campaigns that focus on France’s unique culinary and cultural offerings would serve to differentiate it from rivals such as Spain and Greece.”
– Harry Segal, Research Analyst
Some questions answered in this report include:

  • How can France as a destination compete against other European rivals?
  • How can the package holiday segment gain market share?
  • How can the industry target consumers who have never visited France?
  • Does rural France offer opportunities for expansion?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Contraction in the market is set to slow as economic recovery kicks in
                • Figure 1: Estimated holidays to France market, by volume, 2007-17
              • Market factors
                • A weakening Pound could drive holidaymakers outside of the Eurozone
                  • Figure 2: Average weekly midpoint exchange rates for GBP against EUR, January 2010-January 2013
                • High fuel prices, APD rise and delay compensation rulings to increase cost of flying
                  • Figure 3: Jet fuel prices, GBP per gallon, December 2007-December 2012
                • Unleaded petrol motorists face a 10% premium when filling up in France
                  • Figure 4: Motoring on the continent cost barometer, 2010-12
                • Segment performance
                  • Independent segment held three quarters of the market in 2011
                    • Figure 5: Package vs. independent holidays to France, by volume, 2007-11
                  • Air travel to France has fallen by 27% over a five-year period
                    • Figure 6: Volume of visits to France by UK residents, by mode of transport, 2007-11
                  • The consumer
                    • Two thirds of adults have taken a holiday to France
                      • Figure 7: Holidays to France taken in the past five years, November 2012
                    • Popularity of fly-drive holidays vastly outweighed by using own car
                      • Figure 8: Broad types of holiday taken to France, November 2012
                    • Cultural and sightseeing the most popular type of holiday taken in France
                      • Figure 9: Detailed types of holiday taken to France, November 2012
                    • Paris remains the most popular destination in France
                      • Figure 10: Regions stayed in on holiday to France, November 2012
                    • Online dominates as the booking method of choice
                      • Figure 11: Booking method used for holiday to France, November 2012
                    • Cost is the primary reason for consumers not taking holidays to France
                      • Figure 12: Reasons for not visiting France, November 2012
                    • France’s culture and history are major attractions
                      • Figure 13: Attitudes towards France, November 2012
                    • One in ten adults are planning a trip to France in 2013
                      • Figure 14: Planned trips in 2013, November 2012
                    • What we think
                    • Issues in the Market

                        • How can France as a destination compete against other European rivals?
                          • How can the package holiday segment gain market share?
                            • How can the industry target consumers who have never visited France?
                              • Does rural France offer opportunities for expansion?
                              • Trend Application

                                  • Trend: Accentuate the Negative
                                    • No Resting Place
                                      • Mintel Futures: East Meets West
                                      • Market Drivers

                                        • Key points
                                          • A weakening Pound could drive holidaymakers outside of the Eurozone
                                            • Figure 15: Average weekly midpoint exchange rates for GBP against EUR, January 2010-January 2013
                                          • Tourist expenditure abroad posts signs of recovery
                                            • Figure 16: Seasonally adjusted UK tourist expenditure abroad vs. total household final consumption expenditure, 2002-12
                                          • High fuel prices, APD rise and delay compensation rulings to increase cost of flying
                                            • Figure 17: Jet fuel prices, GBP per gallon, December 2007-December 2012
                                          • Unleaded petrol motorists face a 10% premium when filling up in France
                                            • Figure 18: Motoring on the Continent cost barometer, 2010-12
                                          • CAA ad campaign to improve consumer awareness of ATOL protection
                                            • Eurotunnel’s acquisition of SeaFrance vessels faces investigation
                                              • Proposed tax increases on foreign homeowners to increase costs
                                                • France loses share to Mediterranean rivals Spain, Greece and Italy
                                                  • Figure 19: Top ten overseas holiday destinations, by volume, 2011 and 2012
                                              • Who's Innovating?

                                                • Key points
                                                  • Air France introduces MiNi fares
                                                    • Eurostar opens up the South of France with direct train services
                                                      • Marseille named European Capital of Culture
                                                        • The Louvre branches out into Lens
                                                          • Les Miserables puts a smile on the face of French tourist destinations
                                                            • A vineyard for the whole family
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Contraction in the market is set to slow as economic recovery kicks in
                                                                  • Figure 20: Estimated holidays to France market, by volume and value, 2007-17
                                                                • Forecast
                                                                  • Figure 21: Estimated holidays to France market, by value, 2007-17
                                                                  • Figure 22: Estimated holidays to France market, by volume, 2007-17
                                                              • Segment Performance

                                                                • Key points
                                                                  • Independent segment held three quarters of the market in 2011
                                                                    • Figure 23: Package vs. independent holidays to France, by volume, 2007-11
                                                                  • Package holidaymakers spend 20% more abroad than independents
                                                                    • Figure 24: Package vs. independent holidays to France, by average expenditure per trip, 2007-11
                                                                  • 45-54s account for 19% of the total market value
                                                                    • Figure 25: Volume and value of visits to France by UK residents, by age, 2011
                                                                  • Air travel to France has fallen by 27% over a five-year period
                                                                    • Figure 26: Volume of visits to France by UK residents, by mode of transport, 2007-11
                                                                • Companies and Products

                                                                  • Eurostar International Ltd / Groupe Eurotunnel
                                                                    • Background
                                                                      • Financial performance and strategy
                                                                        • Figure 27: Key data for Groupe Eurotunnel, 2010 and 2011
                                                                        • Figure 28: Key data for Eurostar Ltd, 2010 and 2011
                                                                      • Recent activity
                                                                        • Marketing and promotion
                                                                          • P&O Ferries Ltd
                                                                            • Background
                                                                              • Financial performance and strategy
                                                                                • Figure 29: Key data for P&O Ferries Ltd, 2010 and 2011
                                                                              • Recent activity
                                                                                • Marketing and promotion
                                                                                  • MyFerryLink
                                                                                    • Thomas Cook plc
                                                                                      • Background
                                                                                        • Financial performance and strategy
                                                                                          • Figure 30: Key financial data for Thomas Cook plc, 2010 and 2011
                                                                                        • Recent activity
                                                                                          • Marketing and promotion
                                                                                            • TUI Travel plc
                                                                                              • Background
                                                                                                • Financial performance and strategy
                                                                                                  • Figure 31: Key Financial data for TUI Travel plc, 2010 and 2011
                                                                                                • Recent activity
                                                                                                  • Marketing and promotion
                                                                                                    • easyJet plc
                                                                                                      • Background
                                                                                                        • Financial performance and strategy
                                                                                                          • Figure 32: Key financial data for easyJet Plc, 2011 and 2012
                                                                                                        • Recent activity
                                                                                                          • Marketing and promotion
                                                                                                            • Inghams
                                                                                                              • Background
                                                                                                                • Financial performance and strategy
                                                                                                                  • Figure 33: Key financial data for Hotelplan (UK Group) Limited, 2010 and 2011
                                                                                                                • French Tourist Board
                                                                                                                  • Marketing activity
                                                                                                                  • Holidays to France Taken in the Past Five Years

                                                                                                                    • Key points
                                                                                                                      • Two thirds of adults have taken a holiday to France
                                                                                                                        • Figure 34: Holidays to France taken in the past five years, November 2012
                                                                                                                      • The market over the past five years has been driven by under-35s
                                                                                                                        • Figure 35: Holidays to France taken in the past five years, by age, November 2012
                                                                                                                      • Higher earners have dominated the market over the past five years
                                                                                                                        • Figure 36: Holidays to France taken in the past five years, by annual household income, November 2012
                                                                                                                    • Types of Holiday Taken to France

                                                                                                                      • Key points
                                                                                                                        • Popularity of fly-drive holidays vastly outweighed by using own car
                                                                                                                          • Figure 37: Broad types of holiday taken to France, November 2012
                                                                                                                        • Demand for driving holidays driven by over-55s demographic
                                                                                                                          • Figure 38: Most popular broad types of holiday taken to France, by age, November 2012
                                                                                                                      • Detailed Types of Holiday Taken to France

                                                                                                                        • Key points
                                                                                                                          • Cultural and sightseeing the most popular type of holiday taken in France
                                                                                                                            • Figure 39: Detailed types of holiday taken to France, November 2012
                                                                                                                          • Beach holidays in France fail to appeal to those without children
                                                                                                                            • Figure 40: Most popular detailed types of holiday taken to France, by presence of children, November 2012
                                                                                                                        • Regions Stayed In

                                                                                                                          • Key points
                                                                                                                            • Paris remains the most popular destination in France
                                                                                                                              • Figure 41: Regions stayed in on holiday to France, November 2012
                                                                                                                            • Over-55s are most likely to take holidays outside of Paris
                                                                                                                              • Figure 42: Most popular regions stayed in on holiday to France, by age, November 2012
                                                                                                                            • Paris dominates city breaks
                                                                                                                              • Figure 43: Regions stayed in on holiday to France, by detailed types of holiday taken to France, November 2012
                                                                                                                          • Booking Method Used

                                                                                                                            • Key points
                                                                                                                              • Online dominates as the booking method of choice
                                                                                                                                • Figure 44: Booking method used for holiday to France, November 2012
                                                                                                                              • Two thirds of city break holidaymakers booked wholly online
                                                                                                                                • Figure 45: Booking method used for holiday to France, by types of holiday, November 2012
                                                                                                                            • Online Booking Method Used

                                                                                                                              • Key points
                                                                                                                                • Booking directly with individual suppliers is the most popular online booking method
                                                                                                                                  • Figure 46: Online booking method used for holidays to France, November 2012
                                                                                                                                • Under-35s are more likely to book online through an intermediary
                                                                                                                                  • Figure 47: Most popular online booking methods used, by age, November 2012
                                                                                                                              • Reasons for Not Visiting France

                                                                                                                                • Key points
                                                                                                                                  • Cost is the primary reason for consumers not taking holidays to France
                                                                                                                                    • Figure 48: Reasons for not visiting France, November 2012
                                                                                                                                  • Over-55s are more likely to view France as unwelcoming
                                                                                                                                    • Figure 49: Most popular reasons for not visiting France, by age, November 2012
                                                                                                                                • Attitudes Towards France

                                                                                                                                  • Key points
                                                                                                                                    • France’s culture and history are major attractions
                                                                                                                                      • Figure 50: Attitudes towards France, November 2012
                                                                                                                                    • Recent visitors to France are more likely to express positive attitudes
                                                                                                                                      • Figure 51: Attitudes towards France, by holidays to France taken in the past five years, November 2012
                                                                                                                                    • Higher earners are more likely to view France favourably
                                                                                                                                      • Figure 52: Attitudes towards France, by household income, November 2012
                                                                                                                                    • A quarter of 25-34s cite France as their favourite holiday destination
                                                                                                                                      • Figure 53: Attitudes towards France, by age, November 2012
                                                                                                                                    • The capacity to take a car to France appeals most to those with children
                                                                                                                                      • Figure 54: Attitudes towards France, by presence of children, November 2012
                                                                                                                                  • Planned Trips in 2013

                                                                                                                                    • Key points
                                                                                                                                      • One in ten adults are planning a trip to France in 2013
                                                                                                                                        • Figure 55: Planned trips in 2013, November 2012
                                                                                                                                      • Tourism to France in 2013 to be driven by higher earners
                                                                                                                                        • Figure 56: Selected planned trips in 2013, by household income, November 2012
                                                                                                                                      • France’s food, drink and weather to drive tourism from the UK in 2013
                                                                                                                                        • Figure 57: Planned trips to France in 2013, by attitudes towards France, November 2012
                                                                                                                                    • Appendix - International Air Passenger Traffic data

                                                                                                                                      • International air passenger traffic to and from France
                                                                                                                                        • Figure 58: International air passenger traffic to and from France, by passengers uplifted, 2007-11
                                                                                                                                      • Top ten air traffic routes to and from France
                                                                                                                                        • Figure 59: Top ten air traffic routes to and from France, by passengers uplifted, 2010 and 2011
                                                                                                                                      • Top ten best-performing air traffic routes to and from France
                                                                                                                                        • Figure 60: Top ten best-performing air traffic routes to and from France, by passengers uplifted, 2010 and 2011
                                                                                                                                      • Top ten worst-performing air traffic routes to and from France
                                                                                                                                        • Figure 61: Top ten worst-performing air traffic routes to and from France, by passengers uplifted, 2010 and 2011
                                                                                                                                      • Top ten UK airports
                                                                                                                                        • Figure 62: Top ten UK airports, by passengers uplifted to and from France, 2010 and 2011
                                                                                                                                      • Top ten French airports
                                                                                                                                        • Figure 63: Top ten French airports, by passengers uplifted to and from UK, 2010 and 2011
                                                                                                                                      • Top ten best-performing UK airports
                                                                                                                                        • Figure 64: Top ten best-performing UK airports, by passengers uplifted to and from France, 2010 and 2011
                                                                                                                                      • Top ten best-performing French airports
                                                                                                                                        • Figure 65: Top ten best-performing French airports, by passengers uplifted to and from UK, 2010 and 2011
                                                                                                                                      • Top ten worst-performing UK airports
                                                                                                                                        • Figure 66: Top ten worst-performing UK airports, by passengers uplifted to and from France, 2010 and 2011
                                                                                                                                      • Top ten worst-performing French airports
                                                                                                                                        • Figure 67: Top ten worst-performing French airports, by passengers uplifted to and from UK, 2010 and 2011
                                                                                                                                    • Appendix - Holidays to France Taken in the Past Five Years

                                                                                                                                        • Figure 68: Holidays to France taken in the past five years, November 2012
                                                                                                                                        • Figure 69: Holidays to France taken in the past five years, by demographics, November 2012
                                                                                                                                    • Appendix - Types of Holidays Taken to France

                                                                                                                                        • Figure 70: Broad types of holiday taken to France, November 2012
                                                                                                                                        • Figure 71: Broad types of holiday taken to France, by broad types of holiday taken to France, November 2012
                                                                                                                                        • Figure 72: Broad types of holiday taken to France, by demographics, November 2012
                                                                                                                                    • Appendix - Detailed Types of Holidays Taken to France

                                                                                                                                        • Figure 73: Detailed types of holiday taken to France, November 2012
                                                                                                                                        • Figure 74: Broad types of holiday taken to France, by detailed types of holiday taken to France, November 2012
                                                                                                                                        • Figure 75: Regions stayed in on holiday to France in the past five years, by detailed types of holiday taken to France, November 2012
                                                                                                                                        • Figure 76: Detailed types of holiday taken in the last five years to France, by demographics, November 2012
                                                                                                                                        • Figure 77: Detailed types of last holiday taken to France, by demographics, November 2012
                                                                                                                                    • Appendix - Regions Stayed In

                                                                                                                                        • Figure 78: Regions stayed in on holiday to France in the past five years, November 2012
                                                                                                                                        • Figure 79: Broad types of holiday taken to France, by regions stayed in on holiday to Northern France in the past five years, November 2012
                                                                                                                                        • Figure 80: Broad types of holiday taken to France, by regions stayed in on holiday to Normandy in the past five years, November 2012
                                                                                                                                        • Figure 81: Broad types of holiday taken to France, by regions stayed in on holiday to Brittany in the past five years, November 2012
                                                                                                                                        • Figure 82: Broad types of holiday taken to France, by regions stayed in on holiday to Pays de la Loire in the past five years, November 2012
                                                                                                                                        • Figure 83: Broad types of holiday taken to France, by regions stayed in on holiday to other Western France in the past five years, November 2012
                                                                                                                                        • Figure 84: Broad types of holiday taken to France, by regions stayed in on holiday to Paris in the past five years, November 2012
                                                                                                                                        • Figure 85: Broad types of holiday taken to France, by regions stayed in on holiday to Southern France in the past five years, November 2012
                                                                                                                                        • Figure 86: Broad types of holiday taken to France, by regions stayed in on holiday to Eastern France in the past five years, November 2012
                                                                                                                                        • Figure 87: Broad types of holiday taken to France, by regions stayed in on holiday to South Western France in the past five years, November 2012
                                                                                                                                        • Figure 88: Broad types of holiday taken to France, by regions stayed in on holiday to Central France and Overseas territories in the past five years, November 2012
                                                                                                                                        • Figure 89: Regions stayed in on holiday to France in the past five years, by broad types of holiday taken to France, November 2012
                                                                                                                                        • Figure 90: Regions stayed in on holiday to Paris in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 91: Regions stayed in on holiday to Northern France in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 92: Regions stayed in on holiday to Southern France in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 93: Regions stayed in on holiday to Normandy in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 94: Regions stayed in on holiday to Brittany in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 95: Regions stayed in on holiday to South Western France in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 96: Regions stayed in on holiday to other Western France in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 97: Regions stayed in on holiday to Eastern France and Pays de la Loire (Vendee, Nantes, Angers) in the past five years, by demographics, November 2012
                                                                                                                                        • Figure 98: Regions stayed in on holiday to Central France and Overseas territories in the past five years, by demographics, November 2012
                                                                                                                                    • Appendix - Booking Method Used

                                                                                                                                        • Figure 99: Booking method used, November 2012
                                                                                                                                        • Figure 100: Types of holiday, by booking method, November 2012
                                                                                                                                        • Figure 101: Booking method used, by demographics, November 2012
                                                                                                                                    • Appendix - Online Booking Method Used

                                                                                                                                        • Figure 102: Online booking method used, November 2012
                                                                                                                                        • Figure 103: Mix of other methods used to book holidays, November 2012
                                                                                                                                        • Figure 104: Online booking method used, by broad types of holiday taken to France, November 2012
                                                                                                                                        • Figure 105: Online booking method used, by detailed types of holiday taken to France, November 2012
                                                                                                                                        • Figure 106: Online booking method used, by demographics, November 2012
                                                                                                                                    • Appendix - Reasons for Not Visiting France

                                                                                                                                        • Figure 107: Reasons for not visiting France, November 2012
                                                                                                                                        • Figure 108: Most popular reasons for not visiting France, by demographics, November 2012
                                                                                                                                        • Figure 109: Next most popular reasons for not visiting France, by demographics, November 2012
                                                                                                                                    • Appendix - Attitudes Towards France

                                                                                                                                        • Figure 110: Attitudes towards France, November 2012
                                                                                                                                        • Figure 111: Attitudes towards France, by holidays to France taken in the past five years, November 2012
                                                                                                                                        • Figure 112: Agreement with the statements ‘France is a great place for a short break’ and ‘French culture and history make it an attractive destination’, by demographics, November 2012
                                                                                                                                        • Figure 113: Agreement with the statements ‘France is a good place to go with the family’ and ‘France appeals because you can get there by rail’, by demographics, November 2012
                                                                                                                                        • Figure 114: Agreement with the statements ‘France appeals because you can take your own car’ and ‘France is an expensive place for a holiday’, by demographics, November 2012
                                                                                                                                        • Figure 115: Agreement with the statements ‘The food and drink of France is a major attraction’ and ‘France is attractive because of the weather’, by demographics, November 2012
                                                                                                                                        • Figure 116: Agreement with the statements ‘You really need to speak French to go on holiday there’ and ‘France is not a welcoming and friendly holiday destination’, by demographics, November 2012
                                                                                                                                        • Figure 117: Agreement with the statements ‘France is an uninteresting holiday destination’ and ‘France is my favourite holiday destination’, by demographics, November 2012
                                                                                                                                    • Appendix - Planned Trips in 2013

                                                                                                                                        • Figure 118: Planned trips in 2013, November 2012
                                                                                                                                        • Figure 119: Planned trips in 2013, by most popular attitudes towards France – any agree, November 2012
                                                                                                                                        • Figure 120: Planned trips in 2013, by next most popular attitudes towards France – any agree, November 2012
                                                                                                                                        • Figure 121: Most popular planned trips in 2013, by demographics, November 2012
                                                                                                                                        • Figure 122: Next most popular planned trips in 2013, by demographics, November 2012

                                                                                                                                    Companies Covered

                                                                                                                                    • Competition Commission
                                                                                                                                    • Eurostar UK Ltd
                                                                                                                                    • First Choice Holidays & Flights Ltd
                                                                                                                                    • Google UK
                                                                                                                                    • Hotelplan Limited
                                                                                                                                    • Inghams Travel
                                                                                                                                    • ITV plc
                                                                                                                                    • London Stock Exchange plc
                                                                                                                                    • Neilson Active Holidays Limited
                                                                                                                                    • Office of Fair Trading
                                                                                                                                    • P&O Ferries
                                                                                                                                    • SeaFrance Ltd
                                                                                                                                    • The Disney Store Ltd
                                                                                                                                    • Thomas Cook Group PLC
                                                                                                                                    • THOMSON (RCA)
                                                                                                                                    • TUI Travel PLC
                                                                                                                                    • Twitter, Inc.

                                                                                                                                    Holidays to France - UK - February 2013

                                                                                                                                    £1,995.00 (Excl.Tax)